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HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES - INFORMATION TECHNOLOGY FACULTY OF INTERNATIONAL BUSINESS ADMINISTRATION -*** A MARKETING RESEARCH PROJECT Major: Faculty of Business Administration AWARENESS OF CONSUMERS ABOUT NECA FRESH YOGURT AT HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES – INFORMATION TECHNOLOGY IN 2021 Student’s name: Đào Cẩm Duyên (18DH480427) Nguyễn Minh Đức (18DH480723) Trương Tuệ Châu (18DH480483) Class: 1425053 Course: 2018-2022 HCMC, June/2021 ABSTRACT Customer awareness is a strong effect on their decision to buy products Researching awareness of the youth to help Neca Fresh Yogurt reach its target of reaching more users To create brand stability on market, Neca Fresh Yogurt needs to have real data and results on the awareness of the young consumers A study of consumer awareness about Neca Fresh Yogurt at Ho Chi Minh City University of Foreign Languages - Information Technology (HUFLIT), with the aim of surveying to have practical comments and solutions for this business to improve brand value To analyze this study, we employ the type is descriptive research Three factors have a strong relationship with brand awareness of Neca Fresh Yogurt, specifically: subjective norms, brand image, advertising Search and survey consumers based on these three factors to find out the problems The case study results show that the majority of customers are well-known the brand image of Neca Fresh Yogurt, but some cases contribute opinions to this brand to have some activities so that attract young people And to make our young consumers happy, we have come up with solutions and strategies The most principal thing is to successfully attain the research objectives Keywords: neca fresh yogurt, ho chi minh city, customers awareness, yogurt Table of Contents CHAP 1: INTRODUCTION 1.1 Background of the study .6 1.2 Problem Statement 1.3 Research Objectives 1.4 Research Methodology 1.5 Scope and limitations 1.5.1 Scope .8 1.5.2 Limitations .9 CHAP 2: FINDINGS AND DISCUSSIONS 10 2.1 Overview of Neca Fresh Yogurt .10 2.2 Focus Group .11 2.3 Data collection 12 2.3.1 Secondary data 12 2.3.2 Primary data .13 2.4 Data Analysis 14 2.4.1 Data Analysis Method 14 2.4.2 Surveying Results 15 2.5 Problems and Solutions 26 CHAPTER 3: RECOMMENDATIONS AND CONCLUSIONS 28 3.1 Recommendations 28 3.2 Conclusions 28 REFERENCES 29 APPENDIX 31 List of Figures Figure The percentage of people who regularly use yogurt products 16 Figure Consumers' perception of the product's price .16 Figure Customer satisfaction with the product's price .17 Figure Source of information make consumers know Neca Fresh Yogurt 17 Figure The factors that make consumers recognise Neca Fresh Yogurt 18 Figure The effectiveness degree of Neca Fresh Yogurt on network media advertising 19 Figure The attraction degree of promotional images from the Neca Fresh Yogurt brand .19 Figure The degree of attractive messages on social media from Neca Fresh Yogurt 20 Figure The usefulness degree of the product information on Neca's website 20 Figure 10 The consumers' agreement degree that Neca Fresh Yogurt is a quality brand in the Vietnam beverage market 21 Figure 11 The agreement degree that Neca Fresh Yogurt has a prestigious brand image for the majority of customers 22 Figure 12 The agreement degree that Neca Fresh Yogurt furnished healthy products for the consumers 23 Figure 13 The agreement degree that Neca Fresh Yogurt is a potential brand for growth in the competitive beverage market .23 Figure 14 The agreement degree that the brand image of Neca Fresh Yogurt should be known to more people .24 Figure 15 The agreement degree that Neca Fresh Yogurt will be their first choice when the consumers want to enjoy the yogurt products .25 Figure 16 The agreement degree that the consumers will be glad to recommend Neca Fresh Yogurt products for the other people 25 CHAP 1: INTRODUCTION 1.1 Background of the study Ho Chi Minh City is home to a large number of young people, creating a diversified beverage industry Currently, we still have no clear