Benchmarking Vinapay Benchmarking 1 MobiEZ Definition Is the new form of recharging for hand phone provided by MobiFone Allows customer using services MobiCard, Mobi4U, MobiPlay to recharge without sc[.]
Benchmarking 1 MobiEZ Definition: Is the new form of recharging for hand phone provided by MobiFone Allows customer using services MobiCard, Mobi4U, MobiPlay to recharge without scratch card and from 10,000VND up MobiEZ Distribution channel: a Similarities with VINAPAY: - VTU – top up prepaid accounts - by SMS Low denomination b Differences from Vinapay: - Limited service - Not becoming a payment gate way - Official distribution channel - Gain small profit MobiEZ SWOT Model Strengths Free SMS based on using its own network Provide promotion programs for MobieEZ Use the Mobifone service distribution point and post offices all over the country to be distribution channel for MobiEZ Opportunilities: Space of market Time Enviroment New service Weaknesses: Vend airtime to its own MobiFone network only Do not have any other added service Limited services: just recharging, not have other payment services Official distribution channel Unstable Customer Cannot become a substitute for prepaid card Threat: Compete own’s service Market will be narrowed Must invest much more modern technologies Vina E-Load Definition: Recharging service for prepaid subscribers by SMS Smallest denomination from 10.000 VND up Distribution channel: VinaPhone Distributors Retailers consumers Vina E-Load b Similarities with VINAPAY: VTU – top up prepaid accounts by SMS Low denomination c Differences from VINPAY Limited service Not becoming a payment gate way Official distribution channel Gain small profit Vina E-Load SWOT Model Strengths Free SMS based on using its own network Provide promotion programs for VinaEload Use the Mobifone service distribution point and post offices all over the country to be distribution channel for VinaEload Low denomination Weaknesses: Opportunilities: Space of market Time Enviroment New service Vend airtime to its own VinaFone network only Unprofessional service Limited services: just recharging, not have other payment services Official distribution channel Unstable Customer amount Cannot become a substitute for prepaid card Few promotion and marketing programs Unspecific business strategies Incomprehensive poster and banner Few distributors and agents Complex in changing PIN code Not public Threat: Compete own’s service Market will be narrowed Must invest much more modern technologies Anypay Definition: Is the new form of recharging for hand phone provided by Viettel Allows customer using services MobiCard, Mobi4U, MobiPlay to recharge without scratch card and from 10,000VND up Anypay Distribution channel: a Similarities with VINAPAY: - VTU – top up prepaid - accounts by SMS Low denomination b Differences from Vinapay: - Limited service - Not becoming a payment gate way - Official distribution channel - Gain small profit Anypay SWOT Model Strengths Free SMS based on using its own network Provide promotion programs for Anypay Use the Mobifone service distribution point and post offices all over the country to be distribution channel for Anypay Low denomination Opportunilities: Space of market Time Enviroment New service Weaknesses: Vend airtime to its own VinaFone network only Do not have any other added services Not public Unprofessional service Limited serves: just recharging, don’t have other payment services Official distribution channel Unstable customers Can not be a substitute for prepaid card Threat: Compete own’s service Market will be narrowed Must invest much more modern technologies 10 ... with VINAPAY: - VTU – top up prepaid accounts - by SMS Low denomination b Differences from Vinapay: - Limited service - Not becoming a payment gate way - Official distribution channel - Gain... with VINAPAY: - VTU – top up prepaid - accounts by SMS Low denomination b Differences from Vinapay: - Limited service - Not becoming a payment gate way - Official distribution channel - Gain... E-Load Definition: Recharging service for prepaid subscribers by SMS Smallest denomination from 10.000 VND up Distribution channel: VinaPhone Distributors Retailers consumers Vina E-Load