Introducing Hollywood’s Best Customers pot

CONFIDENTIAL AND PROPRIETARY Copyright 2009 by Frank N. Magid Associates, Inc. Any duplication, reproduction or usage of this document or any portion thereof without the written consent of the firm is prohibited. Presentation to: Introducing Hollywood’s Best Customers Vuze User vs. General Internet: Comparative Data June 2, 2009 1 © 2009 Frank N. Magid Associates, Inc. Demographics: Vuze Users Skew Single, Male, Fully Employed, With No Children. 48% 51% 33% 50% 69% 55% 53% 85% No Children Full-time Job Single Male Vuze User General Internet Methodology  Vuze User U.S. national intercept sample of men and women, N=693  General Internet U.S. national sample of men and women, N=606  All respondents were required to be 18-44 years of age and access the Internet at least once a week  Margin of error +/- 4.1% on total sample comparisons at 95 percent confidence level Spending Power: Vuze audience skews slightly younger than the General Internet, but still has an equal share of high income households: 17% Vuze HH Income > $100K 2 © 2009 Frank N. Magid Associates, Inc. Spending Power: Vuze users are Hollywood's best customers. 13 7 6 16 9 8 Purchased On DVD Rented For Fee Attended In Theater Avg # Movies Consumed / Year (Vuze vs. General Internet) Vuze User General Internet +34% +34% +24% vs. General Internet Q. In the past 12 months, approximately how many full-length feature movies, if any, have you…? They purchase more movie tickets, DVDs, and rentals than average Internet users. 3 © 2009 Frank N. Magid Associates, Inc. Spending Power: Vuze users are early adopters building the connected living room of the future. They spend on HDTVs, newer and more expensive computers with bigger screens, and the latest tech devices. Q. Which of the following technology products do you own? Select all that apply. Q. When was the computer you primarily use to connect to the Internet purchased? Q. What was the total price of the computer (including hard drive, monitor, keyboard, mouse, operating system software, etc.) you primarily use to connect to the Internet? Q. What is the size of the screen for the computer monitor you primarily use to connect to the Internet (diagonal measurement in inches)? If you use more than one monitor at a time indicate the size of the largest screen. Television Computer Devices 9% 27% 28% 39% 56% 8% 6% 28% 60% 31% 35% 41% 53% 63% 20% 29% 38% 65% Media Center PC Blu Ray DVD Player Smartphone Home Theater Next Gen Game Console More Expensive (>$2,000) Bigger Screen (>20") New in last 12 months Own an HDTV Vuze User General Internet 4 © 2009 Frank N. Magid Associates, Inc. Time Spent Bad news for liveTV– good news for online distribution: Vuze users are spending a lot of time in front of their HDTVs… but they're watching more than just TV. They spend more time watching online video - on both their computer and their TV. Vuze Users are leading the way to multi-platform consumption Q.How often are you watching the following in comparison to a year ago? Q.During a typical week, Sunday-Saturday, approximately how many hours per week do you spend using the Internet with a computer – not including email? Q.How often, if ever, do you do the following Internet activities? 12% 22% 16% 23% 18% 21% 20% 43% 50% 33% 13% 40% Watch streaming video on TV (Daily) Watch streaming video on computer (Daily) Watch downloaded video (Daily) Weekly hours spent on Internet Weekly hours spent watching TV Report watching less "live" TV Vuze User General Internet hrs hrs hrs hrs 5 © 2009 Frank N. Magid Associates, Inc. Influencers: Vuze users are more socially connected, ahead of the curve on technology purchases, and influence the purchase decisions of others. General Internet Vuze User 41% 45% 52% 61% Frequently share opinions about new technologies First or ahead of the curve when buying new technologies Vuze User General Internet Vuze Users are opinions leaders with the power of large social circles 300 people 193 people Average Number Of People “Connected To” Via Social Web Sites Q. Which of the following best describes your adoption of new technologies? New technologies may be new personal or professional electronics, software, or services. Select one. Q.Which of the following best describes your opinions about new technologies? Select one. Q.Consider all the social networking web sites and tools like Facebook, LinkedIn, Twitter, etc., of which you are member. Excluding any duplications, approximately how many people are you “connected to” on these sites? 6 © 2009 Frank N. Magid Associates, Inc. for more info contact: Chris Thun cthun@vuze.com . written consent of the firm is prohibited. Presentation to: Introducing Hollywood’s Best Customers Vuze User vs. General Internet: Comparative Data June. Magid Associates, Inc. Spending Power: Vuze users are Hollywood's best customers. 13 7 6 16 9 8 Purchased On DVD Rented For Fee Attended In Theater Avg