Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (85)

2010 │ GLOBAL ADVANCED MBA PROGRAM (GaMBA01.N04) │ Team No: CAPSTONE PROJECT REPORT BUSINESS STRATEGY OF VIGLACERA TIEN SON JOINT STOCK COMPANY Class:GaMBA01.N04 HANOI 2010 GRIGGS UNIVERSITY GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM THESIS REPORT Business Strategy – Viglacera Tien Son Joint Stock Company BUSINESS STRATEGY OF VIGLACERA TIEN SON JOINT STOCK COMPANY Team No Nguyen Danh Vinh Do Vuong Linh Nguyen The Vinh Nguyen Van Chien HANOI 2011 ENGAGEMENT Our team declare the content of the Thesis report presented in this study is the work of our own group, is not copy of others, the data used in research is true to the original If the thing is not true, we will take responsibility for ourself Business Strategy – Viglacera Tien Son Joint Stock Company Team’s Members: Nguyen Danh Vinh Do Vuong Linh Nguyen The Vinh Nguyen Van Chien Business Strategy – Viglacera Tien Son Joint Stock Company ACKNOWLEDGEMENT We would like thank to our teachers for helping us with theoretical studies and situation analysis of Viglacera Tiên Sơn Joint Stock Company We gave some solutions both of macro and micro aspects Solutions focus on necessity to change and complete the business strategy of the company Because of our limited knowlege, moreover our subjective opinions, the work may not be so perfect as expected So we look forward to receiving feedback and advice from teachers so that we can complete the thesis Thank you Business Strategy – Viglacera Tien Son Joint Stock Company CONTENTS CONTENTS ENGAGEMENT PAGE ACKNOWLEDGEMENT TABLE OF CONTENTS INTRODUCTION 11 CHAPTER 1: THE GENERAL THEORETICAL BASIS OF 14 BULDING BUSINESS STRATEGY 1.1 The theories of strategy 14 1.1.1 Concept of strategy 14 1.1.2 Basis of strategy 16 1.2 The Strategy process (Chart) 17 1.2.1 Micro environment analysis – Pest model 18 1.2.1.1.Politic – Legal environment 18 1.2.1.2 Economic environment 19 1.2.1.3 Social cultural environment 19 1.2.1.4 Technology environment 20 1.2.1.5 Geographical environment 20 1.2.2 Environment sectors analysis – five-competition- 21 forces model of Michael Porter 1.2.3 Analysis of internal business environment 23 1.3 SWOT matrix settings and options business strategies 24 1.4 Matrix (BCG) 28 CHAPTER 2: ANALYSIS OF BUSINESS ENVIRONMENT 30 VIGLACERA TIEN SON JOINT STOCK COMPANY 2.1 General introductions of Viglacera Tien Son JSC 30 2.1.1 Process of foundation and development 30 Business Strategy – Viglacera Tien Son Joint Stock Company 2.1.2 Vision, mission, core value, core business areas of the 31 company 2.1.3 Organizational structure of the company 31 2.1.4 Functions and business tasks 32 2.1.5 Characteristics of Business - Organizational structure 33 management of Viglacera Tien Son JSC 2.2 Analysing impacts of the economic environment (PEST Model) 34 to Viglacera Tien Son JSC in groups of factors 2.2.1.Political & legal environment 34 2.2.2 Economic environment 35 2.2.3 Socio-cultural environment 35 2.2.4 Technology environment 36 2.2.5 Geographical environment 36 2.3 Analyzing five competitive forces model of Michael Porter's for 39 Viglacera Tien Son 2.4 Internal analysis of Viglacera Tien Son JSC 44 2.4.1 Analysis of production capacity and technology of 44 Viglacera Tien Son JSC 2.4.1.1 Production technology 44 2.4.1.2 Granite tiles of Viglacera Tien Son JSC 45 2.4.1.3 Production Management 46 2.4.2 Analysis of financial capactity of Viglacera Tien Son JSC 48 2.4.2.1 Asset structure, capital sources: 50 2.4.2.2 On the management and use of company capital 51 2.4.2.3 Payable capactity 52 2.4.2.4 Financial capactity of Viglacera Tien son JSC 53 2.4.3 Analysis of skill and capacity of marketing of Viglacera Tien son JSC 54 Business Strategy – Viglacera Tien Son Joint Stock Company 2.4.3.1 Distribution systems of Viglacera Tien son JSC 54 2.4.3.2 Direct and consignment export system 60 2.4.3.3 Analysis of products 60 2.4.3.4 Determine customer consumption habits and the 62 products of the company's brick and granite 2.4.4 Human resources of Viglacera Tien son JSC 63 CHAPTER 3: SELECTIONS OF STRATEGY AND SOLUTIONS 64 FOR VIGLACERA TIEN SON JSC 3.1 Market trend for granite tiles and objectives of company 64 3.1.1 Vision of company 64 3.1.2 General strategy of company 64 3.2 SWOT matrix model of Viglacera Tien Son JSC 64 3.2.1 Strengths 64 3.2.1.1 Strengths in financial activities of company 64 3.2.1.2 Strengths in production 65 3.2.1.3 Strengths in marketing strategies of Viglacera 65 Tien Son JSC 3.2.2 Weaknesses 66 3.2.2.1 Weaknesses in financial activities of company 66 3.2.2.2 Weaknesses in production management 3.2.3 Opportunities 66 66 3.2.4 Challenge 70 3.3 Solutions to implement the strategy of company 78 3.3.1 Promote investment in expanding production growth 78 strategy focused 3.3.2 To boost exports to markets in Taiwan, India, 78 Thailand and Europe 3.3.3 Development of production systems, improve the 79 company's internal-oriented low-cost strategy Business Strategy – Viglacera Tien Son Joint Stock Company 3.3.3.1 Solutions to improve the company’s finance 79 3.3.3.2 Solutions to improve management of the 80 company's production 3.3.3.3 Solutions for