Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (101)

Building the business strategy of Hoa Phat cement JSC Thanks Distilling from the valuable knowledge teacher has been teaching, Today we completed the capstone project report this graduate, this is a message to help us on the career way Through this, we would like to express sincere gratitude to their teachers at the Global advanced MBA program under Center ETC and give to teachers a grateful deeply We sincerely thank the staff, employee of Hoa Phat Cement JSC was helpful create condition for us and provide all necessary information to complete this capstone project report Building the business strategy of Hoa Phat cement JSC TABLE OF CONTENTS Page Cover Page Thanks Table of contents List of Tables List of the drawings, graphs Preamble CHAPTER 1: THEORETICAL BASIS ABOUT BUILDING BUSINESS STRATEGIES OF HOA PHAT CEMENT JSC 1.1 Strategic concept and the role of business strategy 9 1.1.1 The concept of strategy and strategic management 1.1.2 The process of formulating strategies 10 1.1.3 The role of business strategy 12 1.1.4 The strategy of entering market 12 1.2 Analyze the business environment 13 1.2.1 Analyze the macro environment 13 1.2.2 Analyze the environmental sector 16 1.2.3 Analyze the environment internal 19 1.3 Tools determine the position and business strategy 20 CHAPTER 2: ANALYSIS THE BUSINESS ENVIRONMENT OF HOA PHAT CEMENT JSC 23 2.1 Introduce about Company 23 2.2 Functions and task 24 2.3 Organizational structure and management 24 2.4 Vision, mission, core values of the Company 26 2.4.1 Messages mission 26 2.4.2 Vision 26 2.4.3 Core Values 27 Building the business strategy of Hoa Phat cement JSC 2.5 Analyzing the impact of business environment to company 27 2.5.1 Political factors – Legislation 27 2.5.2 Influence of economic factors 27 2.5.3 Culture and Social Factors 33 2.5.4 Technological factors 33 2.5.5 Geographical factors 33 2.6 Analyzing five forces competitive model of M Porter 34 2.6.1 Pressure from suppliers 34 2.6.2 Pressure from substitute products: 35 2.6.3 Pressure from potential competitors to enter the industry 35 2.6.4 Customer pressure 36 2.6.5 The pressure of competition between direct competitors 38 2.7 Internal analysis of Hoa Phat Cement JSC 40 2.7.1 Analysis by the Business Administration field 40 2.7.2 Analysis capabilities and competitive advantage 46 2.8 Synthesize the strengths, weaknesses, opportunities challenges of the Company 46 2.8.1 Strengths 46 2.8.2 Weaknesses, 48 2.8.3 Opportunities 49 2.8.4 Challenge 49 CHAPTER 3: STRATEGIC CHOICES AND IMPLEMENTATION SOLUTIONS 51 3.1 Build objective 51 3.2 SWOT matrix and strategic choices 52 3.3 The solution strategy 56 3.3.1 Solutions for financial investment 56 3.3.2 HR Solutions 57 3.3.3 Technology Solutions 57 Building the business strategy of Hoa Phat cement JSC 3.3.4 Marketing Solutions 57 3.3.5 Organizational solutions 58 3.4 Process of implementing the solution strategy 59 CONCLUSION 60 REFERENCES 61 LIST OF TABLES Building the business strategy of Hoa Phat cement JSC Number Table 2.1 Table 2.2 Table 2.3 Table2.4 Table2.5 Name Capital structure at December, 31st, 2010 Personnel structure of Hoa Phat cement JSC List of input materials suppliers List of major customers of the Company Synthetic cement demand of Hoa Phat regional cement Page 23 25 34 37 38 market until 2020 Table 2.6 Table 2.7 Table 2.8 The direct competitor 38 Comparative assessment and analysis 39 Evaluation of strength, weakness and five competitive 40 Table 2.9 Table 3.1 Table 3.2 Table 3.3 pressure Balanced summary accounting year 2009-2010 SWOT matrix Table selection of strategic plan Process of implementing the solution strategy of the 41 52 56 59 Company LIST OF DRAWINGS, GRAPHS Number Name of drawings, graphs Figure 1.1 Strategic management models generally Figure Macro environment Page 11 14 1.2 Figure 1.3 Figure 1.4 Figure 2.1 Figure 2.2 Figure 2.3 Figure 2.4 17 21 25 28 29 30 Five competitive pressure model SWOT matrix Organizational model of Hoa phat to December, 31st, 2010 Cement demand and supply forecast to 2015 GDP and CPI growth over the years Demand Forecast and growth of cement industry Building the business strategy of Hoa Phat cement JSC PREFACE The necessity and meaning of the research capstone project report: In recent years Vietnam's economy has positive step into the market economy does not stop growing, expanding integration economic with regional and world Business of enterprises located in the new conditions, next sidle new opportunity with the difficulties and challenges than ever before How does business grow continuously? Have powerful competitive and win turbulent market economy and that are often interests competing of most enterprises In the fiercely competitive market, a playing field where competition is not just domestic companies but also with the participation of both foreign