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BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH GRIGGS UNIVERSITY GLOBAL ADVANCED MBA PROGRAM CAPSTONE PROJECT REPORT BUILDING TRANSPORTATION BUSINESS STRATEGY FOR PETROLIMEX NGHE TINH TRANSPORTATION AND SERVICE JOINT-STOCK COMPANY BY 2020 GROUP NUMBER: 04 STUDENT NAMES: Vo Van Tan Tran Minh Tinh Vo Thi Hong Lam Phan Thi Nguyet Minh NGHE AN 2011 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH COMMENT Reviews of the Petrolimex Nghe Tinh transportation and services Joint Stock Company thesis on the group 4, class Ga.MBA01.V03-Griggs University, USA Thesis of the group was sticking business situation at Petrolimex Nghe Tinh transportation and services Joint Stock Company; Content " Building transportation business strategy for Petrolimex Nghe Tinh transportation and services Joint Stock Company by 2020" was referring to the status and objectives, long-term strategies that companies are trying to achieved; This article is practical and feasible, as a result of the hard work of members of group in Nghe Tinh PTS PTS NGHE TINH JSC Director (Signed) CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH ACKNOWLEDGEMENTS We are pleased to send my most sincere thanks to all teachers participate in teaching the MBA program at the University of Griggs, the management company shares and transport services Petrolimex Nghe Tinh siblings with central office ETC has dedicated mind teaching, guidance, suggestions and help us in the learning process, as well as completion of this dissertation Although our team has made great efforts, but in the process of finishing dissertations will inevitable shortcomings so we hope to receive the valuable contribution of teachers and friends COMMITMENT I swear this is the work of our own group The results and data of the thesis is honest and clear origin The authors CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH TABLE OF CONTENTS COMMENT ACKNOWLEDGEMENTS We are pleased to send my most sincere thanks to all teachers participate in teaching the MBA program at the University of Griggs, the management company shares and transport services Petrolimex Nghe Tinh siblings with central office ETC has dedicated mind teaching, guidance, suggestions and help us in the learning process, as well as completion of this dissertation Although our team has made great efforts, but in the process of finishing dissertations will inevitable shortcomings so we hope to receive the valuable contribution of teachers and friends .3 TABLE OF CONTENTS .4 REFERENCES .6 INTRODUCTION .7 CHAPTER I: REASON FOR BUILDING BUSINESS STRATEGY .10 1.1 Several notions 10 1.2 The role of business strategy .13 1.3 Strategy building process 14 1.4 Tools for strategy building 32 CHAPTER II: BUILDING THE TRANSPORTATION BUSINESS STRATEGY OF PTS NGHE TINH COMPANY BY 2020 38 2.1 Introduction about PTS Nghe Tinh Company .38 2.2 Analyzing internal factors of PTS Nghe Tinh Company 40 2.3 Analyzing external factors in the PTS Nghe Tinh Company 44 From analysis of both IFE and EFE matrix, the same number of points obtained, we synthesized the IE matrix to choose the strategy .57 57 So the strategy is selected companies PTS SO and ST This is oriented to the analysis of options trading strategies for PTS which we presented in chapter 58 CHAPTER III: IMPLEMENTING SOLUTIONS OF STRATEGY FOR FUEL TRANSPORTATION BUSINESS IN PST NGHE TINH BY 2020 59 3.1 Orientation and development objectives of the Petrolimex Nghe Tinh transportation and services Joint Stock Company in the coming time 59 3.2 Strategy selection 64 3.3 Implement solutions for fleet development strategy 69 3.4 Recommendations 74 3.5 Conclusion 75 77 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH Table 1.1: Analyzing the macro environment 19 Table1.2: Impact Assessment of opportunities for enterprises 29 Table 1.3: Table of impact assessment of challenges for enterprises 30 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH REFERENCES Charles D Schewe, Alexander Watson Hiam (The Portable MBA in Marketing) translated by Huynh Minh Em - Youth Publisher Nguyen Thanh Do, Ngo Kim Thanh (1999), Business Strategy and Policy, Post-graduate Textbook Nguyen Huu Lam (1998), Strategic Management for Developing Competition Position, Education Publisher Le The Gioi and Nguyen Thanh Liem, Tran Huu Hai, Strategic Management, Statistics Publisher, 2009 Associate Prof., Dr Le The Gioi; Dr Nguyen Thanh Liem; MA Mai Huu Ai (2007); Strategic Management, Statistics Publisher.(1) Fred R David, Francis Marion University, Florence, South Caroline, (2005), Strategic Management Concept, 10th Edition, Upper Saddle River, New Jersey 07458 Report on implementation of the plan in 2010 and the planned task in 2011 prepared by PTS Nghe Tinh Company Organizational and operational regulations of PTS Nghe Tinh Company as of 2010 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH INTRODUCTION 1.Topic "Building transportation Petrolimex Nghe Tinh transportation and services Joint Stock business strategy in Company by 2020" The urgency of the topic In the general development trend, especially, when Vietnam has officially become the 150th member of World Trade Organization (WTO), Vietnam's economy gradually integrates into the world economy; Vietnamese enterprises are forced to orient development, compete in new conditions and circumstances Business strategy play a crucial role in the success of enterprises in