survey results on the development of the drink industry in this city However, this market has attracted a lot of domestic and foreign investment [ CITATION SGG17 \l 1033 ] When people’s economic life is greatly improved, humans needs are also increasing And human expectation includes the need to have a new experience like a new choice of the drinking establishment From the beginning of 2020, yogurt products have become a trend in not only Ho Chi Minh City also Vietnam [ CITATION Ngo21 \l 1033 ] There are many brands of yogurt products on the market, including Neca Fresh Yogurt With the strong competition, this brand needs to understand the attitudes, desires, and perceptions of the young customer segment So, the question is, how Neca Fresh Yogurt’s brand positioning activities achieve success? – a growing and competitive beverage market Certainly, to survive and lead the market, Neca Fresh Yogurt had to have a proper pathway to attract customers as well as create a strong brand Because of limitations in the research process, we decided to focus on the awareness of HUFLIT undergraduates about Neca Fresh Yogurt [ CITATION SGG18 \l 1033 ] Therefore, the research paper “Awareness of consumers about Neca Fresh Yogurt at Ho Chi Minh City University of Foreign Languages – Information Technology in 2021” will examine the effectiveness of some factors relate to brand awareness 1.2 Problem Statement The problem statement presents the content and identifies the general analytical method of the study From practical problems that tend to research needs to answer the question: Why should this study be done? To keep up with the competitor in the beverage market today, there have been many attractive activities implemented Neca Fresh Yogurt Nowadays, drinking establishments realize the importance of making an impression on attracting customers and retaining them Many competitors of Neca have already had marketing strategies, brand positioning, advertising campaigns,… Ultimately, the result that they want to achieve is to increase the number of potential customers How to acknowledge the psychology of consumers and change their wants over time will allow yogurt products establishments in general and Neca Fresh Yogurt to become more attractive to customers, thereby earning corresponding profits over time Neca Fresh Yogurt should know what customers want from them, thereby building a good image and quality to attract more and more customers Given the point above, the main problem of the study is: Are consumers in HUFLIT approached to Neca Fresh Yogurt? Based on this, the principal objective of the study was clearly defined 1.3 Research Objectives The most dispensable research objective is to define consumers’ awareness about Neca Fresh Yogurt at HUFLIT In addition, we also dig deeper into the brand’s performance through factors: subjective norms, brand image, advertising The study of consumer common opinion on a brand is an essential tool in today’s business environment To be the winner in the market war, Neca Fresh Yogurt must understand the attitudes and expectations of customers towards its brand From understanding consumers, this brand can exploit new customer segmentation, at the same time, create a source of loyal customers Growing sales and more products sold in the market, we must customer research to find information, responses, needs, self-satisfaction to improve the brand quality of Neca Fresh Yogurt and to maximize the good behaviour of the buyers 1.4 Research Methodology The research paper provides data as well as information on the brand awareness of young people in Ho Chi Minh City This is the basis for Neca Fresh Yogurt to guide the business strategy and brand promotion The methodology of this research is descriptive Neca is famous these days, so this study will give more understanding the awareness of customers about this brand We focus on research and survey three factors that subjective norms, brand image, advertising to affect customer’s awareness After that, this study will describe the effects of subjective norms, brand image, advertising on customer’s