(TIỂU LUẬN) báo cáo KIẾN tập môn học tên đề tài thực hành thực tế kinh doanh qua công ty CP sơn JYMEC việt nam

ĐẠI HỌC NGOẠI THƯƠNG KHOA ĐÀO TẠO QUỐC TẾ BÁO CÁO KIẾN TẬP MÔN HỌC Tên đề tài: Thực hành thực tế kinh doanh qua Công ty CP sơn JYMEC Việt Nam Sinh viên: Nguyễn Nam Khánh Lớp: F-UOB-13B Khóa học: 2021 – 2024 Mã sinh viên: 2105002149 Giảng viên giảng dạy: TS Vũ Thị Bích Hải Hà Nội 2021 FOREWORD There are around 600 paint production and trade businesses in Vietnam According to a survey by the Vietnam Paint and Ink Association, although few firms engaged in foreign paints in the previous five years, they accounted for 65 % of the Vietnamese market, while local paints accounted for just 35 % Foreign companies have an edge when it comes to branding and communication initiatives However, this does not imply that the inside paint is of poor quality Domestic firms have significant potential to enhance product diversity, production, and sales by taking advantage of competitive prices and the capacity to comprehend the characteristics of the climate Furthermore, given that the market still has a lot of potential, the rising number of domestic firms engaged in the market is helping to develop the domestic sector in order to anticipate market expansion in the future Firms consistently invest in and develop the market, and many businesses, such as Jymec, have quickly thrived, which is why I decided to collaborate with them on my learning program My report based on units: unit 4, unit 5, unit 6, unit and unit and consists of chapters Chapter I: About Jymec Vietnam Paint Joint Stock Company and intership position Chapter II: analyze the company FOREWORD Table of Content Chapter I: Jymec Vietnam Paint Joint Stock Company and intership position Overview of Jymec Company Good and services of company Chapter II: analyze the company Human Resource Credit 6 Business results of Jymec Buying Goods and Services 10 Acknowledgement 14 Chapter I: Jymec Vietnam Paint Joint Stock Company and internship opportunity Overview of Jymec Company: 1.1General introduction Company Name : VIET NAM JYMEC PAINT JOINT STOCK COMPANY Trading name: JYMEC VN.,JSC Tax code : 0101325942 Head office: BT4-A12, phố Bùi Xuân Phái, khu đô thị Mỹ Đình, Phường Mỹ Đình 2, Quận Nam Từ Liêm, Thành phố Hà Nội, Việt Nam 1.2 History of establishment and development of Jymec Company: JYMEC was formally founded in the 2000s, using a belt production line brought from the United States Customers have consistently selected the firm as the most trusted paint brand for the past 15 years, from 2005 to 2020, and it has been acknowledged by consumers with the certificate of "environmentally friendly brand." 1.3 Types, functions and duties of the company: a Function: - Investigating formulas and technological techniques manufacture of chemical products is one of the for the - We organize the sale, distribution, and supply of technical devices and services - Improving the working environment and thereby contributing to the state budget - Plan the manufacture and consumption of paint goods - Manufacturing and trading in paints for both domestic and international markets - To operate in line with the provisions of the law in order to promote the company's capacity and efficiency in production and business b Duties - Collaborating with domestic and imported agencies on product delivery and consumption - participating in and organizing the business plan - Use the resources assigned by the state to the company for management effectively, including investment capital and other enterprises, to develop production and business, and to preserve and develop the allocated capital and other sources - Paying debts directly borrowed by the company or loans guaranteed by the city in accordance with the law - Do outstanding work in the areas of protection, labor safety, environmental protection, socialist property protection, and defense security protection Product Decorative paints Waterproof paints Model Industrial paint Powder Putty Good and services of company 2.1 product JYMEC paint & waterproofing products have been confirmed for top quality by gold medals at international trade fairs The computerized color mixing system with more than 1010 colors meets all colors for projects Quality management system follows international standards ISO 9001:2015, which has been recognized by QUARCERT The Vietnam Industrial Property Association has certified it as a distinguished quality brand, and customers have voted for high quality Vietnamese items Furthermore, the integration of the ISO 14001:2015 environmental management system and the ISO 9001:2015 quality management system has confirmed that the company has appropriate policies and has also determined a direction for continuous product improvement, meeting the increasing demand for decorative paint products in the domestic market JYMEC paint addresses the domestic market's growing need for ornamental paint