Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (2)

Capstone Project report on Business Administration COMMITMENT We certify that the content of this capstone project report has not been offered to any training program We undertake that this report is the effort of the four people in our group, which is not copied from others’ meanwhile the data and materials used in the research is true and correct to the original, unless otherwise we may bear full responsibility SIGNATURES OF STUDENTS IN GROUP GRATITUDE We would like to express our gratitude to all teachers and lecturers of Griggs 11 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration University, United State of America, under the ETC Centre of Vietnam National University, who have will all their heart guided and provided us the theoretical researching approach to analyse the current real situation of Sai Gon- Dong Xuan Beer Alcohol Joint Stock Company Our group has presented some solutions in both macroscopic and microscopic aspects and all solutions have much closely referred to the necessity of changing and perfecting the business strategies of the company Due to the limited period of research, in addition, these are the subjective ideas of our group, it is possible to meet some shortcomings in the graduation thesis We hope to receive the opinion and suggestion from our teachers and colleagues for our more complete and perfect graduation capstone project report Thank you very much for helping us to complete this thesis Truthfully yours, CONTENT COMMITMENT PAGE GRATITUDE CONTENT 22 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration LIST OF FIRGURE AND TABLE INTRODUCTION ANALYSIS CHAPTER 1: ARGUMENT BASE OF BUSINESS STRATEGY 1.1 Concept of strategy and role of business strategy 1.1.1 Concept of strategy 1.1.2 Strategy management 11 1.1.3 Role of a business strategy 12 1.2 Tool, Models of strategic analysis and evaluation 12 1.2.1 Analyze the business environment 12 1.2.1.1 Analyze the micro environment - PEST model: 12 1.2.1.2.2 Michael Porter's competition model1.2 Analyze the industry 15 environment – M.Porter’s five forces model 19 1.2.2 Analyze the company’s internal environment: 19 1.2.2.1 Analyze as per management field 19 1.2.2.2 Analyze as per key capacity and competitive advantage 20 1.2.4 SWOT Matrix1.2.3 Tools for positioning the strategic position and orientation : SWOT Matrix 24 CHAPTER II: BUSINESS ENVIRONMENT ANALYSIS OF SAIGONDONGXUAN BEER, ALCOHOL JSC 24 2.1 INTRODUCTION ON ENTERPRISE 24 2.1.1 Formation and Development process 24 2.1.2 Vision, mission, core values of main business lines of the Company 25 2.1.3 Organizational structure of the Company 26 2.1.4 Structure of products 27 2.1.5 Business function and responsibility 29 2.2 Analysis on effects of business environment as per “PEST” mode 37 33 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration 2.3 Analysis of Michael Porter’s five force model 37 37 38 2.4 Internal analysis of enterprise 2.4.1 According to aspect of enterprise administration 38 2.4.1.1 Analysis on Production capacity 41 2.4.1.2 Analysis on Logistics Capacity 43 2.4.1.3 Analysis on Financial Capacity 44 2.4.1.4 Analysis on Capacity of Marketing 45 2.4.1.5 Analysis on Personnel Capacity 49 2.4.2 Analysis on Competitive advantage and essense capacity 2.5 SWOT Matrix, set up the strategic plan groups 49 CHAPTER III: STRATEGY SELECTION AND SOLUTION FOR 50 IMPLEMENTATION 50 3.1 Strategy Selection 50 3.2 Strategic implementing solutions 51 3.2.1 Solutions for finance and investment 51 3.2.2 Personnel Solutions 51 3.2.3 Technological Solution 52 3.2.4 Solutions to marketing 53 3.2.5 Solutions to organization 54 3.3 Roadmap for implementing strategic solutions 55 3.4 Estimation on derivational situations and implementation solutions CONCLUSION REFERENCE DOCUMENTS Seq Figure 1.1.2 Figure 1.2.1.2 LIST OF DIAGRAMS AND TABLE Name of tables and diagrams Process of strategy amnegement Micheal Porter’s five force model Page 11 16 44 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Figure 1.2.3 Figure 1.2.4 Figure 2.1.3 Table 2.3.2.1 Table 2.3.2.2 Table 2.3.5 Table 2.3 SWOT matrix Analysis SWOT Organizational and Operating apparatus of Dolico Alternative product of Alcohol of Dolico Alternative product of Beer of Dolico Competitive pressure from direct competitor Assesment on strengh and weakness, five pressures of 21 23 25 32 32 36 37 Dolico Table 2.4.1.1 Output of various products of Dolico 2008 - 2010 Table 2.4.1.3.1 Summarized balance sheet of Dolico in 2009 - 2010 37 39 Table 2.4.1.3.2 Coefficent on payment capacity in recent year 40 Table 2.4.1.5.1 Group of management officers of Dolico 43 Table 2.4.1.5.2 Group of staffs and employers of Dolico 44 Table 2.5 Total table