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VIETNAM NATIONAL UNIVERSITY INTERNATIONAL SCHOOL Program International Business GRADUATE INTERNSHIP REPORT INTERNSHIP COMPANY INSTITUTION HANOI MEDICAL MATERIALS AND EQUIPMENT JOINT STOCK COMPANY Add.
VIETNAM NATIONAL UNIVERSITY INTERNATIONAL SCHOOL Program: International Business GRADUATE INTERNSHIP REPORT INTERNSHIP COMPANY/ INSTITUTION: HANOI MEDICAL MATERIALS AND EQUIPMENT JOINT STOCK COMPANY Address: 5th floor, Vimeco Building, Lot E9, Pham Hung Str., Trung Hoa Ward, Cau Giay Dist., Hanoi Student's name: Nguyen Thi Ngan Ha Noi - 2022 VIETNAM NATIONAL UNIVERSITY INTERNATIONAL SCHOOL PROGRAM: INTERNATIONAL BUSINESS GRADUATE INTERNSHIP REPORT INTERNSHIP COMPANY/ INSTITUTION: HANOI MEDICAL MATERIALS AND EQUIPMENT JOINT STOCK COMPANY Address: 5th floor, Vimeco Building, Lot E9, Pham Hung Str., Trung Hoa Ward, Cau Giay Dist., Hanoi SUPERVISOR: Dr Tran Cong Thanh (Academic title, academic degree, full name) STUDENT: Nguyen Thi Ngan STUDENT ID: 18071171 COHORT: International Business (IB) Class: IB2018E Ha Noi - 2022 ACKNOWLEDGMENTS The 6-week period from July 20 to August 30 as an internship at Hanoi Medical Materials And Equipment Joint Stock Company as a marketing officer was really a great time for me Here, I had the opportunity to work in a professional and dynamic environment Not only that, but I can also apply my knowledge to work and learn more skills such as effective communication, teamwork, etc So I feel like a very lucky person to have had the opportunity to try this position, to work with very friendly colleagues who are willing to help me in the process First of all, I would like to express my deepest gratitude to Hanoi Medical Materials And Equipment Joint Stock Company for accepting me to work at the company and creating all good conditions to help me complete my tasks during my internship In addition, I would like to express my special thanks to the brothers and sisters who have enthusiastically guided me a lot in my daily work activities I would like to express my deep gratitude to my respected teacher Dr Tran Cong Thanh, who supported and guided me wholeheartedly, gave me sincere advice and guidance and led me in the right direction for me to complete the internship report I also thank VNU-IS for creating an intensive learning environment for us so that we can equip ourselves with both practical experience and necessary skills when exposed to real working conditions I would also like to thank all of my respected teachers in VNU-IS, who have been dedicated to imparting knowledge to us during the past years And finally, I would like to thank my family and friends, who have always stood by and supported my decisions and the path I take Many thanks for your help and best regards PLEDGE I hereby declare that this is my own work directed by Dr Tran Cong Thanh The content and results of this study are completely honest and have never been published in any form The author collects documents, analytical images, comments, reviews from many different sources and fully cited in the reference section I would like to take full responsibility for the content of my thesis if found to be fraudulent If any fraud is discovered, I would like to take full responsibility for the content of my thesis ABSTRACT The practical internship is a credit course in my International Business major This is one of the most credit-worthy courses, perhaps reflecting the importance of this course It plays an important role in students' college life as it is a practical opportunity for us to practice what we have learned in school Since reality is far from the theory we learn in books, practical practice will give students the opportunity to apply what they have learned in work, thereby self-study and verify if the knowledge learned is correct or not, as well as develop more skills and promote students' future careers That's why I am honored to work at Hanoi Medical Materials And Equipment Joint Stock Company as a marketing intern I have acquired invaluable skills that allow me to prove myself as a young, enthusiastic and potential employee for the company Furthermore, thanks to this internship and the company's reputation, I can enhance my resume as well as my future career The extensive internship report consists of four chapters in which I try to explain my week experience in the company The content of all chapters is extensively and elaborately explained, and it builds on the factual basis of this 6-week work INTRODUCTION Learning is not only the process of transferring theoretical knowledge from books to memory but also cultivating through practical practice For that reason, VNU-IS in particular and other schools and faculties in general organize practical internships to help students gain experience in a professional working environment During this internship, I had a specific plan to