GROUP ASSIGNMENT MKT304 TOPIC implementing of a promotional campaign for unilever

FPT UNIVERSITY- CAMPUS CAN THO ★★★★★ GROUP ASSIGNMENT [MKT304] TOPIC: Implementing of a promotional campaign for Unilever Course: MKT304_SU22 Group members: Instructor: Tran Nguyen Dang Khoa Name of group member Code Contribution (%) 1.Tran Ba Loc(leader) CS161021 20 2.Tran Nguyen Tuong Vi CS161135 20 3.Tran Thi Kieu My CS161056 20 4.Duong Minh Trung CS161126 20 5.Nguyen Thi Thuy Vy CS161054 Cần Thơ, 5/2022 20 Table of contents Contents I a) Unilever’s established history b) Unilever’s passion c) Version d) Unilever's development strategy e) Unilever’s product f) Unilever full year results 2021 Marketing strategy Unilever’s segmentation II a) ⮚ ⮚ ⮚ ⮚ Introduction Unilever company b) Positioning c) 7 8 Markerting mix 4Ps Product Price Place/Distribution Promotion d) Unilever bussiness market e) Market target 10 III Channels 10 a) ❖ ❖ Television The advantages that advertising on TV: The most common forms of advertising on TV are: 10 11 12 b) Social media IV 12 SWOT 13 Strengh 13 b) Weeknesses 14 c) 14 a) Oppotunities d) Threats 15 V Budget 16 VI Timeline 16 VII Indicators 17 ISM 17 a) b) UMSCI 18 c) 20 IR% d) CPIAUCSL 23 e) CPILFESL 24 f) PPI ALL 26 g) PPI CORE 27 h) NFP 29 29 i) Liquidity 31 j) US 10 Year Treasury Benchmark 33 k) CB Balance Sheet as % of GDP 34 L) Annualised Real GDP Growth 35 M) Government S/D % GDP 37 N) VIII IX Interest / GDP: 38 Conclusion 39 List of references 39 I Introducing Unilever company a) Unilever’s established history Unilever was established in the 1890s It is a British multinational firm that manufactures consumer goods such as cosmetics, cleaning chemicals, toothpaste, sham-poo, etc The company is rated sixth in Europe in terms of valuation With products marketed in over 190 countries, Unilever is one of the world's oldest global enterprises b) Unilever’s passion At the time of the company's founding, the founders of that time set out Unilever's mission as "To add vitality to life." The meaning of this mission is that Unilever wants to bring a better life to people through my product Until now, that mission has become increasingly evident in each of Unilever's products when all products of this group are aimed at the same purpose, which is to bring health, beauty and comfort to children Proof of this is that Unilever's famous brands are very diverse from washing powder, shampoo, toothpaste to tea such as Omo, Dove, Close-up, Lipton Unilever’s c) Version Unilever's vision will vary from country to country but it is built on the common Unilever global vision Regarding Unilever's global vision, it is to make sustainable living popular, or more specifically, to develop in parallel between business and social activities on reducing harm to the environment Unilever believes that doing useful things will help businesses become better and a business that thrives in the future must be a business capable of serving society This also explains the formation of the Sustainable Development Plan that Unilever implemented 10 years ago, in which Unilever tries to separate the development of the business from the impact on the environment, and at the same time positive influence on society d) Unilever's development strategy Like other fast-growing consumer goods companies, Unilever Vietnam's marketing strategy has two main areas in its marketing strategy system: "Above-the-Line" and "Below the-Line” new products, product manuals, etc It is thanks to the timely, appropriate and timely direct advertising campaign that Unilever Vietnam has made great strides in unilever's target market in a short time And Below-the-Line is "all promotional activities not through the media" (according to M.Christopher, Marketing Below-the-Lines, George Allen & Urwin, London) or in other words "activities" sub-selling, combining personal selling and advertising into one powerful force of persuasion” (J.F Engel, H.G Wales and M.R Warshaw, in Promotional Strategy, R.D Irwin, Homewood, Illinois) But in reality, the Below-the-Line Promotion program must rely on advertising in the mass media and must be based on targets, the nature of the product, the type of distribution channel used and unilever's target customers Specifically, these are common forms such as discounts, coupons, bundled gifts in many forms, exchange of one product shell to receive another product, free trial samples for customers, lottery promotions or rake in valuable gifts, sponsor contests and TV shows, etc Such activities have built the image of Unilever's brand image among consumers Along with diversifying production and business activities, Unilever always attaches importance to human resource development as a qualitative breakthrough for long-term sustainable development, even when society enters the "knowledge economy" knowledge” or “Bioeconomy” In order to “understand the consumer thoroughly” and to develop the “root system” to help the company penetrate deeply into the market, Unilever has built a professional team of local employees and regularly focuses on staff training programs Unilever's point of view is "Development through people", so the company always cares about the interests of employees and is ready to support them in all areas of work Currently, the management team has replaced key positions previously held by foreign experts e) Unilever’s product Unilever's products include cosmetics and personal care, food and refreshment, and homecare Lifebuoy brand hand soap, hand sanitizer, and shower gel are among the products we chose from Unilever's product catalog Lifebuoy is one of the Unilever group's oldest brands, a truly "global" brand long before the term "global brand" was born In 1894, Lifebuoy Royal Disinfectant Soap was introduced as a product that could be easily purchased to improve everyone's hygiene circumstances Throughout Lifebuoy's 110-year existence, the company has always prioritized consumer health protection through hygiene When your health is at risk, Lifebuoy has always honored its basic promise of preserving your health and is committed to supporting consumers' lives as an assurance Hand soap and hand sanitizer are essential items for keeping hands clean during the covid 19 pandemic The world's leading germicidal brand Lifebuoy has created a hand sanitizer solution to satisfy the needs of washing hands at all times and thoroughly preserving users' health, especially in the absence of soap and clean water Furthermore, the new Lifebuoy shower gel with silver ion formula +, which contains silver ions, thymol, and terpineol, three of nature's most potent antibacterial compounds, not only protects you from disease-causing germs, but also keeps your skin healthy f) Unilever full year results 2021 The Group generated €52.4 billion in revenue, €8.7 billion in operating profit, €6.6 billion in net profit, and €6.4 billion in free cash flow The turnover rate increased by 3.4 percent Underlying sales increased by 4.5 percent, with a net positive impact of 1.3 percent from acquisitions and dispositions and a negative currency impact of 2.4 percent due to currency weakness in important areas such as the United States, Turkey, Brazil, and India Their competitive growth was achieved by focusing on our strategic choices Our thirteen €1 billion brands increased by 6.4% Three of our main growth markets, the United States, India, and China, rose at 3.7 percent, 13.4 percent, and 14.3 percent, respectively In eCommerce(a), our underlying sales growth was 44 percent The considerable increase in input costs was the key challenge for 2021.We responded with pricing actions, resulting in 2.9 percent underlying price growth The operating environment was still being impacted by Covid-19, with additional versions causing limits in some of our important countries, affecting customer and channel dynamics Acquisition and disposal activities contributed 1.3 percent to overall turnover Paula's Choice and Onnit were among our 2021 purchases, helping to reshape our portfolio into the highgrowth areas of prestige beauty and functional nutrition, respectively We agreed to sell our worldwide tea business, ekaterra, to CVC Capital Partners Fund VIII for €4.5 billion on a cashfree, debt-free basis on November 18, 2021 Note 21 on pages 161 to 163 has more information on acquisitions and dispositions Underlying sales in emerging markets increased by 6.7 percent, led by India and China Latin America rose by double digits, led by price increases Throughout the year, South East Asia suffered from severe Covid-19 restrictions The €8.7 billion operating profit comprised €0.9 billion in non-underlying charges, notably restructuring and acquisition and disposal expenditures Supply chain optimization programs to boost gross margin and network agility, as well as organizational reform projects to decrease overheads, total €0.6 billion in restructuring expenditures The underlying operating profit increased by 2.9 percent to €9.6 billion This included a 4.3 percent negative currency impact The underlying operating margin shrank by 10 basis points The gross margin shrank by 120 basis points due to global raw material, packaging, and distribution cost escalation Overheads and brand and marketing investment each contributed 90 basis points to the underlying operating margin When currency impact is removed, the underlying operating margin improves We delivered in accordance with our multi-year financial plan II Marketing strategy a) Unilever’s segmentation All actions and programs designed and implemented by FMCG marketers to provide value to FMCG consumers and win their loyalty are related to one or more of the components The marketing mix in the FMCG industry can be defined as a mixture of the product, pricing, distribution network, and promotional methods (Alhawsawi, 2016) Markets can be segmented on the basis of demographic characteristics, psychographic characteristics, behavioral characteristics, income characteristics, and geographic characteristics (Wilson, 2009).Unilever's customers can be segmented into different categories in terms of demographic, behavior, geography, psychographics, and what Unilever can offer them Unilever's customers are of all ages Fast-moving consumer goods The individual and family segments have a 15-50 age group and a middle to high-income level Unilever's target segment is health and beauty-conscious people Most of Unilever's products receive great Figure SEQ Figure \* ARABIC 1Market Segmentation of Unilever attention from customers who visit regular stores such as groceries, etc Unilever employs market segmentation to combat its competitors Unilever sells its products in over 190 countries throughout the world as a global enterprise People in these countries have varying levels of purchasing power and tastes Market segmentation allows Unilever to address all of their needs Consumers in emerging markets, for example, are more concerned with the product's pricing (Nisen, 2013) Unilever reacts by putting in place a strategy to ensure that their products are affordable in these nations, providing them a competitive advantage (Mittal, 2013) Unilever divides its market in a variety of ways For example, it introduced male toothpaste (Perreau, 2015), while goods like Dove with a floral aroma are aimed towards women (Clements, 2013) Furthermore, Unilever makes its products appealing to local communities by including a local touch that appeals to local people's interests Unilever has been able to determine whether a product is appropriate for a specific group, age, gender, or ethnicity by carefully considering each customer's wants and preferences (Unilever) b) Positioning Unilever is a long-standing brand with home care product lines such as Omo, domestic; or personal care like Dove, Sunsilk, and also food Talking about Unilever's popularity, this is a brand that appears in almost every home, a friend of local people Just as Unilever has shared its mission: “To add vitality to life” ( according to Unilever ) as the focus in brand positioning, they continue to research and launch products for home and personal care and especially personal care The goal that they always aim for is the day-to-day needs of the environment that anticipates their needs and fulfills their aspirations, typically the product of dry hand sanitizer, when the epidemic occurs and becomes complicated The need for antibacterial hygiene becomes a problem leading topic Understanding that problem, Unilever focuses on developing and producing water and dry hand sanitizer products to meet the needs of users and once again position its brand Unilever is a big brand and is segmented into many countries depending on each country Unilever has different visions For example, when segmenting in the Vietnam market, Unilever's vision is to "make Vietnamese people's lives better" but in general, in terms of global vision, they focus on "making sustainable living popular" or developing businesses in parallel with social activities to reduce harm to the environment Every business, when