of SWOT matrix 46 Table 3.1 Selection of strategic plan 49 Table 3.2 Roadmap for implenmenting strategic solution 52 INTRODUCTION Necessity and meaning of the research topic: Vietnam's economy, a centrally planned economy, where the economic activities of enterprises are allocated from the top down instead of following the principle of supply and demand, so the market is divided clearly without competition factor in business The companies was originally formed from family base in which, 55 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration businessmen promptly recognize opportunities and take their good advantages to develop successfully up to now However, whether these factors have helped our enterprises to gain success in the past should be still suitable to new market conditions when Vietnam joins WTO Whether the situation of an abundant capital remains or not in a market with such fierce competition and a playing field where competitors are foreign companies, multinational corporations with decades of experience Obviously, to play in the new market environment effectively, it is necessary for the businessmen to be equipped with the knowledge to understand the new rules, the general business strategy and competitive strategy in line with the requirements of new markets In the condition that our country has been involved deeper into the world economy, generating many opportunities and challenges for Vietnam enterprises in general and for beverage industry in particular Currently, the enterprises in the sector of manufacturing and trading beverage to take the maximum advantages of opportunities and to overcome challenges to raise competitive strength in the new business environment, optimizing performance For these reasons, the orientation of business strategy consistent with the specific characteristics of each company to survive, develop and improve competitiveness is the most urgent needs today This thesis focuses on the construction, analysis and selection of business strategy options and offer practical solutions to implement strategies for Saigon - Dong Xuan Beer Alcohol Joint Stock Company in the period 2011 - 2015, to improve competitiveness and business efficiency to help the company gain the sustainable development Purposes of the dissertation research Pointing out the business strategy for Saigon - Dong Xuan Beer Alcohol Joint Stock Company in the period 2011 – 2015; 66 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Being aware of core competencies, strengths, weaknesses, opportunities and challenges of Saigon - Dong Xuan Beer Alcohol Joint Stock Company at present; Construction, analysis and selection of business strategies and making necessary measures to implement the strategies in the period 2011 - 2015, to improve competitiveness and business efficiency to help Saigon - Dong Xuan Beer Alcohol Joint Stock Company gain the sustainable development; Improve the ability to apply theory on construction of the business strategy in a specific enterprise; Making the guideline for companies to implement the production - business plan, to achieve the Corporate goal to become a sustainable developed enterprise in SABECO in particular and in the industry in general Method of research: Method of approach: The quantitative method, data analysis, statistics, and comparisons to assess practice and to provide solutions to complete Method of data collection: using secondary data from the ones published; the results of market research survey in beer and wine production industry and on magazines and Internet,… Method of processing and analyzing data: Analyzing, generalizing and making a comparison The main method in the research is to describe, make statistics combined with the analysis, generalization and making a comparison,… to clarify and specify the content of the dissertation research Structure of the dissertation The object of capstone project report is the strategic development of SaigonDong Xuan beer alcohol joint stock company (DOLICO) from 2011 to 2015 The company has experienced many periods together with the economic growth of 77 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Vietnam Up to now, the company has gained some remarkable achievements in business activities but it is potentially lagged behind by other competitors Besides, the development of the company is not equivalent to its potential The capstone project report will mention some opportunities and challenges as well as strengths and weaknesses of DOLICO in order to propose appropriate guidelines to boost the growth of the company in the field of revenues, profits and scope of influence in the period of 2011 to 2015 CHAPTER 1: ARGUMENT BASE OF BUSINESS STRATEGY CHAPTER 2: BUSINESS ENVIRONMENT