achieve the best results in my work and as well as my personal development This report will describe my internship in the past month, the work I have done and the knowledge I have added as a marketer CONTENT REPORT Chapter 1: Introduction to Hanoi Medical Materials And Equipment Joint Stock Company – HAMEDCO Overview of historical activities of Hanoi Medical Materials And Equipment Joint Stock Company Hanoi Medical Materials And Equipment Joint Stock Company was established on September 5, 2005 by Mr Tran Viet Trang with a young, enthusiastic and talented team From a fledgling enterprise with a modest scale, but thanks to unremitting efforts, after 17 years, HAMEDCO has developed into a prestigious enterprise, a leading supplier of medical equipment and supplies in Vietnam, with head office located in Hanoi and a branch located in Ho Chi Minh City Celebrating the company's 15th anniversary (Photo: in 2020) Information about HAMEDCO can be summarized in the table below: Company name Hanoi Medical Materials And Equipment Joint Stock Company Business style Tranding medical materials and equipment Tax code 0101770742 Head Office 5th floor, Vimeco Building, Lot E9, Pham Hung Str., Trung Hoa Ward, Cau Giay Dist., Hanoi Representative office No 33, Street 3, Do Thanh Resident, Ward 4, District 3, HCM city Website http://HAMEDCO.vn/ Email info@HAMEDCO.vn Telephone number tel:+ 84 86 9009 486 CEO Mr Tran Viet Trang Established 05/09/2005 Mission, vision and core values: Along with the rapid development of the field of medical equipment supply, the birth of HAMEDCO has made an important contribution to maintaining and improving public health This achievement is thanks to the investment, research and cooperation with leading experts in the country and in the world with the vision of "Being a leading partner in providing comprehensive and effective medical equipment" To fulfill its mission, HAMEDCO's leadership and human resources team always agree to build a professional, modern and inspirational environment based on core values: “Prestige - Responsibility - Efficiency" Through those values, each individual at HAMEDCO always strives to improve themselves, unite to create a strong team that brings better values to partners, customers and the community - Reputation Reputation is the leading criterion in the development of the company All employees work, develop and exist based on one word - “Prestige” - Mission Accountability is essential for every company in every industry Responsibility to customers, community and self - Effective If prestige is the top criterion in the development of a company, efficiency is the key to success in building credibility With 17 years of experience, as a leading enterprise in Vietnam in the field of medical equipment supply, HAMEDCO is proud to bring comprehensive solutions suitable for all hospital sizes, meeting the increasing requirements of customers and markets Professional, modern, inspiring working environment, building HAMEDCO to become a united, fair, developing and socially oriented company The organizational structure of the company Organizational structure: ADMINISTRATIVE COUNCIL BOARD OF MANAGER ASSISTANCE OF THE BOARD OF DIRECTORS BUSINESS DEPARTMENT PROJECT DIVISION TECHNICAL DEPARTMEN 8T HUMAN RESORCE ACCOUNTING DEPARTMENT Human resource capacity With the orientation of sustainable development, HAMEDCO focuses on building and training professional staff, applying international quality management standards with the trend of integration and development Quality management standards applied: ISO 9001:2015 Total current employees: 25 people Consists of: Undergraduate and graduate degrees: 20 people Intermediate or equivalent: people In there: Board of Directors: 04 people Director: Tran Viet Trang – Business Administration – Hanoi University of Science and Technology Vice president of business: Tran Minh Đuc – Pharmacist – Hanoi University of Pharmacy Vice President of Finance: Administration - Accountant Nguyen Van Phuc – Business Technical Deputy Director : Nguyen Thanh Dong – Master of Science, Technology, Health – Electric Power University Technical Department: 05 people Sales Department: 05 people Project Department: 03 people Accounting Department: 03 people Administration and HR Department: 05 people Besides, Hanoi Medical Equipment and Supplies Joint Stock Company also has a team of domestic and foreign collaborators to support the Company in learning about the market, learn about advanced products and technologies in the world In addition, the company also works with a team of skilled workers specializing in the construction of medical equipment projects, especially in the construction and installation of medical gas, medical clean gas Chapter 2: HAMEDCO's Business Overview Field of activity HAMEDCO is an enterprise operating in the field of medical equipment and supplies With