doing business, cannot avoid competition from other competitors Unilever is also the same, the competitor that is considered the most worrisome for Unilever is P&G Both are famous brands in the field of fast-moving consumer goods, so it can be said that these are the two brands that appear most in every household today Back to water and dry hand sanitizer products, as mentioned, although Unilever has grasped the demand and launched dry hand sanitizer and gel products, it still cannot avoid competition with other brands such as P&G or Green gross hand sanitizer products in the Vietnam market To position its brand in the market of water and dry hand sanitizer gel, Unilever has not forgotten to stick to the usage criteria and the psychology of users such as not only cleaning and disinfecting hands to protect the health of users but also moisturizing to keep hands soft and smooth does not dry the skin and has a pleasant scent derived from nature Unilever has gradually become the number one brand in taking care of people's lives Not only that, they have gradually positioned their brand through campaigns, visions, and goals Currently, when it comes to Unilever, no one does not know that this is a brand specializing in taking care of users' daily lives and being a companion in customers' lives One major issue that Unilever confronts is that its products can be replaced with considerably cheaper local alternatives As a result, Unilever has had to spend a lot of money on advertising and promotions to keep its brands relevant to its customer base Understanding the nature of one's competition and using that knowledge to improve one's offerings following the target market is key to effective positioning As a result, Unilever spends a lot of money on campaigns and advertising, and they always pay attention to what their customers want Competitive positioning ensures that your items are distinct in such a way that consumers will value them (Moderandi Inc., 2013) Unilever has been successful in promoting its brand and gaining devoted customers who believe in its quality Pricing, quality, service, packaging, and distribution are all major criteria of positioning that Unilever has met c) Marketing mix 4Ps ⮚ Product The Unilever Group has a variety of different products in the Vietnamese market and always focuses on improving the quality of its products At the same time, it expands and promotes its products in the Vietnamese market Rands of all kinds of products are famous, attract customers, and are first considered when Vietnamese buy personal care and family care consumer goods Some outstanding Unilever products such as: ● Food products for processing and consumption: Wall's Ice Cream, Knorr, Lipton.+ Hygiene and personal care products: Vaseline, Sunsilk, Lifebuoy, P/s, etc ● Line of detergents for clothes and household items: Omo, Comfort, Sunlight, etc In terms of product quality, Unilever has applied international product standards but adapted to the needs of the Vietnamese Unilever has been buying well-known brands like Viso washing powder and P/S toothpaste from its partners in Vietnam for many years, then the company improved its packaging and marketing formula to increase consumption of these brands Furthermore, the company understands the needs of Vietnamese consumers and that its products must be "Vietnamese" In particular, the company also focuses on anti-counterfeiting to protect consumer interests, intellectual property, and brand reputation The company's products now have an additional "REAL GUARANTEED TEMPERATURE" or "AUTHENTICITY GUARANTEED ANTIFAKE LOGO" to help customers identify genuine fake products ● Price Aware that 80% of Vietnamese consumers have relatively low incomes, Unilever Vietnam has developed a pricing strategy that reduces production costs and provides consumers with reasonable prices The company has relied on small businesses to source materials locally rather than importing them That helps the company reduce production costs and pay fewer tariffs Since its inception, the company has implemented a flexible pricing policy according to market fluctuations, in line with competitors The pricing strategy and in the direction of falling prices.Example: To compete in supplying laundry detergent to the market before PandG reduced the price of Tide laundry detergent products by 20% From VND 14,500 for a 1.5kg packet to VND 11,000, Unilever Vietnam immediately reduced the price of 1/2 kg of its washing powder from VND7,500 to VND 5,500 Prices are subject to change based on market conditions Unilever has a wide range of products for all cost segments, from low prices to high prices They have created a prestigious department that sells high-quality personal care products In addition, the company also distributes the production and packaging of satellites in the North, Central, and South regions to reduce transportation and storage costs Unilever has also implemented a financial support policy to help local businesses modernize production facilities, transfer technology and organize production training programs ● Place/Distribution According to MBA SKOOL (2021), Unilever's global activities demonstrate the company's extensive consumer product footprint The venues or locations where the company transacts with clients or target consumers are identified as part of the marketing mix Unilever's products are distributed through the following channels: ● Retailers (primary) ● Kiosks ● Stores The majority of Unilever's products are sold through stores One of the main merchants in charge of providing these consumer goods is Walmart In addition to personal selling, Unilever uses kiosks to expose products to customers directly In collaboration with retailers, the company offers a limited variety of products through these kiosks Several of Unilever's products, notably those created by its subsidiary Ben & Jerry's, are also available in stores This part of the marketing mix is aligned with Unilever's general strategy and product development intensive growth goal According to DBAV (2021) Unilever - is a company with more than 350 major distributors in Vietnam and over 300,000 retail stores nationwide, a name that is no longer too unfamiliar to Vietnamese consumers At the retail points, the company will provide the display cabinets every year to partly promote the brand but also make the most of the space The warehouses will be located in different locations In an important strategic position, then the agents will transport the goods to the warehouses