(TIỂU LUẬN) DISCUSSION PAPER TOPIC INTRODUCE SOME SUCCESSFUL COMPANIES IN YOUR COUNTRY AND IN THE WORLD THEIR KEYS TO SUCCESS

THUONG MAI UNIVERSITY KHOA KHÁCH SẠN – DU LỊCH -*** - DISCUSSION PAPER TOPIC: INTRODUCE SOME SUCCESSFUL COMPANIES IN YOUR COUNTRY AND IN THE WORLD? THEIR KEYS TO SUCCESS? Implementation group: Instructor : Phan Tu Lan Term : Tieng Anh Chuyen Nganh Section class : 2170ENTI1011 Ha Noi, 2021 TABLE OF CONTENTS DANH SÁCH THÀNH VIÊN NHÓM I INTRODUCTION .2 II INTRODUCING COMPANIES OF TYPES: DOMESTIC AND INTERNATIONAL COMPANIES THEIR KEYS TO SUCCESS? 2.1 Google 2.1.1 Introducing Google 2.1.2 The key to the success of Google .3 2.2 Apple 2.2.1 Introducing Apple .4 2.2.2 The key to the success of Apple 2.3 Samsung 2.3.1 Introducing Samsung 2.3.2 The key to the success of Samsung 2.4 Vinamilk 2.4.1 Introducing Vinamilk 2.4.2 The key to the success of Vinamilk 10 2.5 Trung Nguyen Coffee 11 2.5.1 Introducing Trung Nguyen Coffee 11 2.5.2 The key to the success of Trung Nguyen Coffee 12 III CONCLUSION .13 DANH SÁCH THÀNH VIÊN NHÓM STT Tên Mã sinh viên Nhiệm vụ  The concept Nguyễn Thị Phương Thảo 19D110118  Introduction and conclusion of the presentation  Google Phạm Thị Thảo 19D110047 Trần Thị Phương Thảo 19D110119 Chử Thị Kim Thoa 19D110187 Samsung Bùi Thị Anh Thư 19D110188 Vinamilk Trung Nguyên Coffee  Apple  Làm Word I INTRODUCTION Today, there are many famous and successful companies in our country and in the world To be able to achieve great results, these companies must have their plans and strategies So, our team will give a presentation on the topic: Introduce four successful companies in our country and in the world, and their keys to success Let's discuss with us to learn more interesting knowledge about these four companies II INTRODUCING COMPANIES OF TYPES: DOMESTIC AND INTERNATIONAL COMPANIES THEIR KEYS TO SUCCESS? 2.1 Google 2.1.1 Introducing Google a) History of the company Google LLC is an American multinational technology company that specializes in Internet-related products and services, including online advertising technologies, search engines, cloud computing, software, and Hardware Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D students at Stanford University in California The company's headquarters is located in Mountain View, California, USA b) Revenue of the company Google’s total equity is 131,133 billion USD (2014) The number of employees working at the company is 103,459 people, distributed all over the world c) The company’s awards Google ranked 1st in the list of companies with the most traffic in the world according to Alexa statistics It is considered one of the Big Four technology companies, which includes Google, Amazon, Apple, and Facebook In 2012, Fortune ranked Google at the top of the list of 100 best companies to work in in the US and the job growth rate in 2011 was 33% In 2016, Google overtook Apple to become the world's most valuable company with a market capitalization of $570 billion In June 2019, Google continued to become the most visited website in the world Google has the most powerful Google search engine today that no competitor can match The main Google services that most people know about are Google Earth, Gmail, Google Maps, Google Software, Youtube In addition, this giant also provides many other services with great coverage 2.1.2 The key to the success of Google Google's key to success is traditional creativity Google is seen as a “tech driver”, as a driver, driving the technology industry to new heights They are seen as a traditional innovative company For Google, market factors and users will be placed in a weaker position Instead, they focus on creating "unconventional" products, experimenting and forcefully shutting them down if the product doesn't work So it's not surprising to see Google shutting down some of its services every year The above strategy always ensures Google to be at the forefront of new technologies, but there are also many potential risks because if they fail, they will waste relatively large investments 2.2 Apple 2.2.1 Introducing Apple a) History of the company Apple Inc is an American multinational technology corporation, which has its headquarters in Cupertino, California This company designs, develops and sells consumer electronics, computer software, and online services Its most famous products are the Apple Macintosh, the iPod music player, iPhone, and the iTunes music player Apple's main sales and services are in the US, Canada, Japan, and the UK From a relatively unknown company, Apple has become a famous brand known to the whole technology world That's because the company has an ingenious business strategy, a breakthrough in design, and always brings products that satisfy consumers Apple was founded in April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne And in its 45 years of operation, the company has had notable milestones: 1976-1984: Established company 1984–1991: Success with the Macintosh 1991–1997: Recession and restructuring 1997–2007: Getting Profitable Again, Switching