products The company has adequate procedures in place and a clear direction for product improvement Professionals, architects, engineers, investors, and professional contractors always utilize and appreciate JYMCEC paint 2.2 Distribution system JYMEC has procedures in place to assist and manage distributors and agents Startups are always given the best possible support by the organization Customers can become JYMEC's official distributors and agents with just a small amount of capital and enjoy exclusive support policies for agents; they not only have a high discount rate, but also have a customer care policy such as holding customer conferences, traveling, and monthly, quarterly, and yearly bonuses Customers, in particular, will be schooled in procedures and know-how Trade in paint materials, technical support 24 hours a day, seven days a week, and paint color matching for projects Currently, the firm is expanding its agent network throughout provinces and cities • Benefits and incentives for becoming an agent - The company will work with the customer to open a paint agent, a level and a level distributor for exclusive business in the region.Highest order discount - Consulted on the design of the showroom in accordance with the standards - Agents benefit from enticing incentives such as items, cash gifts, and valuable in-kind presents - The firm provides excellent incentive programs for partners, including prizes like motorcycles, vehicles, and trips to European and Asian nations - While operating as an agent, the firm provides commercial and marketing assistance to the agent.-Supported freight expenses based on order value - Assisting with freight expenses based on order value - Improve sales agent abilities - Exchanging useful insights from people who have successfully launched a water-based paint agent - The procedures and conditions for opening an agent are simple Chapter II: analyze the company Human Resource: - Recruitment program: During the economic downturn caused by the epidemic two years ago, Jymec Company had a relatively basic recruitment need and little changed in recruitment requirements Jymec Company has a relatively basic recruitment need and hardly changes with recruitment requirements Since it is still a company operating mainly in the Vietnamese domestic market, Jymec is not very demanding in terms of language Jymec is a company with a large number of employees and diverse recruitment communications but mainly on the Company's main website and through employees in the Company The general characteristics of an employee are a necessary requirement, but depending on the nature and work factors, it can be flexibly changed Overall, the company's hiring requirements are basic The company has appropriate remuneration for the work and characteristics of employees In particular, salaries and bonuses based on sales, to encourage employee performance, can be flexibly changed - New employee training program: The training program of Jymec Company is very specific and has clear topics The company's new employee training program is divided into three specific phases  Phase (1 week): New workers will be provided with basic information on the firm's history, nature of work, corporate goals, and sorts of items it offers  Phase (1 month): Employees will be moved to the specialist training department Under the guidance of existing employees, the new workers will learn the necessary skills for the department in which they work Direct practice will be sprinkled throughout the apprenticeship sessions, but the mentors' supervision and approval will always be present  Phase (2 months): employees will start working as full-time employees Employees still have mentors while working at this stage, but they can work directly with the department The length of this phase is set by the department, however the majority of them last two months During the training process, the mentors provide specific guidance and enthusiastic support This is a dynamic and positive working environment, which brings a comfortable feeling when working for employees The state of tension rarely appears in the space of the company Mentors are enthusiastic and provide specific guidance and enthusiastic support Credit Many conferences and marketing programs have discussed the relationship between companies and banks for years, but in fact, getting financing remains challenging, especially for start-ups and small and medium-sized firms As a result, credit capital is critical in assisting firms in increasing their short-term inventory reserves before each price rise cycle, as well as allowing businesses more time to sell during price decrease cycles Jymec additionally uses a combination of loan capital from a variety of banks and its own equity - Credit relations  As a result, Jymec Company employs medium-term credit, which is widespread in the business world Medium-term credit is defined as credit with terms ranging from