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430 Student Services Building #1902 Berkeley, CA 94720-1902 Tel 1-510-642-1405 Fax 1-510-643-6659 mba.haas.berkeley.edu The Berkeley MBA Full-time MBA Program 2010 NONDISCRIMINATION POLICY STATEMENT The University of California, in accordance with applicable federal and state law and University policy, prohibits discrimination, including harassment, on the basis of race, color, national origin, religion, sex, physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or status as a covered veteran (special disabled veteran, Vietnam-era veteran or any other veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized). This nondiscrimination policy covers admission, access, and treatment in University programs and activities. Inquiries may be directed as follows: Sex discrimination and sexual harassment: Nancy Chu, Title IX Compliance Officer, 1-510-643-7985. Disability discrimination and access: Ed Rogers, A.D.A./504 Compliance Officer, 1-510- 643-5116 (voice) or 1-510-642-3172 (TTY). Other inquiries may be directed to the Academic Compliance Office, 200 California Hall, #1500, 1-510-642-2795. CAMPUS SAFETY In accordance with the Jeanne Clery Act, the University maintains a reference guide of safety information and procedures, annual campus crime statistics, and emergency-disaster preparedness information. For a copy of this report, Safety Counts, call (510) 643- 6442, e-mail ucpolice@uclink.berkeley. edu, or write the Police Department Campus Safety Programs, University of California, Berkeley, Police Department, 1 Sproul Hall #1199, Berkeley, CA 94720- 1199. The report is also posted on the UC Berkeley Police Department web site. Because the faculty and admin- istration of the Haas School of Business are continually reviewing the MBA program to give its students the best possible educational experi- ence, the school reserves the right to change at any time any of its provisions, statements, policies, curricula, procedures, regulations, or fees. Important Contact Information Berkeley MBA Admissions Office 1-510-642-1405 mba.haas.berkeley.edu Haas Student Ambassadors 1-510-642-5610 hsa@haas.berkeley.edu Financial Aid for MBA Programs 1-510-643-0183 finaid@haas.berkeley.edu Bakar Computer Center 1-510-643-0433 groups.haas.berkeley.edu/HCS Chetkovich Career Center 1-510-642-8124 haas.berkeley.edu/careercenter Long Business & Economics Library 1-510-642-0370 www.lib.berkeley.edu/BUSI Berkeley MBA Certificate Programs Certificate in Entrepreneurship 1-510-642-4255 lester@haas.berkeley.edu Certificate in Global Management 1-510-643-4999 teunissen@haas.berkeley.edu Certificate in Health Management 1-510-643-1399 raube@haas.berkeley.edu Certificate in Management of Technology 1-510-643-1398 motadmin@haas.berkeley.edu Certificate in Real Estate 1-510-643-6105 creue@haas.berkeley.edu Haas Concurrent Degree Programs JD/MBA—Boalt Hall School of Law 1-510-642-2274 admissions@law.berkeley.edu JD/MBA—Hastings College of the Law 1-415-565-4623 admiss@uchastings.edu MBA/MA in International and Area Studies 1-510-643-4159 iasma@berkeley.edu MBA/MPH in Health Management 1-510-643-1399 raube@haas.berkeley.edu Other Haas Educational Programs Undergraduate Program 1-510-642-1421 www.haas.berkeley.edu/undergrad Evening & Weekend MBA Admissions 1-510-642-0292 ewmbaadm@haas.berkeley.edu Berkeley-Columbia Executive MBA Admissions 1-510-643-1046 emba@haas.berkeley.edu Master’s in Financial Engineering Program 1-510-642-4417 mfe@haas.berkeley.edu Ph.D. Program 1-510-642-1409 phdadms@haas.berkeley.edu Executive Education 1-877-UCB-EXEC executive@berkeley.edu University Contacts Graduate Division Admissions 1-510-642-7405 www.grad.berkeley.edu Child Care 1-510-642-1827 www.housing.berkeley.edu/child Housing 1-510-642-4108 www.housing.berkeley.edu International House 1-510-642-9470 ihouse.berkeley.edu Berkeley International Office 1-510-642-2818 internationaloffice.berkeley.edu Other Contacts Application mba.haas.berkeley.edu/admissions Federal Direct Loan Program www.ed.gov/DirectLoan Free Application for Federal Student Aid (FAFSA) www.fafsa.ed.gov Graduate Management Admissions Test (GMAT) www.mba.com Test of English as a Foreign Language (TOEFL) www.toefl.org International English Language Testing System (IELTS) www.ielts.org Find Haas on Visit: www.haas.berkeley.edu/ socialmedia Facebook Twitter iTunes Podcasts Blogs LinkedIn YouTube Video room flickr 360 Tour Printed on recycled paper August 2010 12,000 Full-time MBA Program 2011 Leading Through Innovation The Berkeley MBA Become an Innovative Leader The Berkeley MBA Program develops innovative leaders who know how to put new ideas to work, and to do so responsibly. By leveraging the innovative energy that’s ever-present in the Berkeley-Haas culture and in the business ecosystem of the San Francisco Bay Area, the program teaches you how to seize opportunities, challenge conventional wisdom, and act creatively. Anchored in a rigorous general management curriculum, the program gives you the breadth and depth of knowledge to be an leader in any type of organization, including global firms, startups, nonprofits, or a business of your own. Berkeley MBA faculty, students, and alumni embody the core values of the Haas School—they possess confidence without attitude, question the status quo, think beyond themselves, and are students always. Our entire culture is about fresh thinking. This is Berkeley, after all. Our faculty are recognized worldwide for their innovative research and thought leadership. In fact, Haas School professor Oliver Williamson was awarded the 2009 Nobel Prize in Economics Sciences, the second time in 15 years a Haas professor has received the honor. As the faculty and staff work with you to achieve your professional goals, you will experience the highly personal nature of the Berkeley MBA Program, which offers you many opportunities to further your career, or launch a new one. And you will be welcomed into an incredibly talented, diverse, involved, and collaborative community—an invaluable network you will be part of for life. Contents 2 Program 4 Academics 18 Place 26 Faculty 30 Culture 34 Alumni 38 Careers 44 Admissions Full-time Program 2011 Haas School of Business 3 2 Haas School of Business Leading Through Innovation T H E B E R K E L E Y M B A Business school is about developing you as a leader and teaching you fundamental business concepts. But the Berkeley MBA Program goes beyond that to offer you a special set of leadership skills that are extremely valuable in the global marketplace. You will learn to become an innovative leader. Berkeley-Haas is uniquely positioned to deliver such leaders. A Rigorous General Management Education Your Haas education is anchored in the fundamentals of general management, including the latest theories of and best practices in business—from accounting and finance to marketing and strategy. You learn to lead and manage an enterprise as a whole. The rigorous curriculum provides you with a basic framework of qualitative, quantitative, analytical, strategic, and problem solving skills. The Haas