discussion of planning and operating of chongming qianwei village s nongjiale tourism site

Available online at www.sciencedirect.com Available online at www.sciencedirect.com   PhysicsProcedia00(2011)000–000 Physics Procedia 24 (2012) 1649 – 1654    www.elsevier.com/locate/procedia 2012InternationalConferenceonAppliedPhysicsandIndustrialEngineering DiscussionofPlanningandOperatingofChongmingQianwei Village’sNongjialetourismsite QingqingGUO,MinLIU*    According to the sufficient market research the paper put forward the Construction and operation of Chongming Qianwei village Nongjiale tour website completed the Building program of this Business Website. Through needs analysisandfeasibilityanalysis,thispaperproposedbusinessmodelforthetargetsystem,transactionmode,revenue modelandcompetitiveedge.OpeningofthebridgewhichcontactShanghaiandChongming,comingoftheshanghai expo; will bring the growth of passenger traffic of chongming's tourism industry. This article is based on this background, discussing the exploitation and plan of tour website of ChongMing, Enhancing the Popularity and CompetitivenessofChongming’sTourism.  under responsibility of ICAPIE Organization Committee © 2011 Published by Elsevier B.V Selection and/or peer-review ©2011PublishedbyElsevierLtd.Selectionand/orpeerreviewunderresponsibilityof[nameorganizer]  Keywords:Qianweivillage,livinginthefarmhouse,tourwebsite,ChongmingTourism,ProjectPlanning  Sinceenteringthe21stcentury,Electr1oniccommerceisboomingaroundtheworld.Thepaceofits development makes people hard to believe. Electronic commerce will bring new opportunities for the developmentofallwalksoflife. 2010WorldExpowillbeheldinShanghai.Accordingtothestatisticaldataofthepassengerflow volume of the Previous Expo, the passenger flow volume of the 2010 shanghai Expo will be about 40 millionpeopleaday.ShanghaiWorldExpowillbeaperiodof184days,passengerflowisexpectedto totalatleast73millionpassengers.Estimatethattheequaledwitheachpassingdaypassengerflowgoing sightseeing may reach 4000 people retinue according to 1%'s proportion, to Chongming’s tour, In   *Correspondingauthor  1875-3892 © 2011 Published by Elsevier B.V Selection and/or peer-review under responsibility of ICAPIE Organization Committee doi:10.1016/j.phpro.2012.02.243 1650 Qingqing GUO and Min LIU / Physics Procedia 24 (2012) 1649 – 1654   accordancewithafurther2%oftheproportionofindependenttravelChongmingdailyvisitorscanreach 80peopleatthesametimeastheirmeetingtime,dayselftourofthetrafficwillincrease. Through the data, it can be see that Shanghai's Expo will bring enormous business opportunities to tourism of Chongming. As the only county of shanghai, Chongming has beautiful scenery, Unique customs, Characteristicsof farmaccommodation,andManySpeciallocalproducts,Isagoodplacefor tourist,vacationandshopping.  Qianwei Village has two hundred and twenty eight permanent farmers, Population 753.It has been named as one of the five hundred best global ecological villages. The tourist routes, with local characteristics, loved by tourists. As a sign of Chongming Tourism, Qianwei Village have received hundredsofthousandsofpeople,Formorethantwo years.Accordingtostatistics, Closetohalfofthe tourists to Chongming would choose to experience the QianWei Village's Farm tours, buy farm specialties.NongjialealmostbecomeamodeltourismprojectinChongming. According to concerned parties, compared with the same period last year Chongming’s passenger flowincreasedby15%in march.Thefirstquarterofthis year,Chongming’stourismenterprises have totalreceived107,051people,achievedthedirecttourismincomeof36501100Yuan,comparedwiththe sameperiodlastyearincreased5%and3%，bringabout146.0044millionYuanoftourismrevenue. ShownonthequestionnaireaccomplishedbytouristsandLocalspecialproductssuppliersin2008 73.5%ofrespondentsinthesurveysaidthattheyareStronginterestedinChongming’sNongjiale. 6.7%ofrespondentsinthesurveysaidthattheywillpurchasesomelocalspecialtieswhenthey travelatChongming.  Figure1. figureofNongjialeinterestingsurvey 46.7%ofthevisitorspreferbookingaccommodationonline,andmostofthemareyoung.  