awareness 1.5 Scope and limitations 1.5.1 Scope This study gives the insight to understand the awareness of young consumers at the age from 18 years old to 25 years old in District 10 about Neca Fresh Yogurt Because the beverage market is a consumer industry largely for young customers, we have chosen the age from 18 to 25 with the desire to have positive results when surveying this customer segment This age range is suitable for freshmen, sophomores, juniors, and seniors at universities With a period of weeks to carry out research, we have selected the place at Ho Chi Minh City University of Foreign Languages and Information Technology (HUFLIT) HUFLIT is located in District 10 of Ho Chi Minh City and Neca also has stores in this district [ CITATION Het \l 1033 ] Given the regional similarity with some Neca stores, this is a good reason for us to choose HUFLIT to exploit the awareness of potential customers Other factors that can play an important role in affecting customer’s awareness of Neca Fresh Yogurt include attitude, information quality Therefore, we will focus on collecting data and information from the source of young consumers in this region to get reliable results for the research 1.5.2 Limitations In the process of doing the research paper, we encounter many limitations As students studying at the university, we have difficulty allocating time and money to collect survey samples The human resource for surveying is a group of three members, this is a small number to be able to complete the research with the best data and quality With only 150 samples, it has not enough information for the research group to understand the awareness of consumers at HUFLIT about Neca Fresh Yogurt clearly This is a topic of the marketing research subject, business data and information sources play a very important role However, as students, we had a lot of difficulties finding and collecting them In addition, enterprises have not yet believed in the results of the researches of students, so they have not taken any necessary supporting action The most difficult problem often encountered in students when our foreign language is quite limited Specifically, here is in receiving, searching, using and referencing documents of foreign origin as the basis and source of reference in a study The above limitations are a barrier to our research team during the process of the research project on customer awareness about Neca Fresh Yogurt at HUFLIT Therefore, the quality of the topic is also limited and has not fully exploited the working efficiency of students as well as the significance of the research topic Although there are certain difficulties, we affirm that this research brings a lot of practical knowledge for us in the research process CHAP 2: FINDINGS AND DISCUSSIONS 2.1 Overview of Neca Fresh Yogurt Nowadays, a new trend in society is the yogurt franchise Neca Fresh Yogurt (Neca) has become more popular thanks to the franchise model Neca is New Experience Comes Amazingly! Neca Fresh Yogurt of Black Pearl Vietnam Co., Ltd has established a certain position The founder of this yogurt products establishment is Mr Dam Hoang Viet [ CITATION Anh21 \l 1033 ] Currently, Neca has representative offices located in Ho Chi Minh city and Hai Phong city After year of operation, Neca Fresh Yogurt system has 60 members and mainly concentrated in big cities is Hanoi and Ho Chi Minh [ CITATION Het \l 1033 ] "Speed chain multiplication" is one of the secret business successes of the founder of this beverage brand In addition to focusing on product quality and store decor, the operational process and brand identity are also top factors With a good start in February 2020, the franchise Neca Fresh Yogurt has opened stores in Ho Chi Minh City, Hai Phong, Nha Trang, and Bac Ninh In April 2021, Neca has achieved certain results when increasing the number of stores in Vietnam to more than 60 stores, of which 26 stores are located in Ho Chi Minh City With a unique and playful logo decoration that attracts many young customers, Neca Fresh Yogurt has created a reputation in the yogurt market