a team of professional staff with many years of experience in the medical field and partners who are leading brands in the world HAMEDCO is committed to sustainable development with the mission of becoming a leading professional provider of technical solutions in healthcare in Vietnam The main activities of the company include products such as: Central Medical Gas System; Laboratory machines and equipment; Imaging equipment; Machinery and equipment for anti-infection department; Surgical sutures; Consumables and other spare parts HAMEDCO provides all biomedical engineering services including: consulting design, construction, installation, inspection, repair and maintenance of medical equipment, providing package solutions, turnkey projects By cooperating with famous suppliers in the world, reputable manufacturers in the medical field, HAMEDCO is always looking for effective and reliable technical solutions in hospital investment, improving safety and quality of treatment and patient care With a team of dynamic, enthusiastic and knowledgeable staff in the medical field, the company is committed to providing customers with the most professional and effective consulting services and technical solutions 10 Manager Service Customer Sale Marketing Value of HAMEDCO HAMEDCO enhances customer service values by implementing and promoting the following criteria: Personnel and professional development HAMEDCO believes that people are the most valuable asset and the key to the success of the business HAMEDCO recruits, trains and develops professional and responsible working groups The company applies strict recruitment processes to select qualified and suitable candidates for the vacancy The company is also committed to applying quality management processes according to international standards ISO 9001:2008 and training employees to master these processes Professional technical service HAMEDCO focuses on training, providing professional working tools for employees, promotes the sense of responsibility and professionalism of our employees in their work to ensure that we provide our customers with the most effective, safe and quality technical services Adopt and standardize work processes 11 HAMEDCO is always committed to innovation for improvement and development By applying the quality management process ISO 9001:2008, HAMEDCO is committed to improving the efficient working process and increasing customer satisfaction The company believes "Quality is the key to success" and uses that slogan to train and orient the development of staff and sustainable values Safety and Quality HAMEDCO is committed to providing quality and safe products to users Products provided by HAMEDCO are always selected and rigorously evaluated for quality and safety before being sold on the market The products distributed by HAMEDCO always meet international quality standards ISO 9001, ISO 13485, CE or FDA HAMEDCO trains employees to understand working procedures to ensure the safety of themselves, customers and the surrounding environment The company is committed to maintaining and implementing international standards and processes throughout the design, construction and installation of equipment for customers HAMEDCO advises customers on safety principles in the use and operation of equipment and systems provided by the company itself HAMEDCO is committed to providing a safe and professional working environment for its employees Sustainable Development HAMEDCO is committed to sustainable development by always creating a safe, friendly and professional working environment for employees Maintain and improve working processes to bring the highest satisfaction to customers HAMEDCO also always focuses on developing and expanding high-quality products to provide customers with effective and safe solutions during investment and use Products and services of HAMEDCO With the goal of providing customers with high quality products along with 12 professional technical solutions and services, improving the quality of patient care, HAMEDCO always chooses reputable domestic partners and reputable suppliers in the world The main products and services of HAMEDCO include: a Consulting on procurement of medical equipment according to international standards With the professional support of leading experts in the field of domestic and international medical equipment, HAMEDCO provides consulting services on the preparation, investment and procurement of medical equipment in the field of medical investment in accordance with international and appropriate standards, with the size of the investor's operations and finances HAMEDCO always focuses on linking and cooperating with partners who are domestic and foreign organizations or individuals on consulting and purchasing medical equipment b Products offered HAMEDCO is the official distributor in Vietnam of famous medical equipment