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February 2013Research Monthly
Investment Strategy
Stock rallytocontinue as
economy improves page 3
Quality Japanese exporters:
Toyota, Honda, Bridgestone
Beneficiaries of a weaker JPY
and US recovery.
Buy
Google, Intel, Infineon, Len-
ovo, Oracle, Priceline.com,
Qualcomm, Samsung and TS-
MC
Stocks with a strong market posi-
tion in secular growth themes,
such as Mobile Internet, Cloud
Computing, Big Data, Virtualiza-
tion and Social Media.
Buy
Megatrend Champions
Invest in our Champions portfolio,
which reflects the optimal tactical
allocation of megatrend invest-
ments, according to our Traffic
Light system.
Buy
Platinum with a time horizon
of 6–12 months
The market is undersupplied and
undervalued.
Buy
Credit Suisse Megatrends
Introducing our
new
Megatrends
Framework page 11
Investment theme
IT spending to
benefit from
secular
technology
growth
themes page 10
This month’s featured topic
Can
“Abenomics”
revive Japan
and
overcome
deflation? page 9
Important disclosures are found in the Disclosure appendix. Credit Suisse does and seeks to do business with companies
covered in its research reports. As a result, investors should be aware that the Firm may have a conflict of interest that could af-
fect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.
For a discussion of the risks of investing in the securities mentioned in this report, please refer to the following Internet link:
https://research.credit-suisse.com/riskdisclosure
Global Research
Private Banking
Investment horizon: 6-12+ months
Editorial
Giles Keating
Head of Research for Private Banking and
Wealth Management
giles.keating@credit-suisse.com,
+41 44 332 22 33
It is human nature to be impatient and investors have been
keen for rapid results from the monetary stimulus of recent
years and skeptical when little happened. An exception was
last year’s positive reaction to the ECB’s special bank loans
(LTROs) and bond-buying offer (OMT). But a sense of failure
surrounds the near-zero interest rates imposed by the Fed,
ECB, BoE and BoJ several years ago and subsequent bond-
buying (QE). Such measures are widely seen as financial al-
chemy with little real economic impact. Yet, Nobel Prize-win-
ner Milton Friedman stressed that monetary policy operates
with “long and variable lags.” These can be exceptionally long
when there are deep problems in banking and credit – the key
transmission mechanism to the real economy – but as they re-
turn to health, monetary policy should finally become effective.
That now seems to be happening in the US, with banks re-cap-
italized and lending again, credit card loan securitization re-
starting, and record issuance of high yield bonds.
All this is a bit like flooring the gas pedal on a car with mal-
functioning fuel injection. Nothing happens and you think that
your foot pressure is useless, but when a mechanic fixes the
problem, the car suddenly goes forward even though you do
not push the pedal anymore. By analogy, the US economy can
accelerate without the Fed adding extra stimulus. Europe is
similar, but perhaps 6–12 months behind the US, as the com-
plex credit problems take longer to fix. In short, as investors
we should not be ruled by our own impatience: Monetary
policy is at last becoming effective, and the throttle is open far
wider than ever before. As broken banking and credit systems
heal, positive monetary impetus can overwhelm the negative ef-
fects of tighter fiscal policy, boosting the economy more than
people expect, and raising stock markets during a “sweet
spot” that could last a couple of years before inflation be-
comes a threat.
In this issue
Investment Strategy
Stock rallytocontinueaseconomyimproves page 3
Investment summary page 5
Economics
Gradual global pick-up tocontinue page 7
This month’s featured topic
Can “Abenomics” revive Japan and overcome
deflation? page 9
Investment theme
IT spending to benefit from secular technology growth
themes page 10
Credit Suisse Megatrends
Introducing our new Megatrends Framework page 11
Fixed income
Credits start the year on a positive note page 12
Equities
Strong start to the year bodes well for equities page 14
Alternative investments
Directional hedge fund styles and US REITS offer
opportunities page 16
Foreign exchange
Diversification into emerging market currencies page 17
Risk disclaimer page 19
Editorial deadline: 29 January 2013
2 29/01/2013 Credit Suisse - Research Monthly
Investment Strategy
Stock rally to
continue as
economy improves
Gradual global economic pick-up to con-
tinue with no imminent inflation and ex-
pansive central banks.