curriculum is rooted in the scientific disciplines of the university— economics, mathematics, social sciences such as psychology and sociology, and other areas. Faculty members who are experts in these fields apply them toward increasing our knowledge of successful management, leadership, human behavior, organizational performance, and economic and market functions. As a result, you not only gain knowledge about best business practices, but also learn about the fundamental principles behind them—the “how” and the “why.” The Berkeley MBA program will make you think deeply and expand your understanding of the world. A Leader Archetype in Sync with the Times The goal of the Berkeley MBA Program is to develop you as an innovative leader. We define this leadership archetype as an individual who drives growth by putting new ideas into action in every corner and every function of his or her organization, and who does so responsibly. Leaders of this kind define what’s next, for our markets and for our societies. Whether it is producing more fuel-efficient autos or creating new business processes, innovative leaders are the ones who will create opportunity from the major challenges facing the world. Berkeley-Haas has been producing such leaders for many years. Now the school is sharpening its curriculum to deliver this kind of leader even more effectively. A Supportive Culture and Environment A unique aspect of the Berkeley MBA innovative leadership approach is the conscious use of Haas School culture to shape how and what you learn. The school recently codified its culture into four defining principles, which are emphasized in the admissions process and actively integrated into the MBA curriculum. They are: • Question the status quo • Confidence without attitude • Students, always • Beyond yourself The defining principles are heavily influenced by the school’s location in the San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship. And the principles are shaped by the culture of UC Berkeley, a world-class research generator with a legendary atmosphere of fresh thinking. Becky Tsuchiya MBA 11 Internship: Global Supply Chain Management Novartis Diagnostics Emeryville, California Previous degree: BS, Human and Regional Geography United States Military Academy West Point, New York Previous job: Task Force Intelligence Officer United States Army Task Force ODIN (Aerial Reconnaissance Task Force) Tikrit, Iraq Becky Tsuchiya knows about leadership. Having been awarded a Bronze Star for exceptional leadership in combat while serving in Iraq, she found Haas to be an ideal place to continue her career path and build on her existing skills as she moves into the healthcare field. An Innovative Culture “Like the military, Haas is a place where you are expected to discover innovative solutions to problems. Both institutions value the importance of thinking outside the box and being able to collaborate.” Top-Caliber Students “People are always challenging the status quo in class. Hearing their dissenting opinions pushes me to evaluate and rethink my position, which is a great way to learn. It’s important that students here aren’t afraid to change their mind or to admit they were wrong.” Teaching Excellence “The faculty excel, not in telling you what to think, but in teaching you how to think. Hands down, my favorite class so far has been Operations with Professor Terry Taylor. He used every teaching technique—lecture, case studies and simulations—to make the concepts real. And his beer factory simulation, complete with real beer, really drove home the lessons of inventory management.” A Solid Foundation for Leadership Toby Gardner MBA 10 Senior Associate Mergers and Acquisitions Ernst & Young San Francisco, California Internship: Investment Analyst (Real Estate) CalPERS Sacramento, California Previous degree: BS, Finance Curtin University of Technology, Australia Previous job: Strategy & Special Projects Columbia Winds, LLC (Venture Capital) Portland, Oregon Toby Gardner kept busy while at Berkeley-Haas pulling the curtain aside, writing candidly about his MBA experiences in his BusinessWeek MBA Journal . One of only nine worldwide MBA students selected to write for BusinessWeek , Gardner shared his personal insights to give prospective students a deeper understanding of the Berkeley MBA Program. “I was privileged to share my experi- ences at Haas with all of those future Haas students out there in countries around the world. And they are everywhere. Imagine, at the begin- ning of my first year, I sat around a conference table and discussed entrepreneurship with an Egyptian, a Russian, a Japanese, an Indian, and an American. With over 30 countries represented among 240 classmates, I was always learning new things from my peers as well as from my classes. “The core curriculum gives you a clear and concise approach to solving both qualitative and quantitative problems. It also gives you the confidence to recog- nize that your own opinions are valid.” 4 Haas School of Business Leading Through Innovation A C A D E M I C S Full-time Program 2011 Haas School of Business 5 The path to innovative leadership is known as Berkeley Innovative Leader Development (BILD), a connecting theme that runs through the entire curriculum. The process actually starts with the careful selection of Berkeley MBA students, who have demonstrated leadership and exemplify the school’s defining principles. You begin in MBA Orientation with an exploration of the BILD approach. The innovative leadership archetype is based on a set of specific competencies—such as becoming adept at experimentation and problem framing—that together will give you the knowledge to be successful in the 21st century. A Revamped Core Innovative leaders still need the essential knowledge of business fundamentals, which forms the foundation of the Berkeley MBA core curriculum. However, as part of the BILD approach, these traditional core courses highlight concepts that contribute to the capabilities of the innovative leader. Two existing courses, Leading People and Leadership Communications, have been restructured to teach additional motivational skills, such as influencing others without having direct authority over them. You also learn how to set direction as a leader in your strategy course, and how to manage complex projects and enterprises in your operations course. Finally, you are taught the lessons of leading responsibly through your coursework, which is reinforced by the school’s prevailing culture. You also take a required experiential learning course that gives you practice in solving real-world business problems and emphasizes innovative leader capabilities. The list of experiential options ranges from applied innovation projects with major firms to global consulting opportunities. A prerequisite to the experiential course is Problem Finding, Problem Solving, a new course that teaches you several different modes of thinking in order to find, frame and solve difficult problems that are characterized by volatility, uncertainty, complexity, and ambiguity. Another new, required module