marketing of company 83 3.3.3.4 Solutions to improve human resources 83 management of the company 3.3.4 Developing new products to create the difference 88 3.3.5 Building corporate culture to the company 89 CONCLUSION 91 REFERENCES 92 Appendix 93 Business Strategy – Viglacera Tien Son Joint Stock Company LIST OF TABLES, CHARTS No Chart 1.1 Chart 1.2 Chart 1.3 Chart 1.4 Chart 1.5 Chart 1.6 Chart 1.7 Chart 1.8 Chart Table 2.1 Table 2.2 Table 2.3 Table 2.4 Table 2.5 Table 2.6 Table 2.7 Table 2.8 Table 2.9 Table 2.10 Table 2.11 Table 2.12 Table 3.1 Table 3.2 Table 3.3 Table 3.4 Name of Tables, Charts Page The Term “Strategy” The difference in three ways to use the term "strategy" The Strategic Management Process Culture and Society Analysing five forces models of competition of M.Poter Matrix of S.W.O.T Analysis of S.W.O.T Matrix (BCG) Organizational structure of Viglacera Tien Son JSC Shareholders capital structure at 31/12/2009 Design capacity and production of building materials untill 14 15 17 18 21 25 27 28 33 32 37 2010 Statistical output of ceramic tiles from Italy by type (Unit: 38 1000 m2) Ceramics export growth from 2006 - 2008 (Million U.S $) 39 Manufacturers of tiles in Domestic Granite tile manufacturing output of the company in the years 42 44 2006 - 2009 System which supplies raw materials and fuels in 2009 of 46 Viglacera Tien Son Joint Stock Company The Brief balance sheet of Viglacera Tien Son in the years 48 2008 and 2009 Business statement report in the years 2008 and 2009 Asset structure, capital source of Company Top of the leading export countries of tiles in the world Distribution Systems of Viglacera Tien Son JSC Manufacturer of tiles in Domestic The sum table SWOT Matrix The sum model tables of BCG for Viglacera Tien Son JSC Formation of strategic plans 49 50 52 56 69 70 73 76 Business Strategy – Viglacera Tien Son Joint Stock Company INTRODUCTION: GENERAL OVERVIEWS General context, the necessity and significance of the research Today, most of successful businesses of Vietnam grew up and developed from special market situation of economic and political situation of Viet Nam Viet Nam grew up from a centralized economic market where business economic activities are distributed to plans from the top to down but not to the principle of supply and demand, and the market is clearly divided with no competitive factors in business 10 Business Strategy – Viglacera Tien Son Joint Stock Company Companies need to have the suppliers of materials stability, ensure the supplies for production of complete and timely Actively monitor the qu ality of input materials suppliers in the open, taking advantage of the supplier warehouse to store raw materials to ready for production In addition to good cooperation with suppliers in the billing process, compliance with commitments in signed contracts on payment conditions, time of payment Eliminate waste in the manufacturing process of the company Implementation of strategies to compete with low-cost, after evaluation and review process found that the executive producer of the company's existing waste in most types of waste the following: - Product failure and excess production - Shipping - Storage - Actions The group wasted due to overproduction and product failure: - Causes: - Due to scheduling orders and production plans may be tightly and closely actual - Production technology and production processes are not well prepared, the risk of its occurrence in the big production - Raw materials input quality is not stable, leading to unstable quality must therefore balance production to meet orders - The management and maintenance of equipment on the production line was not good so active devices have not achieved a high degree of stability - Quality management system may well depend greatly on the skill of the employees so quality is not stable in each product lot Measures to eliminate waste due to overproduction and product failure: 76 Business Strategy – Viglacera Tien Son Joint Stock Company - Planning production details meticulously produced just enough at the right time, applying the method to chain-code control - Strengthening supervision and inspection of raw materials from mines and from suppliers - Plan maintenance and repair of equipment in the process seriously - To enhance the training of operators adhere to the production process *Wastes caused by transportations: - Plan to rationalize operational specialization of each production line - To enhance the maintenance of equipment on the line, limiting downtime due to equipment failure - Arrange rationalization ground-based on current technology *Wastes caused by actions: Establish a process and detailed instructions on the assembly line operations and specific guidance for public sector workers classified canned product *Wastes caused by warehousing: - Stepping up the management of the product - To promote the sales of products and marketing Improve the product quality is an important factor to reduce production costs and improve competitiveness of companies - For new products need to hire Chinese professionals are experienced designers and construction processes - Added some advanced materials from China, India to supplement