Stocks, US real estate remain in focus
as investments on a 6–12+ month hori-
zon. In bonds, favor short maturity credits.
CHF correcting weaker; EUR gaining
and emerging market currencies set to
rise.
Nannette Hechler-Fayd'herbe
Head of Global Financial Markets Research
nannette.hechler-fayd'herbe@credit-suisse.com, +41 44 333 17 06
The first weeks of trading in 2013 saw a strong rebound in in-
vestor risk appetite. Economic headwinds have ebbed, as the
credit crunch ends and the fiscal outlook becomes clearer in
the USA, euro break-up dangers fade and China growth con-
solidates. Equity funds hence registered significant inflows,
new bond issues of riskier creditors continued to be oversub-
scribed and European peripheral sovereign and corporate
bonds traded at significantly tighter spreads to German Bunds.
Core government bond yields, in contrast, rose and all safe-
haven assets – the CHF, the JPY, gold – have underper-
formed or lost ground. It seems as if investors are finally show-
ing willingness to commit their excess cash holdings to finan-
cial investments. Meanwhile, last year’s fall in credit spreads
has left bonds less attractive, while equity multiples are still not
stretched.
Top investment ideas for 2013 – January update
Our set of Top investment ideas for 2013 published in our pre-
vious edition have recorded absolute returns of 1%–12%
since we recommended them in late 2012, with only our for-
eign exchange idea in flattish territory. Despite the strength
and rapidity of these market moves, we keep the status of all
of our ideas unchanged on Green (which means “Continue to
accumulate”). The emphasis on stocks (Idea No. 2, “Recovery
stocks,” Idea No. 3, “Dividend stocks” and Idea No. 4, “New
gas and oil sources”), real estate (Idea No. 5, “US real estate”)
with less fixed income (Idea No. 1, “Beyond cash: Credit, not
duration”) in combinations reflective of respective investor risk
profiles should continueto perform well, in our view.
Fixed income: First trading weeks confirming our “cred-
it, not duration” call
Yields on core government bonds increased at the start of the
year in the wake of a general “risk-on” investor mode, while
credit spreads continued to compress. We do not expect the
same pace in core yields and credit spreads to continue. After
all, while improving, global growth is still likely to be moderate
in 2013, inflation to remain low and central banks generally
stick to their accommodative stance. So, core yields should
have some upside risks, albeit limited, except for Switzerland,
where a further depreciation of the CHF would induce a fur-
ther normalization of Eidgenossen yields. These are still signi-
ficantly below fair value. Credit spreads, too, are unlikely to
compress at the same pace. As a result, carry (or coupon con-
tribution) will be key in fixed income returns, which we anticip-
ate to be in the low single-digit area. Therefore, we maintain
our strategic focus on short maturity credits down to BB credit
quality. We also highlight European convertibles as a fixed in-
come alternative likely to perform well.
Equities: Japan upgraded to neutral in our regional
strategy
Equities have continued with strong advances at the start of
the year and have benefited from falling credit spreads and bet-
ter investor sentiment. Temporary short-term setbacks of small
magnitude are possible any time, but in the broader picture,
equities are among the more attractively valued asset classes
and one of the few opportunities left offering investors a re-
turn. In our regional focus, we have changed our views with re-
gard to Japanese stocks, which are unlikely to underperform
global markets if the JPY stays around current levels. Our cur-
rency outlook suggests positive consequences on earnings in
Japan. Our sector strategy and our preferred equity themes re-
main unchanged and are reflected in our Top ideas for 2013,
Nos. 2–4. In this issue, we provide more details on the techno-
logy sector, on which we have a positive view.
Alternative investments: US REITS still our favorite
This month, we confirm US real estate as our favorite alternat-
ive investment. We would also expect hedge funds to benefit
from persistently low volatility on stock markets and good liquid-
ity conditions. Directional strategies are likely to fare best in
this investment category. In commodities, our moderate global
growth picture still justifies a neutral outlook.
