Marketing and Football An international perspective potx

[...]... Frankfort Anderlecht PSV Eindhoven Perugia AC Italy Italy Italy Netherlands Germany England England England England England England England England Germany Germany Belgium Netherlands Italy *The marketing potential of Jung-Hwan seems to have been secondary to Italian pride: his club, Perugia AC, dismissed him after his golden goal during the match between Italy and Korea in the World Cup, 2002 7 Marketing and. .. agencies and media He also teaches sport marketing and management, has written a number of articles and creates special sports business events His research focuses on sport marketing, strategic planning, football club management, sponsors strategies and media relationships Richard M Southall is an Assistant Professor of Sport and Leisure Commerce and Assistant Director of the Bureau of Sport and Leisure... Strategic marketing management in sport organizations and Financial and fiscal management in sports organizations at the University of Barcelona Paolo Guenzi is an Assistant Professor of Marketing at the Universit Commerciale Luigi Bocconi and SDA Bocconi Graduate School of Management, Milan, Italy He is programme coordinator of the Marketing module of the FIFA Masters in Management, Law and Humanities... Sponsorship, and is an Editorial Board member for Sport Marketing Europe, the International Journal of Sports Marketing and Management, the Journal of Leisure, Sport and Tourism Education, the International Journal of Sport Management, the Journal of Coaching Science and the Journal of Sport and Tourism He also serves as a national correspondent for the European Association of Sport Management and Sport Marketing. .. and sporting activities, with special attention on sport broadcasting and major sporting events Solberg is a member of the editorial boards of European Sport Management Quarterly and The International Journal of Sport Finance Amir Somoggi works as a sport marketing and management consultant for an accounting firm, specializing in sport business and plans, creating, executing and controlling sport marketing. .. interests include services management in the hospitality and leisure sector, governance issues for sports organizations (professional and non-professional), course design and development for adult learners, and examining career and educational options for elite sports participants She has presented at many international conferences and organized workshops for professional development, and is presently a board... a thesis on Sport Management, and is planning to start a PhD on Sport Management She has xiii Contributors published in the European Sport Management Quarterly and The International Journal of Sport Management and Marketing Anne Bourke is currently Head of Teaching and Learning at University College Dublin (UCD) Business School She lectures in International Business and Services Management Her main... and Sponsorship and an editorial board member for Sport Marketing Europe, The International Journal of Sport Marketing and Management, The International Journal of Sport Management, The Journal of Leisure, Sport and Tourism Education and The International Journal of Coaching Science Simon is the founder and Chair of the Academy of Marketings Sport Marketing Special Interest Group, and is a lead examiner... interests are relationship marketing and sales management, and his research has been published in the European Journal of Marketing, Journal of Marketing Management, and International Journal of Service Industry Management Knut Helland is a Professor at the Department for Information Science and Media Studies at the University of Bergen, Norway His main research areas are news, journalism and news production,... Centre, and Programme Director for the MSc in Sport Management and the Business of Football at the University of London His research interests are based around sport marketing, in particular sponsorship, advertising and marketing communications, relationship marketing, branding, fan behaviour and segmentation strategies He has published extensively in various areas of sport marketing and sport management, . Barros and Abel Santos 9 Marketing football in the Republic of Ireland 237 Anne Bourke 10 Marketing and football: the case of Finland and the All Stars Programme. class="bi x0 y0 w0 h0" alt="" Marketing and Football This page intentionally left blank Marketing and Football An international perspective Edited by Michel