PowerPoint Presentation UNIT 3 Exploiting Visuals How to use visual aids to maximum effect Extract 1 Have Take a look at this graph As you can see, its a fairly typical growth curve for a young com.ximum effect Extract 1 Have Take a look at this graph As you can see, its a fairly typical growth curve for a young com.ximum effect Extract 1 Have Take a look at this graph As you can see, its a fairly typical growth curve for a young com.
UNIT 3: Exploiting Visuals How to use visual aids to maximum effect Extract 1: Have / Take a look at this graph As you can see, it's a fairly typical growth curve for a young company in the early stages of its development The vertical axis shows turnover in millions of dollars and the horizontal axis represents the years 1990 to 1996 Extract 2: The graph we're looking at very clearly demonstrates the comparative productivity of our European plants, and gives you some idea of how far production levels in the Netherlands, shown here, exceed the rest Extract 3: I'd like you to look at this chart, which shows the current position of six of our leading products Let's take a closer look for a moment at product movement in the high at on about out to as if However whatever Whichever Conclusion lesson implications significance message Shoot up/take off Plunge/slump Level off Hit a low/bottom out Shrink/decline TASK Now answer the following questions: Which of these verbs are irregular (e.g rise – rose – risen)? Which can be both a verb and a noun (e.g to rise – a rise)? Which can be changed into a noun (e.g fluctuate – fluctuation)? Task fall-fell-fallen, ~hoot~shot-shotup, take-took-taken off, hit-hithit a low, grow-grew-grown, shrink- shrank-shrunk an increase, a rise, a decrease, a fall, a lunge, a slump, a peak, a decline recover recovery, stabilize stabilization,grow - growth, expand - expansion, shrink – shrinkage Note: Some of the words in this exercise are strongly negative or positive For example, you cannot say inflation slumped because slump 1s a negative word and a fall in inflation is a good thing You would have to say inflation fell dramatically In the same way, you cannot say taxes recovered because recover is a positive word and a rise in spectacular enormous substantial rapid encoraging moderate steady disappointing slight disastrous Which of the words above mean more or less the same as the following: Enormous, spectacular a massive ………………………………………………………………………… b gradual ………………………………………………………………………… steady c significant ……………………………………………………………………… Substantial, encouraging d tremendous ……………………………………………………………………… Enormous spectacular TASK Cross out the word which does not fit in the following sentences: Demand increased slightly / steadily / tremendously / disappointingly Interest rates rose sharply / considerably / keenly / marginally Profitability slumped moderately / disastrously / suddenly / rapidly The price of oil fluctuated enormously / wildly / gradually / dramatically Now re-write the sentences above using a noun instead of a verb: There was a(n) …………………………………………………………………… There was a(n) …………………………………………………………………… There was a(n) ……………………………………………………………… There was an enormous I a wild / a dramatic fluctuation in the downs upward at around of 6, so from over to about at of downward by of between over down TIP USEFUL WORDS AND EXPRESSIONS Just over just under well under About / around approximately more or less In the region of getting on for nowhere near well over roughly just short of TASK Look at the following extracts from a report Change them into what you might say in a presentation, using and, because and to Remember to change noun phrases into verb phrases where possible The first words are given: TV coverage of the launch led to a significant increase in customer response rate The launch was covered on TV and customer response rate increased significantly There has been a dramatic fall in operating costs as a result of last year’s efforts …………………………………………………………… Product modifications may be needed in order to remain internationally competitive ……………………………………………………………………………… Market entry was successful due to our competitive pricing strategy ……………………………………………………………………………… Investment was increased so as to take advantage of the upturn in the economy ……………………………………………………………………………… The slowdown in growth was caused by a loss of corporate confidence …………………………………………………………………………… ... TASK Look at the following extracts from a report Change them into what you might say in a presentation, using and, because and to Remember to change noun phrases into verb phrases where possible... oil fluctuated enormously / wildly / gradually / dramatically Now re-write the sentences above using a noun instead of a verb: There was a(n) …………………………………………………………………… There was a(n) ……………………………………………………………………