companies, Multinational corporations have had many years experience, abundant capital Obviously to play in the new market effectively, businesses need to be equipped with the knowledge to understand the new rules, must be in the hands of business strategy and competitive strategy with market requirements In conditions that, knowledge of modern management strategies, the economic theory as a guide for business managers at all levels of the executive, organization of business activities Base on, business strategy of the company has an important role plays in determining the existence and development of the business For Hoa phat Cement JSC Established September 25th, 2006 with initial objectives of Company is building a factory in Hoa Phat Cement phase capacity of million tons Thanh Thuy Commune, Thanh Liem district, Ha Nam province Because the factory officially completed and put into operation from April 2010 so the present time The company only plans to build more of their activities to the end of 2011 and this is the plan for small, odd, in the short term Besides, after research, review and re-evaluate the current status of the organization, management models, current production, the company found that many issues need to reform the inadequate orientation On the other hand the actual cement production is an industry must use the resources in place, the distribution cost, shipping high Building the business strategy of Hoa Phat cement JSC proportion of production costs, so the development plan should be carefully calculated based on actual statistics, as well as the development orientation of the whole industry To overcome these weaknesses exist, clearly defined goal-oriented development in the coming period, The group found that the Company aware of the urgency of the mission to determine long-term vision of the business and build appropriate business strategy to ensure sustainable development, and development of business service production and consumption of cement to ensure company achieve its business strategy, gradually become a manufacturing enterprise and a leading cement consumption in Vietnam From which to rapidly improve business and management, improve knowledge and access to market information, competitiveness of the Company under the direction of advanced and modern With the desire to apply knowledge learned in practice and effort to contribute a portion of Hoa Phat Group is stronger and stronger, the group chose the theme: Building the marketing strategy of Hoa Phat cement JSC for the period 2011 to 2015 Graduation capstone project report of the group The research purpose of the theme: The purpose of this theme is built the business strategy of Hoa phat Cement JSC in the period 2011 -2015 By analyzing the practical helps us to see the advantages and disadvantages, opportunities and challenges, core competencies of the Company From in which it gave a number of measures to overcome these limitations, and put measures to promote the consumption goal achieve the goal of bringing the company into a sustainable business, the same brand of Hoa Phat Group and the cement industry of Vietnam in general Research method is applied Research method is an integrated approach which based on statistical data, thereby integrated comparative analysis with the actual situation at the company; oriented development, operation field, along with comments from experts across the data Building the business strategy of Hoa Phat cement JSC sources which have been published, research findings cement market in the mass media to clarify the content and specific research assignments The scope and object research of big exercise: - Subject of special study of this exercise is the business strategy of Hoa Phat Cement JSC for period 2011 - 2015, was analyzed on the basis of statistical data; expert opinion, actual situation of Hoa Phat Cement Company after a year of operation, orientation of the industry - Study area: At the office Hoa Phat Cement JSC: Dong Ao Village, Thanh Thuy Commune, Thanh Liem district, Ha Nam Province - Study time: from march/2011to April 4/2011 Structure of this a big exercise: Apart from the opening general introduction on the purpose, meaning, methodology, tables, illustrative model, conclusions and references, content assignments are built into three chapters as: CHAPTER 1: THEORETICAL BASIS ABOUT BUILDING BUSINESS STRATEGIES OF HOA PHAT CEMENT JSC CHAPTER 2: ANALYSIS THE BUSINESS ENVIRONMENT OF HOA PHAT CEMENT JSC CHAPTER 3: STRATEGIC CHOICES SOLUTIONS AND IMPLEMENTATION Building the business strategy of Hoa Phat cement JSC CHAPTER 1: THEORETICAL BASIS ABOUT BUSINESS BUILDING STRATEGIES OF HOA PHAT CEMENT JSC 1.1 Strategic concept and the role of business strategy 1.1.1 Strategic concept The concept strategy is began with the ancient Greeks, rooted in the military field, with the basic on a party can crush opponents, including