in the world in the following fields: M&E SYSTEM FOR HOSPITAL - Central medical gas system - Nurse call system - Positive pressure clean air system - Hospital handrail system - Medical solid waste treatment system DEVICES FOR SURGERY ROOM - Anesthesia machine with breathing - Ceiling mounted surgical lamp, portable - Multi-function hydraulic operating table, electrical control - Electric scalpel - Cardiac shock machine - Operating room suction machine 13 - Tool cabinet for operating room - Ceiling arm for operating room - Operating room furniture - Sterile hand wash basin for operating room - Clean water treatment system for operating room - Endotracheal intubation kit DEVICES FOR INTENSIVE CARE UNIT - Advanced resuscitation ventilator - Continuous machine purifier - Hemodialysis machine - Electric injection pump - Infusion pump - SpO2 meter - Spirometer - Active resuscitation bed - Bedside technical box - Ceiling mounted infusion suspension system DEVICES FOR INFECTION CONTROL DEPARTMENT - Sterilization wet autoclave - Ultrasonic tool washing machine - System for washing endoscopes with ultrasound - Clean water treatment system for operating room - Other specialized equipment DEVICES FOR LABORATORY DEPARTMENT - Hemodynamic analysis system machine 18-22 parameters - Test 200 automatic biochemical parser machine - test 480 14 - Electrolyte meter - Machine analysis - Tools for laboratory, scientific testing - Test chemicals DEVICES FOR IMAGING DIAGNOSTIC DEPARTMENT - Portable and desktop ultrasound machines - Portable X-ray machine - Mobile C-Arm - Meter osteoporosis - X-ray machine for mammography CLEAN ROOM - Positive pressure clean air system for clean room - Pass Box - Air Shower - Equipment and furniture in clean rooms HOSPITAL FURNITURE - Automatic door for operating room, emergency room, recovery room, MRI room, CT room, X-ray room, ward - Hospital handrail system - Tool cabinets and furniture for wards Chapter 3: Internship Description Purpose of the internship As a student majoring in international business majoring in Marketing, year 4, confident in communication, hardworking, eager to learn and able to communicate in English Sales and Marketing trainee position so that I can apply what I have learned in product consulting, sales, product management, Marketing research, distribution channel management, Digital Marketing, International Marketing, marketing Service, 15 and build marketing strategssy into practice, assist company to carry out marketing tasks and marketing campaigns The experiences and lessons I gain in the real world will help me build the skills I need for my future career Content of work and method of implementation As a sales and marketing intern at HAMEDCO, I was assigned the following tasks: - Hospital furniture sales specialist: Find out product information, instructions for use and issues related to it Then I learned consulting sales, and how to talk to customers Next, learn how to close a sale Finally, the business intern will guide, care for and ask questions of customers after buying and using Hospital furniture - Make a report to monitor product advertising data on fanpages and google websites: Create a tracking sheet on google sheets to easily enter and send to superiors to track daily advertising costs, customer reach, and impressions - Bên cạnh đó, tơi cịn trực tiếp kết nối với cách hàng qua hợp đồng mua bán sản phẩm công ty Dựa theo bước sau đây: Bước 1: “Khảo sát tìm kiếm khách hàng” - Nội dung cơng việc: Tìm kiếm khách hàng thơng qua việc tư vấn trực tiếp chỗ giá cước, chất lượng dịch vụ thu thập thông tin khách hàng lưu trữ; Tìm kiếm khu vực đông dân cư để triển khai kế hoạch kinh doanh sản phẩm Bước 2: “Ký hợp đồng dịch vụ internet truyền hình” - Nội dung cơng việc: Hỗ trợ ký hợp đồng với khách hàng có nhu cầu sử dụng dịch vụ cơng ty, chuyển phí lắp đặt, phí hịa mạng ban đầu cho thu ngân (Bộ phận CSKH) Bước 3: “Hỗ trợ phận chăm sóc khách hàng” - Nội dung công việc: Thực hành tư vấn hỗ trợ khách hàng tình liên quan đến thời gian lắp đặt nghiệm thu hợp đồng Các vấn đề cần hỗ trợ giải đáp ngay, khơng nhanh chóng chuyển đến Bộ phận CSKH để giải - Giáo viên hướng dẫn: Trần Tuấn Anh - Chức vụ: Nhân viên kinh doanh - Biểu đồ làm việc: 16 Hình 3.3 Sơ đồ hoạt động Ký hợp đồng dịch vụ internet truyền hình FPT Nguồn: Phịng kinh doanh (2022) Chapter 4: Results achieved through the internship period Increase knowledge and skills 1.1 Knowledge gained ● During the first week, I received a thorough training in the company's history and culture, from which I understood the company's vision and mission An employee of the company who understands these values is essential ● I am well trained in the skills and mindset of a salesperson, thereby giving me a foundation to apply at work ● During my work, I have the opportunity to apply the knowledge I have learned such as how to research the market, about