Lesson 3 Brands Values Lesson Objectives § To read understand articles about brands values; § T o u n d e r s t a n d a b o u t sponsorship; § To know how to ask for and give explanations; § To.Lesson 3 Brands Values Lesson Objectives § To read understand articles about brands values; § T o u n d e r s t a n d a b o u t sponsorship; § To know how to ask for and give explanations; § To.
Lesson Brands & Values Brands & Values Lesson Objectives: § To read & understand articles about brands & values; § T o u n d e r s t a n d a b o u t sponsorship; § To know how to ask for and give explanations; § To research about the ethics of large multinational company Table of Contents Brands & Values Lesson 02 03 04 Vocabulary Listening Reading Projects … … … The ethics of a large multinational company 00 01 Warm up (Day 1, & 3) D1 … D2 … 00 WARM UP Brands & Values Guessing company name of following logos/ products: CORE VALUE 250+ Best Core Values: Examples for 12 Industries REEBOK “Passion for winning, the extraordinary, influence lifestyle trends, innovation, integrity, excellence” YAHOO “Excellence, innovation, commitment to the customer; teamwork, community, fun” MICROSOFT “Integrity and honesty, passionate about people and technology, open and respectful, willing to take on big challenges” COCA COLA “Leadership, passion, integrity “be real”, accountability, collaboration, innovation, quality” BODY SHOP “Opposition to animal testing, community trade, human rights, protection of the planet” BRITISH AIRWAY “Understanding, focused, cost-aware, trustworthy, supportive, listening, safety-conscious, value for money” CORE VALUE Think about the “Core Value” we have just mentioned What are the core value of your company? Choose 3 hashtags and explain CORE VALUE 02.4 LISTENING Explanations and reasons 1.26 02.2 READING & Answering 03.3 READING Read the article again and discuss the bellowed parts: Homework [Day 2] Brands & Values Review Review Listening part Reading part Prepare Ideas for discussing & class activities for lesson project next week [Project – Page 43] Brands & Values (cont.) Day 00 WARM UP Brands & Values Talking about Ethical 1. What you in your daily life to help the environment? 2. Read the tips Which ones you already? Which ones could you start doing? Talking about Ethical 04 LESSON PROJECTS Talking about Ethical TIME FOR REVIEW Brands & Values Lesson Check your Vocabulary Listening + Core values; + Branding + Sponsorship; + Explain & Reason Reading + Building Great Brands; + Nike Project The ethics of a large multinational company +++ REVIEW for middle-test Voca Lesson 1 … Lesson 2 … Lesson 3 … Listening Reading Project Thanks !!! Working Abroad & Travelling .. .Brands & Values Lesson Objectives: § To read & understand articles about brands & values; § T o u n d e r s t a n d a b o u t sponsorship; § To know how to ask for and give explanations;... 1] Brands & Values Review Review Prepare Vocabulary Reading Complete Final project task Reading part Reading out loud at home & checking pronunciation Brands & Values (cont.) Day 00 WARM UP Brands. .. Choose some brands, and share: What is your idea and think of images and words you associate with selected brands? 02 LISTENING 1st times: to listen the whole file [2nd times: listen again and check]