15 2 Chapter 2: Analyze the development potential of MICE tourism in Singapore City 16 2.1 Stakeholders in Singapore city: ..... 1.3 Development of MICE Tourism in Singapore: 1.3.1 Over
What exactly is MICE Tourism
The Definition
Meetings, incentives, conferences, and exhibits are all abbreviated as MICE As alternatives to MICE, the names "meetings industry" and "events industry" have grown in favor in recent years.
Because every industry has regular events of some form, it accounts for a significant portion of worldwide business travel The primary purpose here is to bring professionals together, build connections, promote new ideas, and encourage growth.
MICE has always been associated with business gatherings Concerts and festivals, for example, come into a distinct category However, many event organizers are now incorporating leisure components into larger events in order to better engage visitors and provide a more memorable experience.
Four pillars of MICE
Meetings, incentives, conferences, and exhibitions are the four primary event categories in the MICE business.
Previously, the vast majority of all of these event kinds were held in person In recent years, there has been an increase in the tendency of relocating smaller events to virtual venues on occasion However, because to COVID-19, demand for hybrid and virtual events increased, making a decisive imprint on the MICE sector.
Nonetheless, the four pillars have remained virtually unaltered Let us now examine them.
Meetings are often held on a single day at hotel conference rooms or convention centers They can range in size from a few top executives to bigger gatherings such as yearly shareholder meetings.
The idea is to bring people from the same organization, industry, or project together to solve difficulties, discuss strategies, and set goals Catering is frequently kept basic, and entertainment is rarely provided.
Incentives are undoubtedly the most enjoyable aspect of the MICE industry They include any form of travel incentive that a corporation provides to individual employees, teams, or partners (e.g affiliates) The purpose of an incentive in this case is to congratulate employees for their excellent work, enhance morale, or increase employee loyalty.
Incentives can take several forms depending on the firm that organizes them Some may send their employees on an all-inclusive weekend excursion to a resort outside of town Others may schedule a variety of activities closer to home to enhance employee bonding in a relaxed atmosphere.
Consider conferences to be supersized meetings They frequently last more than one day and vary in size, but they normally have more attendance than meetings Conferences, like incentives, may appear extremely different depending on the organizers and the business behind them.
Common conference activities include one, a combination of, or all of the following:
Panels: A panel of specialists discusses and delivers fresh findings on a certain issue A moderator asks questions, promotes proper flow, and may take audience queries.
Presentations: At a corporate conference, top officials may report the firm's most recent triumphs or outcomes Thought leaders may be invited as guest speakers at public industry conferences to discuss the most recent trends and insights Props, slides, and other visual components are frequently used in presentations.
Speeches: Speeches, often known as keynotes, are frequently given at the start or end of a conference It is sometimes the host or organizer who welcomes or thanks people for attending Occasionally, an industry leader will address an important subject and give solutions.
Discussion: In this scenario, a small group discusses a subject as the audience listens Breakout rooms are used by some organizers to stimulate vigorous debate among small groups of guests.
Workshops: A small group of participants works on a single issue case or area of inquiry This method is an excellent way to provide guests with an engaging learning experience.
The goal of conferences varies, but they are typically intended to discuss and solve problems in a business or sector A key part of that is sharing fresh thoughts and research Networking and team-building exercises are also important.
Exhibitions, often known as trade fairs, are typically large events that attract thousands of people and exhibitors from all over the world They might linger for many days to a week Exhibitions are often industry-specific, with a well-defined target market.
Exhibitors attend trade exhibitions to demonstrate and market their product or service, generate sales, and communicate with current and prospective partners Professionals in the industry go to network, acquire clients or employment, and learn new approaches to address challenges.
Exhibition activities may comprise one, a combination of, or all of the activities seen at conferences, as well as:
Networking events: Trade exhibitions frequently provide networking events for subsets of participants This is an excellent venue for meeting possible partners, discussing cooperation, and exchanging ideas on current trends.
Awards: An award show is a component of many exhibits that recognizes industry leaders for their accomplishments It also provides victors with a significant PR and marketing boost Even if you're not nominated for an award, it's good perusing the candidates for ideas.
New business proposals: Because trade fairs strive to foster development and innovation in their sector, there is frequently a separate session for new business presentations It's an excellent way for start-ups to obtain exposure, finance, clients, and job applications.
The importance of MICE in hospitality department
MICE is a significant source of revenue for many hotels For starters, exhibitors and guests occupy numerous rooms in hotels with meeting facilities or near convention centers Second, according to a Hong Kong research, MICE attendees spend 17.5 percent more than leisure travelers
This is due in part to the fact that hosting huge events in town creates high demand and the opportunity to charge premium accommodation prices Hotels that host on-site meetings or conferences may give planners modestly reduced prices They can, however, generate additional money through meeting and F&B packages
Finally, MICE can provide a consistent stream of recurrent revenue Many conferences and trade exhibits take place at regular intervals, therefore hotels structure their annual budgets around these events.
Development of MICE Tourism in Singapore
Overview of MICE Tourism in Singapore
Singapore is a contemporary metropolis and economic hub that connects global companies to the rapidly changing Asian region and beyond It has everything a good host should have: a business-friendly climate, world-class facilities and infrastructure, professional services, award-winning distinctive event locations, and fascinating attractions, all set in a rich and unique Asian setting like no other It's no surprise that Singapore has hosted numerous world-class events and is constantly ranked as the world's top MICE destination
Singapore is also an important aviation, marine, and telecommunications center in Asia It has market access to 4 billion people within a 7-hour flight radius due to its strategic location Singapore is easily accessible from anywhere in the world, with flights from 400 locations in 100 nations and territories, making it a great location for your business event
Singapore confirms its position as the leading destination for MICE tourism technology when it is named the International Conference and Congress Association's (ICCA) leading city in Asia for conference organization for the 16th year in a row Furthermore, the Association of International Organizations (UIA) named Singapore the best city in the world for international conferences in 2017 In 2018, the Lion Island Nation was also honored for the third time in a row in Cvent's ranking of the top conference destinations in Asia - Pacific
Figure 1 International tourist arrivals and tourism receipts by country of destination (Asia and the Pacific)
The number of visitors and total revenue of the tourism technology industry BTMICE (Business Traveler, Meetings, Incentives, Conventions, and Exhibitions) increased at an astonishing rate in 2018
Singapore welcomed 2 million BTMICE visitors from January to September 2018, generating an estimated revenue of SGD 3.44 billion (USD 2.6 billion) As a result, the number of BTMICE tourists has increased by 10%, and the total revenue of this industry has increased by 14% since the same period in 2017.