general and Vietnam in particular Business strategystrategy indicate that enterprises can see the path or the way of competition to be applied Like most Vietnamese enterprises, so far, Petrolimex Nghe Tinh transportation and services Joint Stock Company (PTS Nghe Tinh) has not built and selected a business strategy by themselves Therefore, it is necessary to analyze strategystrategy, build and select the ones which are suitable for PTS Nghe Tinh Aware of "Petroleum is the blood vessel of the nation", we consider oil transportation business not just for the profit of the company but also a political task for the country Besides, the competition of the units in industry is more and fiercer, in addition to the existing competitors such as PV Oil, Petroleum Army other units are also investing in more fuel transportation vehicles that make the fuel transportation market widely segmented Hence, selecting appropriate business strategystrategy will help PTS Nghe Tinh affirm and create their own advanced competitive edge Objectives and aims of the research Beside of the purpose of systematizing the theory in building and selecting business strategystrategy; the research topic applied the theory of constructing and CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH selecting business strategy and practicalizing the construction and selection of business strategy for PTS Nghe Tinh Research methods - Quantitative Methods - Case Study of PTS Nghe Tinh - Specific Methodology: Analysis, comparison, synthesis - Methods of data collection: direct interviews of leading experts and opinions collected through interviews, surveys and gathering opinions within and outside the enterprise and from the officials of transportation companies Object and scope of research This thesis focuses on the constructing and selecting business strategy for fuel transporting services of Petrolimex Nghe Tinh transportation and services Joint Stock Company (PTS Nghe Tinh) by 2020 The meaning of the topictopic - Applying the theory of building business strategy into specific cases of PTS Nghe Tinh - Building and selecting the appropriate business strategy for the PTS Nghe Tinh to exploit the maximum strength of PTS Nghe Tinh, taking advantage of market opportunities (focus resources towards the best chance of the market) - As a reference case for other studies Limitation of the topic: - The topic focuses on building & options business strategy for PTS Nghe Tinh; therefore, the drawn conclusions as well as selected strategy are only applied for the PTS Nghe Tinh - If applying these conclusions or strategy for other sectors or companies, additional research is required Structure of the topic: Introduction CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH Chapter I: Reason for building business strategy Chapter II: Building strategy for petroleum transportation business of the PTS Nghe Tinh by 2020 Chapter III: Solutions implemented for the business strategy of petroleum transportation service Nghe Tinh by 2010 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH CHAPTER I: REASON FOR BUILDING BUSINESS STRATEGY 1.1 Several notions 1.1.1 Business Strategy Historically, strategy was first used in the military field Then introduced into other areas of social and economic life Currently, strategy are developed and widely applied in management; and strategy have really established themselves as a direction, a method of effective management There are still many different opinions about the business strategy However, common approach today is confirmed that: Business strategy is a combination of long-term goals, huge policies and solutions for business, finance and human resources in order to bring business activities of enterprises to a higher quality It is understandable that a business strategy is a general operating program that the enterprise outlines to achieve objectives within a certain period Nevertheless, to comprehend the concept of strategy, it is necessary to see clearly the characteristics of the strategy which includes: - The long-term orientation: the business strategy sets out targets and determines the direction of business development in the long term (3 years, years to re-orient the business activities in a dynamic business environment) - The target: business strategy often defines clearly the basic objectives, the business directions of each enterprise in each period and policies to comply with the objectives, which are set out - Relevance: This will require enterprises to build business strategy necessary to appreciate the real situation of production and business activities of its enterprise In addition, it should regularly review and adjust itself to match the changes in the environment - Continuity: Business strategy should be reflected across consecutive stages of construction, implementation and evaluation and strategy adjustment 10 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH Table 3.3: Vehicle investment for period 2011 – 2015 (Extract path: PTS Nghe Tinh Company) No TYPE OF TRANSPORT 7-14m3 Tank Truck 7-14m3 Tank Truck 7-14m3 Tank Truck 7-14m3 Tank Truck 7-14m3 Tank Truck INVESTING YEAR 2011 2012 2013 2014 2015 QUANTITY 3 3 Period 2016 - 2020: Total vehicle out of using date are 28 vehicles in accordance with the regulations of state If transportation demand does not change in weight transport as well as capacity of tank truck, we need to invest 27 types of vehicles with capacity from 14-30 