3 InvestmentStrategy 29/01/2013 Credit Suisse - Research Monthly
Foreign exchange: Weaker CHF vs. EUR, selected emer-
ging market currencies stronger
The CHF has depreciated markedly vs. EUR and we expect
more. Falling risk premia on the EUR should lead to gradual
capital outflows from Switzerland. The EUR and selected Asi-
an and interest-bearing emerging market currencies are likely
to benefit the most, the USD less. In our optimal currency port-
folios, we add CNH, MXN, PLN and TRY as providing good di-
versification. The JPY has entered a technical downtrend and
even though there are reasonable doubts about how effective
the BoJ can be, we see USD/JPY at 94 in 12 months. Tactic-
ally, we prefer to await a correction to go short JPY.
Risk review
Risks in relation with the Eurozone debt crisis have declined
materially, in our view. If peripheral countries disappoint on
their deliverables, credit spreads could still widen again from
current levels. But the Outright Monetary Transactions frame-
work of the European Central Bank provide a credible back-
stop to a more devastating movement. In the US, while the
debt ceiling could provide some temporary drama, we still anti-
cipate muddling-through from both the Republicans and Demo-
crats. In our view, geopolitical risks in both the Near and Far
East therefore remain the least easily predictable. For in-
vestors who are overly concerned about the potential impact of
any event on global stock markets, we again highlight the relat-
ively cheap short-term protection opportunity offered by derivat-
ives, given persistently low volatility. (25/01/2013)
Strategic asset allocation (SAA)
The neutral allocations serve as a guideline and represent the
average weighting over an entire market cycle. Since the glob-
al strategy is based on a medium-term investment horizon, it
deviates from the neutral position. We recommend an over-
weight in equities and alternative assets, particularly hedge
funds and real estate (selected markets). Conversely, we re-
commend underweighting fixed income investments and liquid-
ity.
BM SAA
Cash 5% 2%
Fixed Income 80% 80%
Equity 0% 0%
Alternative 15% 18%
BM SAA
Cash 5% 2%
Fixed Income 55% 53%
Equity 20% 22%
Alternative 20% 23%
BM SAA
Cash 5% 2%
Fixed Income 35% 32%
Equity 40% 43%
Alternative 20% 23%
BM SAA
Cash 5% 2%
Fixed Income 15% 12%
Equity 60% 63%
Alternative 20% 23%
BM SAA
Cash 5% 2%
Fixed Income 0% 0%
Equity 80% 81%
Alternative 15% 17%
Equities
Fixed Income
Income
Balanced
Capital Gain
Benchmark
(BM)
SAA
Benchmark
(BM)
SAA
Benchmark
(BM)
SAA
Benchmark
(BM)
SAA
Benchmark
(BM)
SAA
Source: Credit Suisse
4 InvestmentStrategy 29/01/2013 Credit Suisse - Research Monthly
Investment summary
Short interest rates 3M LIBOR / 10-year government bonds
10Y
bonds
3M
LIBOR
12M3MSpot12M3MSpotin %
0.9-1.10.6-0.80.700.0-0.20.0-0.20.02CHF
1.6-1.81.5-1.71.570.1-0.30.1-0.30.21EUR *
1.8-2.01.6-1.81.850.3-0.50.3-0.50.30USD
2.1-2.31.8-2.02.010.5-0.70.5-0.70.51GBP
0.9-1.10.8-1.00.730.1-0.30.1-0.30.17JPY
Spot rates are closing prices as of 24/01/2013. Forecast date: 24/01/2013. * 3M Euribor
Source: Bloomberg, Credit Suisse
Bonds: Selected indices
12M TR out-
look
Total return
YTD (%)
Spread to
bench-
mark (bp)
YTM
(%)
Index
-0.61102.7USD (CS LUCI)
-0.91332.1EUR (CS LEI)
-0.8460.8CHF (CS LSI)
-0.61583.6GBP(CS LEI)
-0.12564.6EM HC (JPM EMBI
Global)
-0.4n.a.5.5EM LC hedged in
USD (JPM GBI)
