Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (2)

2010 l GLOBAL ADVANCED MBA PROGRAM (GAMBA01.X02) l Group No.01            CAPSTONE PROJECT REPORT Proposed Development Strategies For Gtel mobile Period of 2010 – 2015 Tran Ngoc Duy Nguyen Thi Thu Huyen Nguyen Tuan Dung Nguyen Huu Tinh Phan Thanh Tuan Class: GAMBA01.X02 H A     N O I     GRIGGS UNIVERSITY GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT Proposed Development Strategies For Gtel mobile Period of 2010 – 2015 Group No.01 – GaMBA01.X02 Student: Tran Ngoc Duy (C) Nguyen Thi Thu Huyen Nguyen Tuan Dung Nguyen Huu Tinh Phan Thanh Tuan HA NOI, 2010   CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02     CONFIRMATION Page i      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   COMMITMENT To: - MBA program – Griggs University - ETC – Vietnam national university, Hanoi We are member of group – Class X02, Griggs University in MBA program, with 05 people: Tr n Ng c Duy Nguy n Th Thu Huy n Nguy n Tu n D ng Nguy n H u Tình Phan Thanh Tu n We are committed to: Content in "Capstone project report" is produced by our team We not copy any material from any earlier These are analyzed separately reflect the views of our team on the issue yet All data related to Gtel mobile companies are provided and approved by company management Article cited some of concepts, theoretical models of some scholars, the cited authors have been allowed in many books, magazines, articles or previous studies Our team has to comply with this requirement is a product that reflected collective spirit and is a product of the whole group We are committed to all the above are true and complete responsibility for those problems with the program! Group – GaMBA01.X02 Page ii      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   TABLE OF CONTENTS CONFIRMATION I COMMITMENT II TABLE OF CONTENTS III LIST OF ABBREVIATIONS V LIST OF TABLES VI LIST OF FIGURES VII INTRODUCTION CHAPTER 1: THEORETICAL BASIS TO BUILD UP STRATEGIES FOR GTEL MOBILE 1.1 Concepts and theories .3 1.1.1 Strategies .3 1.1.2 Levels and types of strategy 1.1.3 Competition strategies 1.1.3.1 Cost leadership strategy 1.1.3.2 Differentiation strategy 1.1.3.3 Focus strategy 1.1.4 Strategic Management 1.2 Theoretical model proposed to be applied in the research 11 1.2.1 External Environment Analysis 11 1.2.1.1 Macro environment study .11 1.2.1.2 Study on micro-environment .13 1.2.2 Internal environment analysis 14 1.3 Research tools & methods 16 1.3.1 Matrix of external factor evaluation -EFE 16 1.3.2 Matrix of internal factor evaluation - IFE 17 1.3.3 Internal, external factor evaluation matrix- IE 17 1.3.4 SWOT / TOWS matrix 18 Page iii      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   CHAPTER 2: ANALYSIS OF BASIS OF DEVELOPMENT STRATEGY PLANNING FOR GTEL MOBILE 20 2.1 Overview of Gtel Mobile 20 2.1.1 Company’s history .20 2.1.2 Strategies .21 2.1.3 Brand 21 2.1.4 Social Responsibilities .22 2.1.5 Human resources 22 2.1.6 Service products and cost packages 23 2.2 Results of production and business activities in recent years 24 2.3 Analysis of strategic issues and management in Gtel Mobile 28 2.3.1 Macro environment study 28 2.3.2 Micro environment study 33 2.3.3 Internal environment analysis 47 2.3.4 EFE, IFE, I.E Matrices 56 2.3.5 SWOT Analysis 60 2.4 Shortcomings and their reasons 66 CHAPTER 3: PROPOSED DEVELOPMENT STRATEGIES FOR GTEL MOBILE IN THE PERIOD OF 2010-2015 .68 3.1 Proposed development strategies 68 3.2 Proposed strategies, goals and schedule for Dept 74 3.2.1 Network Strategy 74 3.2.2 Marketing Strategy 78 3.2.3 Human Resource Strategy 85 3.3 Limitations of the reports and subsequent research directions .86 CONCLUSION AND RECOMMENDATION 88 REFERENCES 90 APPENDICS .91 Page iv      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   List of Abbreviations 3G Third-generation technology ARPU Average revenue per user BOD Board of directors BTS Base transceiver station CEO Chief Executive Official EDGE Enhanced Data Rates for GSM Evolution EFE External Factor Evaluation FDI Foreign Direct Investment GPRS General Packet Radio Service GSM Global System for Mobile Communications HR Human resources IE Internal – External IFE Internal Factor Evaluation MBA Master of Business Administration MMS Multimedia Messaging System PEST Political, Economic, Social, and Technological R&D Research & Development SMART Specific, Measurable, Assignable, Realistic, Timely SMS Short Message Service SWOT Strengths , Weaknesses, Opportunities, Threats TOWS Threats, Opportunities, Weaknesses, Strengths VoIP Voice over Internet Protocol WAP Wireless Application Protocol Wimax Worldwide Interoperability for Microwave Access WTO World Trade Organization Page v      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   List of Tables TABLE   COMPETITIVE MATRIX  TABLE   TABLE OF IMPORTANT FACTORS IN EFE MATRIX  TABLE   SWOT MATRIX  TABLE   TABLE OF IMPORTANT FACTORS IN IFE MATRIX                  Page vi      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   List of Figures FIGURE 1.1: STRATEGIC MANAGEMENT MODEL 10 FIGURE 1.2: PEST MODEL 12 FIGURE 1.3: FIVE-FORCE MODEL 14 FIGURE 1.4: VALUE CHAIN OF MICHAEL PORTER 16 FIGURE 1.5: IE MATRIX 18 FIGURE 1.6: SWOT MATRIX 19 FIGURE 2.1: ORGANIZATIONAL CHART OF GTEL MOBILE 