Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)

ACKNOWLEDGEMENT In the history, there has never had any great person who can get sucess without the support from other people We are not great people, but we are the same like them at a point that our certain degree of sucess as today is attribute to great contribution of many people First of all, we would like to express our gratitude to all members of Global Advanced program They are enrollment, training , teaching and study managing, class managing departments and so on Thanks to their support, we have finished our course in the most favourable conditions We are greatful to them not only for their efforts in the jobs but also for their deep care about our spiritual life Therefore, we always felt comfortable during the course We would like to send heartfelt thank to enthusiatic lecturers They have conveyed their valuable knowledge and experiences to us with all their hearts Thereby, we not only get much new knowledge but also know how to apply them into our jobs in the most efective ways Last but not least, they are our families and relatives We not how what words can be used to express our love and heartfelt gratitude to them Thanks to them, we are not alone in this difficult way to conquer knowledge Thank you very much Group N0_ 09 CONTENT LIST OF TABLES, DRAWINGS, AND GRAPHS iv INTRODUCTION vii GENERAL INTRODUCTION .vii CHAPTER RATIONALE .1 1.1 The necessity of marketing in business operation in general and foodstuffs in particular .1 1.1.1 Some basic concepts of marketing: 1.1.2 The role, position of marketing in business operation: 1.1.3 Content of marketing management: 10 1.1.4 Factors affecting marketing activity of the enterprise: 11 1.1.5 Making plan for marketing activity in the enterprise: 12 1.2 General concepts, matters and contents related to marketing strategy in the food sector .15 1.2.1 General concepts, matters and contents related to marketing strategy in the food sector: 15 1.2.2 Contents related to marketing strategy in the food sector: .19 1.3 Theoretical models and strategies of marketing management in foodstuff industry .21 1.3.1 The 4P marketing model: 23 1.3.2 The 4Ps combined model: .25 1.3.3 The 4C marketing model: 27 1.3.4 The 7P model: .30 1.4 Research methodology 30 1.4.1 Primary data collection method: 31 1.4.2 Observation method: .31 1.4.3 Direct survey method: 32 1.4.4 Mixed method: 32 1.4.5 Applying the data method of the student group: 33 1.4.6 Reason for choosing the research method: 34 i Group N0_ 09 CHAPTER 38 ANALYZING THE REAL SITUATION OF 38 VIETNAM FOODSTUFF JSC .38 2.1 General about Vietnam Foodstuff JSC 38 2.1.1 Process of formation and development: 38 2.1.1.1 Introduction about the Company: 38 2.1.1.2 Process of formation and development: .39 2.1.1.3 Business profession and main products: 40 2.1.2 Objectives and missions: 40 2.1.3 Personnel structure and management machine of the company: 43 2.1.3.1 Personnel organization: .43 2.1.3.2 Management machine organization: 43 2.2 Analyzing the situation and business production operation results of Vietfoods in 03 years from 2006-2008 45 2.2.1 The business production operation situation 45 2.2.2 The business production operation results 46 2.2.3 The effect of the business climate to the business production operation .52 2.3 Analyzing the issues on construction and management of marketing strategy of the company .53 2.3.1 The construction and deployment of marketing strategy in business of Vietfoods: 53 2.3.1.1 PLACE OF DISTRIBUTION: 56 2.3.1.2 PRICES: .59 2.3.1.3 PRODUCTS: 59 2.3.1.4 PROMOTION: 60 2.3.1.5 PACKAGING: 62 2.3.1.6 POSITIONING: 63 2.3.1.7 PEOPLE: 64 2.3.2 Target market and product positioning: 67 2.4 Evaluation of marketing activities of Vietfoods, defining the existences of marketing strategy of Vietfoods 70 2.4.1 Marketing operation of Vietfoods: 70 ii Group N0_ 09 2.4.2 Existences in marketing strategy of Vietfoods: 73 2.5 Analyzing the causes of existences stated above 80 CHAPTER 84 SOME SOLUTIONS AND RECOMMENDATIONS TO BUILD MARKETING STRATEGY FROM 2010-2015 OF VIETFOODS 84 3.1 General solutions in the Marketing operation of Vietfoods 84 3.2 Specific solutions in Marketing – mix (7P) 86 3.2.1 Solutions in product policy (P1- Product) .86 3.2.2 Solution in price policy and price strategy (P2- Price) 87 3.2.3 Solution in channel of distribution strategy (P3- Place) .88 3.2.4 Solution in promotion-communication (P4- Promotion) 90 3.2.5 Personal solution (P5- Personal) 92 3.2.6 Solution in Process (P6- Process) 93 3.2.7 Conditional solution about material environment (P7- Physical Evidence) 93 CONCLUSION 95 REFERENCES 97 APPENDIX 98 iii Group N0_ 09 LIST OF TABLES, DRAWINGS, AND GRAPHS LIST OF TABLES: Table 2.1 Report on business production operation results of 2006 – 2008 46 LIST OF