Top reasons to choose Singapore
Singapore has numerous award-winning innovative event spaces, in addition to prioritizing safety and security Our multicultural and diverse industry experts can assist you in making your event a success and a memorable one Recently, there are over 7000 MNCs (multinational corporations) operating; over 37,400 international companies based in Singapore; connections to 400 cities worldwide; and over 100 airlines serving at Changi Airport.
Furthermore, various government programs and incentives are available to make customer events possible Clean and green modes of transportation can help you get to and from event venues in Singapore quickly and affordably You can take the train, bus, electric vehicle or taxi.
Before and after COVID-19
MICE tourism plays a very important role in the overall Singapore tourism industry and is also a main pillar of the Singapore economy Before Covid-19, the MICE industry created more than 34,000 jobs directly and indirectly to the Singapore economy and contributed up to 3.8 billion SGD, accounting for 0.8% of the country's GDP, as well as bringing many spillover benefits significant for the lifestyle and customer service industries In addition, MICE tourism is also considered as a key to developing Singapore's position as an important global hub in Asia MICE has facilitated the exchange of knowledge, ideas and capital, enabling Singapore to attract investment opportunities and build leadership in Singapore's key industry clusters
During the Covid epidemic, the MICE industry has been heavily affected by the pandemic as many companies in the industry reported financial losses, forcing MICE event organizers to quickly adapt and even consider implementing new business models, converting to applying hybrid event models Despite suffering heavy impacts from the Covid-19 pandemic like many other countries around the world, Singapore was quick to act and adapt to the epidemic situation As well as re-imagining the future of the MICE industry with rigorous protocols and innovative solutions for the entire journey of the visitor experience.
2 CHAPTER 2: ANALYZE THE DEVELOPMENT POTENTIAL
OF MICE TOURISM IN SINGAPORE CITY
Stakeholders in Singapore city
Singapore Exhibition & Convention Bureau (SECB)
SECB is a group of the STB that champions the business events industry in Singapore As the lead government agency for this industry, SECB aims to establish Singapore as a dynamic business events destination where an ecosystem of ideas, people, and technology draws on vibrant knowledge and an extensive network.
SECB values industry partnerships and collaborates with business event organizers, associations and MICE industry stakeholders to identify key opportunities to grow, attract and create business events SECB also assists business event organizers, corporations and associations by providing comprehensive information on Singapore’s MICE facilities, incentive venues and industry partners.
Singapore is a member of the following alliances and international bodies.
Singapore has been a member of the BestCities Global Alliance since 2005, a network of eleven convention bureaux committed to a quality assured convention bureau service charter The Alliance stands for a promise of quality, expertise and professionalism to deliver the world’s best practices and service experience for international meeting planners The BestCities Global Alliance network includes Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.
Asian Association of Convention and Visitor Bureau (AACVB):
The Asian Convention and Visitor Bureau (AACVB) was established in 1983 to form an alliance of Asian Convention Bureau that includes founding members consisting of the Philippines, Hong Kong, Indonesia, South Korea, Malaysia, Thailand and Singapore AACVB’s objective is to promote Asia as one of the world’s leading regions for meetings, incentive travel, conventions and exhibitions.
Global Association Hubs Partnership (GAHP):
Singapore Exhibition and Convention Bureau (SECB), along with Dubai Association Center, Destination DC, and visit brussels jointly launched the Global Association Hubs Partnership (GAHP) in October 2015 The partnership will assist international associations to expand globally and better serve their overseas members by using respective partner cities as regional conduits GAHP cements the positions of the four partner cities as leading global hubs for international associations through creating synergistic relationships and connecting the associations to respective local communities.
International Association of Exhibitions and Events (IAEE):
Trusted since 1928, International Association of Exhibitions and Events (IAEE) provides quality and value to its members through leadership, service, education and strong relationships IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face- -to face exhibitions and events as the primary medium for business development and growth IAEE provides relevant, timely and innovative education to its members and the industry.
UFI - The Global Association of the Exhibition Industry (UFI):
UFI is the association of the world's leading trade show organizers and venue owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry.
International Congress and Convention Association (ICCA):
The International Congress and Convention Association (ICCA) is the global community and knowledge hub for the international association meetings industry ICCA represents the main specialists in organizing, transporting, and accommodating international meetings and events, and comprises over 1,000 member companies and organizations in over 90 countries worldwide ICCA specializes in the international association meetings sector, offering unrivaled data, communication channels, and business development opportunities.
Professional Convention Management Association (PCMA):
PCMA, based in Chicago, has 17 chapters in the US, Canada and Mexico Its membership of approximately 6,000 consists of meeting planners, suppliers, faculty and students Its mission is to deliver superior and innovative education and promote the value of professional convention management PCMA members represent some of the meeting industry’s leaders – directors, key decision-makers and professionals in associations.
Union of International Associations (UIA):
UIA is a non-profit, independent, non-governmental organization having a scientific aim, with activities such as research, study, information, consultation, promotion and service.
Training key employees of the company Launch a new product or service Develop a long-term business plan Publicly introduced to the public Celebrate employee excellence.
Professional Conference Organizers (PCO)
An event and conference organization company needs to ensure:
The right choice of venue for the event, сonvenient hotel accommodation, well thought-out logistics and precise organization of transport services
Opening and closing ceremonies, coffee breaks, and banquets
An original entertainments programme, including p - and post-conference re trips, faultless serving staff, provision of all necessary equipment for the event
Some typical event and conference organization companies in Singapore: Clarion Events, Macro Events, Pacific World, The Events Artery, The Live Group.