1.85095.8High Yield (CS HY In-
dex)
Prices as of 28/01/2013
Source: Bloomberg, Credit Suisse
Commodities
12M3MSpot
1,8001,7501,658.70Gold (USD)
323431.20Silver (USD)
1,8501,7501,694.75Platinum (USD)
1009695.88Oil (USD)
Spot prices: London close 25/01/2013
Source: Bloomberg, Credit Suisse
Equities: Selected indices
12M out-
look
12M fair
value
YTD
(%)
MTD
(%)
PriceIndex
Overweight
1,513
5.4%5.4%
1,502.96
S&P 500
Underweight
6,477
9.3%9.3%
7,458.66
SMI
Neutral
5,954
6.6%6.6%
6,284.45
FTSE-100
Neutral
2,570
4.1%4.1%
2,744.18
Euro Stoxx 50
Neutral
10,600
5.1%5.1%
10,926.65
Nikkei 225
Neutral
1,039
1.3%1.3%
1,069.12
MSCI EM
Overweight
12,000
4.9%4.9%
12,001.81
China H-Shares
Prices as of 25/01/2013; 12M fair value: scenario analysis available; 12M outlook: relative to MSCI World
Index (USD)
Source: Bloomberg, Credit Suisse
Foreign exchange
12M3MSpot
1.35-1.391.36-1.401.34EUR/USD
0.93-0.970.89-0.930.93USD/CHF
1.28-1.321.24-1.281.24EUR/CHF
92-9690-9490USD/JPY
127-131125-129120EUR/JPY
0.84-0.880.84-0.880.85EUR/GBP
1.58-1.621.58-1.621.58GBP/USD
8.78-8.828.73-8.778.68EUR/SEK
0.96-1.000.98-1.021.05AUD/USD
5.90-6.106.05-6.256.22USD/CNY
Spot rates: London close 24/01/2013
Source: Bloomberg, Credit Suisse
Real GDP growth and inflation
InflationGDP
growth
2014E2013E2012E2014E2013E2012Ein %
1.00.4-0.72.01.50.9CH
1.71.82.51.10.0-0.4EMU
2.11.62.12.52.02.1USA
2.32.32.81.51.00.0UK
1.8-0.40.01.21.41.7Japan
Source: Bloomberg, Credit Suisse
Global Research asset category strategy
Strategic
6–12+ M
Tactical
1–6 M
Comments and comparison of weightingsBy region/strategy
We keep our focus on shorter maturities. We recommend focus-
ing on corporates.
Overweight: USA; Underweight: CH & Canada.
Fixed income
Equity markets at important technical levels: Limited consolida-
tion is equally as likely before further rises.
Overweight: USA; Underweight: Switzerland.
Equities
Tactically positive on short-term price rebound potential. Strategic-
ally neutral but technicals improving for cyclicals.
Overweight: Energy, precious metals; Underweight: Ag-
riculturals.
Commodities
Equities: Some upside strategically, but valuations richer. Direct
real estate: Attractive rental carry.
Overweight: USA, Asia-Pacific and Germany; Under-
weight: UK.
Real estate
Selected private equity themes are particularly suitable to take ad-
vantage of the current economic environment.
Focus on secondaries, natural resources, SME LBOs,
emerging markets, and private debt funds.
Private equity
We overweight directional strategies such as EM and long-short.
We maintain our positive stance for global macro.
We maintain our positive stance on global macro and dir-
ectional strategies.
Hedge funds
We expect EUR/USD to rise to 1.37. CAD fundamentals are pos-
itive now.
EUR/USD , USD/CHF , GBP/USD ,
USD/JPY .
Foreign ex-
change
Source: Credit Suisse Investment Committee/Global Research
5 InvestmentStrategy 29/01/2013 Credit Suisse - Research Monthly
Top Investment Ideas for 2013
Rationale/UpdateActionStatusFixed Income
Cash should continueto be unremunerative (near-zero yields) in most markets.
Whereas credit spreads have come down further in recent weeks, bringing yields of
many bonds into very low territory, corporate bonds of short maturities still offer a de-
cent yield pick-up versus cash. With default rates expected to marginally increase in
2013, conservative investors should focus on investment grade credits.
