CHEAT SHEET© Copyright 2013 Trademarks belong to their respective owners All rights reserved MA AU 021013 2 GOOGLE+ Google+ is second only to Facebook in the social media universe There are around 360.
CHEAT SHEET FOR SOCIAL MARKETERS GOOGLE+ http://au.marketo.com Google+ is second only to Facebook in the social media universe There are around 360 million monthly active users and it’s growing quickly Given the fickleness of online trends it could easily switch places with Facebook at some point – so it’s not a medium to be ignored Marketers have been quick to embrace it, partly because they believe content on the network will improve their chances of showing up in search results – Google obviously makes sure their site is efficiently indexed and optimised You can also ensure your own blog content is given greater attention by authenticating it with Google Authorship, which helps improve your search effectiveness and raise your Google+ profile For these reasons alone marketers can’t afford to ignore Google+ About Page Getting your About page right is an important, but often overlooked, first step It’s where you describe your business, as well as linking through to the most important pages on your website It’s important to have a balance of marketing savvy copy that’s also SEO friendly Make sure you include information about your company that will interest prospects Take advantage of the fact that Google+ allows you to use bullets in your description, making it easy to create a simple list of your products and services Test and track different variations in the copy to see what works best for your business Circles This functionality allows a marketer to segment followers Google pioneered this approach, with Facebook quickly following on Just like Facebook, you can assign followers to individual segments and tailor your message to each audience This allows you to have a more authentic dialogue with your key prospects Google Events The Events feature allows you to send out customised invitations to anyone regardless of whether or not they are Google+ users It syncs beautifully with Google Calendar and shows up automatically when a user confirms for an event In addition to sending out invites to webinars, work functions, parties and the like, Google Events can also send out invites for Google Hangouts Hangouts Use Google+ Hangouts for video conferencing They can be an excellent way of staging product demonstrations for small groups of people, making it a useful presales tool for qualified leads Again, the beauty here is that it is highly integrated with other Google applications So, if you use Google apps for your business, Hangouts can be a quick and easy way to connect teams and get some face time with a prospect Authorship Google is aggressively using SEO benefits to entice webmasters and bloggers to engage with Google+ Google Authorship is how they authenticate you and “trust” you as a quality source of content Setting up Google Authorship is simple and straightforward You identify yourself to Google through your Google+ profile and then link back to it from your content and vice versa You will need to ensure that your byline (your name) appears on the content, matching the name on your Google profile When the process is complete your profile picture will appear alongside your Google search result, together with a link to your Google+ profile Here are some of the other benefits it provides: • It increases awareness of your overall Google+ profile page • Adds the human element and improves the trustworthiness of your content • Helps your content stand out amongst search page results • Improves visibility in more personalised search results • Protects the original post’s ranking position against duplicate posts elsewhere from scraping or syndication • Studies have shown that Google Authorship increases click through rates here are many benefits to ensuring your content is linked with Google Authorship is that the author’s picture will appear alongside blog posts in Google search results Here are some of the othe Marketo Australia 1800 352 270 © Copyright 2013 Trademarks belong to their respective owners All rights reserved MA-AU-021013-2 CHEAT SHEET