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CAPSTONE PROJECT REPORT CORPORATE DEVELOPMENT STRATEGY FOR HA DO GROUP JOINT STOCK COMPANY IN THE PERIOD OF 2010-2015 Nguyen Thanh Long Nguyen Duc Toan Pham Ngọc Vu Nguyen Thi Huong Giang GaMBA01-X02 Hanoi - 2010 GaMBA01.X02 Group ACKNOWLEDGEMENT We would like to express our gratitude to the lectures, professors and managers of GaMBA program of Griggs University – Center for Education Technology and Career System (ETC), who have been accompanying us during the training program and providing us with essential information as well as new knowledge in business management From knowledge gained during the program those have been applied in our work, we has learnt how to change the way of thinking and management method, resulting in some specific results The development of corporate development strategy of the company is an important task to help the company to achieve the its mission and objectives, which has not been managed by the business that we are working for By knowledge we learnt during the program, we have proposed a corporate development strategy for Ha Do Group, which our group members are working for, to help it to better orient the business, production, enhancing production efficiency and sustainable development Due to limited time and knowlege, this report might have some weakness We welcome any recommendation or suggestion from readers to make the Report on “CORPORATE DEVELOPMENT STRATEGY FOR HA DO GROUP JOINT STOCK COMPANY IN THE PERIOD OF 2010-2015” feasible and practical Thank you! GaMBA01.X02 Group ACKNOWLEDGEMENT LIST OF ABBREVIATION HADO GROUP .6 HADO GROUP JOINT-STOCK COMPANY HADO .6 HADO GROUP JOINT-STOCK COMPANY HDG HADO GROUP .6 CTCP JOINT-STOCK COMPANY .6 CTCPTD GROUP JOINT-STOCK COMPANY .6 WTO .6 THE WORLD TRADE ORGANIZATION BQP MINISTRY OF NATIONAL DEFENSE TPHCM HO CHI MINH CITY BĐS REAL ESTATE .6 TTS TOTAL PROPERTY TSCĐ FIXED PROPERTY .6 TSLĐ .6 FLOATING PROPERTY VCSH OWNERSHIP CAPITAL HTK INVENTORY BCTC GaMBA01.X02 Group FINANCIAL STATEMENT .6 SXKD PRODUCTION AND BUSINESS FDI FOREIGN DIRECT INVESMENT LIST OF FIGURES AND TABLES TABLE 2.15: EVALUATION MATRIX ON INTERNAL ENVIRONMENT FOREWORDS GENERAL INTRODUCTION THE NEED AND SIGNIFICANCE OF THE RESEARCH TOPIC OBJECTIVE OF THE RESEARCH SUBJECT AND SCOPE OF RESEARCH RESEARCH METHOD COMPOSITION AND STRUCTURE OF THE PROJECT REPORT 10 CHAPTER 11 THEORETICAL BASIS 11 1.1 DEFINITION OF THE STRATEGY 11 1.3 REQUIREMENTS TO THE STRATEGY 12 1.4 BASIS FOR THE DEVELOPMENT OF THE STRATEGY 12 1.5 THE DEVELOPMENT OF STRATEGY 14 1.5.1Definition about strategy management 14 1.5.2The process of strategic management 15 1.5.3 Analysis of influence of environment on enterprise’s business strategy .21 1.5.3.1 The economic environment 23 1.5.3.2 The technological environment: 24 1.5.3.3 The cultural and social environment .24 1.5.3.4 The demographic environment .24 1.5.3.5 The political and legal environment: 24 1.5.3.6 The global environment is consisted of : 25 1.5.4 SWOT Analysis .28 CHAPTER 31 ANALYSIS OF THE ENTERPRISE’S SITUATION 31 2.1 OVERVIEW ABOUT HA DO GROUP JOINT STOCK COMPANY 31 2.2 ANALYSIS OF EXTERNAL ENVIRONMENT: 33 2.2.1 Analysis of macro environment 33 2.2.1.1- Political, legal environment 34 2.2.1.2 – The world and local economic environment: .36 2.2.1.3 – Natural environment and population: 41 2.2.1.4 – The cultural and social environment 43 2.2.1.5 – Technological, scientific and technical environment 44 2.2.2 – Analysis of the sector environment: 45 2.2.2.1 The potential competitors: 46 GaMBA01.X02 Group 2.2.2.2 The current competitors in the sector 47 2.2.2.3 Pressure from suppliers: 54 2.2.2.4 Pressure from the customers: .54 2.2.2.5 Pressure from alternative products: 55 2.2.2.6- Matrix on evaluation of external environment: 56 TABLE 2.7: MATRIX ON EXTERNAL FACTOR EVALUATION 56 2.3 ANALYSIS OF THE INTERNAL ENTERPRISE: 57 2.3.1 Financial capacity : 57 2.3.2 Analysis of human resource: 63 2.3.3 Analysis of material and technical facility: 65 2.3.4- Analysis of organization and management capability 65 2.3.5 Analysis of production and business capability 67 2.3.6 –Analysis of maketing activities: 70 2.3.7- Internal Environment Evaluation Matrix of HaDo Group 71 TABLE 2.15: INTERNAL ENVIRONMENT EVALUATION MATRIX 71 2.4 SWOT COMBINATION OF HADO GROUP: 72 SELECTION OF STRATEGIES, SOLUTIONS AND RECOMMENDATIONS 79 3.1 – DEVELOPMENT ORIENTATION: 79 3.2 – STRATEGIC OBJECTIVES: 79 3.3 – SELECTION OF STRATEGIC PLAN 79 3.3.1- Analysis of strategy groups : .79 TABLE 3.1 : IE MATRIX 81 3.3.2- Strategy selection 81 3.4 – STRATEGIC IMPLEMENTATION SOLUTION: 81 3.4.1- HR solutions .81 3.4.2 Financial solutions: .82 3.4.3 Production and technology solutions: 85 3.4.4 Marketing solutions: 85 3.4.5 Organization complement 86 3.4.6- Completion of controlling and evaluation system .87 3.5 – IMPLEMENTATION ROUTE 88 CONCLUSION 89 REFERENCE 91 GaMBA01.X02 Group LIST OF ABBREVIATION HaDo Group Hado Group Joint-stock Company HaDo Hado Group Joint-stock Company HDG HaDo Group CTCP Joint-stock Company CTCPTD Group Joint-stock Company WTO The World Trade Organization BQP Ministry of National Defense TPHCM Ho Chi Minh city BĐS Real