DRAWINGS, AND GRAPHS: Figure 1.1 Theoretical model of marketing 4Ps 26 Figure 1.2 the combination between model 4P and 4C 29 Figure 2.1 Sales revenue from 2006 – 2008 (Unit: Million dongs) .52 Figure 2.2 Current product distribution model of Vietfoods 57 Figure 2.3 Product distribution model proposed by the research group 58 Figure 2.4 Some algae jelly products being for sale in the market 60 Figure 2.5 Aspects of human resources competence 65 Figure 2.6 the integration of human resources with the company strategy 66 iv Group N0_ 09 FOREWORDS In recent years, Vietnam economy has reached positive changes, from concentrated planning and subsidized economy to market economy, step by step integrating into the world economy Especially, on November 7th 2006, Vietnam is officially admitted to be the 150th member of World Trade Organization (WTO) and on November 2nd 2007, Vietnam became an official member of this Organization Transferring into market economy and joining into World Trade Organization of Vietnam market has confirmed the integration of Vietnam into the world market, especially in commercial field Many economic policies need to be changed to make them suitable with regulations of WTO Researching and implementing of marketing activity not only stops at concepts but also is analyzed and built to be an orientation, a strategy and by enterprises because of the aim of maximizing their benefit When researching operation of market economy, we can see, marketing problem in manufacturing and trading should be paid special attention to by business administrators It must be said that Marketing is the core point and key to the success of an enterprise Marketing strategy helps enterprise to have more flexible reaction in business Decisions in marketing activities shall incorporate with the survival and success of an enterprise The more suppliers are there in market, the more difficult business is Competition matter between companies and enterprises is becoming more drastic Considering in term of sector, if its competition is drastic, label competition is more drastic Vietnam is a nation which has a long coastline that stretches along the North to the South Natural resources of sea have been exploring to serve the nation’s economic development Many kinds of botanical species have been explored and processed into product serving human life One of marine botanies is gracilaria, it is processed into algae jelly product, one type of product which is helpful to human health in current life and industrial style v Group N0_ 09 On Vietnam food market, many enterprises take part in producing algae jelly product, such as: Vietfoods corporation, Long Hai Limited Company, Hai Ha Confectionery Joint Stock Company, Huu Nghi Quality Confectionery Joint Stock Company, Nghia My Limited Company, Tan Tan Food Company In such environment which has many producers and suppliers taking part in, their competition in selling more goods and market share is unavoidable; that is common issue of all enterprises However, how to sell more goods and have more market share is a separate issue of each enterprise In detail, each enterprise shall have it own marketing strategy and method, way to implement that marketing activity then it will have chance to reach its target After researching in Vietfoods Corporation (Vietfoods), with main product algae jelly, trainees in group 9, class GeMBA01.E03 have chosen subject to graduation exercise as follows: Building marketing strategy for the period of 2010 - 2015 of Vietfoods Corporation Due to limited knowledge as well as there are certain difficulties in time for researching, surveying market and this exercise will not avoid shortcomings With spirit of promoting, we hope to have the contribution from teachers and trainees Trainees in group No.9, class GeMBA01.E03 would like to give our sincerely thanks to teachers in Protection Board and teachers who give lectures enthusiasm and help us during the MBA course and process of implementing this subject Class: GeMBA01.E03 Group: N0 09 Nguyen Duc Duong Chu Van Tien Tran Van Thuong Luong Quang Tuan vi Group N0_ 09 INTRODUCTION GENERAL INTRODUCTION Necessary of implementing this subject: During studying process, trainees of MBA course have learnt much knowledge of business administration With collected knowledge and researching related documents in field of business administration, they help each member in MBA training course to have a new view and logic approach when trainee deals with issues emerging during practice of production and business Trainees in group would like to choose when doing this graduation exercise is to build marketing strategy for enterprise, this is a new field even Vietnamese economists also have just researched and applied into market in recent years Members in this group are