Tino-Lelei-Fono-TLanumata-Aug-2015-1

Food and Beverage Marketing: A Snapshot of Pacific Kids’ Environment Tolotea Lanumata Health Promotion and Policy Research Unit Department of Public Health, University of Otago, Wellington Overview Introduction Kids’Cam Obesity What can be done? Children are Important Children are vulnerable Children are the future Children’s rights Prevalence Overweight and obesity prevalence NZ children (2-14y) by ethnicity (2013/4) (Source: Ministry of Health, 2014) What Influences a Child’s Wellbeing? Environmental drivers of obesity  Food:        availability and access portion sizes cost labeling / information policies social and cultural norms marketing and promotion  Places children go     home school sports neighbourhoods Food marketing Marketing energy-dense nutrient-poor (EDNP) foods a key modifiable influence on dietary patterns Food marketing shapes our:  Food preferences  Purchases  Dietary patterns  Nutritional knowledge Food marketing  70% of TV and outdoor food ads in NZ are for HFSS foods  60% - 90% of all foods marketed to children and young people are HFSS foods  WHO call for restriction on food marketing Research Aims: To explore  The frequency, duration and nature of children’s exposure to food and beverage marketing in public places  Ethnic and socioeconomic differences in children’s exposure Automated Wearable Cameras Autographer and GPS worn for four days  Images reviewed  Participant height and weight collected  Demographic information Food and Beverage Consumption Conclusions   Child obesity leading public health issue Automated cameras are a viable tool for measuring children’s exposure to food marketing  Children frequently exposed to marketing for EDNP foods in multiple locations  Food and beverage marketing is entrenched in children’s environments’  Restricting food marketing to children in public places would likely have a positive impact on children’s dietary behaviours Ecological Model of Health Make the healthy choice the easy choice Acknowledgements Funding  Health Research Council Research Team  Associate Professor Louise Signal  Dr Moira Smith  Michelle Barr  Professor Cliona Ni Mhurchu Participants  Kids’Cam Participants  Schools Malo ‘aupito Tolotea Lanumata: tolotea.lanumata@otago.ac.nz