Tài liệu Seven Steps to a Successful Business Plan Chapter 1 pptx

[...]... and Sustaining Your Business Plan 348 349 350 xx Contents The Practical Applications: Implementing and Sustaining Activities Epilogue: A Word From the Author Appendices 3 51 353 357–403 Appendix A: The Full Business Planning Model 357 Appendix B: The 1- Page Strategic Plan 3 61 Appendix C: The 1- Page Operational Plan 365 Appendix D: The 1- Page Organizational Plan 369 Appendix E: The 1- Page Resources Plan. .. Achieving Goals 10 8 Applying the Mission Analysis 10 9 How to Convert Your Mission Statement Into Daily Activities 10 9 Summary 11 1 The Key Questions: Preparing Vision and Mission Statements 11 2 The Practical Applications: Writing Your Present and Future Statements 11 2 5 Strategic Goals, Objectives, and Tasks: How to Set Them and Then Make Them Happen 11 3 How to Create Strategic Goals That Deliver What You... Your goals must be converted to practical, daily behavior A critical point raised in my many discussions with managers is the failure of planning to reach all levels That failure is directly attributed to the planning model, the planning documentation, and the lack of planning accountability Typically, planning is a three-day conference held at a resort There’s a lot of build up, hoopla, and fanfare Promises... INTO PRACTICAL BUSINESS BEHAVIOR Over the years I have met and worked with thousands of managers as a consultant and trainer So many of you have told me of the need to convert vague, esoteric, and often unrealistic planning into something concrete and doable I heard you Business planning is of no value unless it can be connected to next year’s daily activities * backPlanning is a registered trademark... Operational Plan 213 Analysis of Company Performance 214 Analysis of Competition 215 Analysis of Market and Market Share 216 Analysis of Mission 217 Analysis of Resources 218 Analysis of Drivers 2 21 Analysis of Structure 222 Analysis of Reference Information 223 The Key Components of an Effective Operational Plan 224 Choose Annual Targets 225 Set Quarterly Performance Measurements 226 Concentrate on Key Tasks... Promise 11 4 Diagramming Your Vision: Tips on Structuring Your Goals 11 6 Ford’s Vision Statement (Actual) 11 6 Ford’s Mission Statement (Hypothetical) 11 6 Ford’s Strategic Goals (Hypothetical) 11 7 Contents How to Translate Your Vision Into Reality Painting Your Story with Bold Strokes Three Steps for Setting Big, Bold Goals xi 11 8 11 8 11 9 Step 1: Fire Up the Management Team 12 0 Step 2: Get Leadership to Step... Up to the Plate 12 0 Step 3: Validate Your Strategic Goals 12 1 Seven Critical Questions to Ask When Setting Goals 12 2 How to Construct Realistic Goals 12 3 Four Downsides to Using Mergers and Acquisitions as a Growth Tool 12 6 Problem 1: Culture Clash 12 7 Problem 2: The Clash of Management Egos 12 7 Problem 3: The Human Factor 12 8 Problem 4: The Process Itself 12 9 The Bottom, Bottom Line to Mergers and Acquisitions... manager for a well-established, publicly traded company Companies are organizations, no matter what their size, type, or product This means you must have an integrated business plan no matter who you are or what you do Business planning is important whether you are a start-up company in e -business or working on a multinational planning team This book gives you a place to start, a system to make sense... organizational plan matches the structure to the goals of the plan Figure 2-4 The resources plan matches requirements to the overall plan Figure 2-5 The contingency plan builds cases for alternatives Figure 2-6 The business planning cycle has four phases Figure 2-7 Getting ready to plan has two important steps Figure 2-8 The planning conference builds five plans in a single session as phase 2 of the planning... strategic, operational, organizational, resources, and contingency plans 4 Incorporate all functions into a single planning model 5 Achieve total employee involvement by taking the business plan to all levels I wrote this book for you as a manager, someone who is the steward of any organization, be it large or small The concepts of business apply no matter whether you are an entrepreneur or a manager . Strategic Plan and the Operational Plan 213 Analysis of Company Performance 214 Analysis of Competition 215 Analysis of Market and Market Share 216 Analysis. organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 16 01 Broadway, New York, NY 10 019 .