staff working for electric power sector Because of Vietnam specific characteristics, currently competitive electric power sector between electric suppliers still haven’t been established, so that the work of building marketing strategy in electric power enterprise is still not specific Therefore, the group decided to research marketing strategy of other economic sector, in which its product incorporates into market and consumer and it has to be subject to specific pressure on competition During the last 10 - 15 years for world market and since 2005 for Vietnam market, there has been appearance of fine powder processed products from algae, these products has been more and more developing and replaced to a number of traditional confectionary products which are used daily by users, especially in Tet’s holiday Algae jelly is characteristic product belonging to above product group, which is processed from marina gracilaria, one type of marina product with its advantages are to cool, good for digestion, good care and nutrition and it can strengthen energy for human vii Group N0_ 09 Currently, consumption demand of consumer to algae jelly product is large; this product appears in many business places and is competitor that step by step takes market share of other traditional confectionary products With these above characteristics, subject “building marketing strategy in period 2010 - 2015 of Vietfoods Corporation” is suitable subject to requirement and nature of marketing research From this subject, research group would like to express its information and with enterprise to create new business capacity to help enterprise to have bigger market share to its product; it is synonymous that enterprise shall increase its revenue and benefits in the future Purpose of research: Nowadays, customers are consider as easy to change person, they are always have trend to find new things, and their ability of identifying, evaluating product has improved much; they are persons who always pursue their passion Marketing may be the combination of these above factors To cope with and overcome challenges and pressures from customer, marketer shall find the way to logically balance tools with marketing programs when starting distribution of these products or service to consumers with reasonable price and on time, at the right place and specific characteristics suitable to them Marketer shall be responsible for meeting changeable requirements of customers about their hobby and priority, etc when the economy increases or decreases Algae jelly product is sold widely in the market with diversified origin, produced by domestic enterprises and algae jelly product is also imported into Vietnam from sub-section routes From surveying and researching algae jelly product of Vietfoods Corporation, researching group has found that products of this Corporation have been faced up with strong competition on the market; besides, products of Vietfoods corporation is not only the product which is dominant market viii Group N0_ 09 From this research, trainee group would like to contribute its idea helping enterprise to have views in different ways about marketing and to build its strategy for product development in the period 2010 - 2015 Method of implementing research: To implement subject “Building marketing strategy in the period 2010- 1015 of Vietfoods Corporation”, implementation group agreed on using method of data surveying then based on studied methodology basis to analyze and give comment, evaluation and proposal Common principle to any process and decision making or in other words to give any conclusion to any issue, it is necessary to base on real survey and combine with academic methodology basis For marketing research, the above principle shall express clearer Because, marketing is understood as the way to incorporate market with customer; while market and customer is concepts related to real situation, it progresses and changes out of manager’s subjective thinking, it can be understood in emulation way that manager can drive market and customer into planned way Market and customer progress according to a subjective principle to managers; however, it has organic relation to managers, it effects decision of manager and on the contrary manager also affects against market and customer Impact of manager to market and customer is to sell many goods with reasonable price to bring maximum profit for manager With these above target, manager impacts market and customer by: basing on real survey of market and customer, manager give the best optimum decision to reach manager’s target With each manager, there are decisions in different levels, depending on result of data analysis and capacity (knowledge) of each manager In conclusion, the way of research methodology, surveying, analyzing, evaluating