CORPORATE MANUAL 欢迎 恩仕 恩仕，一个来自瑞士高端品牌，集合了当代所有世界级的优质元素。 瑞士的精准技术把控， 意大利设计，先进的创新技术以及中式的陶 瓷工艺。 4 July 2016 WELCOME AT AXENT AXENT is the luxury brand from Switzerland and is the encounter of all the world class excellent components Swiss precision in technology and controlling, Italian design, Advanced Innovative Technology and Chinese craftsmanship in Ceramics 6 7 AXENT Corporate Manual July 2016 AXENT Corporate Manual July 2016 THE.
CORPORATE MANUAL WELCOME AT AXENT AXENT is the luxury brand from Switzerland and is the encounter of all the world-class excellent components Swiss precision in technology and controlling, Italian design, Advanced Innovative Technology and Chinese craftsmanship in Ceramics 欢迎 恩仕 恩仕，一个来自瑞士高端品牌，集合了当代所有世界级的优质元素。 瑞士的精准技术把控， 意大利设计，先进的创新技术以及中式的陶 瓷工艺。 July 2016 THE LOGO Structure and measures 结构和尺寸 Logo on coloured backgrounds 10 Logo colours 11 Logo Minimum Size 12 Logo Scaling 12 Logo Scaling 13 不同底色上的标志 标志颜色 最小尺寸 比例 比例 Logo on photographic backgrounds 14 Logo on photographic backgrounds 15 Logo Don'ts 16 Logo Don'ts 17 Logo placement on products 18 背景图上的标志 背景图上的标志 错误示例 错误示例 产品上的标志 COLOURS / 颜色 20 PAPER CHOICE / 纸张选择 22 colours Background 21 Guidelines 22 准则 Paper applications - Overview 纸张应用 － 总揽 TYPOGRAPHY / 字体 Display corporate font Primary corporate font System corporate font 企业系统字体 23 24 24 25 26 Typing rules 27 IMAGERY / 图像 28 书写准则 IMAGE EXPRESSION IMAGE EXPRESSION IMAGE EXPRESSION Emotional images 感性图片 PRODUCTS IMAGES / 产品图片 Technical images 技术图片 28 29 30 31 LAYOUTS / 版式 Sheet format 39 COVER format 40 COVER format 41 Design collection catalogue - Cover Sample 42 Font structure - design collection CATALOGUE 43 纸张尺寸 封面规格 封面规格 设计系列目录册封面示例 字体结构 - 设计系列出版物 33 PPT演示 76 Business Cards sample - Europe 46 46 48 49 50 51 52 52 53 53 ENVELOPES / 信封 Font structure - Price List samples Font structure - Price List samples Price List samples TECHNICAL SHEETS / 技术参数表 Font structure - Technical Sheets USER MANUALS / 用户手册示例 Font structure - User Manuals Font structure - User Manuals Font structure - User Manuals User Manuals samples 用户手册示例 54 55 56 57 58 59 60 61 62 63 64 User Manuals samples 65 PRESS / 媒体 66 用户手册示例 媒体文件版式 - 单语 体文件版式 - 双语 推广卡 - 双语 Promotional Card sample - Monolingual 68 69 Promotional Card sample - Bilingual 69 POSTER / 海报 70 Poster layout samples 海报版式示例 Business Cards sample - Bilingual Envelopes sample 信封 示例 LETTERHEAD / 信笺 Letterhead sample 信笺 示例 71 AXENT Corporate Manual - July 2016 77 78 79 80 CD SLEEVE / 光碟套 83 NOTEPAD - A5 / A5 便条本 84 PENCIL / 铅笔 85 DOCUMENTS FOLDER / 文件夹 86 DOCUMENTS FOLDER / 文件夹 87 SHOPPER / 纸袋 88 BADGE / 证件 89 Badge samples MAIL SIGNATURE / 邮件签名 Mail signature - Monolingual 邮件签名 - 单语 91 Envelope - Design collection AXENT Corporate Manual - July 2016 94 Faucets packaging Boxes 94 AXENT.ONE premium packaging Box 95 Single Box Labels - Europe 96 Single Box Labels - Europe 97 CE Labels for ceramic products - Europe 98 SHOWROOM - STORE / 展厅/门店 99 水龙头包装盒 Axent One 精装包装盒 普通包装盒标签 普通包装盒标签 陶瓷制品CE标志 - 欧洲 Price tag - Bilingual 价目牌 - 双语 99 Price tag - monolingual 100 BRAND STORYTELLING 101 价目牌 - 单语 90 QUALITY CERTIFICATION / 质量认证 卡 - 设计系列 普通包装盒 94 90 90 Card - Design collection Ordinary packaging Boxes 89 Mail signature - Bilingual 邮件签名 - 双语 PACKAGING / 包装 81 82 信封 - 设计系列 76 CD LABEL / 光碟标签 证件 示例 PROMOTIONAL CARDS / 推广卡 3D RENDERING DRAWINGS 35 Pictograms 36 67 73 BUSINESS CARDS / 名片 Design collection catalogue samples 设计系列目录册示例 - 双语 Products catalogue - Cover Sample Font structure - Product CATALOGUE Font structure - Product CATALOGUE Font structure - Product CATALOGUE Product catalogue