estate TTS Total property TSCĐ Fixed property TSLĐ Floating property VCSH Ownership capital HTK Inventory BCTC Financial Statement SXKD Production and Business FDI Foreign Direct Invesment GaMBA01.X02 Group LIST OF FIGURES AND TABLES Figure 1.1 Model of Strategy Management Figure 1.2 : Diagram of Procedure for building strategy Table 1.1 Diagram on the planning of corporate business task Figure 1.3 Diagram of the procedure for building an IFE matrix Figure 1.4 External environment factors Figure 1.5 Diagram of the procedure for building an EFE matrix Figure 1.6 Diagram of Porter’s five force model Table 1.2: SWOT matrix (Strong point, Weak point, Opportunity and Threat) Table 2.1: Subsidiary companies and joint-venture companies of Ha Do Group Joint-stock Company Table 2.2 Some main indicators of the first seven months in 2010 against the same period of the previous year (%) Table 2.3 The investment capital of the society in the first six months of 2010 Table 2.4 Area and population of districts of Hanoi Figure 2.1 Diagram of Porter’s five force model Table 2.5 : Comparison of some major competitors Table 2.6 : Evaluation and analysis on strength and weakness of competitors Table 2.7: Evaluation Matrix of external factors Table 2.8 The Balance sheet: Table 2.9 Business outputs Table 2.10 Financial indexes: Table 2.11: Level of management staffs Table 2.12 Professional Level of Workers Table 2.13: Summary on some business and production indicators Table 2.14: Value of products, services by year Table 2.15: Evaluation matrix on Internal Environment Table 2.16 SWOT combination Table 3.1 : IE Matrix Table 3.2: The route of implementing the strategic solutions GaMBA01.X02 Group FOREWORDS GENERAL INTRODUCTION The need and significance of the research topic In the recent years, the market economy of Vietnam has gained strong development With the incentive policy to create condition for the development of state-owned economic sector, many small-size and medium-size enterprises in private sector are established and make considerable contribution to the development of the national economy (According to Ministry of Planning and Investment, there are more than 76.5 thousand newly-established enterprises in 2009, representing an increase of 28.3% compared with 2008) To exist and develop in the market of fluctuations and violent competition, both domestically and internationally, they have to determine their long-term objectives Ha Do Group Joint-stock Company (Ha Do Group) is a company under the Ministry of National Defense with the main business functions as investment in the sectors including real estates, high-class hotels, relaxation villas and hydropower… During its development, the Company has gained its obvious growth and built up its prestige in the market However, in addition to success, the operations of the Company show some limitations such as inefficient use of resources and strength to overpass the enterprises of the same sector For example, Company has not exploited its full resources in national defense sector and prestige to promote and expand new market, or financial resource for its long-term development In this reality, the development of business strategy is essential to Ha Do It helps the Company to understand its business orientation, objectives; to avoid locality, the disperse distribution of resources resulting in weakening the enterprise In the quick change of the current business environment and the global competition require the enterprise to be active and creative to get adapted to such change GaMBA01.X02 Group Objective of the research - To study theoretical and practical issues of the business strategy in the enterprise - To apply theoretical issues in the planning and implementation of the business strategy of Ha Do Group - To evaluate business operation and development of Ha Do Group, aiming at identifying weakness and reasons for limitations in the development of the business strategy of the enterprise - To analyze the factors impacting on the business and production environment of the Company in combination with its orientations, objectives to establish a successful business development strategy for Ha Do Group in the period of 2010-2015 - To propose solutions to implement the business development strategy of the Company in the period of 2010-2015 to ensure scientific ground and high feasibility Subject and scope of research The subject of the project report is the theoretical and practical issues in the formation of the business development strategy of Ha Do Group Moreover, basic theoretical and practical issues on the business development strategy of Ha Do Group are also focused The solutions to implement the business development strategy are proposed to be applied to Ha Do Group Research method Method of document study: Research information, documents including publications, survey results, maps, and statistics data, summary reports… on the company’s business, production situation and issues related to the research topic Qualitative research method refers to the method including interview and reference to some leaders, managers of all levels in the company and external experts involving in the