Incentive House
In Singapore Incentives & Rewards (INSPIRE) Global 2.0:
The in Singapore Incentives & Rewards (INSPIRE) Global 2.0 programme offers close to 80 options in dining, attractions, thematic tours, team-building and retail experiences to complement the itineraries of MICE groups to Singapore Qualified MICE groups will get to choose from a suite of Singapore experiences Contact any of our offices with your meeting needs to find out more about the range of experiences and any other potential form(s) of support
Singapore MICE Advantage Programme (SMAP):
Home to world-class facilities, efficient infrastructure, and an empowering business environment, Singapore is the ideal destination for hosting successful business events.
With the Singapore MICE Advantage Programme (SMAP), your event can become a platform that inspires and imagines new possibilities Be rewarded with a host of exclusive privileges - including sustainability focused initiatives, to provide event organizers and delegates a seamless and environmentally conscious MICE event experience in Singapore.
Destination Management Companies (DMC)
Destination Management Company, is a professional company with a team of professionals, with deep knowledge and expertise, with an extensive network of resources to conduct tours, activities and events This company acts as a third party acting as a point of contact between local businesses and their potential customers DMCs are often site- specific experts They know almost all the activities in their particular area and can offer the best options possible for tour seekers.
Prominent destination management companies in Singapore are: The Traveler DMC, Diethelm Travel Singapore, Global Travel…
Professional Exhibition Organizers (PEO)
Exhibition organizers are responsible for overseeing all aspects of an event This role involves a lot of planning and preparation and a customer focused attitude.
Many exhibition organizers work freelance with a large network of contacts, though employment in large companies and specialist exhibition centers is also possible.
Planning layouts of exhibitions and program activities
Financial and managerial administration tasks
Marketing and selling exhibition space to clients
Advertising and publicity for events
Liaising with suppliers, contractors and contractors
Designing and completing market research
Meeting tight deadlines, and some long hours during exhibition times
Supervising dismantling and removal of stands after events
Typical exhibition organizers in Singapore:
Venues
Venue is a physical space designed and provided for events, exhibitions, meetings, conferences, and conventions for a fee or any form of remuneration.
Regardless of size, Singapore offers a wide range of locations for you to choose from, which can meet the full spectrum of criteria:
Venue Type: Conventional Venues, Green Venue, Meeting Venues, SG Clean Certified Venue, Unique Spaces, Venues with Accommodation
Capacity: Less than 200, 201 - 500, 501 - 1,000, More than 1,000
Seating Style: Banquet, Theater, Exhibition, Classroom, Cocktail Reception
Amenities: Air conditioning, Built-in AV System, On-site catering, On-site restaurants, Parking, Wi-Fi, Wheelchair accessibility…
Prominent among them can be mentioned as: National Gallery Singapore, PARKROYAL COLLECTION Marina Bay, Raffles City Convention Center, JW Marriott Singapore South Beach,
Other supporting organizetions
Events with proven international and commercial appeal should apply for the Approved International Fair (AIF) scheme If approved, SECB will accord these events the use of the prestigious AIF stamp of endorsement It plays a big role in helping exhibitors and visitors identify trade fairs with strong access to global and Asian markets, and are easily identified by the AIF logo.
Business Events in Singapore (BEiS):
Singapore is a great place to do business, and SECB seeks to encourage the growth of quality events with fresh, exciting and innovative content in the country Through the Business Events in Singapore (BEiS) scheme, SECB offers customized support such as help in securing venues, introductions with leading government agencies and business partners, marketing and publicity support, as well as assistance in hosting impactful sustainable events Eligible companies will receive funding support based on the scope and merits of the project.
Eligible companies will receive funding support that amounts to a certain percentage of qualifying costs Qualifying costs include costs related to third-party professional services, content development, marketing and bidding activities.
Factors affect MICE Tourism development in Singapore city
PESTLE Analysis
Being well-known as one of the four Asian dragons, Singapore because it has a pro- business environment which is ranked 2nd place in the World Bank Group’s Doing Business 2020 report (Crowe) Moreover, its favorable position at the center of Southeast
Asia provides excellent international connectivity to serve the fast-growing markets of the Asia-Pacific region and beyond
Therefore, Singapore is becoming an attractive investment destination that holds business conferences or corporate events The contents below will use the “PESTLE” analysis tool to analyze the Political, Economic, Social, Technology, Legal, and Environment factors of Singapore's “MICE” industry.
Singapore has a high level of stability, integrity, and government efficiency when compared to other countries As a result, it projects a trustworthy and secure image to investors and entrepreneurs all over the world Furthermore, the Singapore government is focusing on recruiting investors and entrepreneurs to come to Singapore to invest or do business, hence it has enacted rules to preserve the business climate
Furthermore, in May 2017, Singapore Tourism Board (STB) cooperated with the Singapore Hotel Association (SHA) to launch the Tourism Innovation Challenge for Hotels The purpose is to use innovative and applicable solutions to push up the Hotel and Travel Agent industries, also successfully connecting the solution providers and industry players This campaign has covered various different industries, such as Hospitality, Food
& Beverage, Public Transportation, Event Planners, MIC, etc However, after the hardest hit from the global pandemic (Covid-19), The MICE industry has been affected a lot With the reopening policy of Singapore by allowing fully-vaccinated visitors with no quarantine and testing requirements, The MICE industry is expected to recover strongly in the future
In order to achieve that, the project which is called The New Event Industry Resilience Roadmap (IRR) is created by Singapore Tourism Board (STB), Singapore Association of Convention & Exhibition Organizers & Suppliers (SACEOS), and Enterprise Singapore (ESG) — the goal is to reinforce enterprise resilience in Singapore’s MICE and Events industry Furthermore, STB also gives the Safe Management Measures for MICE Events on their website to support the reopening of Singapore’s tourism With a robust pipeline of events in 2022 and beyond, a full recovery for the MICE industry is expected in two to three years In 2021, Singapore hosted more than 200 events with a total of 49,000 delegates Singapore hosted over 150 events attended by over 37,000 attendees in just the first three months of this year (Jan Mar 2022) This figure is expected to rise, as at least –
66 international events have been scheduled for the remainder of 2022.
Singapore is the economic center of Southeast Asia, most of the income comes from exports Since 2016, the prospect of the global economy has become better and better (2017); therefore, because of the high stability of Singapore's economy, many investors have started to invest and hold meetings or corporate events in Singapore.