23 FIGURE 2.2: THE COVERAGE MAP OF GTEL MOBILE UP TO / 2010 26 FIGURE 2.3: GROWTH CHART OF SUBSCRIBERS OF GTEL MOBILE 28 FIGURE 2.4: THE GROWTH CHART OF MOBILE SUBSCRIBERS 37 FIGURE 2.5: VIETNAM MOBILE MARKET SHARES 39 FIGURE 2.6: I.E MATRIX 59 FIGURE 3.1: ESTIMATED DEVELOPMENT OF BTSS IN YEARS 75 FIGURE 3.2: ESTIMATED DEVELOPMENT OF NETWORK CAPACITY 76 FIGURE 3.3: MARKET SHARE EXPECTED THROUGH THE YEAR 79 FIGURE 3.4: SUBSCRIBERS PROPOSED TO DEVELOP 79 Page vii      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   INTRODUCTION For each organization/ enterprise, strategies play an absolutely important part, as it can be compared to be the wheel to steer the entire boat to move forward, in which the steering people are the management of such enterprise/ organization Thanks to the strategies, it is possible to determine the destination along with the system of objectives and solutions of implementation, and then the enterprise can defeat its competitors or at least survive in the market The strategic research, planning is the work needs to be made by each organization/ enterprise or even each individual Although mobile communication is only a new industry in Vietnam with nearly 20 years of existence, it has made great contribution to the national development in both the regional economic crisis (1997- 1998) and the global economic crisis (2008-2009) The success achieved by the industry in the past years has been shown through the increasing telephone density that reached 168.4 units/ 100 persons (Source from the Ministry of Information - Communications) This is the rate that no country with the same GDP like Vietnam can be achieve Now, the use of mobile communication services has become too easy, like buying a simple item of goods in the market or in the street The successes of the telecommunication industry in general and of the mobile communication industry in particular also shows that the market competition is very big, the speed of development is very hot and therefore; the strategic planning is even more important for the enterprise to identify opportunities, to anticipate difficulties, to prepare resources, overcome weaknesses to successfully make full use of opportunities of the market For Gtel mobile- an enterprise that has just joined the market since 2008, this work needs to be done right from the start However, many conditions and policies have changed since the enterprise joined the market, which requires the enterprise to re-build its strategies in the new situations Page 1      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   expansion, product development in the next stage The elements of marketing strategies will be also proposed according to that trend Product: Mobile Gtel has provided all the basic products of 2G’s mobile communication service and most value-added services in the market However Gtel mobile only has service packages aimed at young subjects aged 14-28, with the principal customers being teenagers, pupils, students, young workers These customers are interested in new things, eager to explore and love technology They often use value-added services, data services but they are also the customers who have the lowest loyalty to services According to experts’ forecasts, there are about 20 million subscribers to be developed in the market, in which the subscribers are primarily in less developed areas, the elderly and children under the their parents’ management accounting for high proportion To take the whole advantage of opportunity that the market provides, Gtel mobile has to powerfully perform product development strategies The specific orientations include: - Analyzing customers in detail more to design the service packages according to customers’ demands such as: customers that prefer cheap call rates, or customers that often enter data services, customers that only receive calls, customers that only send messages - Although the main customers are young, the company still needs to develop service packages for their subjects who have not ever used mobiles This is the principal number of customers to be developed next to young customers who use extra SIM, which will help the company increase its market share - The company should have more shocking service packages in the initial stage of market penetration like Bigzero package ever did - Developing the service packages with many preeminent characteristics that emphasize the specific purposes of users Page 80      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   - Generating a shifting mechanism between different packages of services according to customers’ wishes when the demand changes - Developing more value-added services attached to serve the work and life apart from the entertainment services like today - Grasping the trend to generate big incentive packages of services for free internal network applications such as fee-of charge, cheap internal calls, cheap internal SMS Price: The market growth based on promotions, discount, money bones to accounts, call minute bonus, message bonus has made the revenue per ARPU subscriber close to the cost price There have been many warnings from analysts and the Government has also taken part to protect the stable, healthy business environment of the industry of mobile telecommunications