Another advantage of yogurts is that health products should be used regularly by consumers, thereby generating a steady revenue for the stores The current social trend is to use healthy products, so this will be a model with long-term growth potential in the future Regardless of students, young people, office workers or older people can be customers of this brand From the familiar snack every afternoon, the idea of developing yogurt into a product closer, more dynamic and modern than tradition is the reason for Neca to be formed The first batch of Neca yogurt was carefully brewed at the right temperature for fermentation Figure 10 The consumers' agreement degree that Neca Fresh Yogurt is a quality brand in the Vietnam beverage market In this case, we have no one with strongly disagree and only 4.7% disagree that Neca Fresh Yogurt is a quality brand in the Vietnam beverage market Next is the people put neither agree nor disagree on the statement accounting for 26.7% Plus, the highest percentage is 50.7% of people agree and only 18% strongly disagree with Neca Fresh Yogurt is a quality brand in the Vietnam beverage market Figure 11 The agreement degree that Neca Fresh Yogurt has a prestigious brand image for the majority of customers About Neca Fresh Yogurt has a prestigious brand image for the majority of customers, we have 0% strongly disagree and only 4.7% disagree with it Besides that, 34.7% of people pick neither agree nor disagree with this statement On another hand, 44% of people agree and 16.7% strongly agree that Neca Fresh Yogurt has a prestigious brand image for the majority of customers With the below chart with 100% of the survey results, yogurt products are good for consumers' health Therefore, this chart shows that 0% disagree or strongly disagree with Neca Fresh Yogurt furnished healthy products for the consumers However, we still have 26.7% of the respondent with no views on this statement Finally, most people who participate in this survey side with Neca Fresh Yogurt furnished healthy products for the consumers There are 44.7% who agree and 28.7% who strongly agree Figure 12 The agreement degree that Neca Fresh Yogurt furnished healthy products for the consumers Depending on the survey results on the brand quality of Neca Fresh Yogurt, we can assess it as being developed in a positive direction in the market About 70% of survey respondents think that Neca Fresh Yogurt is a quality beverage brand and the products of this brand are good for consumers' health Moreover, Neca Fresh Yogurt is considered to have increased the quality of its prestigious brand in youth mind Overview of brand awareness Figure 13 The agreement degree that Neca Fresh Yogurt is a potential brand for growth in the competitive beverage market More than 75% of people side with the statement include 51.3% agree and 24% strongly agree that Neca Fresh Yogurt is a potential brand for growth in the competitive beverage market Besides that, 19.3% have no comment about this statement The remaining is only 0.7% strongly disagree and 4.7% disagree about Neca Fresh Yogurt is a potential brand for growth in the competitive beverage market Figure 14 The agreement degree that the brand image of Neca Fresh Yogurt should be known to more people We have about 70% of people be of the same state include 50% agree and 21.3% strongly agree about the brand image of Neca Fresh Yogurt should be known to more people With nobody has disagreed or more about this opinion Lastly, 28.7% neither agree nor disagree that the brand image of Neca Fresh Yogurt should be known to more people About the point that Neca Fresh Yogurt will be their first choice when the consumers want to enjoy the yogurt products, we have 46.7% agree and 27.3% strongly agree On the contrary, 0.7% of people pick strongly disagree and 2% disagree with this statement The remaining is 23.3% neither agree nor disagree that Neca Fresh Yogurt will be the first choice when respondents want to enjoy the yogurt products Figure 15 The agreement degree that Neca Fresh Yogurt will be their first choice when the consumers want to enjoy the