Tài liệu THE POWER OF S TRATEGY INNOVATION pptx

[...]... x the stories that helped to create this process of strategy innovation It is a process that works Creating a cross-functional process for strategy innovation in a corporate setting is not as simple as it sounds This is especially true when the process ventures outside the current corporate strategy or business model Escaping your ‘‘corporate gravity’’ and then avoiding your ‘‘corporate immune system’’... found on your strategic frontier—with customers, with the emerging future, and with new business models Taking the insights and turning them into new business opportunities is a crucial step, as is the creation of a strategic road map for the future All of these elements form the basis of the five phases of the Discovery Process Through this book and the work of our consulting firm, The Visterra Group,... that is true, then companies should place at least as much ‘ innovation ’ focus on the other elements of the business model (and how they interact) as they currently do on the product side Strategy innovation is a process of applying innovative thinking to the entire business model of a company, not just to its products or inventions Strategy Innovation as a Strategic Advantage Although strategy innovation. .. that these stories focus primarily on the process of previous initiatives, as we consider the content generated in them to be proprietary information Section Three offers more in-depth discussion of the Discovery Process and strategy innovation in a corporate setting In Chapter 11, we answer questions and share some additional insights related to the Discovery Process Chapter 12 outlines the key considerations... explicit process to do the job As Hamel succinctly states, ‘‘No one seems to know much about how to create strategy.’’1 To date, serendipity appears to be the secret solution to strategy innovation In this sense, the relationship between strategy and creativity in the business literature is still somewhat remote Few strategists have yet discovered or shared the decades of research in creativity and innovation. .. advantage of the emerging growth opportunities in wireless communications, financial services, and computer services Companies such as K-Mart, USAirways, and Digital Equipment Corporation either did not see the trends in their industries or refused to alter their business strategies in times of change, and they have suffered the consequences As Jack Welch, the highly successful former CEO of General... weaknesses in an established market irrelevant, and your innovative business model becomes the new basis of competition in a market that you started Constantinos Markides, a professor at the London Business School and author of All The Right Moves, calls strategy innovation ‘‘a fundamental reconceptualization of what the business is about, which in turn leads to a dramatically different way of playing the. .. part of their corporate DNA are not on a treadmill They are vigilant in the examination of their business peripheries, expecting the boundaries to change as the marketplace changes And, when more radical opportunities present themselves, they are poised to respond That is how a soap manufacturer becomes successful in the pet food business, how a producer of cheese slicers wins Nobel Prizes for physics,... product and then get it into the hands of customers (and meet their customers’ needs) To do this, companies create specific func- 10127$ $CH1 06-16-03 13:05:35 PS S       M  I 7 tions such as manufacturing, sales, distribution, and marketing These functions and how they interrelate make up the company s business model The effectiveness and efficiency of the business model is a critical... tomorrow s wealth.’’5 Strategy Innovation as a Source of Corporate Renewal Strategy innovation is often considered the calling card of startup companies looking to enter already-existing markets However, established companies also use strategy innovation to their advantage, if they have the instinct for it We recognize this instinct as a strong, internal emphasis on corporate ‘‘renewal.’’ The instinct . opportunities is a crucial step, as is the creation of a strate- gic road map for the future. All of these elements form the basis of the five phases of the Discovery. a corporate setting is not as simple as it sounds. This is especially true when the process ventures outside the current corporate strategy or business model. Escaping