samples 设计系列目录册示例 - 双语 Product catalogue samples 设计系列目录册示例 - 双语 PRICE LIST / 价目单示例 72 75 名片 示例 - 双语 字体结构 - 设计系列出版物 72 STATIONARY 45 推广卡 - 单语 图标 Powerpoint presentation - Samples Font structure - design collection CATALOGUE 35 Pictograms 37 PPT演示 44 字体结构 - 设计系列出版物 PRODUCT ILLUSTRATIONS guidelines 图标 Powerpoint presentation Font structure - design collection CATALOGUE Newsletter & press sheets - Monolingual 32 DIGITAL LAYOUT / 数码版式示例 名片 示例 - 欧洲 34 产品图示指引 38 纸张尺寸 Technical drawings 技术图纸 38 Sheet format 91 92 THE LOGO STRUCTURE AND MEASURES Every logo tells a story, the story of a brand, the characteristics of a product, the philosophy of a company At just one glance, the logo transmits core messages, clearly identifies distinct traits, unequivocably communicates values 结构和尺寸 Timeless elegance, precision, clarity Purity, swissness, tech-orientation The AXENT logo says it all The AXENT logo has a rigorous geometric construction and its proportions shall never be varied AXENT always comes with its payoff "Switzerland", except for applications in small dimensions 标志 Always surround the AXENT logo with the amount of white space shown below to ensure that the logo is easily identifiable, visible and legible Clear space shown in the representation below is the minimum clear area that has to be maintained around the logo In a printing items, it is also the minimum distance from the edges, to be kept in order to preserve the correct visibility 每个标志都在叙述一个故事，叙述一个品牌的故事，产品的特性，企业的理念。 No graphic item or text shall be kept inside the clear space 仅是匆匆一瞥，标志便传能达出核心的信息，清晰的品牌特性，明确的品牌价值。 永恒的优雅，精准，清晰。纯粹，瑞士特性，高科技。 恩仕的标志正说明了这一切。 恩仕的标志有严格的几何构造，并且它的比例将永远不会改变。 恩仕的标志始终带有标语“瑞士”，除非有特殊的小尺寸运用 围绕着恩仕的标志始终留出大量的空白，以确保标志很容易识别，醒目和清晰。在上述表达中，标志周围必须保持最小空白区。这也是印 刷品文本内容离边距的最小距离。图像和文字内容，就必须保持在清晰空间内。 x x x x 2/3 y y y y x July 2016 July 2016 LOGO ON COLOURED BACKGROUNDS LOGO COLOURS 不同底色上的标志 标志颜色 POSITIVE LOGO The logo may be placed (positive or negative) on neutral colour backgrounds, whether they are gradient or not The highest contrast and visibility of the logo on the background always must be guaranteed 标志可以被放置于（正形或是负形）中性色调的底色上，也可以是渐变背景色。 Pantone 412 U 必须保证标志的高对比度和可视性。 to be used for colour printing 正形标志：Pantone 412U 专色印刷 C M Y K 80 to be used for colour printing 80% Black 70% Black 60% Black 四色印刷 R 98 G 92 B 88 for digital use only 50% Black 40% Black 30% Black 20% Black 10% Black 5% Black 电子设备显示色 NEGATIVE LOGO 负形标志 C0 M0 Y0 K0 10 July 2016 July 2016 11 LOGO MINIMUM SIZE 最小尺寸 WITH PAYOFF W 35 mm H 12 mm 两行字符 宽35mm 高12mm WITHOUT PAYOFF W 22 mm H mm 单行字符 宽22mm 高5mm 12 LOGO SCALING LOGO SCALING 比例 比例 AXENT Corporate Manual - July 2016 July 2016 13 LOGO ON PHOTOGRAPHIC BACKGROUNDS LOGO ON PHOTOGRAPHIC BACKGROUNDS 背景图上的标志 背景图上的标志 As a general guideline it is recommended to avoid putting the logo on photographic images, commercial communication items may be an exception If needed please follow the direction listed below 遵循一贯准则，我们会避免将标志置于照片图像上，除非是商业传播用途的项目。 LOGO ON THE PRODUCT MOOD/ABSTRACT IMAGES 产品图片 - 产品上可视标志 氛围/抽象图片 If the AXENT logo is clearly visible on the product no other When used on mood photographs or abstract images (or in logo is put on the image any case where no AXENT product image is used) the logo must be placed upper left Maximum logo visibility and correct distances must be guaranteed 如果恩仕的标志是在产品上是清晰可见的，图片上则不 用再出现标志。 当使用氛围照片图像或者抽象照片图像（或者在不出现恩仕产品的图像 中）标志必须被放置在左上方。必须保证标志的可视性并且注意周围的留 白。 LOGO NOT VISIBLE ON THE PRODUCT 产品图片 - 产品上不可视标志 If the AXENT logo is not visible on the product a logo can be placed, always upper left Clear space, maximum visibility and legibility must always be guaranted 如果恩仕的标志在产品上不是清晰可见的，则可以放入 标志，总是位于左上角。