to Intel, and Financial Stability 2007–2011: Success with mobile devices 2011 – present: The post-Jobs era, the leadership of Tim Cook b) Revenue of the company Apple's total annual revenue worldwide reached $274.5 billion for the fiscal year 2020 The financial results for the first quarter of 2020 show Apple's revenue for the quarter between $63 billion and $67 billion, with a gross profit margin of 38% to 39% Operating expenses are expected in the following quarters to range from $9.6 billion to $9.7 billion c) The company’s awards Apple is the world's largest technology company by revenue and is one of the world's most valuable companies It is considered one of the big five companies of the US information technology industry and is the world's third-largest mobile phone manufacturer after Samsung and Huawei Besides, In August 2018, Apple became the first publicly traded US company valued at over $1 trillion And just two years later, in August 2020, it became the first company to be valued at $2 trillion US dollars Moreover, It operates the iTunes Store - the largest music retailer in the world Finally, the company also enjoys a high level of brand loyalty and ranks as the world's most valuable brand 2.2.2 The keys to the success of Apple To become a successful company like today, Apple has keys to success: The first key, maximum response to the customer's needs This is a creative strategy and extremely close to customers In other words, Apple's mission is to understand its users better than itself It also identifies the most important needs of the user, then becomes the first to create a product that meets those needs well This strategy requires user sensibility, more than conventional market research “Apple defect” is based on how users used the product before, especially from competitors to realize what they need to do, and then find new opportunities on the not new products Thanks to this key, the company has achieved outstanding success For example, Apple wasn't the first to create smartphones, nor did it propose the idea of making tablets first However, iPhone, iPad is dominating the market This company didn't invent touchscreens either, but they make more money than anyone by focusing on how people use them The second key to Apple's success is to keep things simple and easy to use While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer All of the products the company creates have to be intuitive and easy to understand and learn As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult But even with that, Apple is a company where ease of use is more important than the product itself Apple makes this a critical goal of its approach to creating anything for the market The last key, Apple only makes a product if Apple can it better Apple normally doesn’t invent a new product or product category All of Apple’s other products have been recreations of existing products Apple did not invent the MP3 player; Apple reinvented it and made it better Apple did not invent the smartphone; Apple reinvented it and made it better And Apple did not invent the tablet; Apple reinvented it and made it better 2.3 Samsung 2.3.1 Introducing Samsung Samsung - Asia's leading technology empire, is a leading multi-industry corporation today This group currently owns many subsidiaries, a chain of sales systems and representative offices worldwide, most of which are operating under the brand name 'Samsung', this is a multi-industry conglomerate with the largest scale and influence on the economy in Korea in particular and at the same time is also one of the most expensive technology brands in the world today a) History of Samsung The period 1938 – 1970: From the grocery store In 1938, Samsung was founded by Lee Byung Chul as a small company in Taegu, Korea, with 30,000 won Initially, his business focused mainly on export trade, selling food items such as rice, dried fish, and noodles Korean to Manchuria, Beijing In the following years, Samsung increasingly expanded its scale and diversified its business fields The period 1970 - 1980: Entering into the electronics industry Samsung started to participate in the electronics industry with the strong support of experience and expertise from the US and Japan The Group has launched subsidiaries in the field of consumer electronics such as Samsung Electronics Devices, Samsung ElectroMechanics, etc And Samsung Electronics company which at that time became the main manufacturer for the Korean market, started exporting its goods for the first time during this period Samsung also acquired about 50% stake in Korea Semiconductor, further cementing Samsung Electronics' leading position in the semiconductor manufacturing industry The period 1980-2000: Expansion into hardware and telecommunications Samsung's key technology industries were diversified and expanded globally during the late 1970s and early 1980s Samsung also entered the system development industry, establishing Samsung Data Systems as a leader in technology services information, including system