management and business relation with the Company GaMBA01.X02 Group Moreover, other methods like information collection, data statistics, analysis, combined method or comparison are used to analyze the operation of the enterprise Composition and structure of the project report The project report is divided in the following parts: The forewords Chapter 1: Theoretical basis Chapter 2: Analysis on business situation Chapter 3: Selection of strategy, solutions, recommendations Conclusion 10 GaMBA01.X02 Group Challenges (T): - ST Strategies : The short- - To use term challenge is the resources competition pressure experience WT strategies: available To enhance joint-venture in finance, and association, to complete to reduce the mechanism to improve from the enterprises, product price to reduce competitive corporations, and competition capacity: pressure: Strategy on strengthening groups; while the long- Low cost strategy the competitiveness term challenge is the - To strengthen violent competition marketing, brand from foreign promotion, companies, groups advertisement: Strategy on Therefore, if the it may possibly be on the edge of bankruptcy - Unstable policies result in environment fluctuations of for enterprise, should be the which adapted timely The high inflation, unstable material price, high bank tightened policy difficulties interest, monetary creates for name product product differentiation Company is not strong enough, the the 77 GaMBA01.X02 Group enterprises in capital mobilization business, real in especially estate business with the huge demand for capital The integration will create condition powerful for foreign economic corporations and international professional contractors to operate, resulting in competition pressure for local enterprises People’s lifestyle is higher and higher, which requires higher and higher quality of the products and services 78 GaMBA01.X02 Group Chapter SELECTION OF STRATEGIES, SOLUTIONS AND RECOMMENDATIONS 3.1 – Development orientation: - To create trade mark of the multi-sector group that produces economic profit and social benefit - To develop multi-sector business with focus on housing business projects, construction investment in eco-tourism areas, high-class hotels, and electric power - To invest, upgrade and renovate execution equipments for the production and business operation; - To carry out training, improvement for employees to satisfy the requirements of the customers; - To strengthen the cooperation in the principle of mutual benefit, expansion of investment market to foreign countries 3.2 – Strategic objectives: - To ensure the stable development, growth rate of more than 20%/year in the period of 2010 - 2015 - To achieve annual increase in profit of 20% representing 100% the total investment capital of the Owner ( EPS = 10 ) - The social objective: To create many jobs and ensure annual increase in staff’s income of từ 10%-15%; to actively participate in charity activities, social and economic development in the remote aera through investmentprojects, construction work 3.3 – Selection of strategic plan 3.3.1- Analysis of strategy groups : Qualitative method : Basing on SWOT table, we have selective groups hereinafter: 79 GaMBA01.X02 Group - SO strategic group: Usage of strong points to exploit chances in outer business environment + Using of recourses, making use of chances, applying technology to create high quality with low price products: Differentiate the products basing on brand and low cost strategy\ + Using the available resources, making use of chances to expand the business: Growth investment, market development - ST strategic group: Making use of inner strong points to overcome the outer challenges + Using the available resources on finance, human resource to decline the product price to deal with competitive stress: Low cost strategy - WO strategic group : Making use of outer opportunities to overcome the inner weak points + Completing the management system, enhancing the exploitation of the availble resources, applying the technology to increase the competitiveness: Raising competitiveness strategy + Making use of chances, exploit the exceed sources to expand the production : Market development Strategy - WT strategic group : Overcome the inner weakness to lessen the outer threats + Speeding up the combination and corporation to complete the system to raise the competitiveness Competitiveness raising strategy + Speeding up the works of marketing, promotion the production quality: Differentiation strategy Quantitative method : Using inner and outer matrixes of IE, we have: : Point affected by inner factors : 2.5 Point affected by outer factors: 3.05 80 GaMBA01.X02 Group Table 3.1 : IE Matrix Inner factors Outer Strong 3.0- Medium 2.0 - Lower 1.0 - 4.0 2.9 1.9 High 3.0 - 4.0 factors Medium 2.0 2.9 Low 1.0 - 1.9 3.3.2- Strategy selection Basing on qualitative and quantitative methods, we can come to a conclusion that the most relevant strategic group for the business development strategy of Ha Do in the period of 2010 – 2015 is SO, specifically: + Differentiation strategy basing on brand and low cost + Investment in grow, market development strategy 3.4 – Strategic