m3 and 01 tractor with capacity of 50 m3 Table 3.4: Vehicle Investment for period 2016 – 2020 (Extract path: PTS Nghe Tinh Company) No TYPE OF TRANSPORT 14-30m3 Tank Truck 14-30m3 Tank Truck 14-30m3 Tank Truck 14-30m3 Tank Truck 50 m3 Tractor 14-30m3 Tank Truck INVESTING YEAR 2016 2017 2018 2019 2020 QUALITY 4 6 - The Plan to expand the petroleum transportation market Besides the replacement of old vehicles, backward, in the period 2011 2020, Company PTS also invested adding some new means of modern transportation in order to increase the number of vehicles to meet increasing demands more and more of local customers as well as customers in Laos Especially, the company focused on the development and expansion of transportation fuel market, beside traditional customers appointed by of the Vietnam National Petroleum Corporation, the company exploited more customers in the 63 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH agents and industrial customers in the area of Nghe An - Ha Tinh, estimated the number of transport for industrial customers and agents by 2020 to reach 1700 m3/km With the wharf project, Vung Ang petroleum stock in operation in 2010, it will create opportunities and challenges for companies PTS Nghe Tinh Advocacy addition to strong competition from the Enterprises’ PV oil on commodity resources, making the market share of petroleum in the area of Nghe An - Ha Tinh be sharing many, when Vung Ang port in operation also gives the company the opportunity to develop more fields for other activities As a result, companies need to have strategy and plans to leapfrog exploit those opportunities Specifically: - In the next period, the company will establish a branch of transport in Ha Tinh area to better exploit the market share in petroleum transportation sector, at the same time, developing transportation activities at the port of Vung Ang The birth of the Vung Ang port will shorten transit time from seaports in Vietnam to areas of Laos, Central Cambodia and northeastern provinces of Thailand, is very favorable conditions for expanding economic cooperation and development zones area From deep-water port of Vung Ang in international maritime routes within easy reach of South Asian countries, North America and Europe, this is also the gateway to the sea of Laos and Northeast Thailand So outside of fuel transportation, in the coming period the company need to invest heavily to enhance facilities, modern machinery such as trucks, tractors, industrial containers to serve transportation needs in time transportation, handling cargo in the Vung Ang port and cargo to Laos, Cambodia and the provinces of northeastern Thailand 3.2 Strategy selection The choice of strategy is determined based on using the Quantitative Strategic Planning Matrix (QSPM) QSPM matrix could allow objective evaluation of possible alternative strategy from which to choose an appropriate strategy Basis for classifying the same way for the EFE Matrix, the number of attractions in the 64 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH matrix is a combination of theory and review of the experts were taken by the majority as the basis of the total absorption matrix leads to make a conclusion for the company to choose an appropriate strategy Table 3.5: No QSPM Matrix (Group S + O) Important factors Classific ation Alternative strategy Strategic Strategic development development plan to buy new plan to buy all-purpose new vehicles vehicles for the for the fleet fleet AS TAS AS TAS Internal factors Executive board have professional 12 12 qualification and management capability The Level management qualification 2 4 of Departments are limited Recruitment and training new, 6 inexperienced drivers Existing fleet of the company is 8 equipped with advanced technology Capital sources for investment of 2 3 9 2 4 modern technology for fleet suitable with environment are less Production management model has online functions Director grasp the situation of enterprises Methods of forecasting annual plan are not realistic 65 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH The Corporation has a long tradition 12 brand Has built good brands for foreign 12 10 customers Marketing strategy of expanding the 2 4 11 12 market is not good Working spirit of staff is good The relationship between departments 3 9 13 14 of the company may not be close External factors The economic growth rate is higher Integration into the world economy 3 12 4 16 12 15 16 17 18 increases the chances and challenges Inflation Crude oil prices rise Stable political situation Government is interested in 3 3 3 9 12 2 3 9 19 20 21 22 developing fuel transportation Favorable natural conditions Over population The Advantage of multiple suppliers More and more private and foreign 3 3 12 3 9 12 3 9 companies of petroleum transportation 23 24 took part in the market Gas is used much more To serve customers at anytime, anywhere Total 184 195 AS: Number of attractions TAS: Total Number of attractions Table 3.6: N QSPM Matrix (Group S + T) Important factors o The strategy that can be replaced Classific Strategic Strategic ation 66 development development plan to buy plan to buy new CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH new vehicles for the fleet Internal factors Executive board have professional all-purpose vehicles for the fleet AS TAS AS TAS 3 12 qualification and management capability The Level management qualification of 2 4 