ANALYSI OF SAIGON- DONGXUAN BEER, ALCOHOL JSC CHAPTER 3: STRATEGY SELECTION AND SOLUTION FOR IMPLEMENTATION 88 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration CHAPTER I ARGUMENT BASE OF BUSINESS STRATEGY 1.1 Concept of strategy and role of business strategy 1.1.1 Concept of strategy “Strategy” term is originated from the word “strategos” in the ancient Greek, with a basic theoritical point that one party can crush opponent, even if the opponent is superior in number, stronger, if they can lead the status and trick the opponent into the battlefield favourable for implementing its capacity (advantage) In the competitive business world nowadays, the concept of strategy is studied and developed more, mainly concentrated in major categorys: plan, model, position, and vision According to these viewpoints, the strategy means:: “A united, comprehensive and cooperative plan, is designed to ensure the basic target of a company is carried out successfully” (Lawrence R Jauch & William F Gluek (1989) Business Policy and Strategic Management) “A model or plan of an organization for cooperating decisive targets, policies and orders of action in a united block” (Quinn, J., B (1980) Strategy for change: Logical Inscrementalism Homewood, Illois, Irwin.) “Research for a suitable competitive position in an industry, a major operation scope occuring competitive activitities” (Porter, M.E (1981) The contribution of Industrial Organization to Strategic Management New York) “Define long term basic target of a company, action program with the distribution of necessary resources to carry out (http://www.news.harvard.edu/gazette/2007/05.17/27-chandler.html those January targets 10th, 2010) 99 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration In general, setting up a strategy must meet concurrently the following factors: Be map out in a long time and define clearly basic targets and business orientation of a company Create the growth for the organization, ensure the continuous and sustainable development of a company in a competitive business environment Use all resources of an organization in the most effective way; Create the best competitive position for the organization in the future So, it can say that, strategy “are series of long term activities built up to bring an organization from the current position to a desired position in the future via establishing the competitiveness in comparison with advantages of other organizations on the market.” (Michael E Porter (1996) What is strategy?, Harvard Business Review) The operation of an organization in long term is to achieve the business advantage in defining the available resources to use in a defined business environment, in order to satisfy the market demand and ensure benefits for all relating agents (stakeholder) In almost business environment, the “strategy” term is derived as per level and there are three ordinary ways for using it: Corporate strategy, Business unit strategy (business strategy) and Function strategy.1.1.2 The basic of strategy Corporate strategy represents the correlative relationship between general target and corporate scope to meet expectations of the capital contributors It is affected much by the investors in the company and it plays the role of instructing the process of making decision on a strategy in the whole company Corporate strategy is often presented clearly in “Mission Declaration” Business strategy shows how a company can compete successfully in a specific market It relates to strategy decisions in choosing products, meeting customer demands, gaining the competitive advantage over opponents, exploiting and creating new opportunities, etc 10 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration 3.1 Strategy Selection Using the matrix EFE and IFE to evaluate, the potential of company is determined in the yellow group Therefore, we choose the strategy WO (take advantage of opportunity, overcome weakness) in the above SOWT analysis This strategy is devided into fields of management to favour the control and surpervise Group 1: Improve quantity and quality of products to meet market demand, safe product identification system Group : Set up appropriate marketing strategies in response to the requirement of customers Group : Build up and manage the human resources, maintain and improve the current human resources Group : Maintain supplier system and financial resource to deal with fluctuation of price Take use of some method of giving mark with mark scale 10 to valuate the selected strategic plans through items affected the enterprise potentiality (capacity of profits, expenses, investment, risk), in the direction that the more benefits for enterprise to receive, there higher mark for enterprise to