provides you with skill development and individual and group coaching on how to be an effective leader of a high performance team. Electives and Beyond A series of electives give you the option of studying various aspects of innovative leadership in greater depth, including cutting-edge courses such as Open Innovation and Managing the New Product Development Process. Extracurricular opportunities at Haas also support BILD, none more so than the Berkeley MBA Leadership Development Series—a popular suite of non-credit workshops and seminars patterned after the applied leadership programming offered to senior leaders at the world’s best companies. Last year’s schedule included workshops led by best-selling business authors Marshall Goldsmith and Patrick Lencioni. Don Moore Associate Professor Cummings Scholar Award from the Academy of Management, 2007 Research interests: Overconfidence in decision-making, negotiation, and ethical choice Degrees: PhD, Organization Behavior Northwestern University, Illinois MS, Organizational Behavior Northwestern University, Illinois BA, Psychology Carleton College, Minnesota Don Moore’s course, Leading People, is a core introductory class in organizational management. Moore says the survey course is interesting because, “It is fun to explore the limits of our assumptions and talk about the surprising counter- intuitive results of what research has exposed and how we can do better.“ “Leadership is, of course what most MBAs want to learn. They want to have an influence and advance in an organization. Leadership is a fascinating subject for research because it is incredibly complicated and poses profound questions. I focus on overconfidence, how what you do and say makes others more willing to follow you, and to what extent people are prone to claim they know more than what they do, and how overconfidence impacts results. ”People’s beliefs about human psychology and management practice are often based on intuition, not fact. When people show up to my class, they think they know a lot. They’ve worked in organizations, and think they have evidence useful for assessing theories of management. However, our intuitions are often unsystematic, small samples, and biased. In this class, students learn how to deliver useful insight based on research.” Sara L. Beckman Senior Lecturer Winner, University of California Distinguished Teaching Award 2001 Several Cheit Awards for Teaching, Haas School of Business Industry experience: Hewlett-Packard Booz Allen Hamilton Degrees: PhD, Industrial Engineering and Engineering Management Stanford University, California MS, Industrial Engineering and Engineering Management Stanford University, California MS, Statistics Stanford University, California BS, Industrial Engineering Stanford University, California Sara Beckman’s new required course, Problem Finding, Problem Solving, exam- ines the process behind solving business challenges. It covers such topics as how to define problems, frame them, and generate alternative solutions. “In my class, we will study the business models of real start-up companies and generate alternative business models for them by applying the five steps of problem finding/problem solving: understand, observe, synthesize, realize, and experiment. “All of our BILD experiential learning classes will ultimately encourage students to apply the process and tools they’ve learned in the Problem Finding, Problem Solving class. Our hope is that the students will be prepared with a common language, common process and problem finding, solving toolkit that will allow them to more critically and creatively approach the opportunities they have to discern the right problems and think broadly about possible solutions.” Leadership The Path to Innovative 6 Haas School of Business Leading Through Innovation A C A D E M I C S Providing students with hands-on exposure to real-world business situations is a key strength of the Berkeley MBA Program. Experiential activities are a required part of your coursework, and numerous out-of-classroom opportunities also offer you the opportunity to build upon your skill set. These activities utilize all aspects of general management and leverage BILD (Berkeley Innovative Leader Development) to include strong leadership components. In-Class Activities Over 50 percent of full-time Berkeley MBA electives make use of hands-on projects. This almost always means team projects—an important aspect of experiential learning. For example, students in the Emerging Markets course work in groups to develop a business concept and plan for a venture of their choosing in a developing country. And in High-Tech Marketing, student teams examine products and offerings of actual technology companies and analyze the life cycle and effectiveness of their strategies. A Required Experiential Learning Course As a Berkeley MBA student, you will enlarge your innovative leadership skills by taking a required experiential course that will enable you to hone your leadership skills in a real-life setting. The experiential course requirement is taken in conjunction with a problem-solving and teamwork module, designed to make the experience as meaningful as possible. You can choose from one of eight existing courses (see list on page 7). Extracurricular Opportunities Beyond the course-related field activities is a plethora of programs, projects, student-organized conferences, case and business plan competitions, and numerous special events that challenge Berkeley MBA students to put their learning to work right away. The Berkeley MBA Leadership Development Series brings top leadership experts to work with Berkeley MBA students in hands-on workshops and seminars. Dozens of individual and team competitions challenge students to come up with solutions to real-world problems. Berkeley MBA students recently created new competitions, including the Berkeley MBA Latin Business Challenge, and the Facebook Connect Case Competition. Patrick Nava MBA 11 Internship: Fellow Senior Associate McKinsey & Company, Inc. Cologne, Germany Previous degree: MS, Industrial Engineering Università di Modena e Reggio Emilia, Italy Previous job: Fellow Senior Associate McKinsey & Company, Inc. Cologne, Germany Patrick Nava put his consulting experience together with newfound skills learned at Berkeley-Haas to good use on an International Business Development project with the GUMP Research Institute of UC Berkeley. His cross-discipline team helped its client map out the best way to share its bio-databank with other researchers and to become self-sustainable—a crucial consideration for a non-profit organization. “My classmates enrich my experience here. My study group is one of the best teams I have ever worked with. We all fill in each others’ weak spots and share our expertise. Having classmates who have business experience outside the US, like me, is good for everyone. We all can learn from each other what it is like to do business in Italy, Germany, China or India.” Learning Beyond the Classroom Experiential Learning Requirement Options Students are required to complete one of the