business as war doc

TeAM YYeP G Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, email=yyepg@msn.com Reason: I attest to the accuracy and integrity of this document Date: 2005.04.29 01:24:59 +08'00' [...]... Business as War ଁଁ 2 ଁଁ Worlds Apart? ଁ ଁ I t may be startling to the average business reader to equate business with war After all, not many business leaders will ever find themselves facing anything like the Normandy landings as so grippingly illustrated in Saving Private Ryan But the point of this book is that many of the military principles demonstrated from Normandy to Iraq apply to business as. .. military—but it was years until I realized that some of the skills we had absorbed as warriors could be translated into the business world as well One of them was strategy, which had been a more or less continuous counterpoint throughout my military career, but had become particularly interesting toward the end of it Sure we had won the Cold War and Desert Storm—but now there were whole new classes of international... off thinking of it not as business but as war To help you cope, or even to survive, you need to understand the secrets of the warrior— things that probably were not a part of either your professional business education or all that other stuff you like to put on your resume So fasten your seat belt, because we’re in for a rough ride—but an interesting one And leave those other business books right there... to fight the new kind of war that everyone knew was coming Probably the ultimate honor—like being hanged—was becoming a regular on the Don Imus program, simulcast by MSNBC as well as reaching a national radio audience of over twenty million listeners I had been a fan of “the I-man” for years, and it was somewhat startling to realize that one of the toughest interviewers in the business now expected me... conferences But in a post-9/11 world, I was now being asked to give speeches for some very nice fees These speeches were basically the same material and covered much of what I had said before for free—but now with much better PowerPoints and travel arrangements Organized under the general heading of Business as War, ” these talks usually covered three topics: the war abroad, the war at home, and what these changes... at the crash site for several seconds before being propelled toward a building that other people were rapidly f leeing As he recalled later: “I ran toward the building because that was what I was supposed to do.” Just inside the Pentagon, he made his first rescue of the day, a burned and dazed woman whom he led outside to safety As he returned the second time, he heard people sobbing and asking for... this? • Has heightened security in the face of terrorism heightened your feeling that all these precautions may not make a difference? • Do you have an uneasy sense that business security—in all its aspects—is no longer something that business leaders can take for granted? From terrorists to power blackouts? • Forget about uneasiness: Do you have a pervasive, gnawing worry that your electronic assets... The paradigm shift of a world at war, the continuing war on terrorism, and the lack of leadership in many sectors of American business are the rationales for this book, as well as what we need to do about these things— beyond issuing the usual platitudes The tragedy of 9/11 was clearly a clarion call to Americans to stand up and be counted in the international arena As conservative columnist Jed Babbin... never had access to so much data? And we have never been as confused as we are now? • Have you tried to conceive or execute a business strategy either to: (1) fail or (2) partly succeed but make everything worse If you answered “yes” to one or more of these questions, then welcome to the exciting world of business as war (If you did not, then please give my best to your fellow inmates there in the joint—especially... interests of the business audiences And suddenly there were all kinds of audiences: real estate, insurance, finance, construction, even pharmaceutical manufacturers Much of what I had to tell them drew on my 26 -year military career as well as my more recent experience as a business consultant, especially those engagements featuring enterprise security and business intelligence My apprenticeship as a consultant . stuff to master. Business as War shows how to make it happen.” —Tom Eisenmann Assistant Professor, Harvard Business School “Colonel Ken Allard was one. confidante, she was also my envoy to the world of business literature. So was Florence Stone: As someone who really does know the science of business and business