to improve the quality of batches, batches, reduce bone loss is high and stable quality - Training personnel to comply with strict manufacturing processes, training and application of quality improvement system by the method of Kaizen to continually improve quality and reduce losses 77 Business Strategy – Viglacera Tien Son Joint Stock Company - Quality control of raw materials from mines and factories of bone providers, elected officials have supervisory experience and the quality of the construction process provides preliminary processing of raw materials and finished products with stable quality 3.3.3.3 Solutions for Marketing activities of company For distributors, in addition to the selection of partners have the financial capacity and experience implementing market, have enough storage space to store products, should support the maximum distribution of product samples , signs, banners and ads while implementing new products hit the market 3.3.3.4 Solutions to improve human resources management of the company: - Currently the production capacity of trm2/nam companies, labor force 540 persons, the average yield of about 650 million VND per person per year Here are the numbers in need of improvement must increase average labor productivity to enhance competitiveness in costs for the company So leaders need to take firm measures to build the apparatus to improve efficiency of operations by building a complete evaluation system for staff work On the other hand need to implement measures to encourage and motivate the employees Construction of the apparatus operation efficiency at the company through a system of job evaluation results Companies need to develop job evaluation system to review and complete evaluation of the quality and results of the work of individuals and groups Thus the new measure achievement and make the plan for the development and the overall goals and specific job - Monthly assessment organizations working in the school at the monthly salary by the organization, other organizations and regional self-reported by the minutes of salary reviews for staff of managers and workers in each region on the company board In the 78 Business Strategy – Viglacera Tien Son Joint Stock Company overall assessment of performance parts and if the shortcomings of workers and violation of discipline, reminding workers violating disciplinary rules and commend these outstanding individuals also highlights the weak side, the goal may be achieved There may express the personal responsibility and individual workers not understand the criteria of the meetings held so this review only on a general level of information dissemination in the organization, not help workers to understand the degree of completion of the work of individuals to start, their target, the capacity to promote and weaknesses of their need to try, in addition they also better understand the criteria, the possibility that organizations need in them So according to my criteria and should give a clear mandate, the production targets, monthly business at each position in each area, in the monthly review meeting, before the management review meeting carefully each person in your department manager Later in the meeting will be distributed to employees of the management evaluation forms directly to them so they can identify the information, and answer everyone's questions during the meeting to each employee in the location can repair itself when they know what people need in their management with the review system according to the number of months to evaluate their performance on the job, The bills are then sent to officials Senior management review records as a basis for consideration of the salary increase or decrease the company's cyclical - A weekly board meeting evaluation results produced in the week and analyze business results in the division of work and planning work during the week - Monthly Steering Committee meetings conducted months of work evaluating the results of each section according to the following criteria: Production output Product quality Loss, waste production Cost, production cost 79 Business Strategy – Viglacera Tien Son Joint Stock Company Sales revenue The financial costs, selling expenses, administrative costs Inventories of raw materials and finished goods inventories Human situation and the average income Environmental and industrial hygiene The head of self-evaluation work of his department under the above criteria and recommendations to management companies In my meetings to evaluate job performance in the monthly meetings, the board needs to companies issuing monthly quality objectives specified for each department, closely follow the implementation the general objectives of the company before months to consider reviewing the implementation of the quality objectives of his department, the recommendations suggest to complete the implementation of the objectives of his department to pay for review board before the meeting evaluated the overall objectives of the company On that basis, will evaluate each section, discussion and conclusions given the management of these problems exist in each division make the decision to discipline