larger rivals, more powerful, if they can lead the game and putting opponents on the battle-field advantage for the deployment of capabilities (advantage) of owns In the world of competitive business today, the concept is increasingly strategic research and development, and there are many different definitions of strategy, but we see that in all definitions of strategies appear phrases express the different aspects that need to be included in and as Mint berg has focused on five main categories: - Plan: Sequence of actions planned in a consistent manner; - Pattern: Consistency of behavior over time may be intended or not intended; - Position: Match between organization and environment that; - Ploy: Specific ways to trick opponents; - Perspective: Acutely aware of the world So, can understand the strategy is: “ A unified plan, comprehensive and coordinated, designed to ensure that the basic objectives of the business was carried out successfully (Lawrence R Jauch & William F Gluek (1989) Business Policy and Strategic Management) Overall, The strategy is built up to meet simultaneously the following factors: - Outlined in a long time, define the basic objectives and business direction of the business - Create growth for the ensure organization continuous business development and environmental sustainability in the competitive business - Use all the resources that the organization is a most effective way; - Create the best competitive position for the organization in the future Building the business strategy of Hoa Phat cement JSC Thus, we can say strategy is a series of long-term activities is constructed to make an organization from its current position reaches a desired position in the future through the establishment of competitive advantages compared to other organizations in the market Activities of an organization in the long term aim to achieve business advantage through the identification of existing resources can be used in determining the business environment, to satisfy market needs and ensure insurance benefits for all actors involved In any organization, the strategies are present in several different levels stretching from the entire enterprise (or group of firms) for each agent to work in it Corporate Strategy related to the overall purpose and scope of business to meet the expectations of business partner This is an important level because it is heavily influenced from investors in the enterprise and at the same time it also guides the process of making strategic decisions throughout the enterprise Business strategy, often presented in a clear “mission statement” Business strategy - more related to how a firm can compete successfully in a specific market It concerns strategic decisions about product selection, meet customer needs and gain competitive advantage over competitors, exploiting or creating new opportunities etc Operational Strategy - related to each department in the enterprise Will how the organization to achieve strategic direction at the company level and each department within the enterprise Therefore, the operational strategies focusing on the issues of resources, processes and people, etc 1.1.2 Strategy process It is often viewed strategic as a product of a rational planning process led by senior management and to build strategies are often divided into three phases - Period 1: Summary of basic information entered into the form needed for strategic through analysis and assessment of business environment and enterprise - Period 2: Called phase combination, focus on making realistic strategy can be selected by sorting, combination of factors inside and outside critical Techniques 10 Building the business strategy of Hoa Phat cement JSC products and the continuous round of advertising and other products of the Group and in association with the Group's activities - Union strength: ACB Ha Noi Investment and A Chau Investment is the strongest brands in the market and potential financial, this was demonstrated when additional capital to implement the activities of the Company - Competitive prices due to active inputs are lower cost than competitors: As discussed above, the main raw material for cement manufacturing plants are nearby, with large reserves, should make sure the input material prices will be low compared with other plants, facilitate lower production costs - Product quality better than the products of competitors: By using technology, advanced equipment and sources of input materials are limestone stone and clay in Henna has been rated as the most suitable country to serve cement manufacturers - Can build the close cooperation between the company: This is the tradition of Hoa Phat Group as Hoa Phat Group kept the rate of contributions to ensure the dominant subsidiary - More dynamic companies with state sector and companies under the General Cement Company of Vietnam on the ability to develop