implementation solution: 3.4.1- HR solutions - To enhance the recruitment and training of human resources to ensure sufficient manpower for production with special attention to the improvement of qualification, management skill for senior employees including heads of departments and production units - To recruit and carry out training to improve skills, qualification of workers in the company to meet the requirements in implementing the strategic objectives of the Company, ensuring the target of more than 70% of workers to be professionally trained 81 GaMBA01.X02 Group - To complete the management mechanism and make efficient use of available resources of the Company To strengthen the decentralization mechanism with high appreciation of personal responsibility in close cooperation with remuneration, material reward, promotion and personal output to create motive and encouragement for employees - To develop training plan from the external source and carry out self-training for employees Organizing short-term trainings to improve skills for regular employees - To spend a proper financial source on the development of human resource; to estimate the annual training budget - To enhance the ability to link and work in team, in group to make the best promotion of employee’s capacity To create working environment with effort and competition in output, work quality between groups - To re-structure the human resources in the company; to discover the surplus or shortage of employees to ensure the most effective operation of the mechanism To enhance the cooperation capacity between functional departments to ensure timely information circulation between departments and between departments and the management board for proper settlement - To pay attention to develop the enterprise; to make propaganda on the implementation of professional working style; to establish the company’s culture, pride and responsibility of the employees as the members of the organization 3.4.2 Financial solutions: - Setting up plan for capital usage for week, month, quather in order to use the capital effectively, avoid the ineffective usage - Implementing tight management methods to raise the investing results 82 GaMBA01.X02 Group - Tight management in the progress of projects to avoid the over time progress which can cause exceed cost and waste - Tight management in customer’s debt, minimizing the over due debt It can not only help to raise the capital using effectiveness but also lessen the risks - Capical raise: effective usage of finance, flexible in loan raise for business The existing projects are mainly from self sufficient and pay in advance loans of customer One of the weakness of the group is the deep financial dependence, the limited loan raise It has not catched the existing chances in the market to collect low cost loans Therefore, the solutions are: Keeping lauching the stocks, loan raising to increase the charter capital, firstly from the employees, stock holders At the present, the company listed the stock on the stock market and this activity will be a good chance for it to increase the capital through issueing more stocks, creating flexible loans, meeting the demand In the forthcoming period, the analysists expect that the real estate market will be hot again In combination with policies which facilitate the investment and development in infrastructure and social house projects, it will be a precious chance for the company to use Making use of gained credit, úsing bank loand at the negotiated interest will be the best way to expand the capital source and business In long term, the company need to enhance the relationship with strategic banking partners to ensure the payment ability and relevant loan Continue to complete the investing documents to raise investment from clients through capital sharing in order to gain huge, cheap capital of low risk To some projects which the company has not enough sources to follow or the investment cost is too high, the company can hire some sub- bidders to raise more 83 GaMBA01.X02 Group mobile capital from sub – bidders Meanwhile, this method can help to save cost, increase the work quality, decrease the product price - Capital usage: the relevant capital structure, following the expected target and plan among activities such as business; investment; finance can ensure the effectiveness in capital using and profit increase To the fixed capital: The fixed asset plays the decisive role in the growth rate, competitiveness and effectiveness Therefore, the company need to implement the methods to conserve and develop the fixed asset aimed at using the fixed asset in the most effective way by there following methods: Frequently, re- evaluate the fixed asset in period and market change times Choosing the suitable depreciation measures (at the present, the company is using the straight line depreciation) A suitable depreciation method can help the company to re- collect the capital in the shortest time and avoid grave changes in product prices during the sensitive time After each plan period, the company must analyze, evaluate to see whether it made use of the equipment capacity Then, it must draw some lessons so as to