integration, system management, consulting services, and network services Since then, Samsung has reformed its business by overcoming challenges and difficulties, by striving to produce world-class products, bring overall satisfaction to customers, and be a Good career all in the vision of "quality first" Samsung has been involved in the telecommunications hardware industry since 1990 The Group has merged its subsidiaries specializing in the field of electronic technology into Samsung Electronics The period 2000-present: Becoming a giant in the technology electronics industry The digital age has brought revolutionary change and opportunity to global business, and Samsung has responded with cutting-edge technologies, competitive products and relentless innovation They see the challenges as an opportunity and believe that they are absolutely among the world leaders in the engineering technology industry And yes, now Samsung is the world's leading brand in terms of innovation and creativity in technology Samsung is known as the largest TV and phone manufacturer in the world Samsung's development process always goes hand in hand with the concept of "Contributing to the nation's economy", "Prioritizing human resources" and "Pursuing rationalism" Each concept corresponds to key moments in Samsung's history, reflecting the different stages in the Company's development, from being a home appliance specialist to becoming a leader in electronics global consumer b) Revenue of Samsung in the last years Samsung has a great influence on economic, political, media and cultural development in Korea, and is the main driving force behind the "Miracle of the Han River" Contributing 1/5 of the total export turnover of Korea Revenue accounts for 17% of Korea's gross domestic product (GDP) The strong outbreak of Covid-19 along with the application of socialization measures have affected the circulation of goods, leading to supply chain disruptions and affecting businesses' production and business activities According to published data, although the Covid-19 epidemic was greatly affected by covid-19, Samsung still has high revenue In 2019, Samsung earned $194.43 billion in revenue and $23.43 billion in profit Revenue in 2020 reached $215.8 billion and profit reached $32.8 billion c) Some achievements that Samsung has achieved During the process of construction and development, it can be said that Samsung has overcome many difficulties and challenges, but that is the driving force for Samsung to go far and achieve as much success as it is now Their brand is known around the world, and the prestigious awards are increasing such as Samsung has become the first brand in years to win the US Environmental Protection Agency (EPA) ENERGY STAR award; Top Best Global Brands according to Interbrand's results in 2020; Receiving 61 awards at the prestigious International Design Forum (iF) awards ceremony world in 2020… 2.3.2 The keys to the success of Samsung Those who have followed Samsung's long development journey well understand that the aforementioned success of this multi-industry corporation, in addition to the support of customers, must also be attributed to the internal factors in the business, business thinking as well as flexibility, quick adaptation to the market Samsung's success is thanks to its smart customer approach With strong economic potential, Samsung invests heavily in communication and product branding Every time we prepare to sell a new smartphone, immediately on social networks, websites, television and even advertising banners on the street, we all see that product of Samsung The company knows to bring what customers need and especially with constant effort and creativity As a long-time electronics manufacturing company, Samsung understands better than anyone else the desire of customers not only to improve product quality but also to take care of customers after purchasing products As a result, Samsung has built a dedicated customer care department through its call center and customer support They provide a lot of services for customers after purchase such as Support Center service, home service, repair service outside of warranty In each period, Samsung offers different development orientations to suit the needs and trends of the times If at first only aimed to make Samsung a strong brand in Korea, then Samsung decided to focus on building a global brand Up to now, Samsung has grown to a huge scale with more than 80 different industries In the electronics segment, Samsung is not afraid to experiment with anything, from making phones to tablets, from refrigerators to dishwashers, TVs, washing machines Samsung products cover every market segment that customers can imagine In addition to expanding the product catalogs, Samsung also pays great attention to increasing the depth of product categories On average, dozens of new products of different categories are launched each month along with improved products that always satisfy customers As of 2021, Samsung launched a lot of new smartphone models: Samsung