and finally to the retailers Not only that, but Unilever also supports the distributors with a loan to buy services for travel, management training, and sales organization, which are also the reasons for the success of Unilever's distribution marketing strategy ● Promotion Given the fierce rivalry in the global consumer goods market, Unilever must sell its products aggressively The company's strategy and strategies for advertising its products to target customers are detailed in this section of the marketing mix The following promotional methods are used by Unilever, in order of importance: purpose ● Advertising (primary) ● Sales Promotion ● Public Relations ● Personal Selling ● Direct Marketing Unilever's products are mostly promoted through advertising Many of the company's brands have television and web commercials The company also uses sales promotions like discounts and product bundles on occasion Lifebuoy soap bars, for example, are occasionally sold in three-packs at a reduced price The Unilever Foundation's initiatives improve business image and brand strength in terms of public relations Personal selling is also used in partnership with merchants to run kiosks for special occasions or promotional events In Unilever's marketing mix, direct marketing is the least important promotional approach This strategy entails working directly with clients to market appropriate products Unilever heavily relies on advertising as the primary component that drives consumer perceptions of the company's consumer goods Unilever business market According to the economic time (Sagar Malviya,2021), Unilever's global chief executive Alan Jope remarked that while the Indian business is recovering from the pandemic, mobility and consumer sentiment remain poor "We are emerging stronger from the pandemic with over 75% of the business winning market share and household penetration continuing to grow well Mobility and consumer sentiments remain below 2019 levels but are strongly positioned to grow as the Indian economy continues to recover, "Alan Jope(2019) After the United States, India is Unilever's second-largest market, accounting for roughly 9% of global sales According to the firm, the United States, India, and China account for roughly 35% of its revenue and are predicted to contribute to 60% of global economic growth by 2030 Unilever plc, located in London, and Unilever NV, headquartered in Rotterdam, are both publicly traded companies The two businesses are run as one and have the same board of directors It has facilities in the over the previous ten months Consumers also showed the greatest degree of concern about long-run inflation since 1991, extending a strong rise that began in 2021 c) IR% The effective federal funds rate is the rate banks charge each other on overnight loans to meet their reserve requirements Also known as the federal funds rate, the effective federal funds rate is set by the Federal Open Market Committee, or FOMC The effective federal funds rate is the interest rate that has the greatest effect on a nation's economy It affects employment, growth and inflation Banks and other depository institutions in the United States maintain accounts at the Federal Reserve These accounts are largely how banks and other lending institutions make payments for themselves or on behalf of their customers Only the most trusted institutions can borrow money overnight at the federal funds rate in effect The Federal Reserve sets reserve requirements for its accounts Banks typically keep their reserves at the Federal Reserve If an institution has a closing balance greater than the required amount, it will lend to other institutions with overnight funding needs at the effective federal funds rate The Federal Reserve can increase liquidity by buying government bonds, reducing the federal funds rate because banks have excess liquidity for trading Whether the Federal Reserve wants to buy or sell bonds depends on the state of the economy If the FOMC considers that the economy is growing too quickly and inflationary pressures are not consistent with the Federal Reserve's dual mandate, the Committee may set a higher federal funds rate target to correct economic movement In the opposite scenario, the FOMC could set a lower federal funds rate target to spur greater economic activity Therefore, the FOMC must observe the current state of the economy to determine the best course of monetary policy that will maximize economic growth while adhering to the dual mandate set forth by Congress When making its monetary policy decisions, the FOMC looks at a variety of economic data, such as: trends in prices and wages, employment, consumer spending and income, investment, and investment trading and the foreign exchange market The federal funds rate is the central interest rate on the US financial markets It affects other interest rates such as the prime rate, which is the rate banks charge their customers with higher credit ratings In addition, the federal funds rate indirectly affects long-term interest rates such as mortgages, loans, and savings, all of which are crucial to consumer wealth and confidence The federal funds market consists of domestic unsecured loans in U.S dollars by depository institutions from other 20 depository institutions and certain other institutions, primarily government-financed businesses aid The effective federal funds rate (EFFR) is calculated as a volume-weighted average of the overnight federal funds transactions reported in FR Report 2420 on Selected Money Market Rates The New York Fed publishes the EFFR for the previous business day on the New York Fed website at around 9:00 am The Federal Open Market Committee establishes the target rate, or range, for trading in the federal funds market Over the longer term, the policy committee's outlook is largely in line with market projections that suggest a series of hikes ahead will take fund rates to around 3.8%, their highest since late last year 2007.The statement was approved by all FOMC members except Kansas City Fed President Esther George, who preferred a smaller half-point increase Banks use exchange rates as a benchmark for what they charge each other for short-term loans However, it directly powers a multitude of consumer debt products, such as adjustablerate mortgages, credit cards, and auto loans Fund rates can also drive rates on savings accounts and CDs higher, although the process to fund them often takes longer The effective federal funds rate peaked at 20% in the 1980s and fell