According to the MICE Economic Impact Assessment commissioned by the Singapore Tourism Board (STB), the MICE industry supported over 34,000 jobs with an economic value-add of $3.8 billion in 2019, contributing approximately 1% of Singapore's GDP It is among the most affected tourism sectors It also highlighted that MICE business travelers spent close to double that of leisure travelers.
According to the findings of Tang See Kit (2017), in the first quarter of 2017, the Singapore GDP expanded 2.5%, compared with the same period of last year Which means the Singapore economy is still rising, it’s a good sign for every industry In fact, having a stable economy will help the “MICE” industry to develop faster, at the same time, having a highly developed “MICE” industry will boost the economy as well, complementing each other It’s not so difficult to understand, because when some international attendees join in a business meeting or exhibition, compared with other individual business travelers, they will have a higher chance to purchase products or do investment (2012).
Singapore is a diverse country with Chinese, Malaysian, and Indian cultures, making it easy for people to integrate Aside from the multicultural community, Singapore's education system is quite robust, resulting in a large number of professionals or specialists in various fields Professionals and experts are becoming increasingly valued in the "MICE'' market Especially when an investor or company wants to invest in a project or buy something but is unable to comprehend the quotes In this circumstance, professionals or specialists can act as a communication bridge, explaining quotes to buyers and ensuring the success of the firm Another selling factor of Singapore's "MICE'' business is that practically all of Singapore's hotels are located in the city.
As the financial center of Southeast Asia, Singapore has a mature public transportation system and telecommunication connectivity Having a good underground subway network and bus system could allow investors to reach any part of Singapore but at a low cost Singapore also provides many conveniences for global investors and businessmen Besides the public transportation system, Singapore also has a comprehensive network cover According to the information provided by the Singapore government, Singapore built one of the world’s first nationwide modern networks in 1990 According to The Visit Singapore, in 2018, The Infocomm Media Development Authority (IMDA) has reported that Singapore has more than 20,000 free public Wi-Fi hotspots island-wide as part of the Singapore Government's Wireless@SG initiative, exceeding its target from two years ago All of these measures allow Singapore to provide the latest digital services and high-quality networks to tourists or investors In order to support the MICE industry under the pandemic Covid-19, Singapore established the Alliance for Action on Enabling Safe and Innovation Visitor Experiences, an industry-led and government-support coalition The purpose is to create solutions for end- -end visitor to experiences The alliance must create a hybrid format prototype for a risk-free trade show and exposition that would allow attendees to engage to the same extent as they would in a traditional trade show environment while also reducing infection concerns (based on the Destination, n.d)
According to the Current School News, Singapore was the second-lowest crime rate country in the world As can be seen in figure 1 below, it records only 89 crimes that occurred over 100 000 populations The component that helps Singapore has the lowest crime rate is effective and extremely strict law, especially on the control of drugs and dangerous items, and their citizens are willing to cooperate In order to support the “MICE” industry, Singapore also enacted some policies to maintain the environment and decline the crime rate Therefore, holding a meeting or corporate event in Singapore becomes the first choice of some event planners and meeting organizers
Figure 2 Crime rate against person in Singapore
Singapore is in a strategic location, as it lies in the heart of Southeast Asia and serves as a link between Eastern and Western countries As a result, Singapore is a significant player in the global economy Furthermore, Singapore owns one of the world's largest container terminals, the "Singapore Port," which handles one of the world's fifth-largest cargo transfers Additionally, Changi Airport is also known as one of the largest transportation hubs in Asia Singapore is linked to some 330 cities in 80 countries by 100 airlines, providing global connectivity and convenience for event attendees Besides that, the public transport system in Singapore is assessed to perform very well because it is efficient and fast according to MICE Talk (2018) In addition, Singapore aims to become a clean and green country therefore some strict laws are enacted by the government like the littering law It states that depositing, dropping, placing, or throwing any article or thing in any public place except in a dustbin provided for the deposit of rubbish This includes the littering of plastic cups, tissue papers, cigarettes, and rubber bands and the penalties are quite high (Singapore legal advice, 2019).
SWOT Analysis
Diversity - Singapore is a country noted for its diversity, a place that allows you to achieve prosperity and peace regardless of your color, ethnicity, or cultural heritage Singapore welcomes individuals from all around the world, and it has four official languages For example, English, Chinese, Malay, and Tamil.
Human Resources - Because Singapore is a tiny island with limited resources, the fundamental source of the country's growth and development is its use of people, people who actually are the country's building blocks, a magnificent work done by the country's founders and continued on by subsequent administrations Singapore is one of the few countries in the world that knows how to motivate individuals to work as a team, whether in the IT business, hospitality, health and education, or elsewhere.
High Technology - Singapore may proudly claim to be one of the most sophisticated countries in the world, thanks in large part to its technical sectors and businesses Singapore accomplished this by constantly learning and adapting Being open to recommendations and modifications along the road has helped Singapore become one of the most technologically advanced countries, which means more employment, greater growth, and simpler ways to engage with the community.
Efficient and profitable business strategies - The country revolves around its international links; exporting and importing account for a substantial share of the GDP and business of the country Singapore, despite its small size, has always been efficient with its resources; every enterprise in the nation follows protocols to avoid tardiness and delays The government has built contacts all around the world to expedite and smooth commodity and service trade Singapore is a trade and shipping hub for the majority of the world's countries, including the United States, Japan, China, India, and many more.
Age - Singapore's aging population is a rising source of worry; with a median age of 42 years, the country is experiencing difficulties According to United Nations (UN) forecasts, 47 percent of Singapore's entire population would be 65 or older by 2050 This suggests that the country's successes thus far may progressively slow down over time.
Connection to other countries - As previously said, Singapore's economy and daily activities are heavily dependent on its neighbors as well as countries throughout the world The bulk of Singapore's organic food is imported from Malaysia and Indonesia, including water, milk, and poultry Imports of goods, construction materials, labor, and technology, as well as exports and imports of about half of all goods This puts the country in a non- negotiable position since it must accept any trade regulations imposed by other countries as well as the global economic situation.