and proposing is suitable to subject “Building marketing strategy in the period 2010- 1015 of Vietfoods Corporation” Structure of the research paper: Structure of exercise is designed as follows: ix Group N0_ 09 With new models, Vietfoods will have future orientation (planned in 2011 – 2012) that is to export to countries’ markets in this region and to import alternating products for which is not company’s strength products (made from edible seaweed) Vietfoods also care about the designs, rearrange the places of transaction and selling to serving customers more effective, diversified and raising the activities of selling Besides traditional diatributing channels such as supermarkets, and big agents, Vietfoods should attached special importance to class-one distributing agents in different regions and areas From this, it can create good basis to develop large and small-scale distributing agents, to grasp and approach market and consumers in the quickest and most effective way Vietfoods needs to arrange outlets and transaction places suitably to help customers know about the stability of distribution channel There must have specialized agents only selling products of Vietfoods and there need to be exploitation of outlets combining with selling other products to exploit customers buying other products, but when seeing products of Vietfoods, they may buy to try Vietfoods should develop transaction places in populated areas to exploiting potential markets To developing the network, Vietfoods should study carefully the features of resident areas, especially the places of transaction and selling of competitors Vietfoods needs to equip infrastructure, modern equipment for places of transaction, selling, and raise the professional knowledge for places of transaction, selling to creating impression for customers and meeting the demands for them easily 3.2.4 Solution in promotion-communication (P4- Promotion) Over the past years, communication activities considered as useful means in bringing effectiveness of advertising images, trademarks of many enterprises It solves not only internal problems through giving policies, care of leaders to staff, workers but also creates the practical activities, praises the ideas of improving 89 Group N0_ 09 management, business, praises good labors These activities contribute to the success of business In addition, communication activities also maintain external relations in informing, advertising the contributions of Vietfoods in the process of industrialization and modernization Communication activities and developing trademark should be closed to business strategy of Vietfoods as well as annual business plan Communication task is defined as one of the priorities in mass development strategy of Vietfoods by 2015 Hence, Vietfoods must realize that to implementing effectively Communication activities and developing trademark should develop professionally to get the standards To reach the achievement, Vietfoods should start from the way of operation At present, there are not professional staff who implement this task In addition, it is necessary to have combination among many factors to reach the targets Vietfoods must complete the organizing model to proposing clue of communication activity in Vietfoods, focusing on product communication, building the trademark for each product to introducing the image of Vietfoods Vietfoods also raises the activities of advertisement in means of mass information Moreover, contents and messages of advertisement must be scientific and suitable for each object Developing maximum the effectiveness of information channels to implementing the task of propaganda and trademark development Apart from traditional advertising channels such as Television, radio, Vietfoods has to make the most use of the Internet This is a typically popular device to different genders and ages in studying the market Moreover, the expenses for this activity are not much Impulsing the activities of selling promotion like giving gifts for customers during transaction with mass products or traditional customers, applying the games and competitions to attract the attention of customers 90 Group N0_ 09 3.2.5 Personal solution (P5- Personal) For current human resource, we can see that Vietfoods human resource have enough experience However, Vietfoods cadres should be trained more in the coming future to catch the demands for markets Basing on the analysis of Vietfoods human resource, Vietfoods should implement well some personal solutions in the following marketing operation: Building and carrying out the strategy of human resource development to meeting maximum strategy of joining in competitive market Applying well the procedure for recruitment operation, allocation and management managers Applying the standard