following options. Haas@Work Teams of Berkeley MBA students work with top executives at major firms such as Visa, Virgin America, Cisco, Disney, Panasonic, Clorox, and Wells Fargo to research and develop solutions for a competitive challenge posed by the firm. The best ideas are selected for student implementation by the firm’s executives. A recent Haas@Work with Virgin America included full- time MBA students (pictured here) Pedro Kudrnac (left) and Pablo Urbaneja (right), both MBA 10, and evening & weekend MBA student Laura Englert (center), MBA 12. Social Sector Solutions Students work with partner McKinsey & Co. to engage in major consulting projects for nonprofit organizations. International Business Development Students work in small teams with a variety of clients throughout the spring semester and then for three weeks each summer in various countries. Clean Tech to Market Students work with scientists at Lawrence Berkeley National Laboratory to evaluate the commercial viability of new technologies. Corporate Social Responsibility Students engage with companies such as Wal-Mart to develop socially responsible business strategies that are aligned with business objectives and core competencies. Managing New Product Development Students develop a product or service from idea through first-pass prototype in a cross- disciplinary team. Entrepreneurship Students select from a variety of opportunities that challenge them to come up with real business solutions and business plans for diverse companies. Team-based Project Students may choose to work with faculty members to create their own team-based experiential project. For more information on each of the above offerings, visit http://mba.haas.berkeley.edu/ academics/experiential.html. Full-time Program 2011 Haas School of Business 7 8 Haas School of Business Leading Through Innovation A C A D E M I C S The Berkeley MBA’s rigorous core curriculum provides a solid foundation, rooted in business fundamentals—including marketing, finance, accounting, etc. Beyond the core, you are able to tailor your education to meet your goals and interests through a wide variety of cutting-edge elective offerings and global opportunities. The Core The Berkeley MBA curriculum consists of 12 required core courses that provide the analytical tools and essential knowledge to lead effectively. The core courses, which make up about 40 percent of a typical student’s course of study, are all taken in the first year and build upon one another. In nearly every core course, faculty members make significant use of team assignments and projects where students work together in small groups to learn. Electives A central feature of the Berkeley MBA program is its level of flexibility that enables you to customize your studies according to your own goals. An impressive menu of original elective courses comprises 60 percent of the curriculum, meaning you begin to customize your own course of study in the first year of the program. You may choose from a wide variety of constantly evolving electives and dual degree offerings—from within the Haas School and from the wider university—as well as design courses of your own in conjunction with a faculty member. Students recently created courses such as Enterprise in Developing Economies and Managing Internet and Digital Media Products, as well as speaker series on the topics of education leadership and renewable energy. Global Perspective Global experience is an increasingly integral aspect of the Berkeley MBA experience. Global business is part of many courses, including courses with a specific focus on international topics, such as Global Strategy and Multinational Enterprises, and Doing Business in China. You are encouraged to take advantage of international opportunities, such as spending a semester abroad, attending international seminars, planning study trips to other countries during breaks, or serving as a consultant through the International Business Development program. John Frerichs MBA 11 Internship: McKinsey & Company Seattle, Washington Previous degree: BA, Public Policy Studies Duke University Durham, North Carolina Previous job: Associate Director Global Investment Solutions UBS Global Asset Management (Americas) New York, New York After a four-year career in finance, John Frerichs was ready for a change of pace as he made a career transition to consulting. At Berkeley- Haas, he found “people with so many diverse interests and experiences. My classmates test and prod me to always look at issues from another perspective. It’s refreshing.” “The core curriculum is a real whirlwind. It was intense, but just what I needed to get up to speed and prepare myself for my internship. “The experiential learning opportunities at Haas really attracted me. The projects I’ve worked on for IBD and Social Sector Solutions gave me a real feel for the consultant role. My IBD team worked on how to offer telemedicine to rural villages in Uttar Pradesh, a state near Delhi, in India. It was a great introduction to how to handle a client engagement, just like you would have in the real world, because it was in the real world.” Fernanda Fenton MBA 11 Internship: Summer Business Development/ Marketing Associate 4Home Sunnyvale, California Previous degree: BA, Economics Instituto Tecnológico Autónomo de México Mexico City Previous job: Associate, Latin America Debt Capital Markets Credit Suisse New York, New York While working at Credit Suisse, Fernanda Fenton helped large companies raise capital for their innovative business opportunities. At Berkeley, she is focusing her MBA studies on venture capital for smaller, start-up firms. “High- growth stories really attract me, and this is definitely the place to learn about and experience entrepreneurship,” she said. A Solid Curriculum “The Marketing and Operations classes taught in the core curriculum by Professors Rashi Glazer and Terry Taylor are definitely worth all of the hype, and then some. I also enjoyed the Microfinance speaker series, taught by Professor Sean Foote. It provided insights not only into venture capital, but also into social venture.” Flexible Offerings “One of the program’s main strengths is that if you want to learn something, you can find a way to do it. Student-led courses are a great example of that. The speaker series on alternative energy was offered because students wanted to go deeper into that subject.” Unlimited Resources “You have such great access to all of the UC Berkeley resources at Haas. For example, through the Entrepreneurship class, I got involved in helping an inventor at the Berkeley Laboratory develop a business plan to market a biotech product that could improve food safety. It’s been super-valuable to meet people at the lab and collaborate on a real project.” Outside the Classroom “Even if you excelled at all of the traditional classroom learning, you still wouldn’t get the most out of your Berkeley MBA experience. To do that, you really have to get involved in clubs and extracurricular activities. That’s where you get to apply a lot of what you learn in the classroom.” A Rigorous, Flexible