production and business efficiency This is the advantage of company stock - Investment rate is lower than the company state the field and under Viet Nam Cement Industrial Corporation 2.8.2 Weaknesses - Recently join market: From April 2010 the company’s product market penetration; - Brand of the product has formed yet: is a new production of Hoa Phat group Hoa Phat Group is joined in strategic activities of the Group; - Small scale production: Production of the company will gradually increase, in 2010: 336.165 tons; in 2011: 819.000 tons; in 2012: 1.000.000 tons; from 2013 will be 3.000.000 tons ; 47 Building the business strategy of Hoa Phat cement JSC - Have strategy overall yet: Because the factory has just went into operation in April 2010 - Narrow line: Focuses on two product lines are PC30 and PC40 Cement; - Have experience in the field manufactured and traded cement yet: It is the fist time participants in this field market 2.8.3 Opportunities: - Cement demand in the South increased, the supply in the area can’t demand in the market area: Area of the Red River delta are identified as the main market of Hoa Phat through assessment and analysis shows that demand always exceeds the product output - Many incentives from the government time loans, capital, interest rates: Investment projects in construction of Hoa Phat Cement was built in the area of economic difficulties should be on the list of investment incentives promulgated with Decree No 108/2006/ND - CP September 22, 2006 of the Government, Thus the project of the company preferential treatment from the state as long-time loans, capital for large loans, low interest rates - Cement Corporation Vietnam is unified brand (from 26 brands to a single brand is VICEM): Under the overall strategy of the Vietnam Cement Industry Corporation (Vicem) The period 2009 – 2020 and orientation to 2050 Vicem will merge 26 the brand of cement into a brand VICEM "VICEM" The brand merge is made from 2008 and ending in 2012 So instead must compete with many big brands, reputation in the market to 2012 number of brands has decreased significantly - Replace product of Asphalt: According to the Government's policy of reducing import Asphalt, savings foreign currency to the State, during the past and continue in the future the cement that will replace asphalt to serve the road works; - Businesses in the province have more opportunities to receive the new cement production technologies 2.8.4 Challenge: 48 Building the business strategy of Hoa Phat cement JSC - Recently join market: Although steel is the strength of Hoa Phat Group, but cement is a new product the first time to participate; - Have yet traditional markets; - Economic Crisis: Along with the world economy, Vietnam economy in 2010 and is scheduled for next year will be complicated for the worse, This will affect a lot of spending by the Government in the construction sector and manufacturing investment in the development of enterprises as well as civil engineering needs of the people; - Many competitors have brands on the market Even in the province of Ha Nam and Ninh Binh province is province neighboring products Hoang Thach Cement, Hai Phong is market domination - Unfavorable changes in exchange rates dimensional and trade policies: Because policy in Vietnam, with the exchange rate by the central bank should be specified for those importing enterprises will be severely disadvantaged in the market when the dollar price increases; - State policy is not stable, tend to increase the cost price of products: Policies on taxes, land rents always tend to increase product price increases; - The reaction of competitors are already on the market: The company has product similarity on the market in particular the company has manufacturing plants have long-time operation, depreciated value of the property have many opportunities reducing the price of products that create barriers to products of companies joining the market is the market most of their traditional; - North and Central shall be excess, while Southern Cement is shortage: Many factory have been constructed mainly in northern and central regions due to the favorable conditions of the raw materials, the long term it will be transported to material inputs for cement production in the Southern market - In the long term will be difficult to supply Coal and Gypsum: Coal demand in Vietnam is expected to grow rapidly as demand for electricity use, Vietnam has to import coal in 2012, as predicted Gypsum Demand in Vietnam will be increased 49 Building the business strategy of Hoa Phat cement JSC times from now to 2020, while Gypsum for cement production in Vietnam has to import 50 Building the business strategy of Hoa Phat cement JSC CHAPTER STRATEGIC CHOICES AND IMPLEMENTATION SOLUTIONS 3.1 Building objectives Determination of business objectives is a very important job in the strategic management