Buy short dated AA- to BBB financials and A
to BB non-financials excluding auto.
1. Beyond cash: Credit
not duration
Equities
We expect equity market sentiment to improve further in 2013, especially after US
politicians find a solution to the debt ceiling issue. We recommend US consumer
stocks and recovery stocks benefiting from the US and Asia recovery. We expect ro-
bust M&A activity as stocks are cheap and cash levels high.
Buy US consumer, M&A and cyclical stocks.
2. Recovery stocks
For investors who are interested in absolute return and with an expectation of relat-
ively high cash flow disbursements from dividends.
Buy high dividend yielding stocks, high free
cash flow generating stocks or European high
yield convertible bonds.
3. Dividends and beyond
Oil and gas companies with new exploration technologies or which have interest in as
yet unexploited shale gas, tight oil, deepwater oil, etc.
Invest in upstream energy stocks.
4. New gas and oil
sources
Alternative Invest-
ments
Very affordable prices, easy monetary policy and solid economic growth to support
US housing. German real estate also appears relatively cheap and can benefit from
capital inflows.
Invest in commercial and residential real es-
tate.
5. US real estate
Foreign Exchange
We continueto recommend diversification into selected EM currencies out of tradition-
al hard currencies like EUR and USD.
Buy selected Asian currencies and other selec-
ted EM currencies.
6. The new hard curren-
cies
Key to status symbols: green = attractive investment opportunities – continueto invest in theme; yellow = keep holdings but do not add to existing positions; red = reduce /exit existing positions.
Source: Credit Suisse
6 InvestmentStrategy 29/01/2013 Credit Suisse - Research Monthly
Economics
Gradual global
pick-up to continue
Easing Eurozone stress and better finan-
cial conditions should support the global
economy.
Growth momentum continues in the US,
despite fiscal headwinds, and emerging
Asia; Europe lags.
Thomas Herrmann
thomas.herrmann@credit-suisse.com, +41 44 333 50 62
Signs of financial stress in the Eurozone continued to abate
over the past few weeks. Government bond yields fell further
and the deposit and capital flight that had intensified last year
continued to reverse over the past months in Italy and Spain.
Actual data releases point to a weak last quarter of 2012, with
weakness likely persist into the start of the year. However, as
time progresses, significantly lower risks of extreme outcomes
and improved financial conditions should be reflected in better
confidence and “hard” economic data. We expect a return to
modest growth in the second half of 2013, with continuing
large differences between countries. Growth is likely to remain
weak in those countries, where planned deficit cuts are
largest, unemployment highest and structural banking sector is-
sues still present (e.g. Spain).
US: Solid underlying improvement despite fiscal head-
winds
Several positive forces, including the housing and labor market
recovery, should continueto support US growth. The corpor-
ate sector looks very healthy, with low leverage and a substan-
tial amount of cash on the balance sheet. Less fiscal uncer-
tainty should result in stronger investment spending growth
this year. Importantly, the full impact of the fiscal cliff – a com-
bination of expiring tax relief and automatic spending cuts –
has been averted. In addition, the statutory debt limit has been
temporarily suspended (effectively until the summer) and
pending decisions on spending cuts look unlikely to result in a
meaningful growth impact this year. While household incomes
and spending are likely to be affected by higher taxes in the
first half of this year, the positive developments described
above should lead to stronger growth thereafter. As inflation is
set to remain low, the Fed still looks likely tocontinue its bond
purchases at the current pace throughout 2013.
Emerging markets: Better growth momentum, some in-
flation pick-up
Supported by demand from other emerging markets, exports
from China and smaller Asian economies (e.g. Malaysia) have
rebounded. This should also be reflected in stronger industrial
production. Some acceleration in China, supported by the
structural trend toward stronger domestic demand, should be
good for Japan (for more details on Japan, please see this
month’s featured topic). Several emerging markets face great-
er-than-expected inflation pressure (e.g. Brazil) and are thus
less likely to ease policy further. They are also likely to tolerate
tighter policy in the form of stronger currencies. Eastern
Europe, (especially the economies most exposed to Eurozone
weakness, such as the Czech Republic and Hungary), remains
an exception in all this with growth still weak, inflation low and
an easing bias persisting. (24/01/2013)
7 Economics 29/01/2013 Credit Suisse - Research Monthly
Selected ideas from previous months
December 2012 (27/11/2012)
Action to be takenRecommendation
NeutralEQBUY Top 30 portfolio stock: Chevron. A leading energy-related recovery investment.