use the equipment best with capital preservation To the mobile Asset: Fastening up the business activities by decreasing the good in store circle, credit sale collect circle, issueing the relevant sale policies Therefore, it can decrease the appropriated capital, increase the necessary capital to use in business activities Frequently, the company should have the analysis, estimation about capital effectiveness throughout the quantitative indexes to adjust, raise the capital effectiveness in time 84 GaMBA01.X02 Group - To financial investment: In the forthcoming time, the company should expand the investment, increase the producing and business capacity, increase the capital for equipment and machine, enlarge the scale of business to highten up the scape economical strength, decrease the producing cost 3.4.3 Production and technology solutions: - To make systematic investment in construction equipments, machines to enhance the position in construction tender on high-class works - To enhance the application of up to date technology in project management and implementation in order to increase the product quality, save cost - To expand more investment in the fields of long term investing in order to create stable and long term income - To develope the markets in densedly populated provinces outside of Hanoi and Hochiminh city - To expand the overseas investment basing on the strong fields of the company such as Real estate, hydro power 3.4.4 Marketing solutions: - Organizing the professional marketing department, focusing on marketing in order to ensure the profession in production and product promotion - Investing in market research in width and in depth to catch up with the market demand exactly and serve best to the business plan Intensifying the customer segmentation The deeper and finer segmentation is, the better the customer demand on products prediction is Identify the target for company by analysing the current and potential customer demand and feature to make up a list of prospective customers 85 GaMBA01.X02 Group - Expanding and developing the real estate trading floor Hadoreal to make it become a professional, high in quality, transparent one It will become the address to distribute, provide directly company products to customers The company also needs to attract investment by lauching the advertisement, promotion, issueing the policies of decrease investment cost Ha Do may apply the management software in activities management in trading floor to increase the transparency - Broadcasting advertisements on media, promote the products on press, exhibition, sale promotion events to attract mỏre customers - Attaching the customer care and post sale care 3.4.5 Organization complement - Completing the group management system The Board of directors need to highten up the role of each member by clear task assign for each employee to make use of the individual strength Governing body: Continue to complete the ISO Management system to speed up the effectiveness To improve the departments òf the group in the way of adding more qualified employees, further supervise and check to spped up the effectiveness and have a perfect conclusion about each employee job - Complete the sub companies’s systems: increase the management skills for sub companies, adding enough employees especially in the key positions -Professionally orientating for sub-companies in order to ensure the professional in leading points Therefore, the company can invest the sources for each sub- company in profession Specifically: + Ha Do Company : Focusing on infrastructure investment and technical infrastructure conduction 86 GaMBA01.X02 Group + Ha Do Company : Focusing on high buildings, producing contructing material, fine materials in the North + Ha Do Company : Focusing on technology of underground execution, producing raw materials such as brick, cement, stone + Ha Do Company : Focusing on high building execution, material producing and fine materials in the South + Ha Do Company : Focusing on investing and executing the electrical machinary works, elavators, automation, indoor and outdoor telecommunication + Ha Do Consultant company : Focus on consultant on investment and building + Ha Do commercial Company : Investing in restaurants, hotels, commercial services + Za Hưng Company : Hydro power investment and business + Ha Do international investement company : overseas investment in real estate, hydro power 3.4.6- Completion of controlling and evaluation system The controlling system is organized to carry out the inspection and monitoring work right from the management unit of each department to obtain evaluation data in the rapid and accurate manner The controlling and evaluation indicators should avoid the purely financial nature In addition to the financial factors, it is required to implement throughout and comprehensive evaluation on the business activities of the Company Moreover, the evaluation system also valuates project management boards, professional departments of the Company in term of each specific work and the individual that takes over the work 87 GaMBA01.X02 Group 3.5 – Implementation route To ensure the effective inspection, monitoring and