to 0% in 2008 Since 2005, the federal funds rate has steadily increased to about 5.3% in 2007 and has fallen sharply since in 2008, the federal funds rate for each year from 2009 to 2015 was only between 0.07%-0.21% A low federal funds rate indicates expansionary monetary policy and occurs during periods of relatively high inflation To enact monetary policy, the Fed typically engages in open market operations, sets the federal discount rate, and sets reserve requirements Open market operations, which buy and sell government bonds and other securities, are the most commonly used tool by the Fed The 21 Federal Open Market Committee (FOMC) executes these transactions to achieve a targeted money supply Under an expansionary policy, the FOMC buys government securities, which increases the supply of money circulating in the economy and ensures an efficient banking system The higher money supply leads to higher inflation, which pushes down the federal funds rate A low federal funds rate can also be achieved if the Fed offers a lower discount rate If banks can borrow funds from the central government at a lower interest rate, the percentage of banks that can borrow each other's reserves is also lower The Fed can also change banks' reserve requirements, which affects how much cash banks are legally required to hold By reducing reserve requirements, banks can lend a larger percentage of their cash This increases the money supply, leading to higher inflation and a lower federal funds rate CPILFESL CPI based on prices of food, clothing, shelter and fuel; transportation fare; service charges (water supply and drainage services) and sales tax Prices are collected monthly from approximately 4,000 housing units and approximately 26,000 retail establishments across 87 metropolitan areas To calculate the index, price changes are averaged with weights that 22 represent their importance in a particular group's spending The index measures the change in price (as a percentage change) from a predetermined reference date In addition to the original unadjusted index distributed, the Bureau of Labor Statistics also releases a seasonally adjusted index The unadjusted series reflects all factors that can affect price changes However, it can be very helpful to look at the seasonally adjusted CPI, removing the effects of seasonal changes, such as weather, school years, production cycles, and holidays The CPI can be used to identify periods of inflation and deflation A significant increase in CPI over a short time frame may indicate a period of inflation, and a significant decrease in CPI over a short time frame may indicate a period of deflation However, because the CPI includes volatile food and oil prices, it may not be a reliable gauge for periods of inflation and deflation For more accurate detection, core CPI (CPILFESL) is often used The "Consumer Price Index for All Urban Consumers: All Goods Less Food and Energy" is a composite of the prices urban consumers pay for a typical basket of goods, excluding food and energy This measurement, known as the "Core CPI", is widely used by economists because food and energy prices are highly volatile d) PPI ALL The Producer indicator (PPI) could be a family of indexes that lives the common amendment over time in commercialism costs received by domestic producers of products and services PPIs measure value change from the attitude of the seller This contrasts with alternative measures, adore the patron indicator (CPI), that measure price change from the purchaser' perspective Sellers' and purchasers' prices might take issue thanks to government subsidies, sales and excise taxes, and distribution costs There are three main PPI classification structures based on the same pricing information provided to the BLS by contributing company reporters: Industry classification A producer price index for an industry is a measure of the price changes achieved for the industry's output sold outside of the industry (i.e its net output) The PPI publishes approximately 535 industry price indices combined with more than 4,000 product-line and category-specific sub-indices and about 500 industry grouping indices North 23 American Industrial Classification System and No 40; NAICS 2017 and No 41; The index codes provide comparability with various industry-based data for other economic programs, including productivity, output, employment, wages, and profits Commodity Classification The IPP commodity classification structure organizes products and services based on similarity or material composition, regardless of the industry classification of the manufacturing company This system is unique to the PPI and does not conform to any other standard coding structure The PPI publishes more than 3,700 commodity price indices for goods and around 800 for services (seasonally adjusted and non-seasonally adjusted), classified by product, service, and final consumption Final demand-intermediate demand system (FD-ID) based on raw materials The FD-ID Commodity-Based Price Indices group commodity indices for goods, services, and construction at the by-product class level (six-digit) based on the type of buyer and the amount of physical processing or assembly the products have suffered The PPI publishes more than 600 FD-ID indices (seasonally adjusted and non-seasonally adjusted) that measure the fluctuations in the prices of goods, services, and works sold to retail demand and to wholesale demand The FDID system replaced the PPI Stage of Processing (SOP) system as the primary PPI aggregation model with the January 2014 data release The FD-ID system extends coverage in its aggregate measures beyond the SOP system by including indices for services, construction, exports and government purchases NFP National Employment, Hours, and Earnings: The Employment and Earnings Database carries month-to-month and annual common nonfarm payrolls for all white-collar workers, guide workers, production workers, common weekly hours, common hourly earnings, and common weekly earnings, and common additional time hours All facts are to be unadjusted and a few facts are to be had seasonally adjusted This device permits customers to question the BLS databases for unique facts collection For every survey and program, make a choice for every characteristic withinside the order listed As you're making your choice, the final capabilities are filtered to expose most effectively the alternatives for which facts are to be had After deciding on the collection, click on Add to Selection If you want