through regulations on promotion, mobile rates In such conditions of this market, during 2010 and the first half of 2011, the competition based on service prices will still remain to be the significant advantage in product development, market share increase, maintenance of the subscribers By the second half of 2011 onwards, the competition will no longer focus on the price but switch to the factor of service quality, customer care and value-added services With the characteristics of this market, Gtel mobile can make a policy on service price with the following contents to increase its competitiveness - To penetrate the market, increase the market share, Gtel mobile needs to maintain prices at least equal to or lower than the prices of major networks in the period 2010-2011 - Applying a variety of different pricing strategies for different service packages such as separate preferential rates for a group of subscribers - Combining the form of selling other products with SIM card under the all-in form with preferential rate such as: cooperation with the mobile phone sellers Page 81      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   - Applying the flexible rates by hour, encouraging customers to use in not the rush hours with the lowest rate to have more revenues - By the period 2012-2015 after the saturation of the market share and the market, there will be a shift to the focus strategy on differentiation and then the determination of service prices will depend on types of service Yet the company still uses compact models, looks for cost -saving measures and the investment so that the cost of the service generated is low and creates competitive advantages; however; the company will also not run after the strategy that must be the lowest in the market Place: For The Strategy of Distribution, it is necessary to cover the market and bring products to consumers quickly, as well as display images and messages of products, advertising items, decoration of stalls to attract attention and make it easy for customers to choose In this area, Gtel mobile has implemented this successfully, contributing to promoting the popularity of rate packages and the brand The distribution network of Gtel mobile has more than 3000 retailers of sim and scratch cards, including media distribution channels and new distribution channels in Vietnam's market are the mobile counters which are specially designed under international Beeline standards There are also official stores of Beeline The interesting thing here is that the mobile sales points of Beeline with eye-catching design are located in major streets, it is easy to reach the target objects and this is also a new and innovative feature in marketing activities in Vietnam Yet as compared with other big networks, the system of distribution channels of Gtel mobile is not as large as theirs The brand presence through the sales points is still limited With a market penetration strategy and market development, the sales channel development plays an important role With this strategy, Gtel mobile should make penetration deeper into the residential areas through the systematical distributors or Page 82      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   relationships with stores across the central areas, big cities with high population density, boost sales in the regions that network systems are available to cover for the business purpose, thereby developing the market The specific activities include: - Developing sales channel systems with various levels Setting up the store system of the company in large cities Building relationships with big companies distributing SIM cards in the market and using their systems of sale channels as the first level agents, authorized shops - Supporting the distribution companies to establish the network system of sales with a deeper level, creating a number of agents level and level - Supporting the authorized stores, agents for professional skill training, costs assistance of signboards - Designing competitive commission depreciation rate in the market to penetrate into the store system of SIM cards that have been very diversified and dense - Building sales channels in the new areas parallel with deploying network infrastructure construction in such areas So after the infrastructure is completed, the business in such areas can be conducted Helping to expand the market to all provinces and cities Promotion: Promotion or media aims at making a dialogue to the outside for consumers, markets and communities to recognize and feel the key messages of the brand in the best way, but this is also an operation that costs most! Gtel mobile are using Beeline brand, a famous brand of telecommunications in the world but has not been fully exploited in the Vietnamese market With a strong brand position, newly emerging in the market, advertising and marketing strategies need to serve the market penetration of services, thereby making customers more aware of services Gtel mobile has initial success in advertising BigZero which was extremely impressive, especially among the youth Yet in the following time, the company failed to Page 83      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   resume such success Application of market penetration strategies, building