receive Table 3.1 Selection of strategic plan Seq Comparative norm Profit ability Expense for implementation Investment effectiveness Risks Total mark: Groups of strategic plan Group Group Group Group 8 32 5 25 9 34 Remark 24 The plan of Group has the highest selection point due to the low cost but potential changes for the enterprise in all aspects of business operations from marketing management, production management and creating synergic strength of this 54 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration enterprise The plan of group has highest selection point due to the limited capacity for profits, much dependent on external factors influenced level to the strength of the business is not urgent The plan of group has the second-rank selection point because this is the available strength of the enterprise, however, in order to carry out this strength, it should be dependent on high-level personnel and large amount of implementation The plan of group has the third-rank selection point because of the great expenses, great pressure from outside as well as much dependent on the group of highlevel officers of the enterprise However, this is the effective and important plan to help the enterprise improve the enterprise size and grow up in the current common background 3.2 Strategic implementing solutions The basis of essense capacity of the company is technical facilities for current production of the enterprise, we should be recommended some solutions for implementing the selected strategic plans as follow: 3.2.1 Solutions for finance and investment Maintain the available stable financial resources of the company by methods of cost control, operations on conformable and effective production management to reduce more and more ineffective expenses Additional issuance of preferred stock for financial resources to expand production as well as combine the local investors’ responsibilities and sections with the general development of the company Investment and development in system of product quality control and identification, invest in assurance of materials and labor resources in the area 3.2.2 Personnel Solutions Enhancing recruitment of middle-level personnel with high quality from 55 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration domestic and foreign sources (It is necessary to hire qualified foreigners in the position of marketing managers) Strengthening the training and upgrading the existing human resources, especially the technological staff Reviewing remuneration policies to ensure appropriateness to each object Constructing a system of good policy for employees to stick to the company and to promote their full potential to the general development of the company 3.2.3 Technological Solution Promoting product quality control, registration of standards on food hygiene and safety quality for the entire company's products Building production plans with 100% capacity to meet market demands as needed Building systems to identify product quality of the company so that consumers easily identify and distinguish them from other products with low quality or existing counterfeit goods in the market Continuous development of new products fit to the current tastes of consumers 3.2.4 Solutions to marketing Constructing the product distribution network of the company under the strategy of gradual influence as per region growth Maintaining relationships with its customers via cultural activities and support of production and consumption Promoting communication information about the danger and harmfulness of fake wine and alcoholic products with inferior quality, supporting technique and technology to overcome and prevent them from the harmful effects of fake wine on human health, promoting environmental sanitation to enhance the reputation and brand the harmful effects of alcohol to human health author, promoting environmental sanitation to enhance the reputation and brand name 3.2.5 Solutions to organization 56 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Restructuring the organization, reviewing the functions and missions of the departments and individuals in the enterprise under the sophisticated, refined and effective principle in production and business Adding more technological departments and developing products under the management to meet the requirements of renovation and development of new models, comprehensive quality management of the Corporate products Revising and completing the system of regulations on business and business of the entire company so that activities are not overlapped, reducing the internal force and promoting the creation and activeness of each part, effectively coordinating functions of the enterprise towards the customer, ensuring smooth