system for leaders, titles, specific competence, together with the details in duties, rights of cadres and giving the policies of preference, punishment suitably Each cadre of Vietfoods is a strong point of company In general, customers evaluate the policies and operations of enterprise through manner of transaction staff who contact directly with customers They considered as the direct channel which transfers Vietfoods messages to customers Moreover, the knowledge about products and company development will help staff realize their responsibilities for task In addition, it brings about the effectiveness in introducing products, creates impetus for staff providing information from banks to customers Raising selection, training to create impetus for staff Building sales culture Training and retraining for staff to have enough experience which is required by new task; improving the knowledge about new products Vietfoods should select and train leading agents to taking over many different tasks Vietfoods also should have agents who take responsibilities for cheering and guiding customers Applying the program of managing labors, evaluating competence and getting benefits through assessment of customers on the level of satisfaction 91 Group N0_ 09 3.2.6 Solution in Process (P6- Process) Raising improvement, reducing maximum time of waiting and transaction of customers Building and applying effectively procedure under the international standard ISO to standardize the process Improving, reducing procedure to getting the benefits for customers like process of ordering, collecting money, transporting Investing modern equipment and technique, abolishing unfashionable technique Building the procedure of marketing operation, especially the internal marketing operation The exchange of internal information of Vietfoods is key condition to improving marketing operation 3.2.7 Conditional solution about material environment (P7- Physical Evidence) Physical evidences have important role in boosting activity Vietfoods is facing the lack of equipment presenting front customers as well as introducing products to customers through methods which Vietfoods can build and apply Physical evidences play important part in creating image of Vietfoods At present, meanwhile the awareness of customers is important for selling; their awareness on status of Vietfoods becomes more important Maintaining and developing the Vietfoods culture in Vietfoods staff Building the effective working environment and Vietfoods culture in staff Creating a good working environment, friendly leaders, specific duties, comprehensive cooperation These elements ensure everybody to complete their obligations and reach the banking targets Maintaining and developing the Vietfoods culture in staff to forming the material and spiritual values, presenting the strength of Vietfoods in all fields of operation, management, relations with customer Raising the material and spiritual life for labors It lays a good foundation for capacity of reproduction and combination of labors with Vietfoods The task of applying the new structure of income will create the impetus of positive competition 92 Group N0_ 09 in labors Ensuring the rights on works, working conditions, promotion, preference for staff, and finding methods to raising income for staff It helps them to be closer to Vietfoods Providing modern equipment for transaction staff like mobile phone devices, administrative knowledge, and primary application as well as working manners with the aim of raising business effectiveness Arranging suitably the transaction part and back office in distribution channel of infrastructure like head office, transaction office, customer services, service points Creating the environment for customers to attract potential customers Raising the quality or renovating the unfashionable network of selling By doing well marketing’s measures, focusing on strategy of developing distribution system and enlarging selling network and scope, planned turnover of Vietfoods will grow at a rate 30% - 50% from 2010 to 2015 and its profits will raise 20% - 30% annually 93 Group N0_ 09 CONCLUSION International intergration is indispensable for each nation in the context of globalization of all trade activities, services How to survive in competitive environment with potential competitors is a big question for enterprises in general and Vietnamese food sector in particular The simple answer which is not easy to implement for all enterprises whether national enterprises or private ones, that is to raising competition, raising cooperation There are many different methods to improving competition The goal is profit, all enterprises must acknowledge that marketing is the tool of business, is a modern technique for development We can see more clearly