competitors, and SWOT analysis to assess my strengths and weaknesses ● Communication in business: Applied in business, need to communicate politely, courteously, know how to grasp customer psychology ● Knowledge of writing media articles according to SEO standards in the field of Marketing ● Learn and reinforce how to read a business's financial statements ● Knowledge of supply chain management, logistics, business operating processes ● Knowledge of corporate culture and how to behave in an office environment ● Service Marketing: Know how to apply your knowledge and services to customers Specifically, consulting services, experience services, door-to-door delivery services, after-sales services such as warranty, maintenance, ● Knowledge of Marketing strategy: Know from theory to practical application of Marketing strategy 17 1.2 Skills Acquired At HAMEDCO, I received a lot of help from my instructor and was also assigned a lot of field work So, the skills learned while working at HAMEDCO are: - Communication skills: In an office environment, corporate culture, communication skills and behavior are very important In addition, with the position of a business intern, my communication skills when advising clients help me to learn and develop a lot - Office computer skills: With the assigned work, specializing in many reports, suggestions, recommendations, sheets, office computer skills about Microsoft Word, Excel, are learned and strengthened a lot - Adaptive skills: With new environments, new people, proactive skills to adapt in all situations Adaptive skills help me work more professionally - Problem-solving skills: When working at HAMEDCO, many tasks are assigned, and problem-solving skills are practiced a lot Specifically, solving problems for customers when there are problems during the consultation process In addition, when I went to practice, I also had a lot of surprises, so my work also had a lot of trouble, but gradually I solved and solved my own problems or asked for help from others - Self-study skills: I make weekly plans for myself and self-study, proactively come up with self-study methods to have enough knowledge to complete the set goals - Listening skills: Practice skillful listening skills to take the initiative in the conversation Thereby, I have self-assessed strengths and weaknesses in my listening skills - Time management skills: Working at the company in a business environment, the management of arranging time to successfully complete the assigned work helps me learn many things during the internship at the company 1.3 - Practical experience has been accumulated Sales experience in business: Know how to consult and sell directly with customers 18 - Experience in managing and selling on e-commerce sites - Experienced in cultivating own soft skills and working experience with a confident and proactive attitude in all situations - Experience in teamwork and problem solving - Experienced in image building, communication and marketing for products 1.4 Specific contributions to the institution where the internship is located - Survey and find customers At the same time, inventory the products and then make a list to report to the manager - I worked with sales and marketing to assist the company in contacting customers, checking the quality of products after the customer received them - Contributing to creating a colorful company culture to motivate colleagues and increase cohesion to help the company develop more - Always come to work on time to maintain discipline for the company and always maintain the general hygiene of the company 1.5 Identify important issues and solutions in the coming time to improve organizational performance (orientation for in-depth research for graduation thesis) After weeks of internship at the company, I feel that the working environment, company culture, organizational structure, personnel apparatus are good, but I realize that there are still some outstanding issues that need to be resolved for the business to succeed The industry can develop further in the future, namely: Personnel issues: Currently, HAMEDCO's personnel is still quite small compared to the work, which leads to employees being overloaded at work The solution in the future to this problem is to promote the recruitment of personnel from universities in Hanoi, or should have a better remuneration regime to recruit talents For example, for marketing staff, it is required to have a high level of education, have soft skills relevant to the major, in addition to the requirements of experience and professional 19 qualifications, job postings should have competitive salary and attractive accompanying benefits such as insurance, lunch, allowance, bonus - Human resource management and training issues: Enterprises should regularly organize training of available human resources on soft skills as well as sales skills