more than 12 months to 60 months The company's credit capital is used to develop the market, enhance goods, explore new technologies, and acquire fixed assets to carry out corporate initiatives  Trade credit is the company's credit connection Trade credit is a credit connection that exists between manufacturers and companies and is manifested in the form of items acquired and sold on credit  The company's credit link is trade credit A trade credit relationship is a credit link that exists between businesses and manufacturers and manifests itself in the shape of products obtained and sold on credit Commercial credit generation and development are linked to the movement and growth of the reproduction process Trade credit enables capital to reproduce indefinitely With Jimec, you're getting a safe and dependable solution The company's credit activities are limited to the local market As previously said, Jymec has a presence in the Vietnamese market, but exporting is too difficult for Jymec due to the market's abundance of large rivals Therefore, the company's working area is limited to the local market Business results of Jymec Target 2020 2019 sales and service provision 89.280.275.7 72 76.687.430.231 Cost of goods sold 72.747.371.565 58.860.606.469 sales and service provision Revenue deductions 0 Cost of goods sold Net profit from business activities Gross profit Difference 2019 - 2020 Gross profit 573.488.175 (862.432.450) Net profit from business activities Revenue deductions 16.532.904.207 17.826.823.762 - Revenue from sales and service provision:  In 2020, sales and service provision rose by 16%, and revenue was 89.280.275.772 VND, up from 76.687.430.231 VND in 2019 The revenue level of the firm has gradually risen over the years, demonstrating that the company's products are fit for market demands and have a high degree of sales success - Cost of goods sold:  COGS grew by 72.747.371.565 VND (24%) by 2020, from 58.860.606.469VND in 2019 This suggests that net profit will decline This is because manufacturing activity has increased, which boosts labor costs, depreciation charges, selling expenditures, and so on This product cost is a fluctuating percentage of overall sales However, revenue remains favorable with COGS in both 2019 and 2020 - Revenue deductions  Jymec had no revenue deductions in the two years between 2019 and 2020, indicating that the firm conducted strong sales operations and maintained the company's stability - Net profit from business activities:  The company's net profit increased by 166 percent over the years, indicating that it was run reasonably well In 2019, the number was significantly lower with an 862.432.450 VND loss, but in the following year, this net profit increased by 166 percent to 573.488.175 VND, demonstrating the company's efficiency in using labor, materials, and the continuous efforts of the board of directors as  well as all employees in Grandcare company Net profit over the years increased by 166%, proving that the company has operated relatively efficiently Through this, we can see the efficiency of the company in using labor and materials, as well as the continuous efforts of the board of directors and all employees of the Grandcare company - Gross profit  Gross profit fell by 7% in the two-year period from 2019 to 2020, demonstrating that the company's products did not generate profits This is a critical financial indicator that serves as the foundation for assessing and projecting the business's profitability and potential We can see from the above business results report that the company's business performance is declining during the next two years (2019–2020) Looking back, we can see that the pandemic had a significant influence on the firm as well as the overall industry Overall, the company's profit in 2019 was better than in 2020, despite increasing revenue Buying Goods and Services: JYMEC paint products are evaluated using the most modern laboratory equipment available today Input material suppliers to JYMEC include firms that specialize in making and importing reputed chemicals from across the world, such as Degussa (USA), Eliokem (France), Dow Chemical (USA), Rohm & Hass (USA), Cray Valley, and Nuplex (Australia) - Company sales goals: The company's sales aim is to grow unit sales while increasing profit margins Because Jymec firms not deal with recurring income, they strive to increase unit sales and profit margins This will contribute to the company's overall revenue and growth goals Units also provide crucial information on which of the firm's items generates the most profit, and if the price the company sells at is flexible, it can be readily improved Margin is also crucial They determine how readily Jymec can recoup its expenditures with each sale and how much of that money can be reinvested - Company sales process: The majority of salesmen like the independence that comes with their job The ability to inject personality