a greater facts collection, repeat the stairs to choose the preferred facts collection Once you've got the facts collection you want, click on the Get Data button to retrieve the facts and an HTML desk will seem with the facts for the closing 10 years If you need a one-of-a-kind term or format, you could 24 extrude the alternatives at the facts viewing a web page or click on the More Format Options button for added alternatives to refine the facts restoration results Note: Users can't retrieve greater than two hundred facts strings in a single question Employment, Hours, and Earnings from the Current Employment Statistics survey (National) e) Liquidity Liquidity refers to the degree to which any asset can be bought or sold in the market quickly without greatly affecting the market price of that asset In other words, liquidity depicts the degree to which an resource can be rapidly bought or sold within the advertise at a cost reflecting its inherent esteem Cash is all around considered the foremost fluid resource since it can most rapidly and effectively be changed over into other resources Unmistakable resources, such as genuine domain, fine craftsmanship, and collectibles, are all generally illiquid Other budgetary resources, extending from values to organization units, drop at different places on the liquidity spectrum.On October 1, 1969, the liquidity ratio peaked at 14.72, showing the bank's outstanding credit ratio However, in the following years, the liquidity ratio tended to decline until 2014 (13.20) to gradually recover The inability or perceived incapacity of an institution to satisfy demand for new loans or withdrawal of deposits is generally characterized as liquidity risk To put it simply, liquidity risk management is the process of ensuring that sufficient funds are available to satisfy such demand Except that it isn't quite that straightforward First, because risk drives rewards, there must be a balance found between profitability and liquidity management, which becomes more difficult when interest rate increases are on the horizon Second, you must estimate growth and plan the balance sheet composition in order to maximize profitability while keeping the 25 institution's interest rate risk profile in check Third, you must foresee not only the current environment but also alternate paths and stress conditions Several risks variables can have an impact on liquidity Because the impact in each scenario is distinct, it is worthwhile to evaluate them individually Interest rate risk and credit risk are the two most evident and quantifiable concerns Interest rate risk is most likely the one that institutions are most concerned about right now Financial institutions must consider the impact of interest rate risk on the timing of projected cash flows in addition to the impact on profits You must examine the impact on bond prices, the execution of embedded options, earnings, and the cost of funding Both sides of the balance sheet must be considered f) CB Balance Sheet as % of GDP In all major economies, central banks' adjust sheets have developed altogether in estimate and as a rate of GDP That has been briefly switched within the euro region, but our adjust sheet ought to bounce back taking after the as of late chosen and executed resource buy programs, most strikingly the open division resource buy program (PSPP). Since January 1, 1950, the full adjusted sheet measure of the world's central banks has tripled, coming to $22 trillion at the conclusion of 1950 Interests, this increment is nearly separated similarly between progressed and developing economies In developed nations, central banks have procured household resources On normal, their adjusted sheets have fallen between 10 and 20 percent of GDP over the past six years In developing economies, outside trade save amassing accounts for most of the development One of the main topics covered during the World Trade Organization's 12th ministerial conference last month was the biggest global food crisis in a decade It is a situation exacerbated by an increasing number of nations prohibiting or limiting wheat and other commodity exports in an ill-advised attempt to keep local prices under control These activities 26 are harmful and should be stopped and rectified Wheat, a critical staple in many poor nations, has increased by 34% since Russia's invasion of Ukraine in late February Other food prices have risen as well Food price inflation affects everyone, but the poor suffer the most, particularly in developing nations where food accounts for half of a normal family's budget Furthermore, emerging nations are particularly susceptible since they are net food importers History demonstrates what occurs when food becomes scarce or costly for the poorest people: the 2008 food crisis, for example, resulted in a rise in malnutrition, particularly among children According to some research, school dropout rates among children from low-income families might reach 50% Actions to curb exports had a substantial impact on food prices during the 2008 crisis, exacerbating the situation Export limits aren't the only trade measures implemented by countries in reaction to rising costs Some nations are lowering tariffs or otherwise relaxing import restrictions Chile, for example, boosted customs duty savings on wheat Normally, lasting reductions in import restrictions would be welcomed However, in a crisis, temporary reductions in import restrictions raise food prices by increasing demand, just as export limits by reducing supply L) GDP The fourth quarter of 2021 GDP is expected to expand by 5.22 percent over the same period last year, which is greater than the growth rate of 4.61 percent in 2020 but lower than the growth rate of previous years' fourth quarters 2011-2019 Agriculture, forestry, and fishing rose by 3.16 percent, industry and construction increased by 5.61 percent, and the service sector increased by 5.42 percent In terms of GDP utilization in the fourth quarter of 2021, final consumption climbed by 3.86 percent over the same time previous year; accumulated assets increased by 3.37 percent; goods and services exports increased by 14.28 percent; and goods and services imports increased by 11.36 percent Due to the Covid-19 outbreak, GDP is expected to rise by 2.58 percent in 2021 (in the first quarter, by 4.72 percent; in the second quarter, by 6.73 percent; in the third quarter, by 6.02 percent; and in the fourth quarter, by 5.22 percent) over the previous year -19 has severely impacted all