Add exposureREBUY US Real Estate Investment Trusts. US real estate has upside potential, as the rental market has bottomed out. REITS still offer value.
November 2012 (30/10/2012)
Action to be takenRecommendation
Add exposureEQBUY Undervalued cyclical stocks in China. We recommend domestically-driven cyclical stocks to benefit from China’s growth stabilization.
Add exposureEQBUY Exposure to non-investment grade convertible bonds from European issuers.
Add exposureEQBUY Asset managers with a strong EM presence: Partners Group. The alternative investment manager is currently expanding its client rela-
tionships throughout Asia.
Add exposureEQBUY CS Top 30 stock: Schlumberger. Occupies a leading position in the diversified energy services market.
October 2012 (25/09/2012)
Action to be takenRecommendation
Add exposureFXBUY Selected EM currencies. For emerging market currencies, the Fed’s action tends to be positive, but we are selective as some coun-
tries will counter with their own monetary expansion.
Add exposureREBUY Retailer linked to housing recovery: Home Depot. Home Depot is the world’s largest home improvement specialty retailer, which
should benefit from a pick-up in US homebuilding.
Add exposureEQBUY Microsoft – CS Top 30 company. Trades at a valuation discount and is poised to benefit from the upcoming Windows 8 release.
FI Fixed income, EQ Equities, AI Alternative investments, FX Foreign exchange, RE Real estate
For further information, including disclosures with respect to any other issuers, please refer to the Credit Suisse Global Research Disclosure site at: http://www.credit-suisse.com/research/disclaimer
Source: Credit Suisse
8 Economics 29/01/2013 Credit Suisse - Research Monthly
This month’s featured topic
Can “Abenomics”
revive Japan and
overcome
deflation?
Added fiscal and monetary stimulus
should boost growth in the short term, but
long-term revival faces structural head-
winds.
The reflationary monetary policy bias
could reinforce negative JPY sentiment.
Japanese equities have moderate up-
side potential on monetary easing, a weak-
er JPY and favorable fund flows.
Marcel Thieliant
marcel.thieliant@credit-suisse.com, +65 6212 6071
Soichiro Matsumoto
soichiro.matsumoto@credit-suisse.com, +81 3 4550 5462
Koon How Heng
koonhow.heng@credit-suisse.com, +65 6212 6003
Quality Japanese exporters: Toyota, Honda,
Bridgestone
Beneficiaries of a weaker JPY and US recovery.
Buy
The new LDP government under Prime Minister Shinzo Abe in-
tends to boost the Japanese economy by implementing ag-
gressive fiscal stimulus and overcoming long-entrenched defla-
tion. This policy shift appears, more generally, to reflect the
wish to reverse the perceived secular decline of Japan’s eco-
nomic power and regional influence in the face of China’s as-
cendancy. The recent escalation of the dispute over the
Diaoyu/Senkaku islands is a manifestation of the intensifying
rivalry in the Asia-Pacific region.
Cyclical economic boost likely, but long-term success in
doubt
The announced increase in government expenditure of more
than 2% of GDP, combined with monetary easing measures,
has prompted us to raise the growth forecast for Japan by
0.6% in 2013. Financial markets were initially disappointed by
the limited size of the BoJ’s announced (additional) “open
ended asset purchases,” as well as the lack of a time frame or
other milestones to achieve the upwardly revised inflation tar-
get. However, we believe that plans for added asset pur-
chases may be announced once a new BoJ governor takes
over in April. Whether Japan can decisively emerge from defla-
tion remains to be seen. Given Japan’s demographic head-
winds, its rising debt burden and political resistance to structur-
al reform, a more lasting boost to economic growth also re-
mains in doubt.