process because it affects greatly to the strategic decision to select their own businesses - Pursuant to identify targets Overcome the economic crisis, Economic growth in Vietnam in 2010 was 6.5% and will continue to maintain steady at 7% -8% /year The economy positive development has impact on the growth to the cement industry As forecast, the cement industry will continue to maintain high growth rates of about 11% from 2011 to 2015 Vietnam is in the process of perfecting the system of economic infrastructure, transportation to provide the development requirements of the post-2010 period, many road projects (cement line), industrial zones, major projects are deployed The development and application of science and technology deeper in the cement industry has created opportunities for capacity investment - General objectives: Elevate position is one of five leading companies in the North market on the supply of cement - Specific objectives: - Brand development, distribution channels to meet the needs of the market - Capacity building of cement supply: Continue to invest in the period II with a capacity of 2,000,000 tons of cement/year in 2012 Expected to operate synchronously in early 2013 to achieve the capacity of factory is million tons/year - Application of techniques scientific advances in production to reduce costs lower production costs 51 Building the business strategy of Hoa Phat cement JSC - Improve product quality: Development of additional cement PCB 50 in the period 2010 to 2015 3.2 SWOT matrix and strategic choices On the basis of the theory in Chapter I, through analysis of the business environment of company in Chapter II, combined with practical and forecasts Cement market of Vietnam and business goals, we can evaluate the strengths, weaknesses, opportunities and challenges of Company thus propose the following strategy (Table 3.1): Table 3.1: SWOT matrix sync SWOT Opportunities (O) Challenge ( T) O1- Supply can not T1- Out new markets T2- Have no traditional meet demand in the market market area T3- Economic crisis O2- To have many T4- Many competitors have preferential of brands on the market government about time T5- Unfavorable changes loans, capital, interest in exchange rates rates dimensional and trade O3- Viet Nam Cement policies Industry Corporation are T6- State policy is not unified brand (from 26 stable, tend to increase the brands to a single brand cost price of products T7- The reaction of is VICEM) competitors are already on O4- Is replace product the market for asphalt T8- In the long term will be O5- Opportunity to difficult to supply Coal and receive the new cement Gypsum production technologies O6- South of cement demand to 52 rise, Building the business strategy of Hoa Phat cement JSC Vietnam's cement begins export Group strategy S-O Strengths (S) Group strategy S-T S1- Using the brand strength S1+S5+S6+S8+S9+O1: Enhance marketing, of Hoa Phat Group quality, price to exploit S2- Financial situation: The most regional markets shareholders are the big  Current market companies should be very penetration strong financial S5+S9+S11+O6: S3- Cement production Taking push raw material areas, waterways expand new markets expand market share across the region  Current market to Links with suppliers to overcome difficulties in with development use networks of rear Hoa Phat Group S6- to  Integrated along the Combined distribution quality Market prices of input materials  suppliers S5- and quality S4+S10+S11+T5+T6: S4- The main advantages of marketing - Good relationships Strength marketing of price systems, penetration product and roads facilitate +T2+T7 advantage technology is advanced and distribution modern world S5+S6+S8+S9+S10 Promote strength Advertising S7- Strong alliance S8- Competitive prices due to active inputs are lower cost than rivals S9- Product quality better than competitors' products by using new technology 53 Building the business strategy of Hoa Phat cement JSC S10- Can build and close coordination between a member company of Hoa Phat Group S11- More companies dynamic with the state sector companies of Viet Nam Cement Industry Corporation about ability production to and develop business efficiency S12- Lower investment with the state sector companies which affiliated Vietnam Cement Industry Corporation Weaknesses (W) Strategy group W-O Strategy group W- T W1- Out new markets W3+W5+O1+O6 W1+ W2+T4+ T7 W2- Have not yet the brand Continue to invest in Taking of the product improving capacity to marketing W3- A small production Scale meet market demand W4- Have not yet overall  Current market advantage of to expand share, improve  Current market brand strategy and business strategy penetration market penetration W5- Narrow line W5+O5+O6 W3+T6: Investment new W6- Have not yet experience Increase investment on technologies in manufacturing and trading new of cement technologies for performance