Departments are limited Recruitment and training new, 6 inexperienced drivers Existing fleet of the company is 12 equipped with advanced technology Capital sources for investment of 2 3 9 situation of enterprises Methods of forecasting annual plan are 2 4 not realistic The Corporation has a long tradition 12 12 brand Has built good brands for foreign 12 12 customers 10 Marketing strategy expanding the 2 4 market is not well 11 Spirit working of staff are good 12 The relationship between departments 2 of the company may not closely External factors 13 The Economic growth rate higher 14 Integration into the world economy 3 12 4 16 12 modern technology for fleet suitable with environment are less Production management model has online functions Director grasp the 67 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH 15 16 17 18 increases the chances and challenges Inflation Crude oil prices rise Stable political situation Government is interest in developing 3 3 9 2 3 9 19 20 21 22 fuel transportation Natural conditions favorable Over population The Advantageous of multiple suppliers More and more private and foreign 3 3 3 9 3 9 12 3 9 companies of petroleum transportation took part in the market 23 Gas is used much more 24 To serve customers at anytime, anywhere Total 184 Through QSPM matrix, it shows us the total numbers of strategy has attractions and from which can decide to select an appropriate strategy for the company as follows: + S + O combined group: fleet development strategy with plans to buy a new car that has total attraction score of 184; fleet development strategy with plans for buying a new versatile car with total attractions score of 195 + S + T combined groups: fleet development strategy for the joint venture projects with total attractive scores is 185; fleet development strategy for buying plans of versatile car with total attractive score of 195 From these results, we will choose the following strategy to develop fleet as follows: - Fleet development strategy with plans for buying versatile car - Marketing strategy - Restructuring strategy for organizational structure 68 CLASS: GaMBA01.V03_GROUP No 04 195 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH 3.3 Implement solutions for fleet development strategy 3.3.1 Fleet development strategy with plans for buying multi-purpose cars In recent years, as the economic growth of Vietnam's annual got average of about 7% per year, gasoline imports and consumption in Vietnam in general and in particular in Nghe An average of 10 years has steadily increased, especially in the past year to reach at about 10 - 11% per year Based on forecast demand and oil imports from now to 2020 to maintain the average at about 7% per year, it creates huge opportunities for development of gas transportation activities The company’s tank truck investment from inlet stock to dealers, industrial customers is based on a stable source of goods The company is a unit with management experience and exploitation of petroleum transportation fleet The investment, management organization and operation of large tonnage trucks are consistent with the rules of development, aims to expand the purpose of petroleum transportation operations to the region and world On the other hand, the oil situation in the world poses growing demand for alternative energy sources, so the investment vehicle to ensure transport requirements are many types of petroleum products Above are the basic factors affecting the company promoting research strategy to develop fleet plans to buy a new multi-purpose vehicle with the solution as following: The solutions of researching and developing multi-purpose vehicle to adapt to the current situation In the context of crude oil is increasingly scarce, gas is an important source of energy was third in the world economy after oil Gas is much cleaner fuel than coal or once oil reserves also plentiful and relatively cheap prices should have a big advantage Currently developed countries and U.S market is the largest gas consumption, accounting for 74% of global demand High oil prices surge and become irreversible trend, this becomes the gas factor to the throne, in addition to 69 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH the pipeline system to transport gas is liquefied natural gas industry is developing quickly So when the investment fleet we need to study the feasibility of multi-fleet, although prices will be higher than the cost of special vehicles, capital recovery time will be longer, but it can transport some petroleum products that fuel trucks cannot normally be transported, this is the problem that administrators should consider strategy to make a sensible investment The Solution of mobilizing capital Mobilizing capital at present for investment and development teams to maintain market share car transport company and take advantage of opportunities is essential According to safety standards and environmental protection, to the years 2010-2020, a series of car does not guarantee the structure will be replaced In addition, according to experts in the transport industry, the purchase price is now eligible to accept the sales price and not enough on environmental standards are favorable The mobilization capital to ensure autonomy in the purchase of the company, contributing to stable oil markets and meet domestic transportation needs with the increasing growth and demand for petroleum consumption of Vietnam every year The