sectors of the economy, particularly in the third quarter of 2021, forcing several important economic locales to undertake protracted social distance in order to prevent epidemics The agriculture, forestry, and fishery sector increased by 2.9 percent, contributing 13.97 percent to the overall growth rate of total added value; the industry and construction sector increased by 4.05 percent, contributing 63.80 percent; and the service sector increased by 1.22 percent, contributing 22.23 percent In agriculture, forestry, and fisheries, crop production has been relatively strong compared to the previous year, livestock has expanded gradually, and the export turnover of some agricultural goods will improve in 2021, adding to the pace of growth being stable leader of 27 the entire region The agriculture sector grew by 3.18 percent, adding 0.29 percentage points to the overall economy's growth rate of total added value; forestry grew by 3.88 percent, giving 0.02 percentage points; and the fisheries sector grew by 1.73 percent, contributing 0.05 percentage points With a growth rate of 6.37 percent, the processing and manufacturing industry continues to be the overall economy's growth engine, adding 1.61 percentage points to total value added Energy production and distribution increased by 5.24 percent, contributing 0.19 percentage points to the overall increase The mining industry declined by 6.21 percent, or 0.23 percentage points, while crude oil output fell by 5.7 percent and gaseous natural gas production plummeted by 19.4 percent Construction increased by 0.63 percent, or 0.05 percentage point Agriculture, forestry, and fisheries account for 12.36 percent of the economy in 2021; industry and construction account for 37.86 percent; the service sector accounts for 40.95 percent; and product tax minus product subsidies account for 8.83 percent.In terms of GDP utilization in 2021, final consumption increased by 2.09 percent over 2020; accumulated assets increased by 3.96 percent; goods and services exports increased by 14.01 percent; and goods and services imports increased by 16.16 percent SECTIONENVIRONMENTAL CALCULATIONBUSINESS TEAM OF UNILEVER Macro environment2 2.1 Demographic The population is the first macro-environmental force to keep an eye on Marketers are concerned with the number and pace of population growth in cities, regions, and other nations, as well as age distribution and ethnic structure, educational attainment, household patternfamily, and regional features and migrations Population size and growth rate According to the findings of the 2009 population and housing census, Vietnam has a population of 85.8 million people, ranking third in Southeast Asia So, after ten years (from 1999 to 2009), our country's population expanded by 9.47 million people, or about one million people every year on average The average yearly grace rate between two censuses and housing (1999 and 2009) is 1.2 percent per year Vietnam is a very appealing market for the corporation due to its big population size and rapid population growth rates 28 According to the survey results, Vietnam is in the period of the "Golden Population Structure", when the working age group is twice as high as the dependent age group Compared with 1999, the population under 15 years old decreased from 33% to 25% per year Meanwhile, the proportion of the population group 15 - 59 increased from 58% to 66% in 2009 The population group 60 and over increased from 8% to 9% This period occurs only once in a world system, usually lasting only 15 - 30 years or 40 years (birth control attribute) - Large population, large remake, so the labor source is already abundant, creating pressure for solving jobs every year; in the condition that the cell size is still low, the labor productivity is low (average of labor year is only about 1,959 USD, of which the industry group, forestry - fishery is only 821 USD, the rest of agriculture is more than 821 USD, the rest of agriculture is more than 821 USD again) - The advantage of decreasing labor prices, on the other hand, is the income test, the purchasing power is low, the ability to pay back is low, it is easy to create strikes, as well as dumping events In Vietnam, the process of urbanization is taking place strongly Large cities like Hanoi and Ho Chi Minh City are becoming more and more crowded, bringing business opportunities to the company Population policy The population policy - planning of Vietnam will cause in a few decades, the young will age and the old population structure will no longer be an advantage for Unilever.Economy The economic environment plays an important role in the movement and development of the market Therefore, economic factors affect consumption structure, purchasing power and marketing activities of enterprises in general and of Unilever in particular The structure of the economic sector The economy is growing, the structure of the industry has changed according to the trend of developing the trade and service industries and narrowing the agricultural sector Being aware of this helps the company to offer products that are suitable for the needs of the market, in line with the development orientation of the business Although Vietnam's laws are still troubled and inadequacies that cause many difficulties for the company, the company finds that the company's investment in Vietnam is welcomed by local officials, and in accordance with the foreign investment law here, in addition, the company will know more about the investment law as well as the business environment in Vietnam in general when the company proceeds to hire native people to work for itself, so when forming a business strategy of political and legal issues for the company, there are no problems, What a big obstacle According to Decree No 155/2018/ND-CP amending regulations related to business investment conditions under the state management of the Ministry of Health There is a certificate of eligibility for cosmetic production according to form No 01 prescribed in the appendix issued together in this Decree Accordingly, in order to operate legally, your cosmetic business must be legally established, specifically, must 29 have a Certificate of Business Registration in accordance with the Law on Enterprises 2014 Article - Circular No 04/2014/TT-BCT provides for the publication of cosmetic products as follows: Organizations and individuals responsible for bringing cosmetic products to the market are only allowed to put cosmetics into circulation when they have been