必须保证置于清晰的空白处，以 及最大可视性和可读性。 14 July 2016 July 2016 15 LOGO DON'TS LOGO DON'TS 错误示例 错误示例 No corporate colour Wrong coloured background Missing payoff 非企业用色 底色用色错误 无标语 That is permissive only for placement on products, minimum size use (p.11) and international packagings Lack of contrast 缺乏对比度 Wrong proportion between Wrong distance between logo logo and payoff and pay-off 标志与标语比例错误 标志与标语间的距离错误 Repeated logo and wrong position Wrong position and lack of legibility 重复标志且放置位置错误 放置位置错误且缺乏可视性 Lack of contrast 缺乏对比度 16 July 2016 July 2016 17 LOGO PLACEMENT ON PRODUCTS LOGO PLACEMENT ON PRODUCTS 产品上的标志 产品上的标志 Reproduced without pay off Logo position and size are different in relation to the product and they have to be agreed with the designer GENERAL GUIDELINES: BATHROOM FURNITURE 产品上的标志是不带有下行标语的 16 mm 基本参考线：浴室家具 标志摆放位置和尺寸针对每件产品而定，必须和设计师意见达成一致 METALLIC PLATE W 30 mm H 11 mm GENERAL GUIDELINES: BATHROOM FIXTURE POSITIONING 基本参考线：卫浴产品 DRAWERS DOOR - WALL UNIT DOOR - FLOOR UNIT NICKEL FINISHING MAX size W 30 mm H mm MIN size W 16 mm H 3.7 mm Align top left Internal door - Align bottom left Internal door - Align top left POSITIONING WASHBASIN FRONT SECTION FRONT SECTION FRONT SECTION exceptions / not mentionated typology Two logos, centred to basin Centred to basin Centred to basin have to be agreed with the designer BATHTUB TOILET FRONT SECTION TOP VIEW TOP VIEW TOP VIEW Centred, under the tap 18 Centred to plate Centred to toilet Centred to toilet on the top in the gap July 2016 July 2016 19 STATIONARY Premium paper and finishing for high touch feeling 文具 使用顶级纸张和表皮 实现完美的触感 74 July 2016 BUSINESS CARDS / 名片 BUSINESS CARDS SAMPLE - EUROPE BUSINESS CARDS SAMPLE - BILINGUAL 名片 示例 - 欧洲 名片 示例 - 双语 90 X 50 MM LAYOUT 90 X 50 MM LAYOUT 90 X 50 MM 版式 90 X 50 MM 版式 EUROPE/ mm BILINGUAL mm mm 25 mm mm CHINA mm mm PAPER: PAPER: 300g uncoated 300g uncoated paper paper 纸张：300g 不覆膜纸 纸张：300g 不覆膜纸 8,5 pt 8,2 pt LOGO: Hot foil (or metallic overprint Pantone 8003 C) mm for graphics 烫金技术 (或者套印技术选用 PANTONE金属色配方色卡 8003 C) 35 mm BACK BACK 12 mm M +86 181 2108 4769 E lever.tu@axentinternational.com T F FRONT NAME NHaasGroteskDS MEDIUM pt Lever Tu Marketing Dept Branding Director +46 21 5238 7080 +86 21 5238 7081 AXENT International AG Belsitostrasse 17, 8645 Rapperswil-Jona, Switzerland www.axentbath.com www.axent-bclean.com Lever Tu Marketing Dept Branding Director M +86 181 2108 4769 E lever.tu@axentinternational.com T +46 21 5238 7080 F +86 21 5238 7081 AXENT International AG Add 10F, Joy Tower No Zhenning Road Shanghai www.axentbath.com FRONT NAME 方正兰亭纤黑_GBK pt - 0.25 stroke JOB TITLE NHaasGroteskDS ROMAN pt JOB TITLE 方正兰亭纤黑_GBK pt TEXT NHaasGroteskDS MEDIUM pt / NHaasGroteskDS TEXT NHaasGroteskDS MEDIUM/ROMAN pt ROMAN pt COMPANY NAME NHaasGroteskDS MEDIUM 7pt Lever Tu Marketing Dept Branding Director M +86 181 2108 4769 E lever.tu@axentinternational.com T +46 21 5238 7080 F +86 21 5238 7081 AXENT International AG Add 10F, Joy Tower No Zhenning Road Shanghai www.axentbath.com COMPANY NAME 方正兰亭纤黑_GBK 6.5 pt - 0.25 stroke ADDRESS & WEBSITE 方正兰亭纤黑_GBK 6.5 pt, NHaasGroteskDS ROMAN 6.5 pt ADDRESS NHaasGroteskDS ROMAN pt LOGO Hot foil Ref Pantone 8003 C 6 NAME NHaasGroteskDS MEDIUM pt JOB TITLE NHaasGroteskDS ROMAN pt COMPANY NAME NHaasGroteskDS MEDIUM 7pt ADDRESS NHaasGroteskDS ROMAN pt July 2016 77 OPT1: ARTIC PAPER - MUNKEN POLAR 100 gr OPT2: CORDENONS - DIVINA WHITE 100 gr ENVELOPES / 信封 ENVELOPE DL WALLET (220 X 110 MM) ENVELOPE: 220x110 mm – no window PANTONE 412 U ENVELOPES SAMPLE 信封 示例 35 mm PAPER: 