evaluation on strategic solutions, it is required to comply with the following route: - From 2010 to 2011: to strengthen the organizational structure of the Company; to develop long-term business plan up to 2015 for each subsidiary Company on construction, real estate business and manufacturing in construction materials To improve the controlling and evaluation system - 2011: To invest and improve equipments, machines in construction sector - 2011 – 2013: to develop marketing plan and to launch the program on establishment and promotion of the Company’s name in the country - 2013 -2015: to invest in the equipment line for the manufacturing of construction materials, wood furniture - To implement the plan on standardizing employees and training plan started from 2010 - To implement solution to improve financial capability and to use capital efficiently from 2010 - 2011 to 2015: To invest in the improvement of information system with the aid of informatics; to complete the controlling and evaluation system - To apply ISO 9001-2008 management system Finish evaluation and testing system from 2010 88 GaMBA01.X02 Group Table 3.2: The route of implementing the strategic solutions No Solution Strengthen the organizational structure Finish information and testing Invest in equipment and production technology Marketing solution 2010 2011 2012 2013 2014 2015 Solution to improve financial capability Improve management and organization capability, use resourses more efficiently Standardize and train human resourse Applying ISO quality management system CONCLUSION Building business development strategy has practical meaning in the development orientaton of Ha Do Group join stock company The relevant and wise development strategy will bring into play the resources and help the company to tackle with the outer changes The business development strategy plays the role as a guidline for the business development However, it is not simple to propose a relevant strategy and employ this strategy successfully in each enterprise In order to build a business development strategy for Ha Do, the group analyzed, evaluated the business environment, market, the state of production in the past Aiming at becoming a leading enterprise in real estate, building and gaining record profit in period 2010 – 2015 are considered the shifting important period for 89 GaMBA01.X02 Group the sustainable development of Ha Do After analyzing matrix Swot and matrix IE,the group has built the strategy of Hado hereinafter: • Strategy of making product different base on trade mark and low cost • Strategy of market investment and expandation In order to gain a successful strategy in period of 2010- 2015, it is vital for all leaders from the ones in the Company to the leaders in the sub – companies together with the experts of profession and capacity in fields of real estate and construction in Vietnam to work together Hopefully, they can bring forward the overall strategy of longterm view and feasibility The method groups also need tobe implemented sychronously to combine all functions and strength of Ha Do In the process, the company must evaluate each period objectively, honestly in order to have on time adjustment to serve best for the business The proposal of a business development strategy for Ha Do group joint stock company in the period of 2010 – 2015 is the matter of fact which is vital It can help the board of directors and the directors to have a general, overall view and sound thingking in building and chosing the relevant strategies The strategy also put forward the methods to implement the strategies, highten up the competitiveness of Ha do, build a brand to help the Company develop sustainably Hopefully, Ha will become one of the leading enterprises in real estate, construction, resorts and hydro power Due to limited time, the project report on “BUSINESS DEVELOPMENT STRATEGY FOR HA DO GROUP JOINT STOCK COMPANY IN THE PERIOD OF 2010-2015” might have some mistakes We welcome recommendation and suggestion from lectures and professors of MBA program of ETC center – Griggs University and from all readers Thank you! 90 GaMBA01.X02 Group Reference Curriculum of MBA program – Griggs University 2009, 2010 Asc Prof, PhD Ngo Kim Thanh, Strategy Management Nguyen Thi Lien Diep, Pham Vien Nam (1997), Business Strategy and Policy, Statistic Publishing House, Hanoi Nguyen Canh Chat (2009), Management of strategic market,, Labor-Society Publishing House Housing Law 2005 Law of Real Estate Business HaDo Group, Report of 2007-2009 Michael E Porter (1996): Competition strategy Science and Technology Publishing House Hanoi WEBSITE: - www.Hado.com.vn; - www.vnexpress.com; - www.na.gov.vn; - www.mof.gov.vn; - www.hn.gov.vn; - www.construction.com; www.investinvietnam.vn 91 ...GaMBA01.X02 Group ACKNOWLEDGEMENT We would like to express our gratitude to the lectures, professors and managers of GaMBA program of Griggs University – Center... HA DO GROUP JOINT STOCK COMPANY IN THE PERIOD OF 2010-2015” feasible and practical Thank you! GaMBA01.X02 Group ACKNOWLEDGEMENT LIST OF ABBREVIATION HADO GROUP... HTK INVENTORY BCTC GaMBA01.X02 Group FINANCIAL STATEMENT .6 SXKD PRODUCTION AND BUSINESS