Full-time Program 2011 Haas School of Business 9 Top-ranked Specialties In 2010, US News & World Report ranked the following Haas School areas of study in the top ten nationally: • Finance • Management • Marketing • Entrepreneurship • Nonprofit • International Curriculum Pre-Term Pre-program Workshops & Orientation Week Pre-enrollment Review Workshops (optional/late summer) Quantitative Methods Workshop: Two-week review of math, probability, statistics, accounting, and finance. Orientation Week: All students are welcomed to Haas during a required 5-day introduction to the program that includes curricular overviews, cohort activities, high-profile guest speakers, and an extensive introduction to BILD in the MBA curriculum. Fall Electives Some of the many electives typically offered in the fall semester of the second year include the following: • Business Law • Global Financial Services • Healthcare in 21st Century • Innovation in Services and Business Models • Investment Strategies and Styles • Marketing Strategy • Negotiations and Conflict Resolution • Power and Politics • Real Estate Finance and Securitization • Strategy • Structure and Incentives • Venture Capital and Private Equity Fall A & B The Core Required Courses A W E E K S 1 - 8 • Data & Decisions • Economics for Business Decision Making (Microeconomics) • Leading People • Problem Finding, Problem Solving Career Management Conference W E E K 8 Two-day program of career planning workshops and exercises Required Courses B W E E K S 9 - 1 5 • Financial Accounting • Introduction to Finance • Marketing Management • Leadership Communications Winter Break Global Study and Career Exploration Opportunities Global study and career exploration opportunities are key aspects of the Berkeley MBA program. There are several ways students can take advantage of The Haas School’s superb offerings throughout the program, including study tours and treks. Last winter, for example, a group of students traveled to China to visit Google’s operations, as well as LVMH (Louis Vuitton Moët Hennessy). Students on the 8th annual Wall Street Trek met with firms including Goldman Sachs, Barclays, and RBC Capital Markets. Spring Electives Some of the many electives typically offered in the spring semester of the second year include the following: • Business and Public Policy • Energy and Environmental Markets • Game Theory and Business Decisions • Global Strategy and Multinational Enterprise • Investments • Managing Innovation and Change • Marketing Research • Opportunity Recognition • Real Estate Investment and Market Analysis • Social Entrepreneurship Spring A & B The Core Required Courses A W E E K S 1 - 8 • Operations Management • Macroeconomics in the Global Economy Required Courses B W E E K S 9 - 1 5 • Ethics and Responsibility in Business • Strategic Leadership Required Experiential Learning Module Choose from one of eight existing experiential learning courses. A problem-solving and teamwork module taken with the course is designed to make the experience as meaningful as possible. Students may take these courses as early as the spring of their first year. Electives Students can begin taking electives during the spring semester. Summer Break Summer Internships Students are encouraged to work with Career Services to secure summer internships at top global firms. Students may also participate in the International Business Development (IBD) program, which sends teams of students around the world each summer to work on various projects for foreign corporations, organizations, and governments. This past year, students visited a variety of countries, including Argentina, Brazil, Chile, El Salvador, Finland, Gabon, Ghana, Liberia, Laos, Mexico, Saudi Arabia, South Africa, and Zambia. (Participation in IBD does not conflict with a summer internship.) Winter Break Global Study and Career Exploration Opportunities This past winter, groups of students traveled to cities such as New York, China, Brazil, and Kenya on study and career exploration treks. In Kenya, for example, students devoted two weeks to learning about business models, opportunities, and challenges Kenyan organizations face. Another group of students traveled to Brazil to meet with such companies as Unibanco, Cosan, and Natura. 10 Haas School of Business Leading Through Innovation A C A D E M I C S Full-time Program 2011 Haas School of Business 11 Infused with the unique Berkeley Innovative Leadership Development perspective, the Berkeley MBA’s rigorous general management curriculum teaches you to become a leader who can harness new ideas to create value for your firm. You acquire skills and qualities that enable you to drive growth to ensure your organization thrives. The Core The MBA Program is anchored by 12 required, rigorous and integrated courses that promote a general-management perspective and that provide a framework for the more function-specific courses that follow. The first year of the program is divided into four quarters. Both the fall and the spring semesters contain two separate groups of courses, A and B. YearOne YearTwo Electives You have great flexibility in choosing from a wide variety of electives and dual-degree offerings—from within the Haas School and from the wider university—as well as designing courses of your own in conjunction with a faculty member. Electives, which are introduced rapidly and are updated regularly, reflect the newest ideas, trends, and thinking in business. For more information on the Berkeley MBA curriculum, including full course descriptions, please visit: mba.haas.berkeley.edu/academics/ curriculum.html. Curriculum Overview BILD Berkeley Innovative Leadership Development: The connective theme that runs through the entire Berkeley MBA curriculum to ensure that every student develops the skills required of innovative leaders. 12 Haas School of Business Leading Through Innovation A C A D E M I C S Mapping Your Path to Success Full-time Program 2011 Haas School of Business 13 Consulting Investment Banking Brand Management Kirstin Mennella MBA 10 Associate McKinsey & Company Melbourne, Australia Internship: Summer Principal The Parthenon Group San Francisco, California Previous degree: BS, Biology Brown University Providence, Rhode Island Previous job: Senior Market Research Analyst NORCAL Mutual Insurance Company San Francisco, California According to Kirstin Mennella, reading cases and doing exercises can never compare with real experience. She will put the skills she learned in her Social Sector Solutions consulting project with Go Girl Go! directly to use in her job with McKinsey in Melbourne: Never take things for granted or make assumptions, always ask questions and listen to the answers, and remember that nothing is more important than having your client’s trust. “Haas helped me make a huge leap in my career, switching from marketing to consulting. Getting an MBA is a way of wiping the slate clean and filling it up with new skills, knowledge and goals. “The Berkeley MBA core curriculum gave me the fundamentals I needed. Classes in Marketing Management, Strategy and Microeconomics