Tiểu luận môn Principles of Marketing UEH k47, Cách trình bày tiểu luận, bố trí ảnh, nội dụng cô đọng, súc tích. Toàn bộ bài viết bằng tiếng Anh. Môn Marketing UEH năm 2021. Tiểu luận không thuyết trình kết thúc học phần
MINISTRY OF EDUCATION AND TRAINING UEH COLLEGE OF BUSINESS FINAL EXAMINATION REPORT ANALYSING ABOUT SAMSUNG GALAXY BRAND PRODUCTS Module: Principles of Marketing Module code: 21C1MAR50300201 Instructor: Huỳnh Phước Nghĩa Student name: Nguyễn Hoàng Danh Date of birth: 19/06/2003 Student number: 31211026156 What is Samsung Galaxy brand? Samsung Galaxy (customised as Samsung GALAXY) is a series of product ranges of smartphones, wireless headphones/earphones, smart watches and tablets which run Android operating system - a operating system developed by Google Corporation These product ranges are modernly designed, broadly manufactured, sold and widely distributed by Samsung Electronics Samsung Electronics is known as a multinational technology and electronic firm based in Suwon and is the leading company of Samsung corporation This is the world's largest smartphone manufacturing company sorted by the number of orders over the first quarter in 2017, with a global market share is 27,8 % Samsung GALAXY product ranges account for almost 27,8% of the smartphone market share It is also the world's second-largest semiconductor manufacturer following Intel With reference to Samsung Galaxy product lines, there is quite a wide variety of smart devices like Samsung Galaxy S series, Galaxy Note series, and the line of smart tablets such as Galaxy Tab, and Galaxy Book for laptops alongside the range of smart, wireless earphones like Galaxy Buds In the past years, the two latest product lines of smartphone range have been introduced and received rave reviews from technological critics and reviewers are Samsung Galaxy Z Fold and Samsung Galaxy Z Flip respectively, which have made a significant breakthrough in the mobile technology market Samsung GALAXY S21 series Samsung GALAXY Z FLIP To find out more about the Samsung Galaxy brand, Analysing information about its products is crucial and necessary as well Samsung Galaxy Note series is a series of Android Phablet developed and sold by Samsung Electronics This range of products mainly aims at pen computing, all Galaxy Note models are equipped with touch-screen pens and integrated Wacom digitizers with pressure sensitivity All Note models also consist of software features navigated and led by touch-screen pen and devices’ big screens, such as note application and digital album and screen-split multitask mode Some famous models like Note 5, Note 7, Note 20 They have been numbered respectively Samsung Galaxy S series is a mobile flagship series operated by Android and produced by Samsung Electronics S series is the leading product range of the brand and coexists with the Galaxy Note series Samsung Galaxy Z is a phone that can be folded and is manufactured and distributed by Samsung The device was made public and introduced on 20 February 2019 This series is equipped with curved screen technology and when being folded there is always a side screen for users to use without unfolding the devices That are the three most major smartphone series of the brand Galaxy In addition, Samsung also sell Samsung Galaxy A and J series 2 How might changes in social factors influencing consumer behavior affect Samsung Galaxy products? To analyse how changes in social factors impact on Customer behaviour, we need to define Samsung Galaxy series’ segments and study about its features Firstly, we need to analyse how social factors impact on customer behaviour Samsung segments its potential customers into various segments and each segment has its own features To begin with, social factors include social groups and social networks, online social networks and family Unlike other brands which only focus or target on one or two price segments, Samsung decides to stretch their products from cheap to expensive, which helps Samsung easily to venture into the wider market or approach considerably more users, and suit many fields as well as the purpose of using smartphones for customers and increasing sales Moreover, the introduction of a wide range of products in all price segments also help users to have more options, from prices to features Customers can consider buying which products depending on their economic conditions and individual needs as well With reference to social factors, there are various factors that affect customer behaviour of Samsung Galaxy brand First of all, one of the social factors that has a lot of impact on how people spend their money on technological devices in general and how people make a choice to use Samsung Galaxy products is that social groups and social networks including online networks As presented earlier, there are many segments and in each segment there are always certain social groups and networks Buying a product firstly depends a great deal on the economic condition of a customer They have to be aware of how much they can earn and how much they can spend Besides, their surroundings including their friends, their casual acquaintances, may have some certain effects on how they buy a product Apparently, if they were in a social group that consists of people who use Samsung Galaxy products, which would have a visible impact on the way that a customer of Samsung Galaxy buys its products More