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CHAPTER 3 PRINCIPLES OF COMMUNICATION IN BUSINESS A barrier is something that exists between one thing or person and another and keeps them separate Also called interference that can enter into the co[.]
CHAPTER PRINCIPLES OF COMMUNICATION IN BUSINESS A barrier is something that exists between one thing or person and another and keeps them separate Also called interference that can enter into the communication process Problems with any one of the components of the communication model can become a barrier to communication (Bernard L Erven) Communica(on barriers are obstacles or difficul9es that hinder communica9on process Types of barriers 1. 2. 3. 4. Wrong choice of medium Physical barries Semantic barriers Socio-Psychological barriers 3.1 BARRIERS OF COMMUNICATION 3.1.1 Wrong choice of medium Each communication must be transmitted through an appropriate medium An unsuitable medium is one of the biggest barriers to communication Eg: When communication takes place in big organization and departments or division are far from each other If any manager wants to communicate with others for confidential matter than they opt written communication as compared to other medium of communication So, it is required that medium should be accurate and if wrong or unsuitable medium is selected than it leads to the biggest barrier to communication 3.1 BARRIERS OF COMMUNICATION 3.1.2 Physical Barriers n Noise n Electronic noice interferes in communication by telephone or speaker system n Word noise: illegible hand writing, bad photocopies n Time and distance o Congestion in telephone or network o People working in different shifts o Faulty seating arrangement in a hall 3.1 BARRIERS OF COMMUNICATION 3.1.3 Semantic barriers Interpretation of words q Bypassed instructions q Denotation and connotations To avoid the problems: v Prefer words which are familiar to the receiver v If words are unfamiliar to the receiver, we should make meanings clear the very first time we use it v We should choose words with positive rather than negative connotation q 3.1 BARRIERS OF COMMUNICATION 3.1.4 Socio-Psychological barriers n Attitude and opinions n Emotions n Closed mind n Status consciousness n The source of information n Faulty transmission n Poor retention 3.2 Principles of effective communication 3.2.1 Clarity of message 3.2.2 Speed 3.2.3 Two-way process 3.2.4 Reliability 3.2.5 Completeness 3.2.6 Content 3.2.7 Accuracy 3.2.8 Capability 3.2.9 Economy 3.2.10 Secrecy 3.2.1 Clarity of message n n The message must be as clear as possible The message can be conveyed properly only if it is clearly formulated in the mind of the both sender and receiver 3.2.2 Speed n The time taken to transmit a message to its destination and speed of the communication system should be considered on the basis of the urgency of communicating the message 3.2.3 Two-way process n The two way process provides feedback to the sender from the receiver 3.2.4 Reliability n n Communication starts on the basis of belief The receiver must have confidence in the sender He must have a high regard for the source’s competence on the subject 3.2.5 Completeness n n Every communication must be complete as adequate Incomplete messages create misunderstanding, keep receiver guessing and delay action 3.2.6 Content n The message must be meaningful for the receiver, and it must be compatible with his value system 3.2.7 Accuracy n Whatever medium chooses by the sender should be accurate for that particular kind of information which they want to send 3.2.8 Capability n Communications are not most effective when they required the least effort on the part of the recipients This includes factors like reading ability and receiver knowledge 3.2.9 Economy n The communication system should be as economical as possible 3.2.10 Secrecy n The communication system should ensure secrecy and there should be no leakage of information ... Clarity of message 3. 2.2 Speed 3. 2 .3 Two-way process 3. 2.4 Reliability 3. 2.5 Completeness 3. 2.6 Content 3. 2.7 Accuracy 3. 2.8 Capability 3. 2.9 Economy 3. 2.10 Secrecy 3. 2.1 Clarity of message n n ... and opinions n Emotions n Closed mind n Status consciousness n The source of information n Faulty transmission n Poor retention 3. 2 Principles of effective communication 3. 2.1 Clarity of message... writing, bad photocopies n Time and distance o Congestion in telephone or network o People working in different shifts o Faulty seating arrangement in a hall 3. 1 BARRIERS OF COMMUNICATION 3. 1.3