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VIETNAM AVIATION ACADEMY DEPARTMENT OF AIR TRANSPORTATION PRINCIPLES OF ECONOMIC STATISTICS STATISTICAL ANALYSIS OF UNILEVER COMPANYs REVENUE Group 1 Nguyen Thi Viet An Diep Tieu Bao My Class 18DHQTD.
VIETNAM AVIATION ACADEMY DEPARTMENT OF AIR TRANSPORTATION ¾¾¾¾¾¾¾¾¾¾¾¾ PRINCIPLES OF ECONOMIC STATISTICS STATISTICAL ANALYSIS OF UNILEVER COMPANY's REVENUE Group Nguyen Thi Viet An Diep Tieu Bao My Class: 18DHQTDL Ho Chi Minh city – 2021 INDEX Chapter ABOUT UNILEVER COMPANY 1.1 Unilever Group: .6 1.2 Formation process: 1.3 Mission: 1.4 Vision: .8 1.5 Unilever's development strategy: .8 Chapter Statistical analysis of UNILEVER COMPANY's revenue .9 2.1 Basic theory .9 2.1.1 Absolute number 2.1.1.1 Definition 10 2.1.1.2 Unit of absolute number 10 2.1.1.3 The role of absolute numbers 10 2.1.1.4 Absolute number classification .10 2.1.2 Relative number: 11 2.1.2.1 Definition 11 2.1.2.2 Characteristics of relative numbers .11 2.1.2.3 The role of relative numbers 12 2.1.2.4 Relative number classification .12 2.1.3 Time series method .12 2.1.3.1 Average level over time 13 2.1.3.2 Absolute increase (decrease) 14 2.1.3.3 Development speed 16 2.1.3.4 Increase and decrease speed 18 2.1.3.5 Absolute value 1% of the continuous increase (decrease) rate 19 2.1.4 The method of analyzing economic fluctuations through the index system 19 2.1.4.1 Individual index 19 2.1.4.2 Simple composite index 20 2.1.4.3 Weighted composite index .20 2.1.4.4 Spatial Index .21 2.1.5 Some forecasting models 22 2.1.5.1 Forecast based on average absolute increase or decrease 22 2.1.5.2 Forecast average growth rate .22 Yn+L = yn(t)L .22 2.2 Statistical analysis of company revenue 22 2.2.1 Status of the implementation of the plan 22 2.2.2 Average level of revenue 22 2.2.3 Absolute increase/decrease in revenue 23 2.2.4 Revenue growth rate 24 2.2.5 Revenue increase/decrease rate 25 2.2.5.1 Continuous increase and decrease speed 26 2.2.5.2 Original rate of increase and decrease 26 2.2.6 Absolute value of 1% increase or decrease 27 2.2.7 Analysis of the revenue fluctuation in 2020 compared to 2019 due to the influence of price and consumption factors 28 Chapter FORECAST AND PROPOSED RECOMMENDATIONS, SOLUTIONS .30 3.1 Forecast 30 3.1.1 Forecast based on average absolute increase/decrease .30 3.1.2 Forecast based on average growth rate 31 3.1.3 Extrapolation of trend function 31 3.2 Forecast 33 3.3 Proposals and solutions 33 FOREWORD Reason for choosing the topic: - In recent years, the competition between Vietnamese goods and foreign goods has taken place very fiercely, especially for products originating from multinational companies that are currently dominating the Vietnamese market Male Unilever annually provides a large number of essential items for the daily life of Vietnamese consumers such as: P/S whipped cream, Sunsilk conditioner, Omo washing powder, Comfort conditioner, etc…This is a threat to domestic manufacturers and also an example for businesses to learn from the experience of a world-class multinational company The company has taken advantage of its inherent strengths as well as promoted the opportunities of the market to bring a huge source of annual revenue for the company Research objective: - Provide forecasts for the company's development activities - Observe data from which to come up with solutions for the future Research object: - Statistical revenue of Unilever company Research scope: - Time: years (from 2015-2020) - Space: statistical revenue of Unilever company Research Methodology: - Data collection - Aggregate data - Ask for expert advice Chapter ABOUT UNILEVER COMPANY 1.1 Unilever Group: - - More than 400 brands in the world Seven out of ten households around the world have at least one Unilever product and a range of the world's leading household brands including Lipton, Knorr, Dove, Axe, Omo Local brands designed to meet the specific needs of consumers in their home markets include Pureit and Suave - Unilever is one of the world's leading multinational companies specializing in personal care, home care and food products Unilever operates in more than 190 countries It is committed to improving the quality of life through its products and services - Starting business in Vietnam in 1995, Unilever has invested more than 300 million USD in a modern manufacturing plant in Ho Chi Minh City and Bac Ninh province Through a network of more than 150 distributors and more than 300,000 retailers, Unilever Vietnam has provided jobs to more than 1,500 people and provided more than 15,000 jobs to people working in third parties, suppliers - Nowadays, many of Unilever's brands such as OMO, P/S, Clear, Pond's, Knorr, Lifebuoy, Sunsilk, VIM, Lipton, Sunlight, VISO, Rexona have become familiar names to Vietnamese It is estimated that every day about 35 million Unilever products are used by consumers nationwide, which helps to improve living conditions, health and hygiene for all Vietnamese people - With an annual growth rate higher than market's growth rate over the past 22 years, Unilever Vietnam has become one of the most successful foreign investors in the Vietnamese market In April 2010, Unilever Vietnam was honored to be awarded the First Class Labor Medal by the President of Vietnam for its outstanding achievements in business and great contribution to the socioeconomic development of the country 1.2 Formation process: Stages in the process of formation and