specifically, If your friends use Samsung Galaxy S7 Edge as a main mobile phone and you have some occasions to use and experience the phone, then you will have your own experience and knowledge about this product, the reviews are probably about the camera, quality of pictures taken, or configure and performance As a result, Marketing departments of the brand use word-of-mouth influence and buzz marketing to spread the word about their brands In addition, you may easily hear the reviews from your friend about their current product, it can be critical or rave but you will have a strong opinion about the product and these things have shaped your thinking because you have already experienced and heard of feedback In reality, people tend to be the same as others because of social standards and pressure to be like others, so this impacts on the final decision on the product In sum, if a customer is in the lower class in society, they will buy the product that suits their needs and serves their prioritised purposes first The process of buying also depends on the income bracket of social groups Online Networks are also the most impactful social factor that affect customer behaviour It's certain that most of us have ever heard of technological reviews and reviewers who give information about electronic and technological devices to audiences who want to buy certain products Samsung Galaxy Products are also the talking point of technology events and channels as well To buy a product, however, needs a lot of knowledge and information or understanding too Online environment is the ideal envỉonment for exchanging information as well as promoting products In fact, the features of a product have to be suitable for the user's characteristics and personalities An individual won't buy a smartphone which doesn't cater for their needs, for instance, a person who prefers the colour pink will never buy a yellow-coloured smartphone You may easily find out many technologies review videos that discuss Samsung Galaxy products like in the picture above – YouTube site, for example Family, another major factor that strongly influences customer behaviour In other words, individual spending on a smartphone or a digital device also depends upon what type of family they come from The family pattern and tradition may easily affect their mindsets and behaviours For instance, if a person comes from a family in which family members like their parents who mostly use Samsung Galaxy J series with a reasonable price, they would prefer their child to buy the same one as theirs For teenagers, most of their money is subsidized by their parents or supervisors, so they have fewer options ranging around a certain level to choose from because of the limited amount of money they are given The disposable income of a family also affect how people buy things, more specifically, if a family unit in which parents who earn a very good salary and they fall into late Millenial or early Z generation They would prefer flagship smartphone products because they are aware of their position and their wants Most of them usually use flagship smartphone like Galaxy S or Note, so they want to get their children the same type of products they are using Understanding deeply about how changes in social factors impact on customer behaviour, Samsung Galaxy brand has taken a good many actions to go along and adapt to changes with brisk efficiency Samsung went into business with the view to approach all segments of market in the past decades, Samsung Galaxy series have been dominating the midrange market and are getting bigger than ever with various product ranges manufactured and launched each year The reason for this is that Samsung Galaxy can make profit from a lucrative market by offering reasonably priced and high-quality products which cater for users’ needs such as that they can afford one when their old ones are unluckily broken Moreover, they can pick up their favourite colours due to the fact that Samsung offers products with various options Although the products fall into cheap priced categories, they are still equipped with some advanced technology like in some Galaxy ranges with Always on display mode and kept up to date for years by many latest software updates Clearly, the average price of a mid-range smartphone is about - million VND, and this is the affordable price for most people who just have basic demands Samsung Galaxy brand provides a wide range of products at this price range Galaxy A, Galaxy J, Galaxy V, and so on and so forth Samsung Galaxy A series In addition to mid-range products, Samsung Galaxy Brand also approaches first-class customer segments and special customers two major product ranges of Samsung at this point are Samsung Galaxy S series and Galaxy Note series, but in the two recent years Samsung has launched two more flagship series which are Samsung Galaxy Z Flip and Samsung Galaxy Z Fold They are the main products that fulfill the needs of upper class customer groups and make the users become more unique and glamorous with the presence of Samsung Galaxy series In this point, Samsung Galaxy approaches Customers in the way that lives up to users’ expectations of being like other peers and casts light on their social statuses Samsung Galaxy Flagship smartphone ranges have their own exclusive features that other lines don’t have and with a higher price for the flagship products