Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one one marketing what did the bran to d do why was

GROUP No Name ID Student Phùng Lê Bảo Ngọc 197KS12636 Lê Huỳnh Đăng Khoa 197KS33038 Ngô Phạm Thụy My 197TM29455 Nhữ Ngọc Minh Ánh 197TC29822 Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? (Prescribed Textbook - Question 1, Page 209) Shopee’s Case Study No Type of Real case/ Explanation Why was it effective? Marketing Could others learn from that? Relationship Shopee maintains a good relationship with their - With seller: By As the E-commerce Marketing customers since their clients are not only normal announcing to sellers in industry is developing purchasers but also those who are running their advance, it gives them significantly day by day, businesses on this platform time to consider this method allows - With seller: By developing a relationship department Shopee's ongoing Shopee to promote their and allocating their human resources reasonably, it events or products, advertisement campaign allows Shopee to keep their a conversation with therefore, they can to customers in a faster sellers through their emails and chat section, from prepare carefully to way, attracting buyers' that, Shopee easily promotes their new promotion, facilitate their business, attention better, products, or even new features that may affect their and also promote it to simultaneously helping clients The name of the supporter who manages their current customer diminish the cost Shopee With buyer: facilitate spent on their marketing each seller’s business is also mentioned in the email - so that sellers can contact them personally and the process of receive new notifications from them delivering information to customers, allow them to know about upcoming events and products as soon as possible - With buyer: Shopee Live Chat is a part of their relationship marketing that helps sellers in advertising their new products and also those ongoing events of Shopee so that whenever new things are coming, customers can receive news as soon as possible In addition, customers are able to chat with their personal relationship staff who take responsibility to support them personally via email or chatbox Permission Like other e-commerce brands, Shopee also has its Marketing - Flash sale: help Since the E-commerce permission marketing which helps the company increase customers to be society is more and more their customer’s experience and engagement reminded about the developing, most of the E- - Flash sale: Shopee asks customers whether they flash sale time; also commerce brands/ apps want to set the notification for the flash-sale items so help Shopee to track apply permission that customers will not miss the deal they have been the number of marketing to their waiting for customers interesting in business There are two that kind of product things we can in this - - Push notifications: Shopee offers customers the option to choose which section/ channel/ topic they Push notifications: marketing strategy: allow customers to - Authorization (opt-in): personalize their Customers give mobile app and avoid consent to receive receiving unwanted communications, information whether by email, SMS, or even every want to receive notification (order updates, chats, way that is more push promotions, feed, live stream, prizes, activities, wall notification on the updates, finance updates) mobile application - Preference: Customers chose to receive communications based on their specific interests/ topics/ channel/ frequency Virtual Try-on (Try this In today’s modern world, investment in experiential advertising programs for shade): No need to people are craving for consumers to remove their concerns when buying online waste time going to the physical experience, but Experiential As an e-commerce site, Shopee always has a lot of Marketing - such as store to find the right they also want something - Virtual Try-on (Try this shade): Shopee allows item, just one click on convenient (online customers to try on cosmetics straight on the app the phone to show all shopping) That is the using a filter that looks like the product color on the kinds of samples This reason why Shopee camera gives customers the responding these two peace of mind of finding opposite customer’s needs - the right thing to choose into their experiential from while shopping marketing By doing those online strategies mentioned Sample products: before, Shopee is Customers can directly providing a more experience trial products meaningful brand experience for their on sale occasions, customers making them get "more" - Create a monopoly: even when buying the Exclusive deals will same price elsewhere entice clients and Free trial order for new produce a lot of money users: This marketing for retailers method generates fresh Furthermore, invest in user excitement by "subsidies" for Sample products: Shopee implements exclusive sales employing the vendors and hold projects They subsidize sellers to provide a good "psychological" tactic of major discounts with - - through their purchases - price with sample products only when purchased on loving everyone's free varied promotions their website gifts Customers will throughout the year to Free trial order for new users: In addition to being "word-of-mouth" encourage visitors and given exclusive promotional codes for new users, presents ranging from purchases they are also given a gift by Shopee through the first real to vital for Shopee's order in the list of items listed to help consumers everyday life for new users: Bringing in new familiarize themselves with the product the use of users Moreover, old clients will expand the actions on the app Furthermore, the referrer will users will try to "entice" company's market earn a modest reward for suggesting a new user friends to come to Should invest in Shopee to receive gifts outstanding promos to for both of them attract new users - - A unique experience for - - Policy to attract new Policy to retain loyal loyal customers: With customers: Loyal this policy, Shopee customers are always a successfully retains old stable source of users, creates their revenue Making them consumer demand and feel exceptional and as Unique experience for loyal customers: Shopee makes them feel special though they are has a specific marketing scheme for consumers at and cared for "emperors" produces particular spending milestones in order to retain satisfaction and them Customers are provided exceptional loyalty promotional bundles from retailers from large sellers in addition to obtaining high value direct coupons on gratitude days One-to-one Marketing - Related/ Suggested products (Similar Products/ You This strategy creates a Shopee’s one-to-one might also like): Shopee shows the same products unique profile for each marketing strategy with different prices based on the products the customer enhances client relations customers are visiting It also offers some more related products that have the same function/ feature - Personalization: By and makes up their learning the personal fidelity, allowing the preferences of the brand to establish a customer, Shopee special relation to the enriches their audiences’ client as well as trust and buying experience over reliance that raises time and gradually audience satisfaction and makes them become separates Shopee from the loyal to the brand others Other brands respectively launch the same strategy from Shopee to maximize their monetization prospects - Daily discover: Based on what customers have searched recently, Shopee suggest them on the Daily Discover section (or products that are related to what customer has viewed in purchase) - Buy again: Shopee suggests some products that the customers buy more than time - Personalized email: Using personal data from the machine-learning system, Shopee provides their customers with offers and engages them in buying the products - Banners: Shopees ’ personalized displays are placed on the high-traffic website in order to grab their target audiences’ attention, make them longer on the ads, and may buy the product References Aires, A (2013, October 20) Personalized Marketing - Marketing one to one - A glimpse on Amazon's strategy From Youtube: https://youtu.be/m2sMsyUN7FY NA (2021, April 18) "Permission Marketing : A performance lever for E-Commerce" From Youtube: https://youtu.be/tPwjLhQgurg NA (2022, February 21) Virtual Try-one Makeup Tool From Maybelline: https://www.maybelline.com/virtual-makeover-makeup-tools NA (2022, February 21) Why E-Commerce brands need experiential marketing events to thrive From A Little Bird: https://alittle-bird.com/whyecommerce-brands-need-experiential-marketing-events-to-thrive ... from the loyal to the brand others Other brands respectively launch the same strategy from Shopee to maximize their monetization prospects - Daily discover: Based on what customers have searched... special relation to the enriches their audiences’ client as well as trust and buying experience over reliance that raises time and gradually audience satisfaction and makes them become separates... more related products that have the same function/ feature - Personalization: By and makes up their learning the personal fidelity, allowing the preferences of the brand to establish a customer,