in the following contents: - Marketing is the tool of connecting production activities with market: Orienting market becomes the key condition in activities of enterprise The nature of marketing is a process defining the potential capacity of organization as well as finding the demands for market Basing on that foundation, enterprises implement the specific marketing solutions - Marketing is effective tool which attracts customers: The feature of goods service is easy to imitate Therefore, to attracting customers, Vietfoods must build an effective marketing strategy from the step of finding the demands for customers to the step of giving products for customers Only by that way, Vietfoods can provide them the most suitable services with the most convenient price - Marketing is the tool of raising competitive capacity: Market mechanism is competitive mechanism Moreover, with the continuous development of the world economy as well as domestic economy, the competitors are not only in domestic but also in international market Hence, Vietfoods should have marketing strategies to creating difference in services with the aim of attracting customers 94 Group N0_ 09 - Marketing is the tool of limiting risks at the maximum: Food technique is a business field which has safety To getting success in this area, Vietfoods administrators must monitor product quality to avoiding risks The question is how to give products for customers Therefore, marketing is useful tool for business in this case In the current market, building an effective marketing strategy is very complicated Reaching the advantages of preeminent features from products becomes more difficult Vietfoods hopes to well marketing to meeting maximum the demands for customers, maintaining the traditional customers, attracting new ones and reaching the business targets ▪ Limits of large exercise and next studying trend - Due to the results basing on Vietfoods situation, as well as medium enterprise, scale of researching has limits - Although our group made efforts to studying documents, we have no enough condition of time to completing the final exercise as well as catching the operation of whole competitors of Vietfoods The support of lecturers, trainees in the program of business administration training help us complete this exercise Our group expects to developing continuously the topic on theory, as well as following the practical operation of Vietfoods We hope to contribute our ability in stable developpment of Vietfoods in the next environment of competitive intergration To get more success, our group looks forward to the evaluation from examiners to making composition more perfect We would like to thank for the teaching of lecturers and examiners We would like to give thanks for Vietnamese joint stock company of food created favourable conditions for us to studying and provided data for group making this topic./ Hanoi, 20/12/2009 95 Group N0_ 09 REFERENCES Kolter, Philip (1998), “What is marketing“ management magazine Kolter, Philip (1995), “Basic marketing ”, statistics publishing Porter, Micheal (1997), “ marketing administration”, statistics publishing Kolter, Philip (2005), “marketing administration“, statistics publishing Al Riels & Jack Trout (2006), “22 unchanged principles in marketing”, Youth publishing William James (2006), “ simple marketing ” & “ deep marketing ”, social- labour publishing Porter, Micheal (1996), “competitive strategy”, technique- science publishing Associate professor- doctor Tran Minh Dao (1999), “basic marketing”, statistics publishing “Statistical yearbook” 1998 96 Group N0_ 09 APPENDIX Group members: Nguyen Duc Duong Chu Van Tien Tran Van Thuong Luong Quang Tuan Topic: Research Hanoi people’s attitudes and consuming trend to Vietfoods’ edible seaweed agar QUESTIONARE Number of interview paper: ……………Date: ………… Fullname of interviewer: ……………………… Ladies and Gentlements, my name is ………………………………, At present, we have done a research on studying marketing strategies of Vietfoods Joint Stock company To finish this research, we would like to have customer’s information about “Hanoi people’s attitudes and consuming trend to Vietfoods’ edible seaweed agar” Please spend your time answering these below questions Your answers make a big contribution to our research We are longing to receive your enthusiastic help Question 1: what is the origin of edible seaweed agar which you buy? o Vietnam o China o Taiwan o Other places ……….……………………………………………………… Question 2: why you like that product? 