New Japanese reflation theme suggests JPY weakness
could persist
While we harbor some doubts asto whether the BoJ can deliv-
er the policy outcomes demanded, the new reflationary theme
does shift the risk-reward on USD/JPY to the upside. The re-
cent JPY depreciation trend could therefore persist – even if
our models no longer indicate JPY overvaluation. Minimally,
we would expect any significant JPY strength to be met with a
more forceful central bank response. That said, direct foreign
currency intervention, including significant foreign bond pur-
chases are fairly unlikely given their foreign policy sensitivity.
We revise our forecasts for 3M and 12M higher to 92 and 94,
from 89 and 90, previously. However, given still substantial
speculative net JPY short positions as well as upcoming event
risks – including the February G20 meeting and the appoint-
ment process for the new BoJ governor – we may well see
transitional JPY gains.
Quality Japanese exporters with good upside potential
More expansionary policy, a weaker JPY and favorable fund
flows should further reduce the risk premium on Japanese
equities. At break-even levels of USD/JPY 89–90, or weaker,
earnings for exporters should improve. Our overall stance on
Japanese equities remains neutral. Within the market, we re-
commend quality Japanese exporters, including Toyota,
Honda and Bridgestone, which are likely to benefit from JPY
weakness and a recovery in the US and China. We also favor
beneficiaries of reflation policies, especially major banks like
Sumitomo Mitsui Financial Group, Mitsubishi UFJ Financial
Group, Mizuho Financial Group, as well as highly leveraged
firms like Softbank. (25/01/2013)
9 This month’s featured topic 29/01/2013 Credit Suisse - Research Monthly
Investment theme
IT spending to
benefit from
secular technology
growth themes
We expect IT spending growth to recov-
er in 2013 to at least in line with global
GDP growth.
The IT sector trades in line with the
broad market; we think it deserves a
premium given its good growth prospects.
Uwe Neumann
uwe.neumann@credit-suisse.com, +41 44 334 56 45
Ulrich Kaiser
ulrich.kaiser@credit-suisse.com, +41 44 334 56 49
Google, Intel, Infineon, Lenovo, Oracle,
Priceline.com, Qualcomm, Samsung and TSMC
Stocks with a strong market position in secular growth
themes, such as Mobile Internet, Cloud Computing,
Big Data, Virtualization and Social Media.
Buy
Cyclical technology stocks to prevail in the mid term
We expect global IT spending to recover (our estimate: 3.4%),
with spending related to technology themes, such as Mobile In-
ternet, Cloud Computing, Big Data, Virtualization and Social
Media, likely to be disproportionately high. Companies benefit-
ing from these secular growth themes should continueto out-
perform in the longer term (see our Research Alert, “‘Ten
Tech Titans’ monetizing IT megatrends,” dated 14 August
2012). However, in the current “risk-on” market environment,
cyclical technology stocks, such as semiconductors and select-
ive mid-quality technology stocks, may outperform the IT sec-
tor in the mid term, benefiting from an economic tailwind
through margin leverage (see our Research Alert, “Information
Technology Outlook 2013: A three-tier society,” dated 22
January 2013) and/or IT spending that was postponed during
the recession.
In IT Hardware, we expect the mobile device market to con-
tinue to grow strongly whilst the PC market declines, with
growth rates in the smartphone market likely to drop to the low
teens. Combined with rising competitive pressure (a large num-
ber of “iPhone-like” smartphones were launched in Q4 2012),
margins in this segment could decline as well. Software and In-
ternet should perform well throughout 2013, due to their nu-
merous structural secular growth trends.
Historically low valuation supports our constructive view
Historically low spending levels in 2012 and 2013E explain to
some extent the compression of the 12-month forward P/E
valuation premium. The sector appears to be valued quite at-
tractively against its historic base and the broader market.
Since IT remains one of the most fundamentally attractive sec-
tors, with strong balance sheets and high net-cash positions,
we are still of the opinion that the sector deserves a premium.