100g uncoated paper 纸张：100g 不覆膜纸 Each envelope has been developed both for China and Europe 信封样式：欧洲和中国通用 10 mm 10 mm AXENT International AG Belsitostrasse 17 8645 Rapperswil-Jona Switzerland info@axentswitzerland.com www.axentswitzerland.com ENVELOPE C5 POCKET (162 X 229 MM) ENVELOPE DL POCKET (110 X 220 MM) ENVELOPE C4 POCKET (229 X 324 MM) COMPANY NAME NHaasGroteskDS MEDIUM 8pt CONTACTS NHaasGroteskDS ROMAN pt CHINESE VERSION: AXENT Group Add 10F, Joy Tower No Zhenning Road Shanghai info@axent.com.cn www.axentbath.com 78 July 2016 July 2016 79 LETTERHEAD / 信笺 LETTERHEAD SAMPLE 信笺 示例 10 mm 35 mm AXENT Switzerland AG Belsitostrasse 17 8645 Rapperswil-Jona Switzerland T +41 55 533 05 71 F +41 55 533 05 74 info@axentswitzerland.com www.axentswitzerland.com 41 mm 4 OBJ: Cab iliquia temporest lautemolo to maio cus sent odi Sequam fugia sequo expera cor si torehende evelles quis abor sim autemo officiisita pligniet idelia cum fuga Aditios a ne omnisquo el ex ea verum aperum etur, quoditas aspient qui dolorpost adis accullaut quis erspers pidusto voluptassim sime que nonsent as ducia quia eaquas simus accae vellabo Itatia conseque sandae velenihic tem fugitet, officiat eos maximetum alit occuptat volecabo del iur aut antiones assit laudiam, officidenis aute magnime ndignim odicaecatur as nos anda que volore molore, cumque expernam volorita ex eaquidi gendent dolendae nem nonsectem harum que non nullant quunt platiur Ute et dolor reptaecae est, que officae volendae raero et assedigendae ne omni sequi nos aut verumquam fugiasperum quunt Il intia aut eum nobis rem et, soluptur, ut et rem verehende quist, culparum eleni officil lorporr oviducipsam quatur? Udae liquisque verum eos et, aspero quam elenihil exerro volupiciat Bis rehenis dit ende consenet am aliquiatur architia alistis mo odi ipsa aut acea perrovidi berum eatiasit vit entiuntia alitae si ut lat fugitis im il iumquis dusdam solore nistem nimusande voluptas eriati bla imagnatas aperibus sustrume vollaudae plit peruptas magnisi utem que prepratis dolorem porupta tionsen imaximet quid maxim volorposam cupta volorro eni blaborio excerum voloratius, ut volum et optati ommolup tatur? Qui ut ellendi tibusdant adi volupta turiant Alition sequate intibustem qui sam, tendeniet hit mo earum harchiliam accusciis nate maxim nia endae nullias corioresequi aspiendem ab in re sunt, comni sum sime dolenimus aturibus.Parchil latur? Boreratio illandae core, conesequas alitiam harciis unt autem et lantior ereptat ionectes ut aut pratis et Sequam fugia sequo expera cor si torehende evelles quis abor sim autemo officiisita pligniet idelia cum fuga Aditios a ne omnisquo el ex ea verum aperum etur, quoditas aspient qui dolorpost adis accullaut quis erspers pidusto voluptassim sime que nonsent as ducia quia eaquas simus accae vellabo Itatia conseque sandae velenihic tem fugitet, officiat eos maximetum alit occuptat volecabo del iur aut antiones assit laudiam, officidenis aute magnime ndignim odicaecatur as nos anda que volore molore, cumque expernam volorita ex eaquidi gendent dolendae nem nonsectem harum que non nullant quunt platiur Ute et dolor reptaecae est, que officae volendae raero et assedigendae ne omni sequi nos aut verumquam lorporr oviducipsam quatur? Udae liquisque verum eos et, aspero quam elenihil exerro volupiciat Bis rehenis dit ende consenet am aliquiatur architia alistis mo odi ipsa aut acea perrovidi berum eatiasit vit entiuntia alitae .si ut lat fugitis im il iumquis dusdam solore nistem nimusande voluptas eriati bla imagnatas aperibus sustrume vollaudae plit peruptas magnisi utem que