or reward in time for each division - Annually, the organization assess the quality of officials in the form of the whole corporation, officers of the executive board self-assessment report itself as under the common form In the review meeting, staff report read reviews themselves, their colleagues and manage additional comments However, this assessment is highly form, less effective and the assessment results are not stored and are not considered to be used as a form of documentation to get the basis for activities to consider salary increases and appointed officials, staff rotation, training and planning So in my opinion for public officials should make the assessment report by its own peculiar form and detail, for each official in a written self-evaluation by management and a senior line manager further evaluation Then led the company on that basis, assessment and 80 Business Strategy – Viglacera Tien Son Joint Stock Company conclusions, record and use them as a basis for documentation establishing the training, as well as consider staff rotation - In fact the construction of system performance evaluation of each company is a complex task to shape the company's leadership and staff at all levels within the company However this is extremely important for building and development company, the company has existed and developed depends on the implementation of the common objectives set out in the end business management and financial operations main To complete the overall objectives of the company, each department, each individual project teams need to make good quality objectives detailed in his department and of itself Especially in companies with quality staff, the more efficient use of human resources will determine the existence of the company To evaluate the system effectively prevent the form or the lack of objectivity is built on a consistent basis with the actual situation, nature of work of the company or the different positions Some measures to encourage and motivate employees of the company Viglacera Tien Son JSC was caring human factor, which reflected the results in the production and business operations, analyze and evaluate the results of the survey within the employees In general, the employees are satisfied with the elements directly related to their interests, such as salary, bonuses, social benefits, working conditions, relationships within the enterprise, the public recognized, advancement opportunities This suggests that the recognition and correct decision of the Board, Board of Directors Giams business However, satisfaction levels of employees for some of the research there is a difference, and some factors affecting the employees as undervalued work environment also dust and noise, Figure official medical bodies and insurance may be convenient and appropriate, offer an annual bonus and the movement is not highly effective and may actually encourage, the sharing of information in relation to many colleagues may 81 Business Strategy – Viglacera Tien Son Joint Stock Company With the above mentioned shortcomings, it should provide some solutions to encourage and create incentives for employees as follows: Salary, bonus and welfare: Need plans to raise average income for workers who did at 3.7 to million VND / person per month because this is a real basis when the labor productivity increased by 1.5 times (from million to 4.5 million m2 per year), but the labor force increased by only 1.2 times (from 430 people to 525 people) Editing mechanism proceeds in his Son and the movement for encouraging more (need more extensive form ) Concern and focus more on social welfare regime especially for the improvement of medical treatment forms in place and the MI regime, the insurance body Conditions and work environment: Improving working conditions in some producing areas such as materials processing area, ground area cover by adding vacuum systems, exhaust fans and fully equipped level of money for labor protection for workers Additional labor, improvement and rationalization of production to ensure that workers have more time to re-invest their labor and workers in particular not have to overtime Relationships with colleagues: Creating teamwork approach to work, in conformity with the ability of assigned tasks so they can devote their best work, creating competition in a positive way between the groups, encourage the creation of employment In addition, enterprises should set out specific goals for each division, individual or group work This will increase collaboration among employees in the group, in the departments of the company Whereby the spirit of unity among members add more mounts To maintain and build corporate culture, building habits motivation for managers and employees with the standards Improved information sharing forms of internal relations Interested in improving training and creating opportunities for advancement: This is one of the most important factors to motivate employees and make them in a 82 Business Strategy – Viglacera Tien Son Joint Stock Company long time with the business Enterprises need to make adjustments to create a reasonable challenge and excitement in their work Companies also