International School of Business
International School of Business
TABLE OF CONTENTS
CHAPTER 4: ALTERNATIVE SOLUTION & ACTION PLAN 40
CONCLUSION 49
CHAPTER 5: SUPPORTED INFORMATION 50
REFERENCE 60
LIST OF FIGURES
LIST OF TABLES
EXCUTIVE SUMARY
ACKNOWLEGEMENT
CHAPTER 1: INTRODUCTION
1.1 HSBC Group overview:
HSBC Strategies:
1.2 HSBC Vietnam background & organization structures:
Headquarters:
Awards:
1.3 Overview of third-party company – MOCAP Vietnam Joint Stock Company:
CHAPTER 2: PROBLEM ANALYSIS
2.1 Symptoms of company:
2.1.1 Background of symptoms:
2.1.2 Symptoms analysis:
2.2 Problem analysis:
2.2.1 Potential problems 1: Ineffective Project Organization Structures
2.2.2 Potential problem 2: Wrong customer segments touching
2.2.3 Potential Problem 3: Poor Sales-forces Capacity
2.3 Central problem validation and consequences:
2.3.1 Central problem validation:
2.3.2 Consequences of central problem:
Loosing opportunity to capture market share in Credit Card issuer in Hochiminh city:
Long-term sustainable growth in Vietnam financial market for both HSBC and TPSA agency (Business to Business):
3.1 Potential causes:
CHAPTER 3: CAUSE VALIDATION
3.1.1 High-staff turnover rate:
3.1.2 Lack of salesforces training for agent:
3.1.3 The shortage of headcount (sales forces):
3.2 Main Cause Validation:
3.2.2 Shortage in Sales agents of TPSA channel:
3.2.3 Lack of salesforce training for TPSA agent:
CHAPTER 4: ALTERNATIVE SOLUTION & ACTION PLAN
Benefit:
Cost estimation:
4.1.2 Alternative Solution 2: Developing training program for TPSA agents:
Benefits:
Cost:
4.2 Solution Selected:
4.3 Action Plan:
CONCLUSION
Chapter 5: SUPPORTED INFORMATION
5.2 Transcription:
Transcript 2: (Code 1A)
Transcript 3: (Code 1B)
Transcript 4: Focus Group with structured questionnaire
Interview Guide :
Part 2: Main part with compulsory question as below:
REFERENCE