of the images by using entirely advertising models, brand design, slogans from the parent company requires Gtel mobile to have some other strategic orientations in promotion, media: - Advertising must create a difference in the mode and content of ads Bigzero is the success that needs to be analyzed and learned - Using more efficiently distribution systems to promote the brand such as: supporting billboards, requesting agents to hang the billboards of Beeline brand in the position that is easier to recognize than other brand s - Designing advertising programs, PR activities, Event that is interconnected and continuous, not intermittent like the problem that occurred in the past time! - In 2010, 1011 due to application of market entry strategies, the increase in cost must be accepted for the Promotion activities to build up the brand The period of 2012-2015 when the brand has become familiar in the clients, activities of building up the brand will be gradually reduced as the first time and labels should be more paid attention to (Rate packages and value-added services at that time ) - Participating in various social activities such as sponsoring and supporting the poor, the people suffering from the floods and natural disasters, … so that the brand will be able to penetrate deeply into life - Designing programs of promotion aimed at main customers These clients are pupils, students, young employees Through activities sponsoring voluntary students supporting the exam season … more priorities in services such as increase in services, discounts, deferred payment when purchased with other items will be conducted Here above are some strategies and orientations, strategic objectives in marketing activities that our group suggests to Gtel mobile The identification of key strategies in the initial time is to focus on market penetration and market development, in the Page 84      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   later stage it will focus more on product development and use competitive strategies that focus on the combination of differentiation and the price level at the market penetration stage, then gradually move to the strategy focusing on differentiation with promotion of value-added services and quality customer care 3.2.3 Human Resource Strategy Gtel mobile currently owns pretty good human resource as compared to other enterprises, especially in techniques Yet it is the first step, the company should have a reasonable strategy and make joint strength to contribute to the success of the company In addition to the general strategies by the content of human resource management, Gtel mobile needs more attention to some points to serve the overall strategy: In order to penetrate into the market, quickly get the market share as per the purpose, apart from factors such as content, marketing strategies the human element always plays a major role As it is a new company and the industry is developing fast and the level of internal competition in the industry is very big, so in order to get good results at the first stage, there is nothing as good as to have a strong team of human resource with good professional knowledge and experience At this point, in terms of technical aspects that Gtel mobile have already obtained due to labor market opportunities brought by the collapse of Nortel Yet the labor force of business is not the same Business staff of Gtel mobile almost come back from the other lines of business The sales and marketing activities are designed by the Russians are not reasonable to capture the spirit, culture, use habits of Vietnamese people So the human resource division should have a strategy to attract reasonably to have a good business staff other than the training of the internal existing team to be more mature The human resource of senior management in Gtel mobile is, now, introduced by the Russians and now holds power However many positions after a working Page 85      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   duration, revealed restrictions on senior management expertise To overcome this, the Board of directors should assess more closely foreigners’ ability of management positions before accrediting them As Gtel mobile is a joint venture with Vinpelcom – a multinational company, it has a relationship and a big system of data about foreign managers, through which Gtel mobile can hire good managers to suit the conditions of the company This is the measure applied by big companies in Vietnam, yet the competitors of Gtel mobile can not apply because of policy mechanisms Gtel needs to use this advantage to consolidate internal power The company also needs to speed up planning for key human resources (list of "Key" staff) to have policies to keep them The HR division should also have programs to study the Vietnamese – Russian culture thereby helping people understand more about the working style of both the cultures, which will help to improve the quality of work It is necessary to complete better a system of job description tables, internal work process to synchronize the company’s operation Thus the divisions will work more smoothly in other related activities 3.3 Limitations of the reports and subsequent research directions Because the research was conducted in a short time, the