Figure2. theattitudeofonlinebookingnongjiale Inthebusinesssurvey,WefoundvariousshopssellingspeciallocalproductsismoreConcentrated inChongmingshipsidearea,Primarilytoattracttouristspurchaselocalproductswhenwaitingatthepier. Intheinquiry,wefoundthatthesestoresgenerallywanttoexpand,butunfortunatelytherewerenogood publicityplatformandmeans. Therefore,increasedpublicityisapriority;establishaWebsiteforsaleisagoodway.   Qingqing GUO and Min LIU / Physics Procedia 24 (2012) 1649 – 1654    TheBusinessmodelofthiswebsiteisnetworkdirectmarketing.NetworkdirectmarketingadoptsB2C, C2C Mode. Use the unified management of board and lodging of Nongjiale, booking online, so as to achievetheB2Cbusinessmodel.ChongmingspecialtysalesonthenetachievetheC2Cbusinessmodel.  Main sourceof income ofthe web site is the book incomeof Nongjiale accommodation, rentof the onlinesalesplatform,asmallamountofadvertisingrevenue.Directincomeoftheseincomesisthetourist and adjacent. Urban consumers will purchase specialty, book accommodation. The website have determinedQianweivillageastheplacesfortheaccommodation,gainincomethatthepersonfixesaroom in advance, advertising income is only the small amounts. Although the effects of advertising and releaseingproductinformationcan'tattractmanyeyesastheselargesites,theprofessionalismofthesite promotesitsadvertisingandproductinformationreleasehasprominenteffect.  Localspecialproductssellingatpresentasfollows： Crabs,goatofChongming,Whitelentils,LiquorofChongming,Pumpkin,andMelonandsoon.   DefineNetworkmode:Serverhosting. Webplatformandarchitecture:WithWindowsoperatingsystem,B/Sarchitecture. TechnologyTools:SQL＋java＋jsps，javacanbecrossplatformoperation. Database System: Background database used SQL Server ， Can use the latest version of the MicrosoftSQLServer2005.ItisstrongfunctionsoftwarecanmeettheneedsofmediumsizedWebsite. Theaboveplatformisreliableandstableverymaturetechnologyandtools.Therefore,thisprogramis technicallyfeasible.  According to the plans and construction budget, we can certain economic feasibility on the basis of investment period,developmentperiodand maturity.Everyperiodcan analyze itsInvestment, Revenue, profit.Specificdataanalysisasfollows: TABLEI. COSTATINPUTSTAGEANDREVENUEFORECAST  Investment    Softwarehardware investment 20000 ManagedInternet 1000 1651 1652 Qingqing GUO and Min LIU / Physics Procedia 24 (2012) 1649 – 1654   Websitedesign 10000 WebsiteMaintenance 4800 WebsitePromotion 3200 total 39000 Profit TABLEII. 39000 COST AT DEVELOPMENT PERIOD AND REVENUE FORECAST    ManagedInternet 1125  Investment WebsiteMaintenance 5400 WebsitePromotion 3600 total 10125 incom e sell cost(90%) 18000 book cost(90%) 43200 0 Advertisingrevenue 5400 total 45540 0  40275 profit TABLEIII. COST AT MATURITY AND REVENUE FORECAST     ManagedInternet 875 WebsiteMaintenance 4200 WebsitePromotion 2800   Investment total income profit 7875 sell cost(90%) 21000 book cost(90%) 672000 Advertisingrevenue 7000 total 700000  68425 Comprehensiveanalysisoftheabove,investmentperiodhaseightmonthsofthefinancialcalculations. Developmentperiodhaveninemonthsofthefinancialcalculations.Maturityperiodhavesevenmonthsof the financial calculations. Investment of hardware and software is 20,000 Yuan in onetime investment. According to current market management price are 1,500 Yuan per year. As the web technology developmentand network security considerations, etc.Thethreeperiod costsof maintenance were 4800  Qingqing GUO and Min LIU / Physics Procedia 24 (2012) 1649 – 1654   Yuan, 5400 Yuan, and 4200 Yuan. Since developing period and the maturation period, website extends need,thecostestimatewas3,200Yuan,3,600Yuan,and2,800Yuan. ThemainincomeisfromNongjialeaccommodation.Totalbetweenthetwophaseswereobtainedfor the455,400Yuanand700,000Yuan.Fromthelongview,costsoftheprojectisaonetimeinvestment, Throwintobystages,Butitsearningsrecoveryisalongprocessofreturn,Particularlyinthedeveloping andmatureperiod,Incomeisparticularlyevident.Wellinthesystemoperationandmarketconditions,the projectiseconomicallyfeasible. ROIofthewebsiteanditsprobabilitydistributionasfollows Economy probabilityP1 ROIK1 Input 0.2 0 Development 0.5 8.8% Maturity 0.3 9.7% Basedontheabovedata,theaverageweightedaccordingtotheirprobabilityreceivereturn,Expressed usingK,Then K=0×0.2+8.8%×0.5+9.7%×0.3=7.31% Theresultsshowedthatthesiteexpectedrateofreturnis7.31%，Butinfactthesitevariationinexpected returnsinbetween0to9.7%，Therefore,rateofreturnineachcaseconcentraterelatively,websiteriskis minor.Showsthatexpectedreturnsdonotaccuratelyreflecttheinvestmentrisk,onthesizeoftheactual risksofcommonlyusedmeasureofstandarddeviation. σExpressedwithstandarddeviation,then σ= = ∑( − )    (0 − 7.31%)2 × 0.2 + (8.8% − 7.31%)2 × 0.5 + (9.7% − 7.31%)2 × 0.3 = 3.60%  Therefore,probabilityoftheWebsite’sprofitwillbemorethan7.31%is50%, Fromthiswecanseethesite'slossrateisverylow,suitableforfarmcooperativechoice.  