yogurt products Figure 16 The agreement degree that the consumers will be glad to recommend Neca Fresh Yogurt products for the other people At the last point of the Likert scale, we have 0% strongly disagree and disagree that they will be glad to recommend Neca Fresh Yogurt products for the other people Besides that, we have 22% neither agree nor disagree The highest percentage is 44% agree and the lower is 34% strongly agree with they will be glad to recommend Neca Fresh Yogurt products for the other people Now we will summarize the above data The survey results show that 40% is male and 60% is female giving the information that male and female in Ho Chi Minh City University of Foreign Languages and Information Technology have awareness of Neca Fresh Yogurt Undergraduates are surveyed that is from 18 years old to 25 years old which means Neca Fresh Yogurt is attractive to young people All of the people who participate survey questionnaire agree yogurt products are good for their health Yogurt products are influential for being healthy The respondents give us the information that a lot of people use yogurt products daily More than half of those surveyed said that the Internet is the source of information to help them know Neca Fresh Yogurt Thus, the Internet is important for customers awareness of this yogurt establishment With nearly a half of people said that acquaintance makes them know Neca Fresh Yogurt, this shows that subjective norms can affect awareness of customers about Neca Fresh Yogurt Almost all respondents said that brand name is the first element that they remember Neca Fresh Yogurt meaning the brand name of Neca Fresh Yogurt is impressive Also, some survey results give us that products of Neca Fresh Yogurt have the suitable price and product quality for customers Most people agree that Neca Fresh Yogurt is quality and prestigious brand in the Vietnam beverage market These show that Neca Fresh Yogurt has a good brand image and a lot of customers trust the products of this yogurt establishment The survey results above give us that the advertising and promotion of Neca Fresh Yogurt are quite good The high percentage shows the product’s information on the website of Neca Fresh Yogurt can help customers know more about the detail of the brand and product With more than 100 people agree that Neca Fresh Yogurt is the potential brand to develop in the competitive beverage market brand image of it should be known by more people These show that Neca Fresh Yogurt is the potential to develop in the future More than half of people agree that Neca Fresh Yogurt will be their first choice when they want to enjoy the yogurt products All of this point is showing us that most consumers in Ho Chi Minh City University of Foreign Languages and Information Technology have a good awareness of Neca Fresh Yogurt 2.5 Problems and Solutions After analyzing the survey data, we saw the following problems: - Product prices have not satisfied some young customers - Advertising at the point of sale is not efficient to attract the youth - This yogurt establishment is not prominent on food delivery apps - The menu is not diverse - Promotions are quite limited Following recognising problems affecting consumers awareness about Neca Fresh Yogurt in Ho Chi Minh City University of Foreign Languages and Information Technology, we will give solutions for these problems based on the opinions of respondents and our opinions: - Research and develop more diverse advertising activities at the point of sale to interest local customers - The advertising on the Internet (website/social media/newspaper) needs to spread more widely - Pushing for activities on delivery apps to compete in the market - Creating a variety menu for consumers to make purchasing decisions more comfortable - Building up more promotions, discount codes, vouchers, to match all customer segments - Balance and adjust prices to satisfy all customers CHAPTER 3: RECOMMENDATIONS AND CONCLUSIONS 3.1 Recommendations Yogurt products are famous for being healthy, many people use yogurt products, a lot of people trust products