with high to cost- producing high quality lowering production costs cement the trend of the  Low-cost strategy industry (PC50) Product  54 Building the business strategy of Hoa Phat cement JSC development * Strategic choices: Through the above analysis we see the strengths company is mainly, weaknesses can be overcome; many opportunities, challenges can be solved and can be turned into opportunities when we clearly see the nature of the problem and work to rule out plans to overcome, adjusted accordingly On the basis of the analysis to make strategic objectives are: Group 1: Market entry strategies currently Group 2: The strategy behind the combination Group 3: Low-cost strategy Group 4: Strategic development of new products The selection of appropriate business strategy based on principles and standards of the Company proposed after conducting comparative basic strategies have been identified for the purpose of implementation strategies and methods applied 10-point scale to assess The strategic is selected through the criteria that affect Hoe Phat Cement JSC including: Profits, expenses, investment risk, in the direction of the business benefits higher and higher the score the higher the (See table 3.2) 55 Building the business strategy of Hoa Phat cement JSC Table 3.2: Selection of strategic plan The strategic plan Group Group Group Group selection Profit Implementation 7 7 6 costs Investment 7 efficiency Risk Total points: 33 28 28 25 Numbe r Comparison criteria, The analysis of the strategies according to the method is ten-point scale on the basis of selection criteria indicated operational strategies best suited for Hoa Phat Cement JSC is a strategic group - C Market penetration strategy is analyzed as above, the entire equipment technology of Hoa Phat Cement for the period I was invested in modern synchronous, However also in capacity limited 1.000.000tan per year While the mainly market is the province have no conditions for investment and production cement because have no local raw materials, particularly the provinces of Nam Dinh, Hung Yen, Thai Binh, Hanoi and beyond is the Southern market is still attractive Therefore, the continued investment in the second phase to improve production capacity with market entry strategies now is needed to increase market share of the Company 3.3 The solution strategy implementation Based on the mainly capacity of the company is equipped for production technology, we propose some measures to implement the strategic plan has been selected as follows: 3.3.1 Solutions for financial investment The company has the ability to pay short term debt is positive, ability to reserve money in capital is a reasonable, instantaneous rate of payment as well, owner capital is large so that The company may be raise funds from bank loans 56 Building the business strategy of Hoa Phat cement JSC Maintain financial stability through measures to control costs, management activities appropriate production and efficiency to reduce the costs of increasingly ineffective Buy new equipment and modern machinery to replace manual labor and in a number of important stages to shorten production time, for the right product quality requirements It also reduces damage during the manufacturing process, cost savings and lower product costs Investment and development control system and evaluate product quality, ensure that materials and labor in the area 3.3.2 HR Solutions Enhance recruitment of quality personnel from domestic and foreign sources To enhance staff training and the most important is staff technology technical Check the remuneration policy and labor for each object; Building a system of good policies for employees stick with the company and develop their full potential for job 3.3.3 Technology Solutions Enhance product quality management, registration of quality standards for all products of the Company Investment expanded storage to large reserves in the peak consumption period, avoid risk from loss of power Production organization is suitable create condition workers to use the maximum hours of work during the day to increased revenue Building a system assessment quality of products of the company, for consumers to easily identify and distinguish them from other products low quality or fake goods on the market 3.3.4 Marketing solutions Promoting marketing activities where Hoa Phat Cement has been made In addition, the Company should increase the cost and effort for the promotion, set and apply the enclosed form of promotion for customers a stronger side policies 57 Building the business strategy of Hoa Phat cement JSC concerned customers that the Company has made Other forms of support, such as promotion: discount on the selling price, customers pay within time-limit given company will be reduced from 3-5% Building products distribution networks in strategic and grows under the influence Maintain relationships