and product knowledge The aim is to gradually become the key and high-quality human resource of the company to help the company develop more and more - The problem of market expansion and brand building: Currently, HAMEDCO's products have high superiority, but they are also special products, so the market coverage and expansion is still not great (Only supplied to the domestic market) Therefore, the Marketing department needs to have plans to position the brand in the market so that the company can develop further and expand its market abroad - Facilities: Currently, the company has representative offices in Hanoi and Ho Chi Minh City Ho Chi Minh However, office space in Hanoi is still small Employees who work for a long time will easily feel suffocated In addition, the company's products are high-tech machinery serving the customer segment of hospitals and medical facilities across the country, so the company needs to hire more warehouses to store medical equipment to make the process of transporting products to customers more convenient and cost-effective Internship Assessment I can confirm that this was a very successful internship for me personally Being a business intern at Hanoi Medical Materials And Equipment Joint Stock Company is a blessing and a great honor for me I had the opportunity to apply the knowledge learned in school to real work, thereby testing my skills Moreover, working at the company gives me a more authentic view of a professional working environment, when previously I was only approached through other impractical ways Connecting with colleagues here is also a great experience, I learn a lot from what they convey, not only about work but also about life skills In order to evaluate myself during the last internship, I realized that I had not really had a good start, not yet adapted to the company's way of working when there were 20 many surprises in the first 1-2 weeks I have connected with many customers but also received many rejections from them However, in the following weeks, with my own patience and encouragement from colleagues, I made a lot of progress in my work I have successfully convinced some customers to use our company's services Up to now, I have not stopped trying and developing myself more to be able to complete the work more excellently Conclusions And Recommendations My first internship was a new experience for me I have gained a lot of useful knowledge and experience I had the opportunity to turn ideas into reality and I learned a lot from working in the natural environment The internship will be a big test for me in identifying my skills and shortcomings For students, an internship is often a huge task Furthermore, people will have a positive outcome if: ● Be yourself and believe in yourself: Your biggest barrier is your lack of confidence When, if not now, will it be? Proactive and always on the lookout for new challenges ● Create a lasting network in your workplace: Each individual you meet will have a big impact on you Make your workplace more welcoming and pleasant, and your company like home ● Make a personal plan: Know what you're going to and make sure every step has a clear goal in mind 21 REFERENCES Philip Kotler and Gary Amstrong Principles of Marketing Seventeenth Edition Graham Hooley and Nigel F Piercy MARKETING STRATEGY & COMPETITIVE POSITIONING Sixth Edition Kotler Keller Marketing Management Fourteenth Edition 22 SOCIALIST REPUBLIC OF VIETNAM Independence-Freedom-Happiness VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL GRADUATION INTERNSHIP EVALUATION (For Supervisor) Supervisor’s full name: Tran Cong Thanh Position: Lecturer At: International School – Vietnam National University Student’s to be supervised: - Student’s full name: Nguyen Thi Ngan - Student’s ID: 18071171 - Major: International Business - Class: IB2018E Internship Company/Institution: Hanoi Medical Materials And Equipment Joint Stock Company – HAMEDCO Comments about student’s internship throughout supervision: Evaluation Factors Good Average Bad Knowledge Skills Awareness and Attitude General evaluation for student’s internship report Other comments (If any): …………………………………………………………………………………………………………… ……………………………………………………………………………………… Hanoi, 2nd May 2022 Supervisor (Signature and Full name) 23 ... consulting, sales, product management, Marketing research, distribution channel management, Digital Marketing, International Marketing, marketing Service, 15 and build marketing strategssy into practice,... Gary Amstrong Principles of Marketing Seventeenth Edition Graham Hooley and Nigel F Piercy MARKETING STRATEGY & COMPETITIVE POSITIONING Sixth Edition Kotler Keller Marketing Management Fourteenth... Service, 15 and build marketing strategssy into practice, assist company to carry out marketing tasks and marketing campaigns The experiences and lessons I gain in the real world will help me