of Neca Fresh Yogurt These show that Neca Fresh Yogurt is the potential to develop Internet is important for increasing awareness of customers about Neca Fresh Yogurt, so developing promotion on the Internet of Neca Fresh Yogurt is important Subjective norms can affect the awareness of customers about Neca Fresh Yogurt The good brand image of Neca Fresh Yogurt can increase the awareness of customers about Neca Fresh Yogurt 3.2 Conclusions In conclusion, this research researches the factors that can affect the awareness of students at Ho Chi Minh City University of Foreign Languages and Information Technology about Neca Fresh Yogurt These factors are brand image, subjective norms, advertising Brand awareness is important for a brand because it can bring a lot of benefits to the brand Awareness of customers about Neca Fresh Yogurt is very good that Neca Fresh Yogurt is famous to customers This research shows that brand image, subjective norms, advertising can affect the awareness of customers When the brand image of the brand is good, customers will have awareness of the brand Subjective norms are important for the awareness of customers about the brand Advertising is a good way that can help customers know about the brand REFERENCES Ducoffe R H (1996), Advertising Value and Advertising on the Web, Journal of Advertising Research, No.17, pp 1-18 Fishbein, M& Ajzen, I.(1975), Belief attitude,intention and behavior: An introduction to the theory and research, Addison- Wesley, 11 - 18 Hendra & Lusiah (2017) Impact of Brand Image, Product Quality and Self-Efficacy on Purchase Decisions on Private Label Rights Products An Empirical Study Expert Journal of Business and Management, 5(2), 74 - 82 Duong, A (2021, March 25) Mr Good Tea & Neca Fresh Yogurt: Lua chon huong di “nhan chuoi than toc” de but pha Retrieved from nhipsongkinhte.toquoc.vn: http://nhipsongkinhte.toquoc.vn/mr-good-tea-neca-fresh-yogurt-lua-chon-huong-dinhan-chuoi-than-toc-de-but-pha-5202125313326781.htm He thong chi nhanh (n.d.) Retrieved from necafreshyogurt.com: https://necafreshyogurt.com/he-thong-chi-nhanh/ Menu (n.d.) Retrieved from necafreshyogurt.com: https://necafreshyogurt.com/menu/ Quynh, N (2021, February 17) Trien vong phat trien nganh thuc pham, uong Retrieved from baotintuc.vn: https://baotintuc.vn/kinh-te/trien-vong-phat-trien-nganh-thucpham-do-uong-20210217073958241.htm SGGP (2017, Octorber 11) TPHCM moi goi dau tu vao 133 du an va nhom nganh dich vu Retrieved from www.sggp.org.vn: https://www.sggp.org.vn/tphcm-moi-goi-dau-tuvao-133-du-an-va-9-nhom-nganh-dich-vu-474748.html SGGP (2018, Octorber 28) Phat trien chuoi linh vuc F&B: Can chat luong hon so luong Retrieved from www.sggp.org.vn: https://www.sggp.org.vn/phat-trien-chuoitrong-linh-vuc-fb-can-chat-luong-hon-so-luong-624978.html Zing (2020, July 27) Bo 600 trieu kinh doanh sua chua tran chau lieu có de an? Retrieved from vietnamnet.vn: https://vietnamnet.vn/vn/kinh-doanh/thi-truong/kinh-doanh-suachua-tran-chau-co-de-an-661145.html APPENDIX Personal Information - Thông tin cá nhân Are you a student at Ho Chi Minh City University of Foreign Languages – Information Technology (HUFLIT)? - Anh/Chị có phải sinh viên trường Đại học Ngoại ngữ - Tin học TP.HCM (HUFLIT) không ? Yes - Có No - Khơng Your full name is - Họ Tên Anh/Chị ………………………………………………… Your email is - Email Anh/Chị ………………………………………………… A General assessment - Đánh giá chung Do you think yogurt products are good for your health? - Anh/Chị có cho sản phẩm sữa chua có lợi cho sức khỏe khơng? Yes - Có No – Khơng Do you use yogurt products regularly? - Anh/Chị có thường xuyên sử dụng sản phẩm sữa chua không? Yes - Có No - Khơng A yogurt product with reputable brand costs from 20,000 to 50,000 VND According to you, it is - Một sản phẩm sữa chua với thương hiệu uy tín có giá từ 20.000 - 50.000 đồng, theo Anh/Chị the cheap price – mức giá thấp the reasonable price – mức giá hợp lý the expensive price – mức giá đắt Do you feel satisfied when buying a yogurt product with a price from 20,000 to 50,000 VND? - Anh/Chị có cảm thấy hài lịng mua sản phẩm sữa chua với mức (20.000 – 