need to offer policies to nurture and develop talent, policies and mechanisms for creating advancement opportunities for employees Particularly those resources and are more likely that businesses need their long service to the enterprise Besides, it should be proactive in encouraging staff to develop specialist skills and training capacity in other work, provide training to work close to reality, additional support costs, or appoint an experienced staff additional training for new employees to or not have much experience, shifting employees into new positions, new roles will also help fill gaps in personnel of high level, maximizing the ability of the excellent staff internally Recognize the achievements of young staff in writing, invite them to share success with others, creating opportunities for advancement for younger workers 3.3.4 Developing new products to differentiate Change the habit of using tiles with ceramic tiles of all kinds of domestic consumption, use of measures to promote marketing, consulting and construction using granite tiles, to promote the features and advantages of granite tiles, limiting the downside during the construction and use of company products Solutions to implement : - Marketing promotion activities to promote the image of products Tiles Granite Viglacera image of the product quality, modern designs and luxury of big projects, office building, the apartment level - Develop system design consulting offices and showroom samples at the catalog - Specific guidance and clear product specifications granite tiles for construction workers (for example, instructions for straight vessels can be paved, flat and brick still ) right direction and printed directly on the box tiles or sheets in the box - Specific guidance and clear rules to keep and preserve in the process used for consumer products, promotions or sold with protective anti-slip, scratch resistant, anti83 Business Strategy – Viglacera Tien Son Joint Stock Company dirt in the process of using the products (Guide printed directly on the box or separate sheets in the brick box.) - Develop strategies to support the cost of each step to penetrate the southern market, and large market potential (currently only 10% of sales of the company) Penetrated by the high value products instead of imports and low cost alternative to imported goods 3.3.5 Building a corporate culture for the company Construction company culture to become a disciplined organization and is an organization for cooperation and learning for sustainable development Solutions to implements: - Develop and disseminate a common vision for the company, the company people work together to achieve shared vision - Build an image of the executive apparatus and the effective management streamlined, throw it out the way old-style thinking, outdated communication open - Look at the organization as a system of relations - Fostering individual learning - Transfer from the study were trained to ask, should encourage the development ability, attitude and willingness of individual learning Only when all individuals to develop the habits associated with long-term learning, organizations can develop into a learning organization - Transfer of learning from personal relationships to work closely: The same learning and participation of individuals who will help enhance their mutual help The creation of better methods of communication makes the relationship of cooperation between individuals are more stringent - Moving from one way to improve learning capacity, to achieve this is to established a clear vision and be able to share, motivation for learning Thus, all individuals can 84 Business Strategy – Viglacera Tien Son Joint Stock Company achieve self-perfection and consistent with a common vision The shared vision that can affect people and make their work more meaningful, helping them achieve something more valuable than those working alone - Moving from a learning to connect their networks: the staff should be encouraged to establish inter-departmental working group to proactively detect and resolve problems This is reflected by the amount of time individuals involved in team work and efficiency shown by the quarterly reviews -Establish a network of learning: In the past, the role of business in creating a learning environment such as a commander of the agency - to proclaim the command, staff training, encouraging their learning Today, that role has changed, such as an ecologist, comments are always looking to create the best learning environment possible, support and encourage individuals to learn and rise up, to provide channels, the diverse learning opportunities, creating a network of 'creative learning - Develop teamwork style in the company - To promote the culture of learning can use other approaches such as application of information technology, reduced levels of control, respect and accept the opinions of employees, creating a encourage school initiatives, change management model of organizations promoting the importance of research and development activities, providing the general exchange channels and reward for individuals to complete its work 85 Business Strategy – Viglacera Tien Son