with customers by supporting the activities of production and consumption Strengthening activities leaflets fairs not only made periodically to the different areas when preparing to complete a new project to hit the market This operation also meant to remind consumers to always remember the image of the company Regularly review and evaluate the work product consumption Use flexible tools in circulation for maximum exploitation of the market in the area Regular track changes in the market for suitable solutions promote consumption cement, especially those difficult months of consumption Companies should link with suppliers to investment or capital contribution to the company supplying raw materials, one side may directly manage the quality of the goods at the request of the Company, on the other hand the ability to limit the risk of future price increases 3.3.5 Organizational solutions Restructuring the organization, re-distribution functions and duties of the department of business and personal towards fast and efficient production Perfecting the system of business regulation in the company that these activities not overlap, reducing the internal resistance, actively promote the creation of its parts, effective coordination of business functions towards customers, ensure smooth operation of high performance management of the entire machine Building information systems to ensure the company fully, timely and accurate to increase the effectiveness of planning, in understanding and access to advanced technology, science degree - and modern techniques,… market demand, consumer demand for products, speed chase and catch ability of existing 58 Building the business strategy of Hoa Phat cement JSC competitors and potential, which the company has been properly identified on the product launch 3.4 Process of implementing strategic solutions Execution Number Solutions Required to achieve Finance mobilization of 1,000 billion for period - Contact your bank to ensure the 2011-2013 investment in Period II - Ensure all departmental staff 2011-2013 Human resource have university degrees or higher - All workers to be retrained - Always maintain the most 2011-2015 modern Technology technology in the regional market - Ensure automatic minimum 90% in the production stage Marketing strategy to ensure 2011-2013 Marketing market accounts for at least 30% Organization of regional market Restructuring 2011- 2012 Table 3.3: Schedule for implementation about strategic solutions of company CONCLUSION Building business strategy of a company is a very important issue in the economic situation of market competition it determines the success of every business in the market Therefore, a good business strategy is extremely important 59 Building the business strategy of Hoa Phat cement JSC factors make the overall strength of each business With Capstone project report: Building business strategy of Hoa Phat Cement JSC period 2011 - 2015, We hope to improve their knowledge as well as contribute some ideas to build the business strategy of Hoa Phat Cement JSC Building business strategy is very attractive and necessary capstone project report for all types of enterprises A business to survive and complete development, the right strategy for your business is extremely important This is a difficult capstone project report, requiring a deep understanding of both the theory and practical experience So even tried but with limited conditions of time, geographic distance to the office of the Company, Besides the team members are officers and employees of other business sectors not have full knowledge and practical experience for industry, cement manufacturing sector should also make sure Assignments many shortcomings, we hope to receive comments of teachers and friends Sincerely thank REFERENCES Vietnamese: Cement Hoa Phat JSC (2010), Final report in 2010 Cement Hoa Phat JSC t (2009), Financial Report in 2009 60 Building the business strategy of Hoa Phat cement JSC Cement Hoa Phat JSC t (2010), Financial Report in 2010 Cement Hoa Phat JSC t (2010), Regulations on organizational structure,, functions and duties of the Company Prof Dr Nguyen Thi Lien Diep, MA Pham Van Nam (1999), strategy and Business Policy, Statistics Publishing House Fred R David (2000), Concept about strategic management, Statistics Publishing House Prof Dr Le The Gioi, MA Tran Huu Hai, MA Nguyen Thanh Liem, (2009), Strategic Management Textbooks, Statistics Publishing House Michael E Porter (1996), Competitive strategy, Publisher of Science and Technology Rowan Gibson (2002), Rethinking the future by Vu Tien Phuc, Duong Thuy, Phi Hoanh Dich, Young publisher, Ho Chi Minh City 10 Corporation Vietnam Cement Industry (2009), Strategic plan period 2009 2020 and orientation to 2050 English: Arthur A Thompson, Jr & A.J.Strickland III (1997), Strategic ManagementConcept and Cases, The McGraw-Hill Companies, Inc 61