were particularly helpful. In Microeconomics, I saw how economics apply to the real world and individual business decisions.” Kazutaka Kanairo MBA 10 Associate, Investment Banking JP Morgan Chase & Co. Tokyo, Japan Internship: Investment Banking J.P. Morgan Chase & Co. Tokyo, Japan Previous degree: BS, Engineering University of Tokyo, Japan MS, Engineering Graduate School of Engineering University of Tokyo, Japan Previous job: Associate McKinsey and Company Tokyo, Japan Kazu Kanairo came to Berkeley-Haas “to learn as many things as possible.” He succeeded: he organized the Asia Business Conference in 2008, learned Mandarin, traveled to Zambia on a project for the Wildlife Conservation Society. And he gained the finance skills that will help him “become a player” in international investment banking. “Professor Raghu Rau’s class in Corporate Finance was when I first realized that finance was the right path for me. He gave us a logical way to understand finance. That is when I really started my career transition from being a consultant to becoming a finance professional. “Even though I took 17 more units than I needed to graduate, I still didn’t get to take all of the classes I wanted.” Alison Zander MBA 10 Associate Marketing Manager General Mills Minneapolis, Minnesota Internship: Brand Management Intern Clorox Oakland, California Previous degree: BA, Finance and Entrepreneurial Studies University of Minnesota Previous job: Senior Financial Analyst General Mills Alison Zander’s time at Haas prepared her not only with the knowledge needed to pursue a career in brand management, but also the mindset required to make a career change, and the confidence needed to be able to have an impact in whatever field she chose. “Haas instills a desire for learning within each of its students. I think this enables Haas students to be great leaders. We are confident that we can be successful, but we also understand that there is still a lot that we can learn from others. I think this confidence without attitude is what makes Haas students stand out as employees. “Interning in Brand Management at Clorox was very rewarding. I was given challenging projects where the outcomes were valued by the firm and got a true look into what a career in brand management would be like. I also met some amazing people, including my brand team, Haas alumni, and my intern class.” Fall Semester 2008 MBA 200C Communications MBA 200S Data And Decisions MBA 201A Microeconomics MBA 202 Financial Accounting MBA 205 Organizational Behavior MBA 206 Intro To Marketing MBA 294 Careers In Marketing Spring Semester 2009 MBA 201B Macroeconomics MBA 204 Operations Mgmt MBA 205L Leadership MBA 207 Ethics MBA 262 Brand Management/Strategy MBA 295H Top-Down Law MBA 298A International Business Development MBA 299 Strategy Fall Semester 2009 MBA 290T Design And Systems Thinking For MBAs MBA 298B International Business Development MBA 299E Competitive & Corporate Strategy MBA 299M Marketing Strategy MBA 257 Power And Politics MBA 257 Negotiations Spring Semester 2010 MBA260 Consumer Behavior MBA268 International Marketing MBA277 Media And Entertainment MBA294 Wine Industry MBA296 The Business Of Sports MBA291T Leadership And Personal Development Fall Semester 2008 MBA 200C Communications MBA 200S Data And Decisions MBA 201A Microeconomics MBA 202 Financial Accounting MBA 203 Intro To Finance MBA 205 Organizational Behavior MBA 206 Intro To Marketing MBA 294 Life As An Entrepreneur MBA 294 Biobusiness Speaker Series Spring Semester 2009 MBA 201 Macroeconomics MBA 207 Ethics MBA 236 Mergers & Acquisitions MBA 237 Financial Statement Modeling For Finance Careers MBA 290 Intro To Management Of Technology MBA 290T Technology Leadership And Innovation MBA 298A International Business Development MBA 299 Strategy MBA 205L Leadership Fall Semester 2009 MBA 222 Financial Information Analysis MBA 231 Corporate Finance MBA 295 VC & Private Equity MBA 295E Case Studies In Entrepreneurship MBA 298B International Business Development MBA 257 Power And Politics CHINESE1A Elementary Chinese Spring Semester 2010 MBA 236G Designing Financial Models That Work MBA 223 Corporate Financial Reporting MBA 224A Managerial Accounting MBA 237 International Finance MBA 237 Private Equity: Leveraged Buyouts MBA 290 Managing Innovation And Change MBA 293 Individual Study MBA 294 Wine Industry Speaker Series CHINESE1B Elementary Chinese Fall Semester 2008 MBA 200C Communications MBA 201A Microeconomics MBA 202 Financial Accounting MBA 203 Intro To Finance MBA 205 Organizational Behavior MBA 206 Intro To Marketing MBA 292A Strategic Management Of Nonprofits MBA 294 Careers In Consulting Spring Semester 2009 MBA 201B Macroeconomics MBA 204 Operations Management MBA 207 Ethics MBA 256 Global Management Skills MBA 292N Nonprofit & Public Management MBA 299 Strategy MBA 205L Leadership Fall Semester 2009 MBA 222 Financial Information Analysis MBA 224A Managerial Accounting MBA 257 Power And Politics MBA 294 Private Equity Speaker Series MBA 300 Teaching Business MBA 257 Negotiations JAPAN 1A Elementary Japanese Spring Semester 2010 MBA 236G Designing Financial Models That Work MBA 292N Nonprofit & Public Management MBA 299B Global Strategy MBA 291T Leadership And Personal Development JAPAN 1B Elementary Japanese PHYS ED 1 PE Activities With its comprehensive menu of innovative, specialized electives, the Berkeley MBA program is designed to provide you with a highly personalized experience. Regardless of whether you’re headed into finance or energy, to a Fortune 500 firm or a nonprofit organization, the MBA curriculum enables you to shape the scope of your education to fit your career goals. Here are just three examples of different paths Berkeley MBA students have taken to achieve success. 14 Haas School of Business Leading Through Innovation A C A D E M I C S Full-time Program 2011 Haas School of Business 15 The Berkeley MBA Program is delivered from a general management perspective, with business fundamentals at its core . A number of specialty areas at the Haas School are top ranked in the world and offer you additional opportunities for study. Students can choose to specialize in one of the fundamental subjects or special interest areas. Solid Fundamentals The Haas School has seven areas of general management fundamentals. Students can choose to customize their program by choosing from a wide range of elective courses in each of the following subjects: Alain Pyree MBA 11 Internship: Cisco Services Cisco Systems, Inc. Milpitas, California Previous degrees: BA, Business Administration Euromed Management School Marseille, France Previous job: Project Manager/ Sales Manager Mediaserv Guadeloupe, France Alain Pyree believes that taking the next step in his career requires legitimate technology knowledge. “The certificate program in Management of Technology will bolster the strong sales and marketing background I have already,” he says. “The Berkeley-Haas curriculum is like a great menu. Once you have the basics, you can select among such a range of electives.” “The professors are, of course, very knowledgeable. But