operation of high performance of the entire management machine 3.3 Roadmap for implementing strategic solutions N Solutions o Required achievements Financial - Issuing preferential affairs shares Executio Under the The unit s in the Expecte n time authority cooperation 2011- of Financial - Department of 2013 Manager d costs Acquired procedures billion - Proceeding Accounting of meeting of - Contacting to the - Department of Board of banks Sales Directors - Approval documents of Department of Planning and Personne - Recruitment l - Re-training 2011- Investment Personnel - Department of billion - Discribing 2012 Manager - Salary policy Personnel and detailed duties Administration and - Other remurations departments - Pay-roll 57 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration - Training Technolo - Quality management gy system - Department of 2015 of Personnel and quality Technique Administration management prouduct identity and - Department of - - New product samples Quality Sales Technological - Department of document set thị trường Organiza - Re-organization tion Manager - System of Quality Maketin Chiến lược maketing g 2011- plan billion - Registering - Establishing 2011- General Technique - Department of 2013 Director Sales business - Department of strategies General Technique - Department of 1,5 - Structure Director Personnel and assessment 2011 billion - Approved billion Department of High Administration minutes Technology - Other - Decision of departments Incorporation 3.4 Estimation on derivational situations and implementation solutions Situation 1: The big brewers expand advertisement to promote the market: Shortening production of beer factories, concentrating manpower and material resources to develop existing alcohol products and new specific ones to avoid financial risks Situation 2: World food crisis causes economic crisis in Vietnam and higher food prices Shortening the production of refined alcohol to focus on the production of high quality wines with average prices to supply to the rural areas and suburb to maintain brand name in the market and to improve technology and to reduce production cost 58 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Situation 3: Alcohol companies promote the advertisement to expand market share of mid-level wines Diversifying products with the existing capacity of equipment and technology, and expanding the business of wine products with safety in the respect of food hygiene CONCLUSION Thanks for periods of study and research of subjects on Business Administration (in nearly years) and nearly month of data collection, research, analysis and generalization, our group bravely proposes business and production strategy of a certain enterprise typical in the North of Hanoi city that is Saigon – Dong Xuan Beer Alcohol Joint Stock Company (DOLICO), period of 2011-2015, including 04 groups of strategic plan options and 04 groups of solutions to execute the fields under the corporate management as stated above As a small and medium enterprise specialized on the traditional business areas, especially beverages, it owns some certain advantages but it has been still facing with many potential threats, unless otherwise it should promptly implement any reforms to achieve better business results The given comments made by the team are sometime, subjective theoretical due to limited time and insufficient data On the other hand, its specific business sector is more affected by the policy risks We hope that the useful reference document may help the Corporate management construct comprehensive sustainable development strategy to meet the requirements of the economy, and to the expectation of locality and investors 59 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration REFERENCE DOCUMENTS Garry D Smith, Danny R Arnold, Boby R Bizzell (2007), Business strategy and policy, Social – Labor Publishing House Nguyen Hoa Khoi and Dong Thi Thanh Phuong (2008), Strategy management, Statistical Publishing House Assoc- Prof & Dr Nguyen Thi Lien Diep and MA Pham Van Nam (1999), Business strategy and policy, Statistical Publishing House Sumary Report of 2006, 2007, 2008 and other documents of Saigon – Dong Xuan Beer Alcohol Joint Stock Company Michael E Porter (1996), Competitive strategy, Science and Technology Publishing House Fred R David (2000), General argument on Strategy Management, Statistical Publishing House Arthur A Thompson, Jr & A.J.Strickland III (1997), Strategic ManagementConcept and Cases, The McGraw-Hill Companies, Inc Rowan Gibson (2002), Future Review, Vu Tien Phuc, Duong Thuy, translated by Phi Hoanh, Young Publishing House, Ho Chi Minh city Institute for Management Research and Training (2007), Constructing and implementing