A52, A32, 72, Samsung galaxy s21, Z Fold Many competitors face many difficulties when they have to compete with Samsung Enhancing the role of marketing helps Samsung has prevented failure, drive success and maintain its position at the top of the technology business In the context that the technology market is "overpopulated" with more and more smartphones, tablets, etc., Samsung wisely chooses to focus on marketing and bringing products to the market to customers Samsung Group built up to 55 subsidiaries to promote worldwide promotion strategy and products advertised with more than 20 different slogans Moreover, becoming a sponsor of Chelsea football club or popular programs such as "the X-factor" and the Olympics also makes Samsung's name "popular" in the world In addition, to be successful, Samsung also focuses on training qualified personnel During the five years from 1994 to 1999, Samsung also actively carried out training activities to improve the quality of the team Every year Samsung selects 400 young people with at least years of experience, sponsors the cost and sends them abroad for year, no matter where they go, whatever they As a result, during those five years, Samsung's seeding program was estimated to have cost up to $100 million to train personnel In return, they have 2.000 key kernels for the plan to conquer the world market Until now, Samsung's Human Resource Development Center based in Korea still receives about 50,000 students per year Samsung's "training" process has lasted for more than 20 years and still shows no sign of stopping 2.4 Vinamilk 2.4.1 Introducing Vinamilk a) History of the company The company was established in 1976 as the state-owned Southern Coffee-Dairy Company, to nationalize and take over the operations of three previously private dairy factories in South Vietnam: Thống Nhất (belonging to a Chinese company), Trường Thọ (formerly owned by Friesland Foods, best known for its production of condensed milk that was widely distributed across the South) and Dielac (Nestlé) It was renamed United Enterprises of Milk Coffee Cookies and Candies in 1978 It became the Vietnam Dairy Company, formally established in 1993 In 2003, following its IPO to the Ho Chi Minh Stock Exchange, the company legally changed its name to Vietnam Dairy Products Joint Stock Company (Vinamilk) The principal activities of the Vinamilk are to produce and distribute condensed milk, powdered milk, fresh milk, soya milk, yogurts, ice cream, cheese, fruit juice, coffee and other products derived from milk b) Revenue of the company The company posted a quarterly record-high consolidated revenue of over 16.2 trillion VND (706.57 million USD) in 2021, up 4.1 percent year-on-year Consolidated profit margin reached 42.9 percent, a slight decrease against the first half of the year, largely due to surging prices of input materials caused by global supply chain disruption and anti-dumping taxes imposed on some materials The company’s revenue from exports topped 1.55 trillion VND, equivalent to last year’s figure Its consolidated revenue and post-tax profit totaled nearly 45.18 trillion VND and 8.42 trillion VND, respectively, in the first nine months of this year, representing 73 75 percent of the yearly plan Vinamilk has been running a network of 17 dairy factories both in Vietnam and overseas, and 15 dairy farms with a total of close to 160,000 milch cows c) Awards achieved Vinamilk is the largest dairy company in Vietnam Based on the UNDP 2007 Top 200 largest firms in Vietnam report, it was also the 15th largest company in Vietnam and formerly the most valuable public company listed in Vietnam In 2010, it is the first company in Vietnam to be included in Forbes Asia's 200 Best Under A Billion list that highlights 200 topperforming small- and mid-sized companies 2.4.2 The keys to the success of Vinamilk Long history and strong foundation is the first and foremost strength to make Vinamilk become a leader in the dairy market of Viet Nam Thanks to the completely qualified products, competitive with the market existing goods, throughout about 34 years operating history, Vinamilk has undoubtedly become a familiar and trusted trademark in the mind of domestic clients Moreover, it has gained great customer satisfaction and understanding as well as the knowledge of the local market Another remarkable factor that has strengthened Vinamilk’s leading position is that it established a wide and deep distribution system located nationwide and is being expanded over time The distribution network is not only the essence of a long-term period strategy but also the decisive factor for the success of a consumer goods producer It allows Vinamilk to bring its core products to consumers in a fast and effective way To be more specific, today the company has more than 1500 distributors, over 90000 retail outlets in the entire country Along with the solid distribution, to well, Vinamilk always pays attention to investing in modern equipment and factories At the present, a range of modern factories located