The old saying that you eat with your eyes? It’s true Q: So you’re telling me that it doesn’t matter at all where I get my eggs from? No, I’m not saying that at all Our minds are extraordinarily powerful, and our taste preferences have as much to do with our mental biases and upbringings as they with real measurable physical characteristics in the food You’ve probably noticed it yourself Doesn’t an ice-cold beer taste better when you’re drinking it with friends on an outdoor patio on a warm summer evening than on those lonely nights when you’re drinking solo? Doesn’t the atmosphere ... mental biases and upbringings as they with real measurable physical characteristics in the food You’ve probably noticed it yourself Doesn’t an ice-cold beer taste better when you’re drinking it.. .The old saying that you eat with your eyes? It’s true Q: So you’re telling me that it doesn’t matter at all where... outdoor patio on a warm summer evening than on those lonely nights when you’re drinking solo? Doesn’t the atmosphere