(24/01/2013)
Valuation does not reflect solid fundamentals
5
10
15
20
25
30
Apr 04 Apr 06 Apr 08 Apr 10 Apr 12
IT MSCI World
12-month forward P/E
Source: Datastream, Credit Suisse / IDC
10 Investment theme 29/01/2013 Credit Suisse - Research Monthly
[...]... We add our most-favored currencies to the chosen allocation: CNH and MXN (Top 2013 Investment Idea No.6), PLN and TRY, due to carry Our USD-based model currency allocation also diversifies notably to EUR, which we expect to stay firm as ECB easing expectations are wound down and risk premia fade We expect EUR/USD to rise to 1.38 over 3M, and raise our 12M forecast to 1.37 (from 1.35) While the CHF should... benchmarks The sector/industry weights as well as the neutral positions in figures are available upon request; please contact your relationship manager The Top Picks is a selection of our favorite stocks within our coverage The selection was made to reflect the sector/industry and regional preferences Regular full updates are provided via our Research Monthly publications as well as in our Equity Research... Start-up phase 500 0 Oct 93 Oct 95 Oct 97 Oct 99 Oct 01 Oct 03 Oct 05 NASDAQ Computer Index Oct 07 Oct 09 Oct 11 Source: Datastream, Credit Suisse / IDC Megatrend Champions We recently launched our Megatrend Champions portfolio, which includes our top picks from all stocks exposed to the megatrends We selected stocks using a rigorous screening process that includes the following factors: Stock recommendation,... positive view on high yield and equities Less risk-tolerant investors may want to either hold or enter positions of our Top 2013 investment idea “Beyond cash,” a broadly diversified basket of AA- to BBB rated financials and A to BB rated corporates The continuing yield advantage of credits is likely be the dominating source of outperformance against cash Despite our strategically positive view on credits,... and governance-related performance, as well as valuation and profitability as measured by HOLT The portfolio has a beta slightly above that of the market, and strong exposure to emerging markets and growth stocks For the current status of the Traffic Light system and an overview of the portfolio, please see our publication, “Introducing our Megatrend Champions basket,” published 22 January 2013 (25/01/2013)... Underweight (*) = Emerging Markets top picks Changes are marked as follows: (+) = additions to the top picks, (#) = changes to sector/industry/country weightings For further information, including disclosures with respect to any other issuers, please refer to the Credit Suisse Global Research Disclosure site at: http://www.creditsuisse.com/research/disclaimer Please note that trading facilities in... Research Monthly other fixed income asset classes, with lower-rated issuers leading the way Consequently, our Top 2013 Investment Idea No.1, “Beyond cash: Credit, not duration,” delivered strong returns compared to cash or money markets Still positive on credits, but more cautious in February As we expect both stimulus from the major central banks and global growth recovery to continue, our default rate outlook... circumstances you may be required to pay more money to support those losses Income yields from investments may fluctuate and, in consequence, initial capital paid to make the investment may be used as part of that income yield Some investments may not be readily realizable and it may be difficult to sell or realize those investments, similarly it may prove difficult for you to obtain reliable information... FINANCIAL GROUP, TOYOTA MOTOR) within the past three years Credit Suisse has managed or co-managed a public offering of securities for the subject issuer (BMW, HONDA MOTOR, LENOVO, MITSUBISHI UFJ FINANCIAL GROUP, MIZUHO FINANCIAL GROUP, ORACLE, PARTNERS GROUP HOLDING, SBERBANK, SUMITOMO MITSUI FINANCIAL GROUP, TOYOTA MOTOR) within the past 12 months Credit Suisse has received investment banking related... (price likely to rise), "0" for neutral (no big price changes expected) and "-" for a negative outlook (price likely to fall) Outperform in the column "Rel perf" denotes the expected performance of the stocks relative to the benchmark The "Comment" column includes the latest advice from the analyst In the column "Recom" the date is listed when the stock was recommended for purchase (opening purchase) "P&L" . 2013Research Monthly
Investment Strategy
Stock rally to continue as
economy improves page 3
Quality Japanese exporters:
Toyota, Honda, Bridgestone
Beneficiaries. Suisse - Research Monthly
Investment Strategy
Stock rally to
continue as
economy improves
Gradual global economic pick-up to con-
tinue with no imminent inflation