along with Viet Nam that helps to reduce transportation expenses and a system of advanced equipment that helps to ensure the output products meet the international standards One more aspect that should be highlighted in the strength of Vinamilk is that its loyal and cooperative relationships with both local and overseas suppliers allow the company to have stable material sources at a reasonable price Today, around 60% of all cow milk produced in Viet Nam is consumed by Vinamilk Last but not least, a professionally experienced management team in dairy business and production, a transparent internal management system and tight and detailed management procedures are other keys to success making Vinamilk a top business of the Viet Nam milk industry branch 10 2.5 Trung Nguyen Coffee 2.5.1 Introducing Trung Nguyen Coffee In 1996, the Trung Nguyen coffee brand was born with the great aspiration of Founder Dang Le Nguyen Vu about fairness for the Vietnamese coffee industry Up to now, after 25 years, Trung Nguyen has become the pride of the country, is the No brand, the symbol of Vietnamese coffee globally with the spirit of non-stop creativity a) History of the company June 16, 1996: Trung Nguyen was established in Buon Ma Thuot city August 20, 1998: The first store opened in Saigon 2000: Trung Nguyen was present in Hanoi, implementing the franchise model 2001: Successful franchise company in Japan September 2002: Successful franchising in Singapore November 23, 2003: Trung Nguyen's G7 instant coffee brand was born 2008: The company established an office in Singapore 2012: Trung Nguyen became the most favorite coffee brand among Vietnamese consumers 2014: The company launched a system of coffee hypermarkets – cafe.net.vn 2016: Launched Trung Nguyen Legend Cafe - The Energy Coffee That Changes Life space, becoming the largest coffee shop chain in Southeast Asia 2017: Officially opened a representative office in Shanghai (China) Launching the ECoffee model – a special specialty coffee system 2018: Inaugurated the World Coffee Museum in Buon Ma Thuot The year 2021 marks the 25-year journey of creation and development of Trung Nguyen Legend Group has comprehensively repositioned from the organization, product, model The goal is to form a global brand with the "Different, Special, Unique" b) Revenue of the company With an average profit of about 600 billion dong/year, Trung Nguyen's profit per share is 4,000 dong As a result of the company's appraisal, the total value of Trung Nguyen's assets is currently worth 5,654 billion VND c) Awards achieved  2010 National Brand Award  National Quality Gold Award 2011  Vietnam Gold Star Award 2012 11  2013: Trung Nguyen Coffee was selected by the Ministry of Foreign Affairs as "Cultural Diplomatic Ambassador"  Certificate of Excellence in Asia - Pacific Enterprise 2014 2.5.2 The keys to the success of Trung Nguyen Coffee The special - different - unique of the trio of products are the important keys that Trung Nguyen uses to enter the new era First of all, the specialty must be mentioned, reflected in the improvement in technology when Trung Nguyen Legend applies the most modern NANO technology, combined with Eastern know-how to ensure the deliciousness and roundness of the coffee beans The best selections are selected from Cau Dat Arabica and Buon Ma Thuot Robusta The second is the difference, which is reflected in the packaging design when boldly abandoning the image of a traditional brown coffee cup, switching to a black and white color scheme that combines the images of the world's great men and famous brands inspirational quotes about aspiration, success, and applying the most modern packaging printing techniques It is also impossible to forget to mention a special element of the Trung Nguyen Legend product set, which is that after only months of being born, it has now quickly appeared in many cities and countries around the world and received the love of customers consumers In particular, Trung Nguyen Legend Iced Milk Coffee is a special product, packed with the worldfamous Vietnamese iced milk coffee for international friends who love Vietnamese coffee culture 12 III CONCLUSION The above discussion has helped us get more useful information about these famous companies Moreover, it also helps us to learn more about the business know-how of the companies Hopefully, through this discussion, you will improve your knowledge and become good managers to create successful businesses in the future 13 .. .DISCUSSION PAPER TOPIC: INTRODUCE SOME SUCCESSFUL COMPANIES IN YOUR COUNTRY AND IN THE WORLD? THEIR KEYS TO SUCCESS? Implementation group: Instructor : Phan Tu Lan Term... these companies must have their plans and strategies So, our team will give a presentation on the topic: Introduce four successful companies in our country and in the world, and their keys to success. .. with us to learn more interesting knowledge about these four companies II INTRODUCING COMPANIES OF TYPES: DOMESTIC AND INTERNATIONAL COMPANIES THEIR KEYS TO SUCCESS? 2.1 Google 2.1.1 Introducing