they also are entertaining and inspiring. They pass on their passion. They are always looking for different ways to make us learn and remember things.” Specialization Options and Areas of Interest Certificate Options As a Berkeley MBA student, you have the option to earn a certifi- cate in one of the below five areas of study. These certificates require a separate application, and are earned after you have completed a designated group of courses. Global Management The international emphasis of the Haas School is an integral part of its culture. Many Berkeley MBA students have lived, studied, or worked abroad, and over one- third of full-time MBA students are international, representing over 40 countries. Various courses and programs draw on this diversity, including the school’s acclaimed International Business Development (IBD) program, which sends an average of 120 students around the world each year to consult for a variety of firms and organizations. Here, IBD participants (from left to right) Della Huff, David Breger, Chitra Laxmanan, and Jon Platner (all class of 2011) take a break from their work with Nokia in India to pose in front of the Taj Mahal. Health Management Students leverage coursework and corporate collaboration to prepare for business leadership roles in the health services and health technology industries. Technology Students take advantage of courses sponsored jointly by the business and engineering schools, geared toward both technically and non-technically trained students. Entrepreneurship In addition to course requirements, students gain field experience through an internship or project that integrates business funda- mentals with a marketing or busi- ness plan for their own venture. Real Estate Students master the management, development, and financing of real estate, and take courses from related fields, such as architecture, law, public policy, and city planning. • Accounting • Business & Public Policy • Economic Analysis & Public Policy • Finance • Management of Organizations • Marketing • Operations & Information Technology Management Areas of Special Interest Beyond its general management excellence, the Haas School is well known for a variety of other areas of specialization. • Global Management—The Berkeley MBA offers a number of international programs so all students can gain proficiency in the theory and application of global business and management principles. • Technology—A joint effort of the Haas School and the College of Engineering, the Management of Technology (MOT) program focuses on the set of management activities associated with bringing high-tech products to market. • Entrepreneurship—The highly ranked Lester Center for Entrepreneurship and Innovation brings academic and experiential learning together through its Venture Launchpad, a coordinated array of entrepreneurship resources and experiences. • Real Estate—Consistently ranked among the nation’s best, the real estate program combines a strong analytical focus with hands-on field experience, preparing students for a broad range of career paths. • Healthcare—The school’s health management offerings leverage UC Berkeley’s School of Public Health, as well as California’s cutting-edge managed care, Internet, and biotechnology industries, as laboratories for education and research. • Energy and Clean Technology—A wide range of courses and programs address the market, policy, and technological challenges of the energy industries, many centered in the Energy Institute at Haas, a joint venture of the Haas School and the UC Energy Institute. • Nonprofit—The top-ranked Center for Nonprofit and Public Leadership prepares Haas students to use their skills in the social sector, produces alumni that contribute significantly to social sector solutions, and encourages collaboration and innovation within the social sector. • Corporate Social Responsibility—The Center for Responsible Business has made the Haas School of Business the preeminent educational institution for research, teaching, experiential learning, and community outreach in areas of Corporate Social Responsibility. 16 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 17 A C A D E M I C S Concurrent Degree Options The Haas School offers concurrent degree programs in areas of special interest to business professionals. Earning a dual degree offers Berkeley MBA graduates new levels of flexibility and proficiency for unique career opportunities both in the United States and abroad. JD/MBA Program The JD/MBA program provides you with a solid foundation in both law and management. Upon completion of this four- year program, you earn a Berkeley MBA degree as well as a JD degree through either UC Berkeley’s School of Law or UC Hastings College of the Law in San Francisco. Typically, you spend your first two years in law school and your third year in business school. During your fourth year, you take elective courses in both schools. MBA/MPH Program in Health Management The Haas School and the UC Berkeley School of Public Health work in partnership to train leaders in the rapidly expanding health management field. In the 2.5-year MBA/MPH program, you earn both the MBA and Masters of Public Health degrees. You take courses in both schools and complete a three- month internship in a health organization. The program prepares you for senior positions in health-related industries, including managed care and insurance, consulting, healthcare delivery, biotechnology, e-health, medical devices, and pharmaceuticals. MBA/MA Program in International and Area Studies This three-year MBA/MA program allows you to broaden your knowledge of different regions or countries by taking internationally-oriented topical, language, and area study courses from departments and schools across UC Berkeley. You may focus on either a topic or an area. Topics include international or global issues, such as international trade and debt, investment strategy, global communications, environmental issues, or urban and regional development. Areas include major countries such as China, Japan, Russia, Germany, or Brazil, and regions such as the Middle East, Africa, or Southeast Asia. Brad Kittredge MBA/MPH 09 Manager, Corporate Strategy and Business Development McKesson San Francisco, California Internship: Corporate Strategy and Business Development McKesson Corporation San Francisco, California Previous degrees: BA, Psychology University of California, Berkeley MA, International Affairs University of California, San Diego Previous job: Senior Consultant Deloitte Consulting San Francisco, California Brad Kittredge worked with Haas classmate Elise Singer and two students in the School of Information to build a Web-based marketplace to connect patients with doctors who are able to diagnose complex conditions. Their Haas entrepreneurship classes and workshops, the Business Plan and Global Social Venture competitions, and the resources of the Lester Center were essential to their progress. Permission to Innovate “Haas made me a better entrepreneur. It encouraged me to take chances and to understand that it is