granted the number of receipt of cosmetic product declaration slips by competent state management agencies and must take full responsibility for safety, efficiency and product quality Competent state agencies shall conduct post-trade inspections when products are circulating on the market The only thing that the company has to deal with and be careful in the law when formulating a strategy is labor and regime issues for workers, because the Vietnamese government is very interested in this issue The trade code still has many disadvantages for foreign investors, especially tariff policies and high tax rates The legal system and legal documents and policies governing the business behavior of enterprises are increasingly improved The firm can manufacture high-quality personal and family care items at a reasonable cost, therefore servicing the great majority of Vietnamese people As Unilever Vietnam continues to focus on exports in the near future, Vietnam is positioned in a reasonably favorable location in the area, with a long coastline, and numerous big seaports beneficial for the shipment of goods Some items from the parent firm in Europe are not fit for the hot and humid tropical environment According to a poll conducted by Kantar Worldpanel last year, there are four major cities: HO CHI MINH CITY In the three years from 2015, in Ho Chi Minh City, Hanoi, Da Nang, Can Tho, and rural regions Create a set of principles and methods to aid Unilever and other firms in implementing their social obligations, in addition to existing environmental assurance procedures Unilever has made significant progress in reducing greenhouse gas emissions from transportation to production stages in the past by improving efficiency and prioritizing the use of environmentally friendly energy sources such as biomass materials for boiler operations, solar energy for heating, and recirculating water to reuse heat energy Unilever has made significant progress in reducing greenhouse gas emissions from transportation to manufacturing stages by improving efficiency and prioritizing the use of environmentally friendly energy sources such as biomass materials for boiler operations, solar energy for hot water heating, and thermal reuse circulation 30 Unilever Since 2011, Vietnam has maintained track of greenhouse gas emissions and water usage, achieving a 99 percent decrease in carbon emissions and a 42 percent reduction in water utilized in the manufacturing of more than one ton of products Create a Sustainable Development Plan for the Vietnamese market, collaborate with partners and government agencies to carry out community activities and boost social benefits, develop Vietnam's human resources policy, and comprehend customers and the community VIII Conclusion To have a successful strategy, we should have competitor analysis that helps the unit evaluate the competitor's communication activities At the same time get new and more unique ideas for your marketing plan In addition, it also helps the unit predict the competitor's path, understand what customers need The purpose of building a marketing strategy for the project is to increase revenue and affirm the brand Therefore, it is necessary to determine the right communication goals and messages to convey to customers The message the unit wants to convey speaks to the value of the brand Help customers understand more about the unit and more trust Any unit when launching a communication campaign has difficulties For example, ads that customers not want to see, even hate They don't like commercials interjecting while they are watching movies Therefore, advertising ideas need to be unique and creative Video content needs to be attractive from the first seconds to attract viewers After coming up with a marketing strategy and implementing it, the unit needs to check if the plan is effective If there is a problem, please provide a solution date You need to consider the budget as well as the promotion process This makes project campaigns more successful 31 IX List of references Business Sentiment - ISM Manufacturing, http://www.ism.ws/ismreport/mfgrob.cfm Business Sentiment NMI Services, http://www.ism.ws/ismreport/nonmfgrob.cfm Consumer Sentiment – http://www.sca.isr.umich.edu/ UMCSI, 12 th accessed 12th accessed accessed 12th Building Permits, accessed 12th http://www.census.gov/construction/bps/uspermits.html June,2022 June,2022 June,2022 June,2022 from from from from Consumer and Business Inflation, accessed 12th http://research.stlouisfed.org/fred2/series/CPIAUCSL/downloaddata June,2022 from Consumer and Business Inflation, accessed 12th http://research.stlouisfed.org/fred2/series/CPIAUCSL/downloaddata June,2022 from Employment Situation Report (ESR), accessed 12th June,2022 from http://data.bls.gov/pdq/SurveyOutputServlet?request_action=wh&graph_name=CE_cesbref1 Government Debt to GDP Ratio, http://research.stlouisfed.org/fred2/categories/5 accessed Government S/D % GDP, accessed http://research.stlouisfed.org/fred2/categories/5 32 12th 12th June,2022 June,2022 from from Interest / GDP, accessed http://research.stlouisfed.org/fred2/categories/5 12th June,2022 from Liquidity, accessed 12th June,2022 from http://research.stlouisfed.org/fred2/categories/5 US 10 Year Treasury Benchmark, accessed 12th https://research.stlouisfed.org/fred2/series/WGS10YR/downloaddata June,2022 from CB Balance Sheet as % of GDP, accessed 12th https://research.stlouisfed.org/fred2/series/WALCL/downloaddata June,2022 from Mahia, F R (2014) Female consumer beauty product perception about Unilever Bangladesh Ltd https://www.unilever.com.vn/our-company/ Unilever secfilling, accessed 12th https://www.unilever.com/investors/annual-report-and-accounts/ June,2022 from The economic times accessed 12th June,2022 from https://economictimes.indiatimes.com/news/company/corporate-trends/indian-businessesemerging-stronger-from-pandemic-unilever-ceo/articleshow/87196379.cms 33 34 ... research and launch products for home and personal care and especially personal care The goal that they always aim for is the day-to-day needs of the environment that anticipates their needs and... purpose of advertising that always appears after an attractive TV program is to attract the attention of the audience When they are nervously watching the plot of the movie, your ad appears Unknowingly... the contest as well as taking advantage of the social networking platform, Unilever' s campaign has further strengthened its brand awareness to attract customers, while also being associated with