MIT Sloan School of Management MIT Sloan Working Paper 4603 06 February 2006 What Makes You Click? — Mate Preferences and Matching Outcomes in Online Dating Günter J Hitsch, Ali Hortaçsu, Dan Ariely © 2006 by Günter J Hitsch, Ali Hortaçsu, Dan Ariely All rights reserved Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission, provided that full credit including © notice is given to the source This paper also can be downloaded without charge from the Social.