prepratis dolorem porupta tionsen imaximet quid maxim volorposam cupta volorro eni blaborio excerum voloratius, ut volum et optati ommolup tatur? Qui ut ellendi tibusdant adi volupta turiant Alition sequate intibustem qui sam, tendeniet hit mo earum harchiliam accusciis nate maxim nia endae nullias corioresequi aspiendem ab in re sunt, comni sum sime dolenimus aturibus.Parchil latur? Boreratio illandae core, conesequas alitiam harciis unt autem et lantior ereptat ionectes ut aut pratis et AXENT International AG Belsitostrasse 17 8645 Rapperswil-Jona Switzerland T +41 55 533 05 71 info@axentswitzerland.com www.axentswitzerland.com 2 CONTACTS NHaasGroteskDS ROMAN pt 纸张：100g 不覆膜纸 DATE AND RECIPIENT DATA NHaasGroteskDS ROMAN (Arial) / 方正兰亭纤黑_GBK pt is suggested Chinese version: For the recipient name please use bold AXENT Group FOLDING LINE Add 10F, Joy Tower No Zhenning TEXT For correspondance materials NHaasGroteskDS Road Shanghai ROMAN (Arial), 方正兰亭纤黑_GBK pt typeface can be used info@axent.com.cn Leading 9.6 pt www.axentbath.com 80 T +41 55 533 05 71 info@axentswitzerland.com www.axentswitzerland.com COMPANY NAME NHaasGroteskDS MEDIUM 8pt COMPANY NAME NHaasGroteskDS MEDIUM pt PAPER: 100g uncoated paper CONTACTS NHaasGroteskDS ROMAN pt AXENT International AG Belsitostrasse 17 8645 Rapperswil-Jona Switzerland July 2016 July 2016 81 CD LABEL / 光碟标签 CD SLEEVE / 光碟套 35 mm 35 mm PAPER: 100g uncoated paper PAPER: 250 g uncoated cardboard 纸张：100g 不覆膜纸 纸张：250 g 不覆膜纸 PRINT: Hot foil (or metallic overprint Pantone 8003 C) for graphics 烫金技术 (或者套印技术选用 PANTONE金属 色配方色卡 8003 C)） BATH EXCELLENCE 125 mm AXENT International AG Belsitostrasse 17 8645 Rapperswil-Jona Switzerland T +41 55 533 05 71 F +41 55 533 05 74 info@axentswitzerland.com www.axentswitzerland.com 105 mm 105 mm TITLE NHaasGroteskDS LIGHT / MEDIUM 14 pt 125 mm COMPANY NAME NHaasGroteskDS MEDIUM pt CONTACTS NHaasGroteskDS LIGHT pt CHINESE VERSION: AXENT Group Add 10F, Joy Tower No Zhenning Road Shanghai info@axent.com.cn www.axentbath.com 82 July 2016 July 2016 83 NOTEPAD - A5 / A5 便条本 10 mm PENCIL / 铅笔 35 mm 1 www.axentbath.com WEBSITE NHaasGroteskDS ROMAN pt PENCILS Pantone 412 U LOGO Pantone 8003 C (Hot foil or metallic overprint) 84 July 2016 July 2016 85 DOCUMENTS FOLDER / 文件夹 DOCUMENTS FOLDER / 文件夹 FRONT LOGO DEBOSSED COLOR PRINT FOR ALL GRAPHIC ELEMENTS: PANTONE METALLIC FORMULA GUIDE 8003C FRONT LOGO DEBOSSED COLOR PRINT FOR ALL GRAPHIC ELEMENTS: 50 mm 90 mm PANTONE METALLIC FORMULA GUIDE 8003C PANTONE 412 U PANTONE 412 U LOGO DEBOSSED: color print for all graphic elements: Pantone Metallic Formula Guide 8003 C PANTONE 412 U LOGO DEBOSSED: color print for all graphic elements: Pantone Metallic Formula Guide 8003 C PANTONE 412 CU LOGO DEBOSSED: color print for all graphic elements: Pantone Metallic Formula Guide 8003 PANTONE 412 U L PANTONE 412 CU LOGO DEBOSSED: color print for all graphic elements: Pantone Metallic Formula Guide 8003 L 50 mm PAPER: uncoated textured paper, at least 300 g 纸张：选用不覆膜的压纹纸，至少300g PRINT: Hot foil (or metallic overprint Pantone 8003 C) for graphics 烫金技术(或者套印技术选用 PANTONE金属 色配方色卡 8003 C) business card business card AXENT Switzerland AG AXENT Switzerland AG Belsitostrasse 17 8645 Rapperswil-Jona Switzerland Belsitostrasse 17 Belsitostrasse 17 8645 Rapperswil-Jona Switzerland 8645 Rapperswil-Jona Switzerland T +41 55 533 05 71 F +41 55 533 05 74 T +41 55 533 05 71 F +41 55 533 05 74 T +41 55 533 05 71 F +41 55 533 05 74 T +41 55 533 05 71 F +41 55 533 05 74 www.axentswitzerland.com www.axentswitzerland.com www.axentswitzerland.com www.axentswitzerland.com