study of development trends of the services, technologies are not deep So value added technologies and services in the research have not been proposed to be applied for the enterprise in the future besides current technology and oriented development of value-added services The research did not offer the trends, judgment on "change in the technology makes consumer’s behaviors change and appear new products and services." It is still considered at a threat but also an opportunity and not be specifically configured The study was conducted in conjunction with the theory taught in the short process and time The enterprise has created good conditions but our group could not Page 86      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   approach all the internal information as well as exchange deeply information in detail with specialized sections so the proposal of small strategies and the schedule for implementation, deployment are still much limited In the coming time our group will continue to perfect, supplement and update information on internal operation, technology and changes in the market to concretize furthermore ways of implementing the strategy to be good reference material for Gtel mobile! Page 87      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02     CONCLUSION AND RECOMMENDATION Strategic management is the work that each business leader needs to at that position It is simply the orientations in a short time, a development cycle or longterm orientation in the development of the business This work is not only implemented by the head of the enterprise but it is also the combination of the wisdom of the board of directors and managers of division within the enterprise The information and analysis, the situations of the market and society in the pastpresent-future are all regarded as variables affecting on the final result As a study applying general knowledge of the MBA course, our group gathered information, applying analytical methods, making conclusions and recommendations The results are our collective product It may be not correct decisions to help the enterprise succeed in the future, but the conclusions will be the sources of reference material, a draft outline close to the situation of the enterprise when making strategies Because of the limitation of time in the process done, the accessible information is not adequate (confidential information could not be disclosed such as the financial situation, potential partners ), the report will not be certainly completed soon and it should be supplemented and updated Our group will continue to closely follow the situation and market occurrence as well as production and business results of the company to complete furthermore the product of the group, at the same time to continue applying our knowledge in concrete examples with the hope of contributing more to the development of the business In the implementation process of this article, our group has received enthusiastic supports from the Management in Gtel mobile company, directors of divisions, the technical as well as business staff This has helped our group understand more about to the working method, attitudes, company culture, and given out the analysis Page 88      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   consistent with the reality as well as understanding of the orientations that the enterprise wants Our group would like to extend our sincere thanks to the entire board of directors, the divisions and the staff of Gtel Mobile for helping us for almost months! Wish Gtel Mobile success on the path of development, bringing useful, convenient and good quality services to Vietnamese users! Page 89      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   REFERENCES Strategic management in economic globalization, ao Duy Huan, 2010 Strategic management , oàn th H ng Vân, 2010 MBA for leadership, Steven Silbiger, 2009 Administrative channels, Tr ng ình Chi n, 2008 Building strong and successful brands, James R Gregory, 2004 New marketing techniques, Bernd H Schmitt, 2006 Secret of success of the world's leading media brand, Mark Tungate, 2007 Competitive Advantage, Michael E.Porter, 2009 The Portable MBA in Marketing, Charles D.Schewe & Alexander Hiam, 2009 10 PR disasters – Inside stories & lessons learnt, Gerry Mc Gusker, 2007 11 Asia’s Star Brands, Paul Temporal, 2007 12 The Ocean Blue Strategy, W Chan kim & Renee Mauborgne, 2007 Page 90      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   APPENDICS Service products and rate packages Basic services: Call Forwarding Service This service allows diverting calls to other numbers when receiving numbers are not available (out of coverage, busy, ) Call Waiting/ Holding Service By this service you will not miss any important calls, even when such calls occur while you are making conversations or listening to the messages in your mailbox Conference Call When you want to talk to many people at the same time, use Conference Call Services This service supports up to subscribers to make conversations with one another simultaneously International Roaming Service Roaming services allows the subscribers of Beeline to move abroad that can still use normally the telecommunication services through the waves of the guest networks Emergency Calls