Sourcing’sThree Fates
By Ernie Zibert
Copyright 2011 Ernie Zibert
Smashwords Edition
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Table of Contents
TINA
SAM
DAE
About the author
Other books by this author
Contact the author
"Fair is foul, and foul is fair: Hover through the fog and filthy air"
Shakespeare, Macbeth.
Figure 1 The Triumph of Death
In this booklet I describe the fates which direct sourcing. (A mixed metaphor is used by me as I
couldn’t get past Shakespeare’s Three Witches and their infamous first act line, which unfortunately is
a portent to many sourcing relationships.) The three sourcing fates are TINA, SAM and DAE. Each of
them must be fully understood and managed closely for sourcing success.
The first of the sourcing fates is TINA. TINA is an acronym for ‘There Is No Alternative’. TINA
is responsible for ensuring that all firms utilise sourcing in some way, shape or form. In other words,
every firm sources products or services to some extent. This is what determines the shape and
boundary of your firm. You simply need to look around your workplace to see clear examples of
sourced products or services. The handset on your desk, the end-user device you are using (PC,
laptop, notebook, tablet), your servers, data centres, and even your applications. TINA also decides
the nature of the sourcing agreement. The agreement’s terms and conditions and the accompanying
services. TINA is an Aries, characterised by lots of energy and creativity. This is exactly what is
needed to bring out the change of a sourcing initiative. Unfortunately, like Shakespeare’s witches,
TINA is often beset with chaos. Not all the staff and stakeholders know about or agree with the
sourcing model and invariably the performance metrics are not universally aligned with the business
needs (Gartner, 2008).
The second of the sourcing fates is SAM. SAM is an acronym for ‘Sourcing Account
Management’. SAM is responsible for how you manage your sourcing relationships. SAM determines
who in your organisation is accountable for what sourcing processes and reciprocally who in the
provider’s organisation is accountable for those sourcing processes. Moreover, SAM is responsible for
articulating the governance framework for the relationship. That is, who meets with who and the
attendant terms of reference. SAM is a Gemini. She is characterised by duality. A fitting characteristic
as it represents the two primary parties of the sourcing relationship; the customer and the provider.
SAM displays a communicativeness, dexterity and adaptability. This is a mandatory requirement for a
healthy sourcing relationship during its lifecycle. Unfortunately, like Shakespeare’s witches, SAM is
often beset with conflict. As observed by Gartner, relationship management roles are often not well
defined or architected (Gartner, 2008). Moreover, many sourcing governance models do not adapt,
rather they teeter between dysfunction and disorder.
The third of the sourcing fates is DAE. DAE is an acronym for ‘Dollars Are Everything’. What I
mean by this is that, first and foremost, every sourcing deal must stack up financially. This means that
is must be cheaper than if you performed the same transaction internally. Furthermore, it must be
cheaper once you have factored in the cost of managing and governing the provider. My heuristic is
that it must be more than 10% or at least your internal rate of return cheaper in the marketplace than if
you do it yourself. DAE is the eldest of the three sourcing sisters. She is a Taurus and is driven by
money. That is, DAE adheres to the first rule of effective sourcing – Coase’s law. Unfortunately, like
Shakespeare’s witches, DAE is often beset with darkness. The savings expected by sourcing buyers
are often not realised (Gartner, 2008). There are other dimensions of sourcing value. But be crystal
clear, if the dollars don’t add up then the sourcing deal is a stinker. Talking to any competent C-level
executive about the other dimensions of sourcing value when the dollars stink will simply result in a
look of astonishment.
So between Fates and witches sourcing success represents a difficult road. To avoid,
"Double, double toil and trouble" (Shakespeare, Macbeth) those responsible for the sourcing
relationship must have a clear picture of TINA, SAM and DAE.
About the author:
Ernie Zibert is a senior IT sourcing professional and brings eighteen years international management
experience across government, communications and media, and finance industries. His transferable
skills include IT sourcing strategy and governance, and financial, relationship and commercial
management of external service providers. Annual spend under management includes up to $200M
AUD along with 20% savings.
Other titles by Ernie Zibert
Discover other titles by Ernie Zibert at Smashwords.com.
The Science of Sourcing Governance
What’s the difference between a million and a billion dollar IT sourcing deal?
Ordering IT Services: Would you like CHIPS with that?
Connect with Me Online:
My blog: http://strategicsourcingblog.blogspot.com
For more information, contact Ernie Zibert at ernie.zibert@gmail.com
The cover page is The Triumph of Death, or The 3 Fates a Flemish Tapestry (probably Brussels, ca.
1510-1520), located in the Victoria and Albert Museum, London, England.
. Sourcing’s Three Fates
By Ernie Zibert
Copyright 2011 Ernie Zibert
Smashwords Edition
Smashwords. this booklet I describe the fates which direct sourcing. (A mixed metaphor is used by me as I
couldn’t get past Shakespeare’s Three Witches and their infamous