Business Strategies to success, Social – Labor Publishing House 10 Viet Phuong (1999), Theories of the market economy, Science and Technology Publishing House, Hanoi 60 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration APPENDIX Domestic production situation: existing competitors Company’s Name Hanoi Liquor Joint Stock Company Product brand name Hanoi Vodka wine, PET Hanoi wine, Lua Moi wine, Nep Moi Revenue and market share Main market wine, Bluebird, and Vina Vodka - Consumption output: about 25,000,000 liters/year - Production capacity: 50,000,000 liters/year Hanoi (80%), Hai Phong 60%, Quang Ninh 50%, Ha Tay Distribution channel - 60%, Hai Duong 60%, Hung Yen 50%, Thanh Hoa 40% Focusing on whole selling channels in Hanoi, Hai Phong strategy Activities of - Starting to focus on the channel of restaurants Recruiting regional Trade Marketing Experts (TME): 20 distribution channel people with the salary of million dong / month - Recruiting the provincial Sales Supervisors: 50 people with the salary of million dong / month - Numbers of agents: at least 02 agents / province Cost of the main - In Hanoi: 84 agents; Total agents in the whole country: 200 agents Whole sales: VND 50,000/bottle 750ml – 39,5%v products Comment and - Retail sales: VND 57,000/bottle 750ml-39,5%v Prestigious brand name and being widely accepted by remarks consumers The products with good quality Company’s Name AROMA Joint Stock Company Product brand name Vodka Men Revenue and - Consumption output: about 3,000,000 liters/year - market share Main market - Production capacity: 3,500,000 liters/year Hanoi (10%), Hai Phong 20%, Quang Ninh 10%, Ha Tay 20%, Thanh Hoa 40%, Nghe An 50%, Cao Bang 45%, Distribution channel - Hung Yen 30% Focusing on the channel of restaurants, especially the 61 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration strategy crowded ones Activities of - Acquiring empty bottles Recruiting the provincial Sales Supervisors: 30 people distribution channel - Numbers of agents: 01- 02 agents / province Cost of the main - In Hanoi: 01 distributor/ district Whole sales: VND 35,600/bottle 500ml – 29.5%v products Comment and - Retail sales: VND 42,000/bottle 500ml-29.5%v One of the competitive brand names of Vodka Hanoi remarks - The competitive brand names of marketing strategy penetrating well to the wine market Company’s Name National Baltic Joint Stock Company Product brand name Zelka Vodka Revenue and - Consumption output: about 1,500,000 liters/year market share Main market - Production capacity: 2,000,000 liters/year Son La, Quang Ninh, Lao Cai, Thai Nguyen, Hanoi, Hai Distribution channel - Phong, Nam Dinh, Thanh Hoa Focusing on the channel of restaurants strategy Activities of - Recruiting the provincial Sales Supervisors: 20 people with distribution channel the salary of million dong / month - 01 distributor is planned in each province 62 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Cost of the main - Whole sales: VND 45,000/bottle 750ml – 39,5%v products Comment and - Retail sales: VND 46,000/ bottle 500ml-29.5%v One of the competitive brand names of Vodka Hanoi remarks Company’s Name - Focusing on the channel of restaurants Vietnamese French Wine Joint Stock Company Product brand Vifranco Vodka name Revenue and - Consumption output: about 500,000 liters/year market share Main market - Production capacity: 1,000,000 liters/year Son La, Thai Nguyen, Bac Kan, Cao Bang, Tuyen Quang, Distribution channel - Ha Tinh Opening 01 agent/ distributor/province strategy - Focusing on the channel of restaurants in mountainous - provinces and the Central of Vietnam The numbers of sales supervisors in the North and the distribution channel Cost of the main - Central regions: 12 people Whole sales: VND18,000/bottle 300ml – 29.5%v products Comment and - Retail sales: VND 18,500/ bottle 300ml-29.5%v Focusing on the activities in the regions with the lower Activities of remarks earning and customers’ preference on large promotion 63 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Production Technology SAIGON – DONG XUAN BEER AND ALCOHOL JOINT STOCK COMPANY Pure Wine Production technology (Available and special) Materials for production: dry sliced cassava, enzyme, ferment and some other additives Fuel: burning coals for heating and power to operate machine; Production process: Material Distill, fining Product Grind Boil, co liquate Fermentation Glucoze Warehouse Flavor Wine Production technology (Available and special) Materials for production: alcohol, sugar, acid, additive, coloring, flavors, empty bottle, board cases, label, bottom cover,… Fuel: burning coals for heating and power to operate machine; Production process: Material Product finish Prepare Store Bottle, tighten button