development of Unilever: - 1885-1899: Production innovation, 19th century style - 1900-1909: New focus, focus on raw materials - 1910-1919: A decade of change - 1920-1929: Unilever was founded - 1930-1939: Overcome difficulties - 1940-1949: Focus on local needs - 1950-1959: Consumption boom after the war - 1960-1969: Growth period - 1970-1979: Diversify in a harsh environment - 1980-1989: Focus on core activities - 1990-1999: Restructuring and consolidation - 2000-2009: Create new roads - 2010-nay: Sustainable Development 1.3 Mission: - At the time of founding the company, the founders set out Unilever's mission "To add vitality to life" Since then Unilever has always adhered to this mission The meaning of this mission is Unilever wants to bring a better life to people through products Up to now, that mission has been increasingly expressed through each Unilever product, when all products are directed towards the same purpose, which is to bring health, beauty and comfort to people 1.4 Vision: - Unilever's vision will be different in each country, but it is built on the common vision of Unilever globally Unilever's global vision is to make sustainable living popular or, more specifically, to develop in tandem between business and social activities in terms of reducing harm to the environment Unilever believes that doing useful things will help businesses become better and a business that thrives in the future is capable of serving society This also explains the formation of the Sustainable Development Plan that Unilever implemented 10 years ago, in which Unilever tries to separate the development of the business from the impact on the environment, and at the same time positive influence on society - In which, Unilever's vision in Vietnam is to make the lives of Vietnamese people better Unilever came to Vietnam with the desire to create a better future for the people here Through its products, Unilever wants to help Vietnamese people have a good life in all aspects, from health to spirit, enjoy life and good service In addition, Unilever wants to inspire people to join hands to build a better society 1.5 Unilever's development strategy: - As mentioned above, Unilever's development strategy is built on the Sustainable Development Plan to achieve the ultimate goal of creating a sustainable life for everyone in the world Specifically, Unilever has invested in a long-term development strategy for its entire category and brand in order to bring beneficial growth to all stakeholders, thereby realizing main vision - Unilever's Sustainable Development Plan targets three main global goals by 2020, which are: To double the Group's strength and halve its impact on the environment; Using 100% raw agricultural products from sustainable raw materials; Helping more than billion people around the world improve hygiene, health and living conditions - Unilever Vietnam fulfills its commitments by cooperating with State agencies, NGOs, as well as partners and customers In particular, Unilever Vietnam is a pioneer enterprise in Vietnam in implementing cooperation programs as well as long-term strategic cooperation programs with Vietnamese ministries and sectors That is the foundation that helps Unilever Vietnam achieve the goals and commitments of the Sustainable Development Plan in Vietnam, helps the company grow strongly, and contributes to realizing its commitment to improving the Vietnamese's lives - In Vietnam, after more than two years of implementation, the company has achieved initial achievements in all three key areas of the sustainable development plan These successes have helped Unilever continuously develop its business as well as fulfill its social mission Chapter Statistical analysis of UNILEVER COMPANY's revenue 2.1 Basic theory 2.1.1 Absolute number: 2.1.1.1 Defination - The absolute number in statistics is an indicator expressing the scale and volume of a socio-economic phenomenon or process, in specific time and space conditions - Absolute numbers include numbers that represent the number of units of the population (the number of enterprises, the number of workers, ) or the total number of values for the expression of a certain criterion (wage of workers , value of the industry production, ) 2.1.1.2 Unit of absolute number Absolute numbers always have specific units, including: - Units for calculating objects such as pieces, - Conventional in-kind unit means the unit converted to a certain standard such as fish sauce based on protein; coal based on heat - Currency (dong, yuan, dollar ) - Time unit (hour, day, month, ) 2.1.1.3 The role of absolute numbers - The absolute number is for management because in order to manage and business, the manager must first know the specific situation in all aspects - The absolute number serves the plan such as making and checking the implementation of plans and projects ... .22 2.2 Statistical analysis of company revenue 22 2.2.1 Status of the implementation of the plan 22 2.2.2 Average level of revenue 22 2.2.3 Absolute increase/decrease in revenue. .. solutions for the future Research object: - Statistical revenue of Unilever company Research scope: - Time: years (from 2015-2020) - Space: statistical revenue of Unilever company 4 Research Methodology:... y1: level of study period y0: original period level 2.1.2.3 The role of relative numbers - Relative number is one of the indicators of statistical analysis Depending on the purpose of the study,