High-cost country - Singapore is the most expensive city in the world, which causes many concerns; what can be done to reduce the rising cost of living? How can we put an end to poverty and homelessness in Singapore? Why are rents and housing costs so expensive? How can such a prosperous country have so many impoverished citizens? Both locals and visitors have found it increasingly challenging as prices have risen.
Government involvement - Singapore is one of the most stringent countries, which has both benefits and drawbacks Being strict implies that everything, including the people who reside there, adheres to a set of rules Legislators and the law ensure that there are no outlaws or dubious activities However, this has a variety of disadvantages because the government has no regard for a company's private area These difficulties are typically faced by emerging economies and certain current markets Constant company participation in the marketplace might restrict investment by implementing stringent laws and processes.
Technology improvement - Singapore is a technologically advanced Asian country, ranked among the top 10 in the world However, this is not the end of the narrative
Singapore intends to improve its businesses by making them more technologically advanced Specifically, in education, retail, communication, and marketing Singapore seeks to reach new heights in the education technology market by drawing investors and specialists from across the world Because of the world's highest mobile phone penetration, a flood of new marketing strategies has emerged in which print media is no longer utilized to offer commodities and products, saving millions of dollars and being ecologically friendly.
Increasing land - Increasing land area by resolving political issues with Indonesia and Malaysia may result in enhanced agricultural management and new economic opportunities, suggesting that Singapore would be able to rely on its own outputs for a range of reasons More acreage implies more structures, which means more labor, which leads to expansion.
Tourism - Tourism is one of Singapore's most reliable industries, accounting for 4.1 percent of the country's national GDP in 2017 with a direct contribution of $17.7 billion The contribution of tourism to Singapore's GDP is predicted to rise to 4.4 percent by 2028 New hotels, resorts, rehabs, adventure sports and amusement parks, and MICE facilities will all be popular with guests from all over the world.
Reproduction - The problem with low fertility is that it only impacts population size among the young Low fertility creates an age structure that hastens future population decline, which must be reversed if the population is to remain demographically sustainable
In 2017, Singapore had the world's lowest fertility rate, with only 0.83 children per woman
It is anticipated that by 2035, around 32% of Singaporeans would be 65 or older, with the median age growing from 39.7 in 2015 to 53.4 in 2050 Singaporean society is under strain as a shrinking workforce seeks to support an elderly population.
Rising sea levels - As the low-lying city-state prepares for the consequences of climate change, Singapore will require at least US$72 billion in fortifications against rising sea levels According to Prime Minister Lee Hsien Loong, climate change is one of the most significant issues confronting humanity, and the Southeast Asian country is already seeing the consequences of hotter weather and heavier rainstorms.
Cyber threats - Last year, the cyber security firm found more than 11 million attacks from Singapore-based servers, a 150 percent decrease from the previous year Threats have increased in recent years, and the government is prepared Inadvertent internet file downloads, malicious attachments from online email services, browser extension activity, and malicious connections with command and control (C2C) sites were the top four web threat attack vectors The number of online skimmers using malware to steal user account information such as logins and passwords from infected PCs has considerably grown across the country
Leading tourist destinations in Asia
Limitations on amount of visitors
Enhance existing strengths and seize existing opportunities.
Take advantage of existing opportunities to overcome shortcomings Stabilize the current tourism growth plan and increase brand awareness.
Develop existing strengths and create more advantages Transform continuously with challenges Dealing with terrorism by reinforce area security.
Focus on solving existing problems of weaknesses and develop plans to cope and defend against the impact of challenges.
Infrastructure
Residents and tourists are provided with water, electricity, telecommunications, waste collection, health and sanitation, security and protection
Singapore provides several choices for visitors who come to the country: Tourist Prepaid SIM card, tourist public transport Ez-Link card (MRT and bus), they can use those cards easily within the travel periods Singapore also offers a range of fixed mobile, data, internet, TV services, information communication technology (ICT) and digital solutions
The government also supports the development of projects such as Tuas Nexus - Singapore’s first integrated water and solid waste treatment facility Given its limited supply of land, Singapore’s initiatives to quadruple solar power include large-scale rooftop solar projects and floating solar farms, both at sea and on the Tengeh Reservoir The government’s goal is to have solar power capacity of at least 2GW by 2030, enough to power around 350,000 households The government is also accelerating the development of Singapore’s public charging infrastructure for electric vehicles
Figure 3 Example of Tourist Card
With almost 9,000 land-km of highways and expressways, Singapore's road network links all corners of the island LTA constructs, administers, and maintains this vast network and infrastructure With roads now representing 12% of our total land area, LTA carefully plans road usage by taking into consideration predicted expansion in both existing and future locations
To realize our goal of a car-lite society, we prioritize movement for the people, including bus priority lanes and measures to increase first- and last-mile connection to public transportation hubs
To ensure that traffic runs smoothly and effectively, the LTA also controls vehicle ownership and usage
Transport in Singapore is mainly land-based The major forms of transportation in Singapore are MRT (Mass Rapid Transit) and LRT (Light Rail Transit), the former operates in Singapore only, and the latter expands into a few neighboring countries Mass Rapid Transit is a comprehensive rail network that is important in a high-density city like Singapore MRT is also popular among public housing dwellers as the rail network continues to expand to connect Changi Airport, the North-east of Singapore, Sentosa, Marina area, etc to each other
Additionally, Singapore Changi Airport is a major aviation hub in Asia while Singapore is a major transshipment port According to a study conducted by London consulting firm Credo, Singapore has one of the most cost-efficient public transport networks in the world In Singapore you can travel by many different means of transportation:
By train - Singapore’s MRT (Mass Rapid Transit) system Visitors can pay for their bus fare using an adult stored value smart card (EZ-link / Nets FlashPay) or the Singapore Tourist Pass (STP)
Figure 5 Electric train in Singapore
By bus - Singapore's bus system has an extensive network of routes covering most places in Singapore Like the MRT system, visitors can pay for their bus fare using an adult stored value smart card (EZ-link / Nets FlashPay) or the Singapore Tourist Pass (STP ).