Refine Clean bottle warehouse 64 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Beer Production Technology (Invisible transfer) Production Process: Rice Malt Grind Grind Coliquation, Nitrogen Tank of draft beer Tank of bottled beer Tank of canned beer Box inox Empty bottle Empty can Cleaning Flush the bottle Flush the can Inspect Inspect Extract beer Extract beer boiling Gluco residue Refine Cooling Boil Extract beer Punch Tighten Elutriate Covering shrink film Sterilization Sterilization Stick mark Dry In date In date Make tank Canning Bottled beer product Canned beer product Warehouse Warehouse attal Quick cooling enamel Main fermentation Sterilize Product of draft beer Warehouse Additional fermentation Filter the beer Carbonation 65 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration List of Products SAI GON – DONG XUAN BEER ALCOHOL JOINT STOCK COMPANY a Alcohol is produced commercially from dry cassava materials, additives constituting alcohol 96o, which is mainly used to make the wine with internal use and insignificant volume of selling out b.Beer products: +Beer Saigon 333: is produced from malt, rice, flowers and flavors, to form canned beer 333, which is strictly controlled by SABECO in all aspects, from materials, technologies, output to product consumption work + Saigon Bottle beer 330 Special: is produced from malt, flowers and flavors, to form bottle beer 333, which is strictly controlled by SABECO in all aspects, from materials, technologies, output to product consumption work + Henninger Draught Beer: purchasing copy right from Federal Republic of Germany since 1996s, which is produced from malt, rice, and flavors, that the Company actively produces and consumpts the products c.Wine products: + Japanese tech- Shochu wine: is produced exclusively in Vietnam, which is produced from sweet potatoes + Vodka Wine group: in glass or ped bottles; which is mixed from the commercial alcohol of the Company and flavors + Colorful wine group: Red wine, wine café, lemon wine and organge wine, in glass bottles all types, mixed from commercial alcohol products and all types of flavors 66 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Income Statement in 2009 and 2010 SAI GON – DONG XUAN BEER ALCOHOL JOINT STOCK COMPANY Unit of Account: VND No Items Net revenue Cost of goods sold Financial expenses Selling expenses Administration cost Total profit before tax Current Corporate Income Tax cost Profit after tax 2009 2010 194,937,173,440 171,001,900,062 2,453,354,451 4,451,535,166 8,125,451,229 8,904,932,532 266,840,184,762 193,993,179,693 1,823,264,980 6,453,116,931 9,121,951,115 55,448,672,043 2,226,233,133 6,678,699,399 13,974,099,031 41,474,573,013 Net revenue in 2009 and 2010 is VND 194.9 billion and VND 266.8 billion, respectively (increasing by 137% in comparison with that in 2009) Profit after tax in 2010 increases significantly in comparison with that in 2009 67 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Asset and Capital structure SAI GON – DONG XUAN BEER ALCOHOL JOINT STOCK COMPANY Unit of Account: VND Items Dec 31, 2009 Dec 31, 2010 Difference between the figures in 2010 and in 2009 Absolutely Relatively Total assets 133,809,054,93 164,992,866,91 31,183,811,978 23% Current assets 52,421,833,931 88,982,333,098 36,560,499,167 69% Non-current assets 81,387,221,007 76,010,533,818 -5,376,687,189 -6% Payable 81,696,485,949 82,872,210,859 1,175,724,910 1% Of which:- Short-term debts 73,515,472,949 82,742,827,400 9,227,354,451 13% - Long term 8,181,013,000 129,383,459 -8,051,629,541 -99% 52,112,568,989 82,120,656,057 30,008,087,068 58% General debt coefficient (Total debt/Total capital) 0.62 0.50 -0.12 -8% Rate of self –support (Owner’s equity /Total capital) 0.39 0.50 0.11 28% Investment coefficient on Long-term assets (Total long-term assets /Total Assets) 0.61 0.46 -0.15 -7.5% Investment coefficient on short-term assets (Total short-term assets /Total Assets) 0.39 0.64 0.25 64% Asset structure (Total short term assets / Total long-term assets) 0.64 1.17 0.53 82% debts Owner’s equity (Source: Financial statements of Saigon – Dong Xuan Beer Alcohol Joint Stock Company ) 68 Group 8- Class GaMBA01.M0809 ... complete this thesis Truthfully yours, CONTENT COMMITMENT PAGE GRATITUDE CONTENT 22 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration LIST OF FIRGURE AND TABLE INTRODUCTION... responsibility 29 2.2 Analysis on effects of business environment as per “PEST” mode 37 33 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration 2.3 Analysis of Michael Porter’s... Process of strategy amnegement Micheal Porter’s five force model Page 11 16 44 Group 8- Class GaMBA01.M0809 Capstone Project report on Business Administration Figure 1.2.3 Figure 1.2.4 Figure