customers will certainly be taken care of more and offered more warranty terms which include benefits such as exchanging one for one for one month or more if any problems come up and customers are also presented with a wide range of other products like Galaxy Buds or discount vouchers when they get hold of the products on the first sale date All this confirms that the Samsung Galaxy brand understands all the social factors and how it changes over time in order to adapt effectively The picture depicts Samsung Care+ service which is one of warranty and maintenance services How might Samsung Galaxy Brand address the problem of differentiating and positioning their product? Today, in the broadened smartphone market, there are numerous different brands, but users are still fiercely loyal to product ranges coming from the Samsung Galaxy brand So, how does the Samsung Galaxy brand engage more and more customers while there are also more and more rival companies that have grown in the same market Here are some rival companies that compete against Samsung Galaxy brand Clearly, to attract more new potential customers and retain existing ones, Samsung, holding company of Galaxy brand has to tackle the problem of differentiating and positioning their products in the market Differentiating is one of the most important tasks that a brand which wants to succeed in its way has to first That is true for the Samsung Galaxy brand and its product ranges First, let’s find out how wide its product ranges are Samsung product lines cover almost all segments with various levels of prices from low to high The first and cheapest product range is Samsung Galaxy J series which is sold with reasonable affordable prices The series is labelled according to number order from to The higher the number, the more powerful the hardware Because the Samsung J series is a cheap and mid-range product, they are usually made of plastic and a bit of metal, but some of them are made fully of metal like Samsung Galaxy J7 plus and Galaxy J7 Prime Samsung Galaxy J series is the product range which is chosen to be used by economy-class users because they come at a cheap price, but configuration and features are relatively great and the on-screen time is good In addition to the J series, Galaxy A series is also the most popular product line of the brand Samsung Galaxy A is a mid-range and high-end line, invested a lot in design by Samsung It can be said that Galaxy A is the smartphone with the most beautiful design on the market today While the 2015 Galaxy A series uses a metal design, the 2016 Galaxy A switches to aluminum and glass, both of which are high-end materials Not only have a beautiful design, the Galaxy A phones all have very good cameras, a pretty strong configuration, and especially a "champion" battery life, especially the 2016 Galaxy A series Samsung Galaxy A5 (2016) ), Samsung Galaxy A7 (2016), Samsung Galaxy A9 Pro are typical representatives of this line Over the past few years, Samsung has brought out the new A series consisting of Galaxy A12, A32, A52, and A72 - Sponsorship – Samsung is one of the biggest companies in the world Today, they have 150,000 employees worldwide Samsung is famous for the quality of its products, but besides the spare parts, Samsung is known to be a huge sponsor Samsung is currently a sponsor of the Sydney Opera House, Australian Olympic Team, NSWIS Awards, Oceania Foundation, and more Samsung used to sponsor for Olympic to promote the Samsung Galaxy S7 and S7 edge - Advertising – Samsung does not focus on commercials like Coca-Cola or Pepsi, but they always promote their most important product For a systematic look at Samsung's advertising, let's take a look at some of their most famous and successful commercials Samsung also takes advantage of product placement and celebrity endorsement as well when many Samsung Galaxy products are placed in TV programmes and shows, brand logo is placed in public places and TV ads, through this Samsung successfully builds brand identity, brand awareness 14 Samsung Galaxy product lines is adopting the concept of integrated marketing communications (IMC) Here the company carefully integrates its many communications channels to deliver a clear, consistent, and compelling message Identify and discuss what they are? What is integrated marketing communications? Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels Direct sales: Samsung considers direct sales as the act of doing marketing by humans Success or failure depend on the work of preparing staff For Samsung, this method of sales is mainly based on references and data as well The sellers always bring along product references in order to answer customer questions about the Samsung Galaxy products as exactly as possible - Actual Sales: Samsung provides product information for customers and must obtain orders - Relationship with customers: Samsung salespeople are always interested in maintaining and improving the company's position in the public eyes - Gathering as well as providing information: Samsung salespeople can often provide further usful information for planning promotions and advertising Publishing magazines: The magazine is self-edited and published by Samsung to inform internal Samsung activities and customers such as the success of dealers, distributors, marketing ideas, Samsung news, results, etc contest results, employee rewards and information