Figure 6 Double-decker in Singapore
By taxi - Cabs here are metered, but there may be surcharges depending on when, where and which company’s taxi you board Visitors can hail a taxi by the roadside at most places, or by queuing for one at a taxi stand, which can be found at most malls, hotels and attractions
By bicycle - Singapore boasts a well-connected network of cycling paths, and visitors can rent shared bicycles from licensed operators
Figure 8 Citizens are using bicycle for healthy purpose
As an attractive tourist destination, Singapore's hotel market is very developed, leading in terms of domestic, regional and global hotel brands Some famous hotel groups in the country such as Pan Pacific Hotels, Capelle Hotel, Hotel Properties Limited,
Crescendos Group, Meritus Hotels, and Resorts, Raffles International Ltd; and some international hotel groups such as Shangri-La Hotels and Resorts, Park Hotel Group, Accor, Choice Hotels, Hilton, Hyatt and InterContinental Hotel Group In addition, there are some types of accommodation such as Hostels, Campgrounds, Green hotels, Ski- In/Ski-Out hotels and so on
Figure 9 Grand park City Hall
Their local cuisine, like Singapore, is a fascinating blend of tastes from many racial backgrounds, including meals from Chinese, Malay, Eurasian, Peranakan, and Indian origins The Chinatown Complex Food Center, which includes 260 food stalls like Liao Fan Hawker Chan and Ann Chin Popiah, is a must-see for visitors Other hawker centers to consider are Lau Pa Sat and Amoy Street Food Center, which serve everything from satay and char kway teow to fishball noodles and curry puffs Aside from street cuisine, Singapore offers numerous Michelin-starred restaurants, including Candlenut, the world's first Peranakan restaurant, and Labyrinth, where chef Han Li Guang dishes up native flavors with a modern touch
Place to experience cultural activities:
Traditional Mid-Autumn Festival: this is one of the biggest festivals of the year in
Singapore Mid-Autumn Festival here is held on the 15th day of the 8th lunar month where many Chinese people live On this occasion, people prepare fruit trays and decorate many objects with vibrant colors Mid-Autumn Festival is also a reunion festival, everyone in the family gathers together, gives each other best wishes, children can watch lion dances, play lanterns, When tourists come to Singapore during the Mid-Autumn Festival, they should go to Chinatown, this place is decorated very splendidly in the Mid-autumn season In addition, when tourists come here, they will enjoy the bustling and joyful atmosphere In particular, at Chinatown temple, there is also a lantern painting contest for families and children of all ages for their creativity Besides, visitors can also walk under the lanterns at Mass Lantern Walk
Figure Mooncake - Special cake for mid-autumn festival 11
Pongal Harvest Festival: This is an Indian harvest festival that lasts for 4 days from
January 14 to January 17 Pongal is organized because farmers want to give thanks to
"Surya" - the sun god and god of life for their blessing of a bountiful crop The first day is called "Bhogi Pongal" which pays homage to the God of Clouds and Rain, on this day people will clean their houses and discard old furniture to mark a new beginning The second day, "Surya Pongal" is a day to show gratitude to the Sun God, they will cook rice with milk to offer at dawn After that, this meal will be used by family members or invited guests to the house to play and send best wishes for each other On the third day, "Mattu Pongal" - a day to honor cattle, especially cows, one of the mascots in Hinduism, on this day cattle are washed clean and people will paint their horns and they will be wearing bells and wreaths around their necks The last day, "Hannum Pongal", is a day dedicated to the community and helps to strengthen the relationships of family members As such, this festival shows the rustic authenticity of agricultural life and brings a different perspective on the culture and way of life of the Indians in the South over the centuries
Hari Raya Haji Festival: also known as “Festival of Sacrifice” is held within 3 days of the Muslims around the world Haji festival is the world's largest annual pilgrimage, where pilgrims gather on the same Holy Land to perform rituals This is considered the 5th of the five most important rituals, a mandatory religious obligation for physically and financially capable Muslims to go on pilgrimage at least once in a year life The pilgrimage ceremony is not only to show the bond between Muslim men and women but also to show the respect to Allah In this festival, prayer and sacrifice (called korban) are the most important rites In addition, children receive gifts and money from family members and they often dress up to go to temples to listen to sermons and pray Finally, they will visit their parents, family and friends for a meal together
Figure Hari Raya Haji Fesstival Welcome Gate 13
Natural Landscape
In the midst of increasing urban development, biodiversity conservation is essential, especially in Singapore, which is a small island nation with scarce land.
Nature in Singapore is something of a surprise, with the reserve home to 40 percent of arachnids, 84 percent of amphibians and 56 percent of mammals Singapore can be seen as economically strong, but still has a wealth of diverse wildlife including many extremely rare animals such as the Sunda pangolin, the Raffles' banded langur and the straw-headed bulbul With an area of 720 square kilometers, it is hard to believe that there are more than
2000 native plant species, some 57 mammal species, 98 reptile species, 25 amphibian species, 355 species of birds and over 282 species of butterflies There are also hundreds of fish species living in intertidal mangroves and mudflats, and many more other species.
However, urbanization is always accompanied by destruction of nature In fact, 30 years after the establishment of the settlement in 1819, half of the forest area was cleared to grow commercially useful trees such as gambier and pepper to meet the needs of the growing population And the landscape was also reworked to support commercial development, many hills were leveled and swamps filled in In 1822, the first land reclamation was in the marsh surrounding South Boat Quay As a result, there are very few primitive forests, swamps and other ecosystems left, which makes it difficult to ensure both nature conservation and economic development in Singapore because of its small size.
In February 2021 at the National Assembly, Minister of National Development Desmond said that “Singapore is committed to stewarding and protecting its green spaces, but the Republic's physical constraints mean that some undeveloped sites will have to be tapped to meet land use needs” and Singapore must “constantly balance demands and trade- offs across a wide variety of needs, including housing, green spaces, infrastructure, community facilities, workplaces, amongst others” It shows that balancing the economy and Nature should be scrutinized in Singapore.