into each cold call and adapt to changing discussions This is why Jymec employs a business-tobusiness sales methodology The best salesmen, on the other hand, aren't artists; they're scientists Jymec employs B2B data to generate insights and build a robust sales process The sales process gives a foundation for a salesperson to improve upon while also delivering four extra benefits: Having a more formal procedure in place makes it easier for new employees to catch up.Breaking a sales strategy into stages makes it easier to identify aspects which aren’t working, and adjust them 2 A more disciplined sales approach eliminates the possibility of overlooking critical procedures Knowing where clients are in the sales process allows for more accurate forecasting Preparation/Research At this point, Jymec identifies potential clients and analyzes if they have a need for Jymec's product or service—as well as whether they can afford what the firm has to offer Qualifying is the process of determining if a consumer requires a product or service and can afford it Prospecting The firm is in the second stage, preparing for initial contact with a potential consumer by researching the market and gathering all important information about the product or service At this phase, Jymec prepares their sales presentation and tailors it to the specific demands of the target client.Needs Assessment The firm establishes the first contact with the client during the approach stage This can be a face-to-face encounter or an overthe-phone conversation There are three ways that are commonly used:  Premium approach: Presenting the potential client with a gift at the beginning of the interaction  Question approach: Asking a question to get the prospect interested  Product approach: Giving the prospect a sample or a free trial to review and evaluate the service Presentation/Sales Pitch Jymec actively illustrates how the product or service satisfies the demands of the target client throughout the presentation phase The term "presentation" connotes the use of PowerPoint and a sales pitch to demonstrate that the organization can actively listen to the customer's wants and then act and respond accordingly Negotiation/Handling Objections This is when Jymec listens to and resolves the prospect's issues Handling objections and easing fears successfully distinguishes good salespeople from terrible and outstanding salespeople from excellent Closing During the closing step, the firm receives the client's decision to proceed Depending on the nature of the firm, jymec may employ one of these three closure approaches  Alternative choice close: Assuming the sale and offering the prospect a choice, where both options close the sale  Extra inducement close: Offering something extra to get the prospect to close, such as a free month of service or a discount  Standing room only close: Creating urgency by expressing that time is of the essence Follow-up The firm will proceed to the next level after the transaction has been completed The follow-up step keeps the company in touch with closed consumers, not just for potential repeat business but also for referrals And, because retaining current clients is less costly than recruiting new ones, preserving connections is the wisest move Acknowledgements First and foremost, I want to thank Nguyen Nam Khanh, who is myself, for all that has been accomplished with the assistance of my parents and their blessings After completing my internship, I successfully finished this report Next, I'd want to convey my heartfelt appreciation to my adviser, Ms Vu Thi Bich Hai, Lecturer at Foreign Trade University, for her failing aid and supervision Along with that, I need to thank Mr Pham Van Phuong, Head of JYMEC VN., JSC, and Pham Van Phuong, under whose supervision I have completed my internship He provided me with so many learning opportunities to enrich my knowledge I would like to thank my other colleagues from JYMEC VN.,JSC for their guidance and support during the entire program and for teaching me to face the professional world Last but not least, I am grateful to FTU University, which is the reason I am standing here on the verge of successfully completing my bachelor's degree I made every effort to finish this report completely Any feedback or suggestions on this would be much appreciated  ... Jymec Vietnam Paint Joint Stock Company and internship opportunity Overview of Jymec Company: 1.1General introduction Company Name : VIET NAM JYMEC PAINT JOINT STOCK COMPANY Trading name: JYMEC VN.,JSC... distinguished quality brand, and customers have voted for high quality Vietnamese items Furthermore, the integration of the ISO 14001:2015 environmental management system and the ISO 9001:2015 quality management... Phái, khu đô thị Mỹ Đình, Phường Mỹ Đình 2, Quận Nam Từ Liêm, Thành phố Hà Nội, Việt Nam 1.2 History of establishment and development of Jymec Company: JYMEC was formally founded in the 2000s, using