Slide organizational structure of lalamove in viet nam

Organizational Structure of LALAMOVE IN VIETNAM OUR GROUP MEMBERS HOANG XUAN MINH THAO NGUYEN VAN ANH LAM MINH CHI PHAM NGOC TRANG NGUYEN THI HUYEN PHAM CHI MAI PHAM PHUONG ANH NGUYEN THI HAI HA PHAM TIEN LONG Introduction Organizational structure of Lalamove Vietnam Issue Analysis Relationship between organizational structure and strategy of Lalamove Vietnam Comparison among Lalamove branches on global range Recommendations TABLE OF CONTENT 1.1 OVERVIEW OF LALAMOVE Lalamove is an on-demand delivery company that uses technology to match users and drivers and offers same-day or advanced order deliveries “Lalamove was born to make on-demand delivery possible for everyone at the touch of a button Through a single app, users could gain access to a wide fleet of suitable delivery vehicles helmed by professional drivers.” - CEO 01 INTRODUCTION 1.1 OVERVIEW OF LALAMOVE Type: Private Industry: Transportation, Logistics, Technology Founder: Shing Chow, Founder and Chief Executive Officer Lalamove’s founder and CEO graduated with honors from the Department of Economics at Stanford University and started his career at Bain & Company, a leading management consultancy 01 INTRODUCTION 1500K+ Drivers 8000K+ Users 2000+ Employees KEY FIGURES Founded in 2013 in Hong Kong, Lalamove has been known for delivering goods within an hour Lalamove is considered as an unicorn startup and has become one of the world’s fastest-growing Technology companies Key partner industries E-commerce Electronics Fashion and Cosmetics Food & Beverage Manufacturing Publishing Retail Trading and Construction Wholesale CORE VALUES Passion Grit Humility Execution MISSION AND VISION 2.2 ORGANIZATIONAL STRUCTURE OF LALAMOVE VIETNAM b Horizontal differentiation Lalamove’s organization structure in Vietnam: Functional structure Lalamove divides internal operations into different departments with specific functions Lead city: Ha Noi, Hai Phong, Ho Chi Minh City Functional structure of Lalamove in Ha Noi, Hai Phong, Ho Chi Minh City BDM: Business Development Manager DOPS: Driver Operations BD: Business Development CS: Customer Support Lalamove's organizational structure in Ha Noi Lalamove's organizational structure in Hai Phong Lalamove's organizational structure in Ho Chi Minh City The headquarter in Ho Chi Minh City ISSUE ANALYSIS 3.1 Vertical differentiation Top management A disciplined atmosphere is an advantage of centralized decision-making at the highest levels of management Lalamove can easily concentrate on realizing its goal when it has a consolidated management structure 3.1 VERTICAL DIFFERENTIATION Lower management Advantages Relieving the burden of making decisions for the country manager or city director Faster and accurate decisions which are well aware of the real scenario Ensures the growth and continuity of an organization Key strategy for addressing our fundamental demand for autonomy, dominance, prestige, and status Disadvantages Top managers may lose control over the day-to-day activities Challenging to organize the entire action 3.2 HORIZONTAL DIFFERENTIATION Advantages Efficiency and productivity Clear hierarchy & Cooperation Loyalty & Morale Disadvantages Boredom Insufficient cooperation -> slowing down productivity Limited view of organizational goals Relationship between organizational structure and strategy of Lalamove Vietnam Functional structures with main product divisions: Marketing, Driver Operations, Accounting Business Development, IT Customer Service, Each departments provide a specific strategy which best fits the Vietnamese market Employees within a department are experts in their field -> beneficial for coordination at branch level Relationship between organizational structure and strategy of Lalamove Vietnam Information Technology Relationship between organizational structure and strategy of Lalamove Vietnam Business Development Customer Services Relationship between organizational structure and strategy of Lalamove Vietnam Driver Operation Training of partners and Drivers Incentive Policies Comparison among Lalamove branches on global range Viet Nam Focus on emphasizing the competitive advantage of the company - the shipping time Assure to provide the fastest shipping process Mexico Price discrimination, in particular is the peakload pricing Includes advertisements and brochures Different delivery methods require different vehicles RECOMMENDATIONS Vertical differentiation Take charge of the effectiveness of each area Appropriate and reliable metrics for evaluating Schedule official meetings monthly and annually Horizontal differentiation Reduce boredom while working Increase cooperation among departments Enlarge view of organizational goals THANKS FOR LISTENIING ... 2030 ORGANIZATIONAL STRUCTURE OF LALAMOVE 2.1 Going global structure Lalamove adopts the worldwide area structure as an integrating mechanism 2.2 ORGANIZATIONAL STRUCTURE OF LALAMOVE VIETNAM a... organizational structure and strategy of Lalamove Vietnam Business Development Customer Services Relationship between organizational structure and strategy of Lalamove Vietnam Driver Operation Training of. .. Lalamove' s organizational structure in Ha Noi Lalamove' s organizational structure in Hai Phong Lalamove' s organizational structure in Ho Chi Minh City The headquarter in Ho Chi Minh City ISSUE