capital mobilization will develop the car market access and transport areas Laos, Cambodia Due to a series of vehicles not meet performance standards will be eliminated leading to the imbalance of supply and demand in the petroleum transportation and this is a good time to expand transport operations In addition, future rates would stay high due to lack of means of transport The mobilization of investment capital to develop the car will bring about economic, social, and great to raise the prestige of the transport industry and helping the company become a petroleum transportation company's top national and regional prestige 70 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH Enhance funding for the company could be raised from the implementation following sources Banking is a strategic partner to provide long-term credit to finance investment projects of the company - Joint ventures with regional and international petroleum transportation companies - Mobilizing funds from leasing organizations - Mobilizing capital from the capital advanced of customers - Mobilizing capital from stock and from chemical companies that issue new shares - Mobilizing capital from public officials and employees in the company Saving measures to reduce input costs Higher oil prices, leading to increased transport costs as well as from the impact on world trade, the savings to survive is the motto of the transport unit should be implemented immediately by applying the advanced technology to analyze and manage costs, the savings become more effective From the issues raised, the company noticed the problem when the investing in vehicles of the new generation, have advanced technology does not only save fuel, reduce costs, improve competition but also make the environment better 3.3.2 Strengthening marketing strategy with brand development Solutions segment and brand positioning development reasonable for fleet Enhance the marketing segment combined with the policy of encouraging corporations to develop fleet of new market development in the region Development strategy of the company's new markets, market segments enables administrators to capture the tastes, customer demand in new markets, thereby using the life cycle of vehicles efficiently results which is an indispensable factor in the development strategy of the company's fleet Brand value is a very important sense; it must always be located in the minds of customers Administrators need to strengthen marketing, strengthening to 71 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH promote the image of the company associated with the brand from which to help customers distinguish companies with competitors, customers can make demand for the product, the brand image of the company will appear in their minds The brand positioning is increasingly important in the development strategy the company's fleet Steps to strengthen marketing and brand development the company's performance in the current period - Regularly update information on the activities of the company intranet and the Internet The article was put online through the company's projects having been implemented to achieve better efficiency, higher profits from which made a reliable transport capacity of the company for customers in new markets - Ensuring transport modes in accordance with standards and delivery, on time delivery schedule and payment schedule for suppliers - Establish management systems and fully exploit, develop a reputation in the market area and internationally, beside the transportation service, business companies are targeted toward markets in the region and in the world Linking closely with partners at home and abroad, in case of difficulties in local sources, companies still have a chance to ensuring access for goods transport for the fleet 3.3.3 Strategic restructuring of the organizational structure The organizational structure of the company is arranged by type of organizational structure of the online functions out of the advantages of online structure and function of its structure This also facilitates the leadership team to promote their children, human resource capacity within the organization; however, it will have the following disadvantages: much debated issue occurs; not promoting all of their qualifications, job functions and responsibilities assigned to departments committee is not clear, overlapping and conflicting Therefore, it is necessary to take specific measures for the organizational structure as follows: The Solution for restructure departments 72 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH Perfect, functions and powers assigned to the department and the tasks for each work position clearly, establish a quality management system of ISO standard in the company Regularly open training courses for professional staff to help their career development Form training through classroom, discussions between employees to exchange experience with one another Develop professional staff and employees that is considered as the company's strategy to help their career progression Investigate the bond of loyalty and employee satisfaction for the company Welfare care and concern for the lives of officers and employees Signed labor contracts, social insurance, health insurance and protection accident insurance for all employees subject Create a unique cultural environment of the company Form a united company Consider the Company as the second home for everyone