This service allows you to make calls during emergencies Calling Line Identification Restriction) (CLIP) This service enables to display names or numbers of people who are calling on the screen of your phone if the caller does not use the secrete number call service (CLIR - Calling Line Identification Restriction) International Call Services International call services allow the subscribers of Beeline to make international call in three ways: normal call (IDD), Calls through VoIP 171 and Calls through VoIP 178 Page 91      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   Entertainments service KoolRing – Ringtones With KoolRing callers will listen to the wonderful waiting music instead of monotonous sounds "pips, pips" List Lookup Service No need to remember all the commands using Beeline service, to receive the list of the most useful and simply press: * 123 # interesting services from Beeline Downloads Beeline’s Contents for Mobile Phones You can download Free Ringtones for Mobile Phones Downloads Beeline’s Contents for PC You can download Wallpaper, Mouse pointer, and the Icons to your computer Entertainment Information You can have more information on entertainment for new services of Beeline Message & Internet Services ZeroSMS With ZeroMS of the Beeline service, you can freely send messages to chat with friends all day without interest in the message charges SMS With Beeline, SMS become easier and more convenient than ever From the important agreements with partners to the sweet words for lovers, or simply a greeting MMS With MMS service you can combine words, images, audio in one message then send to the other telephone numbers of Beeline or to any email address GPRS Internet GPRS / EDGE services of Beeline help you feel it easy to access Internet directly to surf the websites, send emails, chat, play games online, from your phone Page 92      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   Automatic Installation GPRS / MMS / WAP With this system, you can surf the Web on your “Beloved Cricket” without taking much time to find and install GPRS-Internet configuration Initial Number Message Service Charge levels and Service Code ZeroGPRS With ZeroGPRS Service of Beeline, you can freely surf the Web on your “Lovely Cricket” all day only with 7000 dong Stay Connected Services Night Talk With "Night Talk" service of Beeline, you can call and send messages inside the network to chat with your friends throughout the night only with 2000 Zero Talk Talking freely all day with "ZeroTalk" under Beeline! Activating "ZeroTalk" Service and calling insde the network all day with the charges of dong* Call me back service With Call me back service, you may notify the subscriber whom you want to call you back Service of Missed Call Notification “Service of Missed Call Notification” of Beeline helps you not miss any calls at any reasons (shutdown, out of battery, out of coverage that make you not be able to get this call Services of Notify Me / Refuse to inform me You need to call other Beeline subscribers without contacting to because the subscribers’ mobile phones are shut down or out of coverage? With Notify Me Service, you will be able to receive messages from subscriber notification system that is ready to “talk regardless of date" with you as soon as the subscriber reappears in the network Voice Mail Service Activating Voice Mail Service, the calls to your number will be automatically forwarded to your voice mail box in case you not hear the phone or out of coverage Page 93      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   Account & Paying in Extra Days Service With "Extra Days" Service of Beeline, you can extend the expiry date to 30 or 10 days from your account without paying-in Money Transfer Service Money Transfer Service allows you to transfer money from your primary account to other subscribers under Beeline at any time Just sign up for a password, then send money transfer request along with this password Money Transfer Service for me With this service, not worry if your account is out of money Because immediately you will be" rescued" by your friends and relatives e-Top up If you not want to use a scratch card or just want to insert the correct amount of money you want, you should use e-Top up Topup for each time at least 5.000 vnd or the amount by multiples of 1000 vnd Scratch card You can add money to your prepaid account by using scratch cards The packages: Bonus + , Super Promotion Big & Kool, 50% more of value for each time of paying-in BigZero *, vnd internal network calls from the 3rd minute Big Zero, vnd internal network calls from the 2nd minute Source: Marketing Dept, Gtel mobile Page 94    ... Group No.01 – GAMBA01.X02   COMMITMENT To: - MBA program – Griggs University - ETC – Vietnam national university, Hanoi We are member of group – Class X02, Griggs University in MBA program, with... Group No.01 – GaMBA01.X02 Student: Tran Ngoc Duy (C) Nguyen Thi Thu Huyen Nguyen Tuan Dung Nguyen Huu Tinh Phan Thanh Tuan HA NOI, 2010   CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02     CONFIRMATION... complete responsibility for those problems with the program! Group – GaMBA01.X02 Page ii      CAPSTONE PROJECT REPORT Group No.01 – GAMBA01.X02   TABLE OF CONTENTS CONFIRMATION I COMMITMENT