Forthetourismindustry,theuseofecommercetradewillacceleratetheinformationflowandlogistics, improveefficiencyandincreasepublicity.Traditionalsalesmethodsareancient.Marketisverydifficultto openup.Waytouseecommerce,fromordertodelivery,greatlyreducingthetime.Consumerscanalso pay less for a numberof vendors totheretailer from the layers increases, Conducive to tourism market development. In the past, smaller range of publicity, Specialty vendors’ time will be consumed, when publicity expanded, Business can reduce the unnecessary publicity and funding. This tourism website providesaplatformforonlinetradingandexchange,savingincostofsalesispossible,theplatformwill replacethecurrentoriginalmeanslikephoneandfax,directlytotradeandexchangeontheInternet.  Riskisgenerallydividedintofourcategories. Ⅰ:Highprobability,andwhenhappen,itwillbeagreatloss； Ⅱ:Smallprobability,butwhenhappen,itwillbeagreatloss； Ⅲ:Highprobability,smallloss； Ⅳ:Smallprobability,smallloss.  1653 1654 Qingqing GUO and Min LIU / Physics Procedia 24 (2012) 1649 – 1654   According to the analysis, we can reach that the Nongjiale accommodation has following risk: customerloss（Ⅰ）,financialrisk（Ⅳ）  Smallersitescan’tbefullcomprehending，degreeofcustomerunderstandingandtrustisnotenough. At the same time, for the rapid development of ecommerce, similar web site will gradually increase; customerlossriskofthissitewillbeexist. Countermeasure: Before the appearance of similar sites， we can seize the opportunity to step up publicity,makeourownbrand,andsurvivethroughtheservicequality.Atthesametime,wecannegotiate with county leaders for cooperating with other tourist attractions. From the technology, it can enhance site’ssafetyandconvenienceofshopping,allowcustomerstoincreaseconfidenceandreducewastage.  Inthedevelopmentofecommerce,largeenterprisesandsmallenterprisesaredifferent.Thissiteisa small site, compared with big site, its financial risks is Obvious. Simultaneously, changes of Nongjiale accommodationwillaffectsales,andscheduled,resultingincertaininvestmentrisks. Countermeasure: Rely on various methods to build the initial financing, ensure that funds are available.Theearlystageofbuildingecommerceshouldbestrict.  The innovative features of this site are that Qianwei village is supported by the Government to provideaccommodation,thepassengerflowisstability,Havesomeeconomicbasis.Soifcanletittoline, Achieve interconnection with the dominance of traditional Nongjiale. It can not only evoke strong consumerdesireoftheyoungergeneration,butalsoattractmoretourists.  [1] Jianzhengyang.CaseAnalysisofecommercesite[Ｍ].Xi'anElectronicScienceandTechnologyUniversityPress,2002. [2] Alibaba (China) Network Technology Co., Ltd. Alibaba ecommerce primary certification tutorials [M]  Beijing: TsinghuaUniversityPress,2006. [3] FengcaiTian.SecuritymanagementoftheEcommerceonlinepaymentandrelatedlegalissues.2009 [4] Germany.Petermolas.Profitmodel:EcommerceSuccess.SocialSciencesAcademicPress.2003 [5] American.EdwardJ.Dick.EcommerceandInternetEconomics.2006 [6] American.Schneider，G.P.Ecommerce.2008.  ... Shownonthequestionnaireaccomplishedbytourists? ?and? ??Localspecialproductssuppliersin2008 73.5%? ?of? ??respondentsinthesurveysaidthattheyareStronginterestedin? ?Chongming? ? ?s? ? ?Nongjiale.  6.7%? ?of? ??respondentsinthesurveysaidthattheywillpurchasesomelocalspecialtieswhenthey... enormous business opportunities to tourism? ?? of? ?? Chongming.  As the only county of? ?? shanghai, Chongming? ?? has beautiful scenery, Unique customs, Characteristics? ?of? ?? farmaccommodation,? ?and? ??ManySpeciallocalproducts,Isagoodplacefor... income is only the small amounts. Although the effects of? ?? advertising and? ?? releaseingproductinformationcan'tattractmanyeyesastheselargesites,theprofessionalism? ?of? ??the? ?site? ??