Create attachment, loyalty lifetime of staff for the company, all officers and employees are aware of the mission and objectives of the Company in the field in the future and work together to fulfill the task A cultural ethos of the company is making to ensure environmental working comfortable justice and opportunity for all employees can advance This is not only a source of motivation to push hard working people, but also increase income for everyone The recruitment of personnel into new positions will be made public and company-wide priority to encourage people to apply to these positions if you find yourself with sufficient capacity to complete tasks Human resource solutions for fleet In any organization or a company, human resources are key factors to decide the existence of the organization or company Current development strategy of the company's human resources proves to be weak; the training is not consistent with the current competitive environment When companies implement development strategy in expanding fleet of regional markets and the world, the 73 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH current human resources cannot meet demand From the above the urgent implementation of human resource strategy in the following steps: - Forecast demand for human resources development strategy of the company's fleet includes quantity, qualifications, age appropriate for the job - Rebuild the wage scale and benefits to match the titles on the means of transport - To build plans for training of professional transport, and have forced the regime to reward high academic achievement for the company's drive to participate in specialized English class and English communication, Laos appoint officials and professional study tours, professional fleet management methods in any area - Linking with University of Transport and Hanoi University of Polytechnics to train and update knowledge for the drivers Contact the training institutions and certification for driving environment, fire and rescue… 3.4 Recommendations 3.4.1 For the Government - Shorten licensing time, simplifying paperwork investment - Create an open business environment, expand, and create conditions for development of the petroleum transportation 3.4.2 For the Corporation Because the fuel prices in the world increased sharply to changes in freight rates also increased There will be competition in charges from competitors or by unfair competition from other transport companies both domestically and abroad, Corporation should have a strategic about the price to support the development strategy of fleet The fluctuations in fuel prices, but fuel costs account for a large proportion of the total operating costs of transport should the volatile fuel prices have a major impact on business results, the Corporation review business plan targets of the company to suit the moment 74 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH The countries in the world are very interested in environmental issues, which works transportation fuel are subject to environmental pollution caused by accidents, Company In field should update frequently changing policies and industry regulations Inflation, interest rates great influence to the results of the implementation strategy, we proposed the Corporation to check the forecast for the implementation of efficient strategy 3.5 Conclusion The investment means the company aims to serve the business strategy of the Company and the preparations for the international integration process, in accordance with the policy of the Party and State should need support from management agencies state From the above analysis, it reveals that this is a feasible strategy in terms of management, mining, finance and economic efficiency The facts stated in the analysis are based on reliable documents, taking into account general and specific nature With the investment of large vehicles for transportation activities and petroleum business of the Company, together with mining plans and proper management, ensure economic efficiency and technical safety, the Company certainly will gain socio-economic benefits - Finance: bring additional revenue for the company, adding to the state budget - Create opportunities for integration with regional and the world’s petroleum transportation operations and petroleum business - Increase the initiative in the oil business and trading contract negotiation - Improve business efficiency through reducing costs compared to purchase inputs 75 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH - Create more jobs and higher incomes for the workers Special management staff and company's drivers have more opportunities to learn and progress in all aspects of professional and foreign languages So that concluded the company’s vehicles investment strategy are fair and feasible 76 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH 77 CLASS: GaMBA01.V03_GROUP No 04 ... GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH ACKNOWLEDGEMENTS We are pleased to send my most sincere thanks to all teachers participate in teaching the MBA. .. enterprises 30 CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH REFERENCES Charles D Schewe, Alexander Watson Hiam (The Portable MBA in Marketing) translated... our own group The results and data of the thesis is honest and clear origin The authors CLASS: GaMBA01.V03_GROUP No 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH TABLE OF CONTENTS