50.000 đồng) khơng? Yes - Có No - Không Source of information that makes you know the Neca Fresh Yogurt brand is (you can choose multiple answers) - Nguồn thông tin giúp Anh/Chị biết đến thương hiệu Neca Fresh Yogurt (có thể chọn nhiều đáp án) Acquaintance – Người quen Advertising at point of sale – Quảng cáo điểm bán Internet (website/social media/newspaper) - Internet (website/trang mạng xã hội/báo mạng Using the product before – Qua việc sử dụng sản phẩm trước The factors that make you recognise the Neca Fresh Yogurt brand is (you can choose multiple answers) - Yếu tố khiến Anh/Chị nhớ đến thương hiệu Neca Fresh Yogurt (có thể chọn nhiều đáp án) Brand name – Tên thương hiệu Logo image – Hình ảnh thương hiệu Diverse menu – Menu đa dạng Product quality – Chất lượng sản phẩm Reasonable price – Giá hợp lý Packaging – Đóng gói, bao bì B Evaluate consumers awareness about Neca Fresh Yogurt through the Likert scale - Đánh giá nhận biết thương hiệu Neca Fresh Yogurt thông qua thang đo Likert Please indicate how much you agree with the following statements - Vui lòng cho biết mức độ bạn đồng ý với nhận định sau: = Strongly disagree, = Disagree, = No opinion, = Agree, = Strongly agree = Hoàn tồn khơng đồng ý, = Khơng đồng ý, = Khơng có ý kiến, = Đồng ý, = Hoàn toàn đồng ý 10 Neca Fresh Yogurt focuses on advertising on online media (newspaper, website, social network, ) - Neca Fresh Yogurt trọng việc quảng cáo phương tiện truyền thơng mạng (báo chí, website, mạng xã hội,…) ○1 ○2 ○3 ○4 ○5 11 Promotional images of Neca Fresh Yogurt attract customers awareness - Những hình ảnh quảng cáo Neca Fresh Yogurt thu hút ý khách hàng ○1 ○2 ○3 ○4 ○5 12 The information of Neca's product is provided on the website is very useful to customers - Thông tin sản phẩm Neca Fresh Yogurt cung cấp website hữu ích với khách hàng ○1 ○2 ○3 ○4 ○5 13 Neca Fresh Yogurt conveys attractive messages to customers with posts on social media - Neca Fresh Yogurt truyền tải nhiều thông điệp hút khách hàng viết trang mạng xã hội ○1 ○2 ○3 ○4 ○5 14 Neca Fresh Yogurt is a quality brand in the Vietnam beverage market - Neca Fresh Yogurt thương hiệu chất lượng thị trường đồ uống Việt Nam ○1 ○2 ○3 ○4 ○5 15 Neca Fresh Yogurt has a prestigious brand image for the majority of customers Neca Fresh Yogurt tạo dựng hình ảnh thương hiệu uy tín phần lớn khách hàng ○1 ○2 ○3 ○4 ○5 16 Neca Fresh Yogurt furnished healthy products for the consumers - Neca Fresh Yogurt mang đến sản phẩm lý tưởng cho sức khỏe người tiêu dùng ○1 ○2 ○3 ○4 ○5 17 Neca Fresh Yogurt is a potential brand for growth in the competitive beverage market - Neca Fresh Yogurt thương hiệu có tiềm phát triển thị trường đồ uống cạnh tranh ○1 ○2 ○3 ○4 ○5 18 The brand image of Neca Fresh Yogurt should be known to more people - Hình ảnh thương hiệu Neca Fresh Yogurt nên nhiều người biết đến nhiều ○1 ○2 ○3 ○4 ○5 19 Neca Fresh Yogurt will be your first choice when you want to enjoy the yogurt products - Neca Fresh Yogurt ưu tiên hàng đầu Anh/Chị có nhu cầu sản phẩm sữa chua ○1 ○2 ○3 ○4 ○5 20 You will be glad to recommend Neca Fresh Yogurt products for the other people Anh/Chị sẵn lòng giới thiệu sản phẩm Neca Fresh Yogurt đến với người xung quanh ○1 ○2 ○3 ○4 ○5 21 According to you, what factors does Neca Fresh Yogurt need to attract more customers? - Theo Anh/Chị, Neca Fresh Yogurt cần hoàn thiện phát huy yếu tố để thu hút nhiều khách hàng nữa? ……………………………………………………………………………………………… ……………………………………………………………………………………………… ... paper ? ?Awareness of consumers about Neca Fresh Yogurt at Ho Chi Minh City University of Foreign Languages – Information Technology in 2021? ?? will examine the effectiveness of some factors relate... at Ho Chi Minh City University of Foreign Languages and Information Technology (HUFLIT) HUFLIT is located in District 10 of Ho Chi Minh City and Neca also has stores in this district [ CITATION... Neca Fresh Yogurt needs to have real data and results on the awareness of the young consumers A study of consumer awareness about Neca Fresh Yogurt at Ho Chi Minh City University of Foreign Languages
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