97 Group N0_ 09 o Price o Quality o Habit o Introduction from sellers o Many other people using o Supply from relatives o Other ideas……………………………………………………………… Question 3: How you know that edible seaweed agar? o In supermarkets o Introduction from friends o In market o Yourself o Others…………………………………………………………………… Question 4: Have you had any information about Vietfodds Joint Stock Company? o Absolutely o Yes, but not many in formations o Not yet Question 5: What is Vietfoods’ edible seaweed agar product? o Poke seaweed agar o Joy seaweed agar o Hugo seaweed agar o Long Hai taro agar o Hai Ha pineapple agar Question 6: what is the effect of edible seaweed agar? o Cool, good for digestion o Making skin brighten and smooth o Providing some minerals to our bodies 98 Group N0_ 09 o Enhancing muscle o Good for eyes o Providing vitamin E Question 7: you like Vietfoods’ edible seaweed agar? (After trying) o Yes o No Reason: ………………………………………………………………………… …………………………………………………………………………… Question 8: Which criteria will affect your decision if you buy Vietfoods’ edible seaweed agar? o Price o Quality o Seller’s attitude o Origin o Class o Others………… Question 9: who decide to use edible seaweed agar in your family? o Grandparents o Parents o you o Others…………………… Question 10: Do you plan to use other kind of selling edible seaweed agar in stead of using the present products o Yes o No Reason: ………………………………………………………………………… Question 11: Will you introduce other people your pleased edible seaweed agar products 99 Group N0_ 09 o Yes o No Question 12: please given me information of your average salary per month? o Below million o From million to million o From million to million o From million to million o From million to 10 million o From 10 million to 12 million o From 12 million to 15 million o Others:…………………………………………………………………… Question 13: How much is edible seaweed agar which you spend in one month ………………………………………………………………………………… THANK YOU VERY MUCH 100 Group N0_ 09 RESULT OF SURVEY After surveying, interviewing and generalize opinions of 128 customers We have got result Question 1: what is the origin of edible seaweed agar which you buy? o Vietnam 53 people o China 32 people o Taiwan 27 people o Other places 16 people Question 2: why you like that product? o Price 29 people o Quality 56 people o Habit 12 people o Introduction from sellers 05 people o Many other people using 16 people o Supply from relatives 07 people o Other ideas 03 people Question 3: How you know that edible seaweed agar? o In supermarkets 46 people o Introduction from friends 17 people o In market 22 people o Yourself 24 people o Others 19 people Question 4: Have you had any information about Vietfodds Joint Stock Company? o Absolutely 15 people o Yes, but not many information 22 people 101 Group N0_ 09 o Not yet 81 people Question 5: What is Vietfoods’ edible seaweed agar product? o Poke seaweed agar 40 people o Joy seaweed agar 23 people o Hugo seaweed agar 36 people Long Hai taro agar 12 people o Hai Ha pineapple agar 17 people o Question 6: what is the effect of edible seaweed agar? o Cool, good for digestion 65 people o Making skin brighten and smooth 23 people o Providing some minerals to our bodies 32 people o Enhancing muscle 02 people o Good for eyes 06 people o Providing vitamin E 00 people Question 7: you like Vietfoods’ edible seaweed agar? (After trying) o Yes 116 people o No 12 people Question 8: Which criteria will affect your decision if you buy Vietfoods’ edible seaweed agar? o Price 31 people o Quality 54 people o Seller’s attitude 12 people o Origin 07 people o Class 17 people o Others 07 people Question 9: who decide to use edible seaweed agar in your family? o Grandparents 02 people o Parents 06 people 102 Group N0_ 09 o You 93 people o Others 27 people Question 10: Do you plan to use other kind of selling edible seaweed agar in stead of using the present products o Yes 45 people o No 83 people Question 11: Will you introduce other people your pleased edible seaweed agar products o Yes 87 people o No 41 people Question 12: please given me information of your average salary per month? o Below million 06 people o From million to million 29 people o From million to million 35 people o From million to million 27 people o From million to 10 million 14 people o From 10 million to 12 million 09 people o From 12 million to 15 million 03 people o Others:… 05 people Question 13: How much is edible seaweed agar which you spend in one month Average expense: 112 000 VND/ month 103 Group N0_ 09 ... in group No.9, class GeMBA01.E03 would like to give our sincerely thanks to teachers in Protection Board and teachers who give lectures enthusiasm and help us during the MBA course and process... of MBA course have learnt much knowledge of business administration With collected knowledge and researching related documents in field of business administration, they help each member in MBA. .. enthusiasm and help us during the MBA course and process of implementing this subject Class: GeMBA01.E03 Group: N0 09 Nguyen Duc Duong Chu Van Tien Tran Van Thuong Luong Quang Tuan vi Group N0_