Belsitostrasse 17 8645 Rapperswil-Jona Switzerland mula Guide 8003 C AXENT Switzerland AG AXENT Switzerland AG mula Guide 8003 C color print for all graphic elements: Pantone Metallic Formula Guide 8003 C color print for all graphicGuide elements: Metallic Formula Guide 8003 C color print for all graphic elements: Pantone Metallic Formula 8003Pantone C OPTION 1: PLEASE VERIFY CORPORATE INFORMATIONS BACKGROUND PRINT COLOR: PANTONE 412U ON CARDBOARD 250g OPTION 1: PLEASE VERIFY CORPORATE INFORMATIONS PLEASE VERIFY CORPORATE INFORMATIONS BACKGROUND PRINT COLOR: PANTONE 412U ON CARDBOARD 250g OPTION 2: DARK GREY CARDBOARD 250g, COLOR REFERENCE: PANTONE 412U OPTION 2: DARK GREY CARDBOARD 250g, COLOR REFERENCE: PANTONE 412U color print for all graphic elements: Pantone Metallic Formula Guide 8003 C color print for all CONTACTS graphic elements: Pantone Metallic Formula Guide 8003 C AXENT COMPANY PLEASE VERIFY CORPORATE INFORMATIONS COLOR PRINT: PANTONE METALLIC FORMULA GUIDE 8003C color print for all CONTACTS graphic elements:PLEASE Pantone Metallic Formula Guide 8003 C VERIFY CORPORATE INFORMATIONS AXENT COMPANY PLEASE VERIFY CORPORATE INFORMATIONS COLOR PRINT: PANTONE METALLIC FORMULA GUIDE 8003C PLEASE VERIFY THAT THE CORPORATE INFORMATIONS ARE CORRECT PLEASE VERIFY THAT THE CORPORATE INFORMATIONS ARE CORRECT DOCUMENTS FOLDER - EUROPEAN DOCUMENTS FOLDER - EUROPEAN LOGO width 50 mm Chinese version: Matteo Thun & Partners Matteo Thun & Partners TITLE NHaasGroteskDS MEDIUM/LIGHT 24 pt AXENT Group COMPANY NAME NHaasGroteskDS MEDIUM pt Add 10F, Joy Tower No Zhenning CONTACTS NHaasGroteskDS LIGHT pt Road Shanghai info@axent.com.cn www.axentbath.com 86 July 2016 July 2016 87 SHOPPER / 纸袋 BADGE / 证件 80 mm 54 mm mm mm BADGE SAMPLES 证件 示例 35 mm 25 mm FRONT Name Surname BACK 建筑有一个老师 Fuga Nequo idition sequame 场所精神，包含它的文化 Alternative version without photo: NAME NHaasGroteskDS ROMAN pt, 方正兰亭 PAPER: Shoppers to be produced in high quality paper 纤黑_GBK pt 纸张：纸袋必须选用优质的纸张制作 ADDITIONAL INFORMATIONS NHaasGroteskDS ROMAN pt, 方正兰亭纤黑_GBK pt PRINT: Hot foil (or metallic overprint Pantone 8003 C) for graphics 建筑有一个老师 烫金技术 (或者套印技术选用 PANTONE金属色配方色卡 8003 Fuga Nequo idition sequame C) 88 Name Surname 场所精神，包含它的文化 July 2016 July 2016 89 365 135 328 QUALITY CERTIFICATION / 质量认证 388 MAIL SIGNATURE / 邮件签名 440 305 692 MAIL SIGNATURE - MONOLINGUAL CARD - DESIGN COLLECTION 邮件签名 - 单语 卡 - 设计系列 150 773 329 220 70 mm 30 mm Name Surname Job Title 70 mm 70 mm PAPER: 100g uncoated paper 纸张：100g 不覆膜纸 DESIGN BY 80 mm MATTEO THUN & ANTONIO RODRIGUEZ www.axentbath.com 210 mm 365 388 440 305 692 Square collection Square 692 329 773 773 329 365 388 MAIL SIGNATURE - BILINGUAL 440 305 150 Square 系列 365 328 135 388 35 mm 135 150135 328 P It takes 1lt of water to make sheets of A4 paper Do you really need to print this? 328 AXENT Switzerland AG Belsitostrasse 17, 8645 Rapperswil-Jona, Switzerland name.surname@axentswitzerland.com, www.axentswitzerland.com T +86 021 52387080 M +86 1860 171 9080 220 邮件签名 - 双语 Lorem ipsum dolor sit amet, conse- 220 440 305 692 tetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut lab 329 哱哸娗 賌輈鄍 煔 鳼鳹, 瀗犡礝 150 773 簻臗藱 裍裚詷 瑽 榱榎 鋱 鱙鷭黂 30 mm 220 FOLDING SCHEME: Name Surname 姓名 M +86 0123 456 7890 DESIGN BY NHaasGroteskDS ROMAN pt 305 692 305 365 135 328 388 365 135 388 pt 440 www.axentbath.com 440 692 WEBSITE NHaasGroteskDS ROMAN pt 329 329 773 773 COLLECTION'S NAME NHaasGroteskDS 150 150 P It takes 1lt of water to make sheets of A4 paper Do you really need to print this? DESIGNER'S NAME NHaasGroteskDS ROMAN Square 系列 328 Square 系列 Brand Director, Brand