MARKETING REPORT

Speaker Linh Bui – Marcom Manager of Hyatt Regency West Hanoi Propose Share and inspire with quotes when doing Marketing “Nói chín thì phải làm mười/ Nói mười làm chín kẻ cười người chê” Speaker Linh[.]

Speaker: Linh Bui – Marcom Manager of Hyatt Regency West Hanoi Propose: Share and inspire with quotes when doing Marketing “Nói chín phải làm mười/ Nói mười làm chín kẻ cười người chê” Speaker: Linh Bui – Marcom Manager of Hyatt Regency West Hanoi Propose: Share and inspire with quotes when doing Marketing “Nói chín phải làm mười/ Nói mười làm chín kẻ cười người chê” Table of Contents 3M: Marketing, Manager and Marcom a) MARKETING Marketing is like an iceberg because we often understand Marketing on the surface such as advertising, media, But in fact, we need to survey, we need to learn carefully about product service information When we have those specific plans (like Vingroup or Vinfast), they have created their brand, strategy, and brand positioning in the market It’s conclude Brand Marketing Plan, Brand Vision Plan, Brand Architecture and Brand Positioning And Marketing is a plan or an action to the market We need to make plans for the future: understanding the market what people want? or b) MANAGING To become a good marketer, we need to find out the touch point and know target customers Beside that, understand Customers Segments, Customer Insight, Product idea and Product positioning are very inportant “If we good marketing, maybe we will be successful in life” And the first step is “sell” yourself by learning know yourself, trust your self and understanding youself Learn “how to sell your self” and consider yourself is a product And where to sell yourself? c) MARCOM (Marketing & Communication) Marcom is a part of marketing (Market excecution) For a marketer, the most valuable thing is direct marketing (Marketing truyền miệng), that is the main activity of a Marcom A case of Marcom’s work: During the epidemic, a hotel of about 500 rooms rented a marcom team Their job is to help people quarantined in the hotel have jobs to entertain and make a good impression on them (since they are potential customers in the future, they may return hotel or share, comment with people around about the hotel you stay in during the quarantine) The campaign was successful because of activities such as playing games, having live yoga practice, cutting hair after quarantine, etc All marcom does is not to let customers criticize or be dissatisfied with the services at the hotel Marketing gets customers, content After that time, Marketing will have customers and content because Customer generation content is valuable to marketers Marcom in Hotel industry & what am I doing there? Marcom's work in the hotel: • • • Brand Awareness (Nhận diện thương hiệu): How can brand identity tell the brand's personality? Sales Revenue (Doanh số, Doanh thu, Thị Phần): Marcom or marketing success or not need to understand the financial, need to be guaranteed sales, revenue and market share Customer Loyalty (Chăm sóc khách hàng): where there are customers, where there is a need, there are ideas An example of Customer Loyalty: Mrs Linh Bui shared that at the hotel she works, there will be a "Don't forget" card for guests that will help her and the team to check if the guest has forgotten anything or a QR code for guests to check in on the face to promote it to more people or give a voucher so that the next time guests can use it and bring in new guests Trails of Marketer! Marketing needs to be meticulous and persistent, and appearance is also extremely important, especially for industries that need to be creative Marketing needs to present the strengths in a calculated way and cleverly point out the bad points of the product • Balance (Cân bằng): balance between emotions and time, budget vs idea, sobriety vs creativity, life vs work • • • Dare (Dám): We need to have the courage to be ready to face difficult challenges as well as dare to rise above ourselves to complete the work in the best way Mrs Linh Bui said that: “I don't dare to lose an opportunity so I need to try to know where I went wrong so that the next time I see it, I won't make the same mistake again” Trust (Thật thà): Living a fake life that creates an apperance different from who you are will be difficult in life However, everything has two sides and we need to make trade-offs But need to know meticulous calculation, careful to make the right decisions Inspires (Truyền cảm hứng): In marketing, if we don't inspire ourselves or others, we are completely lost Only experience has the power to inspire, in addition to understanding current and future products Some lessons in Q&A part • When it is difficult to find a solution, they need to find the core value of the problem Back from the nature of the product, the object For marketers, it's often a mystery because too many things can't be solved or don't have a thorough insight to write for, what to write about? • In order to be able to market a famous tourist destination when fresh out of college, students should experience it We have to give up "tuition" to be able to that However, if we not have high economic conditions, we not need to spend too much money on luxury services, so choose places with medium to low segment to be able to have the best experience about those services When you have passion, success will come to you • As long as there are have products, then someone needs to bring those products to customers and everywhere needs Marketing - THE END “Fake it until you make it” ... inspire with quotes when doing Marketing “Nói chín phải làm mười/ Nói mười làm chín kẻ cười người chê” Table of Contents 3M: Marketing, Manager and Marcom a) MARKETING Marketing is like an iceberg... sell yourself? c) MARCOM (Marketing & Communication) Marcom is a part of marketing (Market excecution) For a marketer, the most valuable thing is direct marketing (Marketing truyền miệng), that... and brand positioning in the market It’s conclude Brand Marketing Plan, Brand Vision Plan, Brand Architecture and Brand Positioning And Marketing is a plan or an action to the market We need to