Until the late 19th century, Singapore realized and began to make efforts to preserve the natural environment Birds were the first wildlife protected from being killed, injured or stolen when the Wild Birds Protection Ordinance was passed in 1884 Two decades later, the law was extended to protect animals other than wild birds in 1904
In 1882, there were no laws to legally protect forests Nathaniel Cantley - Superintendent of the Botanic Gardens in Singapore surveyed the forests in the Straits Settlements; he estimated that only 7% of the primary forest was intact at that time Therefore, he proposed to create forest reserves so that illegal deforestation could be prevented and to have a separate area to provide timber for general purposes, to conserve mountains and rivers Thus, the first forest reserves were established and managed by the newly established Forest Department and Cantley was the director As a result, in 1908, the Forest Ordinance was passed and the law enacted prohibiting encroachment or grazing and illegal logging But in 1925 because the conservation areas did not have high value, in
1931 the government considered the proposal to recover all the forest protected areas because they could not generate revenue and the maintenance costs were very expensive After 5 years, all forests were recovered except for some parts of Bukit Timah, Pandan and Kranji forests In addition, Bukit Timah was discovered to be a place to provide plant samples for research students while the other two areas are mangroves.
Richard Eric Holttum - Director of the Botanic Gardens, promotes legislation that protects the Bukit Timah forest and other areas as "a sanctuary for wildlife" This led to the Ordinance on Nature Reserves and came into force in 1951 to protect and conserve the flora and fauna species in the nature reserve and to provide opportunities for students to study and research in the area natural environment In 1985 that evolved into the Nature Reserve Act, which was repealed and replaced by the National Parks Act of 1990 Since then, raising awareness as well as calling for the conservation of natural areas not only in Singapore but also around the world
In 1990, NPC parks were formed to manage national parks and in 1966, the Parks and Recreation Department merged with NParks to manage parks under a single organization This organization will promote, protect and conserve “the animals, plants and other organisms of Singapore and, within the national parks, nature reserves and public parks, to preserve objects and places of aesthetic, historical or scientific interest” as well as administering laws to protect flora and fauna in the Singapore Animals and Birds Act; Control of Plants Act;
Singapore also signed up to the International Convention on Biological Diversity arising from the Rio Earth Summit in 1992 That year, the Singapore Green Plan was launched to develop a model of economic growth without affecting or harming the environment in any way In 2002, the Singapore Green Plan 2012 was launched to better address conservation issues such as air pollution and climate change In 2006, revised the previous green plan and released it to call for the construction of more parks and the establishment of a national biodiversity center
In 2021, the Green Plan 2030 is led by government ministers in charge of education and national development One of the main contents of the plan is the "City in Nature" strategy Thus, from now to 2030, Singapore will have an additional 1000ha of green space and 160km of roads connecting the park and nearly 1 million more trees will be transmitted on the island.
Nature conservation is one of the very vital issues In addition to the state using the law and promoting policies, non- governmental organizations also contribute greatly to that The most prominent is the Nature Society (Singapore), or NSS - is one of the oldest non-governmental organizations in Singapore NSS actively works with governments and stakeholders on the biological survey of the Central Catchment Nature Reserve and the Bukit Timah Nature Reserve projects
In 1994, NSS published the Singapore Red Book, which has become an indispensable reference for future conservation plans in Singapore, and also complements the global list of species threatened by the International Union for the Conservation of Nature In 2008, following a joint project of NSS, NParks, the Raffles Museum of Biodiversity Research (known as the Lee Kong Chian Natural History Museum since 2015) and the Tropical Marine Science Institute, the book was further updated.
Nowadays, society is increasingly promoting people's awareness about protecting nature and supporting the conservation of Singapore's natural environment.
Coming to Singapore, people are probably known as a small island nation of lions with impressive architecture and beautiful biodiversity here Some of Singapore's natural wonders is likely to impress visitors when coming here:
Pulau Ubin Island: located at the northeast coast of Singapore, has a wonderful ecosystem and diverse habitats with a wide variety of wildlife Originally, it is known as Pulau Batu Jubin (Roman for Granite Island), the quarries here cover
Investing and developing tourism career opportunity commensurate with the
The human factor is extremely important in MICE tourism and has a large impact on tourists' emotions and decisions As a result, Singapore has focused on investing in education policy since its inception in order to capitalize on available human resources in the country while also attracting more human resources from international students to study and work in Singapore This decision has brought stability to human resource development and has elevated Singapore to the forefront of tourism and hospitality training in Southeast Asia
Singapore has mobilized international capital by enacting policies to attract international students to study tourism, such as exempting international students from visa requirements and not requiring proof of finance or study expenses Moderate learning environment, modern learning environment, diverse training professions The Singapore government only invests in a few high-quality public schools and has an appropriate credit policy to attract training develop talent The government creates development conditions for the non-public sector, encourages connection and association with foreign countries, and invites international universities to establish branches
The Singapore Tourism Industry places a high value on and regularly conducts training and career development for its employees Human resource training in tourism must shift to specialized training while also improving practical skills Encourage and facilitate the development of a dual training system that combines theoretical education in schools and practical training in businesses The demand for tourism training must closely follow the needs of the labor market as it shifts from mass training to specialized training, focusing on practical skills in tourism Furthermore, companies prioritize employee well- being by providing comfortable housing and medical insurance for international employees in order to improve the quality of their work All are aimed at the ultimate goal of developing talented, high-quality human resources capable of meeting customer demands under any circumstances.
Create a suitable type of MICE tourism product for development
For business meetings and reward travel, due to the strength of a rich culture and a system of diverse entertainment activities As a result, Singapore ensures that visitors are impressed with international standard meeting equipment and services SECB also set aside a special support fund for domestic and international businesses to choose Singapore as the location for a series of events over a three-year period.
For conferences, SECB classed based on a variety of characteristics in order to give specific incentives For example, for consortium meetings and Trade Conferences with many foreign delegates and high-level speakers, SECB will assist in getting one visitor to attend Providing one-of-a-kind meeting spaces, as well as streamline immigration and create welcoming messages for airports and the media.
For trade exhibitions, for trade shows, it should be classified into 2 categories, namely New Exhibition and Reorganized Exhibition in Singapore For trade shows, it should be classified into 2 categories, namely New Exhibition and Reorganized Exhibition in Singapore For the new exhibition, in addition to conference-like services, the organizers also receive incentives for validating and promoting the program logo and financial support policies for the plan aimed at significant international customers, foreign visitors, For exhibitions held in Singapore, they are divided into several categories in order of increasing size and importance, the largest being mega trade exhibitions.