okay to fail.” Cross-Disciplinary Expertise “The dual MBA/MPH degree gave me the broad understanding I need to succeed in my new choice of a career in the healthcare IT sector.” Teamwork Yields Success “ Leading Through Innovation means not being afraid to question assump- tions—your own or someone else’s. Part of leadership is knowing that you can’t do it all on your own. You need to be able to set a vision and organize a team to achieve it.” A Diverse Faculty “The diversity of the students at Haas is well-matched by the diversity of the faculty. All students seem to find one or two professors who really resonate with them.” A Tradition of Change Agents “It’s an honor to have been one of the six students selected as Brian Maxwell Fellows, named in memory of the Berkeley alumnus who was one of the founders of PowerBar. We created a community of people with a passion to use business as a vehicle for positive change in society. I was inspired by all of the other Fellows.” International Exchange Programs Nothing compares to the experience of attending a foreign university and get- ting to know students in another country for an entire semester. Berkeley MBA students may embark on an international exchange program in the fall semester of their second year. They pay the normal Haas fees and may earn up to 12 units toward their MBA degree while abroad. In addition to semester-long exchange opportunities, students may earn academic credit through short-term international seminars held during semester breaks. Recent destinations include India, Brazil, Chile, and China. International exchange programs are offered in the following locations: • London Business School (LBS), London, England • L’Ecole Des Hautes Etudes Commerciales (HEC), Jouy-en-Josas, France • Instituto de Estudios Superiores de la Empresa (IESE), Barcelona, Spain • Rotterdam School of Management (RSM), Rotterdam, The Netherlands • Scuola di Direzione Aziendale (SDA) Bocconi, Milan, Italy • The Hong Kong University of Science and Technology (HKUST), Hong Kong, China Haas and Columbia Offer Domestic Exchange Program The Haas School and Columbia Business School offer an exchange program for MBA students in the fall of their second year. Haas exchange students have the opportunity to take advan- tage of Columbia’s proximity to Wall Street and the media and entertainment industries in New York, while Columbia students who come to Haas gain exposure to Silicon Valley’s technology industry, as well as west coast finance firms and other industries such as biotech. Up to three students from each school may participate each year. [...]... in cities around the world Admission to Concurrent Degree Programs Three joint degree programs are available for full-time MBA students, including an MBA/ MPH, JD /MBA, and MBA/ MA in International Area Studies Candidates for the MBA/ MPH Program must complete the MBA application and apply by the normal MBA application deadlines; applicants for the JD /MBA must apply to the MBA program and the law school... House - Office of Management and Budget Workday, Inc Xilinx, Inc Yahoo! ZS Associates Zuora Zynga Full-time Program 2011    Haas School of Business   43 The Berkeley MBA Apply to the Berkeley MBA Program Berkeley MBA Investment Banking Fellows Program Letters of Recommendation Each fall, the Full-time MBA Program enrolls 240 bright, diverse, and creative future business leaders We admit candidates with... experienced mentors in the investment banking community Admissions Deadlines Application Submitted by: Round 1 Oct 13, 2010 Round 2 Dec 2, 2010 Round 3 Jan 20, 2011 Round 4 March 16, 2011 Decision posted by: Jan 13, 2011 March 3, 2011 April 21, 2011 May 26, 2011 Full-time Program 2010    Haas School of Business   45 The Berkeley MBA Costs and Financial Aid The Berkeley MBA program has one of the most reasonable... University Second to None The Berkeley MBA program draws on the incredible breadth and depth of the University of California at Berkeley, whose graduate programs are consistently ranked among the best in the world, and whose undergraduate programs are among the most selective The proof is in the university’s distinguished record of Nobel-level scholarship, constant innovation, a concern for the betterment of... applicants for the MBA/ MA may add the International Area Studies program during the first year of study Exams The GMAT is required for all applicants Applicants who received their university degrees in countries other than the US, the UK, Australia, or English-speaking Canada are also required to take the TOEFL or IELTS exams Residence in the US or US citizenship does not waive the requirement for the English... literature, and economics Today, according to the National Research Council, UC Berkeley ranks first nationally in the number of graduate programs in the top 10 in their fields (In fact, 97% of the university’s programs made the top 10 list.) The Business of CleanTech As a Berkeley MBA student, you have the opportunity to work across disciplines with top thinkers on some of the world’s most cutting-edge projects... Signing Bonus: $22,439 The Haas School’s highly regarded reputation in the business community and its location in the heart of the San Francisco Bay Area provide Berkeley MBA graduates with an ideal gateway to many of the world’s most selective organizations across a variety of industries James Bender MBA 10 Berkeley MBA Class of 2011 Summer Internship Report* Employment by Industry: The Haas School provides... to the Board Fellow Program, I got to experience and contribute to the workings of top-level management at the John Muir Health Foundation My understanding of how boards function increased exponentially The Berkeley Experience In addition to attending one of the premier business schools in the world, Haas students join the larger community at one of the most esteemed universities The mission of the. .. interesting, and they end up teaching me as much as I teach them.” 28   Haas School of Business    Leading Through Innovation The best proof of this is from Berkeley MBA students themselves, who are asked to evaluate the teaching of their professors every semester Over the past several years, about two-thirds of the Haas School faculty members have regularly earned the coveted “Club 6” status in their student... Innovation UC Berkeley has a long tradition of social responsibility and a commitment to Berkeley- Haas Defining Principles creating a better world In keeping with that spirit, Berkeley MBA students get There are four principles that, taken together, sharply define the involved to make a difference Almost Berkeley- Haas culture: the entire MBA class participates during • Question the Status Quo the year in . paper August 2010 12,000 Full-time MBA Program 2011 Leading Through Innovation The Berkeley MBA Become an Innovative Leader The Berkeley MBA Program develops. Services Building #1902 Berkeley, CA 94720-1902 Tel 1-510-642-1405 Fax 1-510-643-6659 mba. haas .berkeley. edu The Berkeley MBA Full-time MBA Program 2010 NONDISCRIMINATION

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