Communication Dept, Shanghai T +86 021 52387080 Add 10F Joy Tower No.9 Zhengning Road Shanghai 品牌总监 , 品牌推广部 , 恩仕国际（中国） F +86 021 52387081 上海市长宁区镇宁路9号九尊大厦10楼 220 ROMAN 18 pt 220 PRODUCT NAME LOGO width 30 mm NHaasGroteskDS ROMAN 12 pt, 方正兰亭纤 黑_GBK pt NAME Arial Regular 10pt, 方正兰亭纤黑_GBK 10 pt TEXT NHaasGroteskDS ROMAN pt, 方正兰亭纤 Square 系列 黑_GBK 6.5 pt 365 135 388 PAPER SAVING Arial ITALIC pt 328 TEXT Arial Regular/Bold 10pt, 方正兰亭纤黑_GBK 10 pt 440 305 692 150 773 329 90 July 2016 July 2016 220 91 ENVELOPE - DESIGN COLLECTION 信封 - 设计系列 80 mm PAPER: 100 g uncoated paper 纸张：100 g 不覆膜纸 90 mm 40 mm 35 mm 92 22.5 mm July 2016 July 2016 93 AXENT.ONE PREMIUM PACKAGING BOX PACKAGING / 包装 Axent One 精装包装盒 ORDINARY PACKAGING BOXES Product information and illustration are indicated on the packaging label 普通包装盒 产品信息和说明都图示在包装标签上 Product information and illustration are indicated on the packaging label 产品信息和说明都图示在包装标签上 PAPER: white clad cardboard box PRINT: Pantone 412 U - AXENT.ONE Logo: Hot foil PAPER: Cardboard PRINT: one color print K (80%) on Craft paper 5 W58.0457.0000.0 DUNE 20 pcs white, weiss, blanc 30.0 kg E120-0102 ATHENA E120-0102 W58.0457.0000.0 ATHENA DUNE 20 pcs Made in China 7640166470212 Type：Wall-hung toilet white, weiss, blanc Type：Wall-hung toilet 30.0 kg Color：White Color：White Dimension：316*318*581 mm Dimension：316*318*581 mm Gross weight：13.5 kg Gross weight：13.5 kg Place of origin：China Place of origin：China Made in China www.axentbath.com 949636 603169 www.axentbath.com 949636 603169 7640166470212 E120-0102 E120-0102 W58.0457.0000.0 ATHENA DUNE 20 pcs W58.0457.0000.0 ATHENA DUNE 20 pcs Type：Wall-hung toilet white, weiss, blanc 30.0 kgColor：White toilet white,Type：Wall-hung weiss, blanc 30.0 kg Color：White Dimension：316*318*581 mm Dimension：316*318*581 mm Gross weight：13.5 kg Gross weight：13.5 kg Place of origin：China Place of origin：China Made in China Made in China 949636 603169 WWW.AXENTSWITZERLAND.COM 7640166470212 949636 603169 WWW.AXENTSWITZERLAND.COM 7640166470212 TO BE DEFINED FAUCETS PACKAGING BOXES 水龙头包装盒 PAPER: Cardboard LOGO width 96.5 mm PRINT: Background: Pantone 7529 U - Graphic elements: Pantone 412 U WEBSITE NHaasGroteskDS MEDIUM 20 pt, Uppercase PACKAGING LABEL COMPANY NAME AND CONTACTS AXENT.ONE LOGO Hot foil E120-0102 E120-0102 ATHENA W58.0457.0000.0 ATHENA W58.0457.0000.0 DUNE 20 pcs DUNE 20 pcs www.axentbath.com Type：Wall-hung toilet Type：Wall-hung toilet white, weiss, blanc Color：White 30.0 kg white, weiss, blanc Color：White 30.0 kg Dimension：316*318*581 mm Dimension：316*318*581 mm Gross weight：13.5 kg Gross weight：13.5 kg Place of origin：China Place of origin：China Made in China Made in China 949636 603169 7640166470212 www.axentbath.com 949636 603169 7640166470212 LOGO width 220 mm WEBSITE NHaasGroteskDS ROMAN 36 pt PACKAGING LABEL 94 July 2016 July 2016 95 SINGLE BOX LABELS - EUROPE SINGLE BOX LABELS - EUROPE 普通包装盒标签 普通包装盒标签 1.0 Singble box lable 2015-05-12 李 乾 Pallet lable 25 60 mm Line thickness 0.25mm 100% black Neue Haas Grotesk Text Pro 65 Medium 10 pt 100% black Line thickness 0.10mm 100% black Line thickness 0.25mm 100% black W58.0457.0000.0 DUNE 20 pcs W58.0457.0000.0 DUNE Neue Haas Grotesk Text Pro 65 Medium pt 100% black 100mm Neue Haas Grotesk Text Pro 65 Medium pt 100% black Neue Haas Grotesk Text Pro 55 Roman pt 100% black 100mm white, weiss, blanc 30.0 kg Serial number: Neue Haas Grotesk Text Pro 65 Medium pt 100% black AXENT International AG Belsitostrasse 17 CH-8645 Rapperswil-Jona Made in China Made in China 7640166470205 1.0 2015-05-12 李 乾 75mm able Neue Haas Grotesk Text Pro 55 Roman pt 100% black white, weiss, blanc 30.0 kg 7640166470212 Line thickness 0.10mm 100% black S70.0100.0040.1 DUNE ITALICA 80 mm Neue Haas Grotesk Text Pro 55 Roman pt 100% black 25 white, weiss, blanc 3.1 kg 技术要求 AXENT International AG Belsitostrasse 17 CH-8645 Rapperswil-Jona 1.