1 Kotler, P , 2000, “Marketing Management The millennium edition”, Marketing Management, 23, 188–193 2 Luk, S T K and Yip, L S C , 2008, “The moderator effect of monetary sales promotion on relationsh.
1 Kotler, P., 2000, “Marketing Management The millennium edition”, Marketing Management, 23, 188–193 Luk, S T K and Yip, L S C., 2008, “The moderator effect of monetary sales promotion on relationship between brand trust and purchase behavior”, Brand Management, 15 (6), 452-464