Joint Stock Company CONCLUSION Through the analysis of the theme, we can see the opportunities and challenges for the Viglacera Tien Son JSC as well as the strengths and weaknesses of the business, which by SWOT matrix we can choose strategies to promote the strengths to take advantage of opportunities and exploit strengths to overcome challenges (strategic leads costs) to overcome weaknesses in order to grasp opportunities and evade challenges These are long-term strategies to bring the Viglacera Tien Son JSC to sustainable development In the later period from 2015 to 2030, the optimal strategy which the Viglacera Tien Son JSC must pursue is: To make the company become a market leading business The theme also gives solutions to optimal choosed strategies Through this theme, we look forward to contributing to the success and stable development of the Viglacera Tien Son JSC Accordingly, the context of the thesis has the following contents: Systematize basic theoretical issues of business strategy of the business Analyze and review the state of the construction and implementation of business strategies of the Tien Son Viglacera JSC Based on the analysis, evaluation, the thesis suggests solutions to construct and implement competitive strategies of companies effectively However, the construction and application of competitive strategy is still a pretty new problem in our country, especially application to the actual situation of the Tien Son Viglacera JSC Matters that the thesis solves will be inevitably flawed and limted So our team would like to receive comments to have a more practical thesis 86 Business Strategy – Viglacera Tien Son Joint Stock Company REFERENCES Garry D Smith, Danny R Arnold, R Boby Bizzell (2007), Strategy and Business Strategy, Publishing House of Social Labour Dong Khoi and Nguyen Thi Hoa Thanh Phuong (2008), Strategic Management, Statistical Publishing House Assoc TS Diep Nguyen Thi Lien and MA Pham Van Nam (1999), Strategy and Business Policy, Statistics Publishing House Teaching materials science in Business Administration HSB - Hanoi National University Magazines, newspapers and magazines Summary Report 2006, 2007, 2008 and other documents of the Corporation Viglacera Michael E Porter (1996), Competitive Strategy, Publisher of Science and Technology Fred R David (2000), Concept Foundation of Strategic Management, Statistics Publishing House Arthur A Thompson, Jr AJStrickland & III (1997), Strategic Management-Concepts and Cases, The McGraw-Hill Companies, Inc Rowan Gibson (2002), Rethinking the future, Vu Tien Phuc Thuy Duong, Heng African epidemic, Youth Publishing House, Ho Chi Minh City Institute research and training in management (2007), Building Strategy and the path to business success, Publisher and social workers Vietnam Phuong (1999), The theory of market economy, Publisher of Science and Technology, Hanoi 87 Business Strategy – Viglacera Tien Son Joint Stock Company Appendix : For example the monthly employee reviews Employee Assessment guidelines: Name: a An assessment of each factor, not to the assessment of factors affecting the decision to evaluate other factors Position: b Performance evaluation of the entire process work avoid focusing on the events hidden or separate incidents Rooms / PX: Person in charge: Time of assessment: From day to day Indicators Dissatisfied, Under On average, Good, often Excellent, Does not average, often unsatisfactory often meet should be unsatisfactory requirements improved, exceeding requirements sometimes unsatisfactory Workload Evaluating employee workload achieved, capacity to work at an acceptable level or not? 88 Business Strategy – Viglacera Tien Son Joint Stock Company Quality of Work: Evaluate the accuracy, meticulous and tidy when performing assigned tasks Reliability Assess the level of trust is committed to completing the work of staff Initiative Assessing the ability to work independently, work hard and willing to take responsibility Adaptability: Assessing response to changing situations and work requirements Possibility of cooperation: 89 Business Strategy – Viglacera Tien Son Joint Stock Company Evaluate possibility the of cooperation with other staff, the assigned work, including overtime, employees are willing to accept? Ability to promote and develop future O We have to work at full capacity threshold with current job 1O We have to work at full capacity threshold with current job, but are capable of working to improve, for example: O Ability to increase capacity to work after being trained and more experienced O did not seem to end power threshold Opinion employees: I agree O I not agree with this assessment O Reviews: Staff Date Charge Date On assessment manager ……………………………………………………………………………………………………… ……………………………………………………………………………………………………… 90 ... 300, 400 10% Granico Đồng nai 1,5 0,3 300, 400 0% Thạch Bàn 2,5 0,8 400, 500 20% Trung Đô 2,0 0,4 400, 500 0% Long Hầu 1,5 300, 400 0% Thiên Thạch 1,5 300, 400 0% Tiên Sơn 4,5 2,5 500, 600, 800... shown below Chart 1.7: Analysis of S.W.O.T SWOT –important tools in strategy plan – www.khatvongdoanhnhan.wordpress.com Of which: - SO strategy to pursue opportunities in line with the company's