表面覆光膜； 2.尺寸：60*80mm；公差 3.印刷颜色：K=100%； 4.所有材料满足欧盟包装 5.外框不印刷，是裁切线 Made in China Neue Haas Grotesk Text Pro 55 Roman pt 100% black 75mm Pallet lable 杜恩挂墙坐便器标贴 Line thickness 0.25mm 100% black Line thickness 0.10mm 100% black W58.0457.0000.0 DUNE 20 pcs 2015.06.25 黄�洪 2015.06.25 黄�洪 2015.06.25 1.0 合成不干胶 印刷颜色：K=100%； +1/-1mm 100mm Serial number: 黄�群 white, weiss, blanc 30.0 kg Made in China 166470205 7640166470212 75mm 杜恩挂墙坐便器标贴 96 July 2016 July 2016 97 SHOWROOM - STORE / 展厅/门店 CE LABELS FOR CERAMIC PRODUCTS - EUROPE 陶瓷制品CE标志 - 欧洲 01 廖占烽 20160627 PRICE TAG - BILINGUAL 价目牌 - 双语 STANDARD 16mm 80mm AXENT International AG Belsitostrasse 17 CH-8645 Rapperswil-Jona 16 名称: 玛琳独立式气泡缸 Code / 型号 T510-0101 50 mm No.004_DoP_997 Dimension / 规格: 1005 x 1810 x 420/560 E80.0500.0001.9 Personal hygiene EN 997-CL1-6A CF-BP-CA-LR-DA Name: Marion Freestand Tub / RMB: 28,000 100 mm 50mm DESIGNERS COLLECTIONS ，表面覆光膜；印刷清晰，干净，无重影 ； m；公差±1mm； 100%； 欧盟包装指令要求以及REACH要求 ； 是裁切线； Name: Marion Freestand Tub / 廖占烽 20160627 合成纸不干胶（覆光膜） 1:1 名称: 玛琳独立式气泡缸 陶瓷标贴 Code / 型号 T510-0101 225000035000 Dimension / 规格: 1005 x 1810 x 420/560 RMB: 28,000 Matteo Thun & Antonio Rodriguez Design CE-MARK Width 10 mm (Min dimension: mm) PRODUCT ILLUSTRATION TEXT NHaasGroteskDS ROMAN pt PRODUCT SPECIFICATIONS NHaasGroteskDS ROMAN pt, 方正兰亭纤黑_GBK pt PRODUCT CODE NHaasGroteskDS MEDIUM 10 pt PRICING INFORMATION NHaasGroteskDS ROMAN 8/10 pt 98 July 2016 July 2016 99 PRICE TAG - MONOLINGUAL 价目牌 - 单语 STANDARD 16mm 50 mm Name Marion Freestand Tub Code T510-0101 Dimension 1005 x 1810 x 420/560 RMB: 28,000 100 mm BRAND STORYTELLING AXENT is the luxury brand from Switzerland and is the encounter DESIGNERS COLLECTIONS of all the world-class excellent components - Swiss precision in technology and controlling, Italian design, Advanced Innovative Technology and Chinese craftsmanship in Ceramics An International pool of multidisciplinary excellences, engaged with the research Name Marion Freestand Tub and development of advanced technologies, sustainable solutions and trend setting design for the bathroom environment Code T510-0101 AXENT Switzerland: excellence in the bathroom, with a comprehensive collection Dimension 1005 x 1810 x 420/560 RMB: 28,000 including ceramics, faucets and furniture for residential and public environments Matteo Thun & Antonio Rodriguez Design 品牌故事 恩仕，一个来自瑞士高端品牌，集合了当代所有世界级的优质元素：瑞士的精准技术把 控， 意大利设计，先进的创新技术以及中式的陶瓷工艺。 PRODUCT ILLUSTRATION 这是一个非凡的多学科综合的国际化舞台，结合了先进的技术研究， PRODUCT SPECIFICATIONS NHaasGroteskDS ROMAN 12 pt 可持续发展的解决方案以及引领卫浴空间设计风格。 PRICING INFORMATION NHaasGroteskDS ROMAN 8/10 pt 恩仕瑞士： 极致的卫浴 以综合全面的产品系列融合了陶瓷，水龙头，家具 无论住宅空间或是公共空间都提供给您极致的卫浴享受。 100 July 2016 July 2016 101 © 2016 102 July 2016 July 2016 103 ... A4 版式 AXENT International AG info@axentinternational.com www.axentinternational.com 15 mm PLUMBING SOLUTIONS 65 mm PLUMBING SOLUTIONS 15 mm AXENT International AG info @axent- bclean.com www .axent- bclean.com... Tracking 20, center 3.3 3.5 AXENT International AG info@axentinternational.com www.axentinternational.com CONTENTS 7.1 AXENT International AG info@axentinternational.com www.axentinternational.com... www.axentswitzerland.com www.axentswitzerland.com www.axentswitzerland.com www.axentswitzerland.com Belsitostrasse 17 8645 Rapperswil-Jona Switzerland mula Guide 8003 C AXENT Switzerland AG AXENT