about Samsung products… Attending trade shows and exhibitions Samsung regularly participates in major trade shows around across the world Trade fair is a place where Samsung uses to buy and sell products, sign contracts, create relationships between Samsung and distributors and agents The trade fair is not only to prove Samsung is well organized, to create a good reputation and 15 image for the public, to introduce products, but also to provide Samsung's customers with products at its standard Community relationship: Another marketing strategy of Samsung is to focus on improving public relations Samsung always sees this as an opportunity to create a good image of this brand through the press without spending too much For the Galaxy Note product line, Samsung held a series of Note Fan Party events in Vietnam This is an activity exclusively for the Galaxy Note fan community with many interesting interactions and exchanges with Vietnamese stars In addition, Samsung also considers this as an opportunity to thank users who have supported the Galaxy Note series over the years Besides business activities, Samsung is also a well-known brand to the public in maintaining employee welfare programs and social responsibility (CSR) activities with the goal of creating sympathy for customers with the public Some of Samsung's social programs can be mentioned such as: the campaign to reduce plastic waste in the dormitory for employees, the SDV sports festival in 2019, 16 Advertising: When conducting an advertising program, Samsung always asks marketers to make five main decisions: Deciding 5M Mission: What is the advertising objective? Money: How much does it cost? Message: The message needs to be sent to the Media: What communication channel to use? Measurement: How are results evaluated? Samsung's advertising content is always based on AIDA principle A: get Attention I : hold Interest D: create Desire A: lead to Action ( leads to purchase) Continuously building sales promotion measures and strategies by taking advantage of the most prominent and basic features of marketing, focusing on every small point, including promotions, to help Samsung's Marketing programs bring brand trust for customers and become the leading electronic brand today In Vietnam, Samsung focuses on advertising on mass media Samsung focuses on increasing brand awareness through the use of TV channels and social media marketing channels We can see that Samsung wants to focus on the market segment with young customers by continuously running ads on Facebook and Instagram with many trendy, youthful and creative 17 advertising articles and images Samsung's marketing strategy in advertising is to take advantage of Influencer Marketing Samsung has partnered with young celebrities to advertise its products For example, when the Galaxy Note 10 product line was launched, Samsung invited famous names in the entertainment industry such as Thanh Hang, Quang Vinh, Chau Bui, Diem My, etc to the product launch event The presence of celebrities has attracted the attention of the public, especially young persons The famous Korean group BlackPink was also invited to cooperate with Samsung to promote the Galaxy line product brand With a diverse and quality product line coupled with a price that matches the product's value, Samsung has a competitive advantage over its competitors and convinced customers to use its products Besides, through investing in advertising campaigns and collaborating with celebrities, Samsung has also effectively promoted the brand and products This is Blackpink, a K-pop music female band on behalf of Samsung Galaxy as brand ambassadors 18 Thanh Hằng, Vietnamese Samsung Galaxy brand ambassador of Galaxy S series Promotion: The promotional tools that Samsung often use are catalogs, samples, films, slide films, trade shows and exhibitions, and materials and tools at the point of sale, … they always create interest and attract readers thanks to beautiful colors, good printing, and easy-to-understand content for Samsung electronic products Samsung's Marketing strategy is to continuously offer promotions to attract customers For example, with the Galaxy Note 20 product, when preordering, customers will be given an extremely valuable gift set from Samsung up to VND million including: Wireless Power backup battery, health monitoring bracelet, healthy Galaxy Fit, super fast charger Super Fast Charger 45W, … Samsung also has a program called "Renew old collection" with the message of saving up to 12.5 million VND nationwide Accordingly, Samsung will buy old Samsung phone products with certain conditions, instead customers will also receive a brand new Samsung Galaxy Note 20 with 0% installment program 19 These are Samsung Galaxy posters usually appearing in smartphone stores or advertising boards Through marketing communication channels Samsung has built for its Galaxy product brand a consistency, established the brand image and brand awareness too Customers know that Samsung Galaxy product range involves a wide range of smart products from smartphones, tablets to smart watches and all of them fall into many price segments The support, combination of many different communication tools help increase the speed of getting the brand message across to customers in general and regular customers in particular, besides, Samsung can reach the target audience more easily and effectively Samsung also