Post - event options are also always interesting, upgraded and created to give visitors a different experience every time they come to Singapore.
Create a strategy to balance the ecological environment in parallel with tourism development
Tourism contributes to the creation of new economic opportunities, the protection and understanding of cultural resources, the conservation of wildlife, and the repair of natural landscapes On the other side, some of the negative consequences include economic leakage, environmental degradation, and overcrowding
Hotels should begin monitoring and decreasing their emissions in order to gain their long-term aim of net-zero emissions
Sustainable hotel concepts and experiences should be developed Following that, they plan to propagate this message and enhance awareness of hotels' sustainability initiatives, as well as promote sustainable consumption patterns among its guests
Figure Concept of Hotel Improvement 29
Spectrally selective glass panels reduce solar heating in the conservatories while providing optimum light to the plants
To lower the amount of energy required in the cooling process, the air in domes is dehumidified
Canopies with solar panels: collect and convert solar energy to electricity
Organizations work on trash management to encourage guests to recycle and live an environmentally friendly lifestyle
Figure Sustainability at Garden by the Bay 30
Companies should emphasize inexpensive and clean energy, industrial innovation and infrastructure, climate action, land life, and relationships to achieve the goals
They can use fuel efficiency measures to cut gasoline use and diminish their carbon impact New fuel-efficient aircraft, enhanced navigational aviation technology, aircraft weight reduction, and other innovations are among them
Furthermore, they may investigate different alternatives to regular jet fuel, primarily Sustainable Aviation Fuel This will contribute to a reduction in carbon emissions into the atmosphere
Figure Process of making sustainable aviation fuel 31
Expand exploitation of other potential values
Pricing policy
Pricing policy is a key policy in the growth of MICE tourism in Singapore Price competition is becoming fiercer as governments pay more attention to the growth of MICE tourism and aspire to regard it as a significant economic component Singapore is a country with a strong economy Despite significant growth, people's living standards are comparable to those of European and American nations, but the tourism sector in general, and MICE in particular, guarantees that every price point is met in order to attract tourists with very high incomes
Divide the hotel's rooms into three categories: Deluxe, Superior, and Budget Air services range from first class (Singapore Airlines) to low-cost airlines (Tiger Airways) Aside from the upscale shopping centers in Orchard with world-famous brands, there are malls and stores in Chinatown and Little India offering reasonably priced items Most hotels must be fully equipped with event equipment and specialized venues for various conferences and exhibitions so that businesses and organizations may easily locate a suitable location for their events events ranging from routine business meetings to high- level agendas
The connections between the Department for Culture, Media, and Sport (DMCs), airlines, and hotels also assist Singapore in obtaining package vacations at low pricing The tourist business, in general, has suitable pricing modifications during the peak and low seasons.
Affiliate policy
Package tourism is well developed in Singapore, due to the strong relationship between destination management firms, airlines, and hotel systems, particularly for MICE tourism particularly for MICE tourism DMCs frequently collaborate with clients to develop the program, which includes everything from welcoming visitors to attending events and post-event activities Package planning is vital since it not only increases convenience but also demonstrates the level of professionalism associated with this sort of travel
Singapore has a special strength in programming, which is managed by Singapore Tourism Board (STB) and directly by SECB On New Year's Eve, significant entertainment events such as Singapore Great Sales Season (May to July), Chingay Parade (Asia's largest street festival with costumes, diverse arts of Asian ethnic groups are performed along the main streets of Orchard), and so on are interspersed STB created a thorough, promoted event on its website, particularly during the peak season from March to June, but also contributed to providing clients with valuable time and location recommendations tourist attraction.
Distribution policy
MICE travelers in Singapore frequently interact directly with event organizers or major conference facilities and hotels International hotel chains like Fortuna and Hilton each have their own worldwide distribution channels that cater to all of the demands of travelers Furthermore, SECB must continue to encourage domestic partners to open offices abroad and operate with new distribution channel functions in strategic areas, with the long-term objective of encouraging MICE tourism and sustainable growth in the nation.
Create strategies to promote and develop MICE tourism in each period,
Tourist behavior is one of the most critical issues that anyone engaging in the tourism industry must be concerned about We believe that essentially all tourism trends are influenced by visitor behavior As a result, they must update visitor behavior on a daily basis In other words, they must determine what tourists need and how to attract more visitors.
Singapore can attract more visitors than in the past if they provide promotions Tourist spending is now on the downturn, and travelers are seeking low-cost hotels, airlines, and other accommodations As a result, successful promotions with low costs can provide people planning to visit Singapore with a comfortable and delighted sense When customers are pleased with these promos, they may post a review on social media, which might serve as an advertisement to others With this evaluation, individuals who may never have visited Singapore before may decide to go Also, by modifying the severe housing regulations, Singapore may help the lodging business develop This plan will attract middle-income visitors to visit Singapore since it corresponds with people's propensity to reduce their spending.
Another possibility is to provide personalized tours People prefer to design their agencies, they must adhere to the strategy devised by the agency This is not a bad thing because travel firms develop arrangements with unique destinations, but travelers still want to build their own plans that others cannot experience As a result, travel agents must provide free vacation plans so that customers may select specific locations People may go anywhere they choose to eat, visit, and stay using this trip plan.
Minimum crime (robbery, stabbing, riots, and protests)
Natural disaster harder hits Singapore cause of being surrounded by other countries
Lack of service experience (most high-end service)
After evaluating all of the factors impacting MICE travel in Singapore, we can see that, while Singapore is an undeniable tourist powerhouse, there are still issues and flaws that must be addressed The majority of Singapore's negative effects on MICE tourism are the consequence of external factors As a result, MICE tourism will suffer There are various aspects to consider when it comes to Singapore's benefits, including variety, technology, efficient strategies, safety, and popularity, and they always aim to make these things not just strong but also better Finally, Singapore has a large potential for MICE tourism, maybe the most prominent in Southeast Asia; their task now is to maintain this edge and not allow their nation to lose it due to the diversity problem
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