captures customer psychology, thereby building more effective sales promotion plans and customer care policies In addition to this, marketing integrated communication channels also help increase the brand’s competition in the market with rival brands and become more prominent in the eyes of the public Last but not least, the brand also can save costs and bring in higher efficiency than separate forms of communication 20 What is the advantage and disadvantage of using a multichannel distribution system for Samsung Galaxy Products? Multichannel distribution system is a approach or structure in which a single company sets up two or more sales and marketing channels to reach one or more customer segments—through a brick and mortar store, an online marketplace like Amazon or eBay, a large retailer, wholesale, direct marketing or resellers The wide distribution system is one of Samsung's marketing strategies Samsung is present through various channels in the market However, basically, Samsung's main channels include: intermediate distribution: This is the way that Samsung applies to all Samsung Galaxy products which are newly introduced to the market Mainly, this form of distribution is implemented through promoting product features widely in order that customers and consumers can know about them and through social networks and public figures Samsung’ intermediate distribution channels include retail companies and electronics supermarket chains - Retail companies: For the distribution channel which is a retail company, Samsung has chosen to go into partnership with large and reputable retail companies in Vietnam such as: The gioi di dong, FPT, Vien Thong A, Viettel Store, Nguyen Kim, Anh Duong, VP Group, CellphoneS, TechOne, etc Samsung's distributors are all reputable and experienced names In addition, Samsung also has a network of phone stores and electronics supermarkets that supply Galaxy products and accessories to customers 21 - Electronics supermarket chains: For the electronics supermarket system, Samsung chooses to distribute its products at large supermarkets such as Pico Plaza, Ruby Plaza, Nguyen Kim, Tran Anh, etc too In Hanoi, the network of electronics supermarkets Samsung's product distribution spans all districts Direct distribution: is the second most common form of distribution of Samsung for Samsung Galaxy brand products Direct means that the products will be directly distributed or sold to customers without any intermediates At the present, in addition to selling or distributing products to retailers, Samsung has opened a number of genuine stores itself in order to distribute Galaxy products and provide customers with excellent service This form of distribution is highly rated as it brings customers a lot of good experience due to effective customer relationship management strategy What's more, the giant, Samsung also cautiously applies DMS softwares to manage distribution channels effectively The Samsung direct distribution channel is called Samsung Brand Shops which are uniquely designed according to brand colour as well as brand logo and are located in department stores or shopping malls Recently, Samsung conducted the opening of Samsung Plaza in Cau Giay This is Samsung's third Samsung Plaza store in Vietnam under the Samsung Galaxy Brand Shop model 22 Brand Shop only provide Samsung Galaxy products This is considered a new development in the distribution system of this brand Samsung Brand Shop helps consolidate the brand position, making it easy for customers to access and feel confident when buying genuine Samsung products This is Samsung Galaxy brand shop Manufacturer's representative distribution channels and retail affiliates: These are the two distribution channels where Samsung uses production representatives and retail channels in the international market, including Vietnam These are also the two most successful distribution channels that Samsung uses in our country As for the distribution channel representing manufacturers, Samsung currently has three representatives in Vietnam, which are Samsung Company and two factories in Bac Ninh and Thai Nguyen For Galaxy mobile phone products, Samsung has three official distributors for itself in our country: Phu Thai, Viettel and PSD Through these distributors, Samsung products will be delivered to consumers through familiar nationwide stores and retail systems such as Mobile World, Dien May Xanh, and retail agents mobile retail, It is this form of distribution that has gone straight to the Vietnamese people's preference for diversity, so it is not difficult to understand when this giant decided to use mainly these two distribution channels in Vietnam 23 Samsung Galaxy brand’s holding company – Samsung Electronics which is based in Thai Nguyen, Viet Nam All these forms of distribution have their own advantages and disadvantages For advantages, - Increasing customer base: Samsung easily covers the market by distributing products to customers who are in need Apparently, to sell the products widely, Samsung has to build distribution channels which are accessible to customers The expansion of Samsung multi channel distribution facilitates reaching more and more target audience Acting as a bridge between the manufacturer and the customers who use the product Samsung also easily updates customer trends and addresses customer problems more effectively - Improving customer perception: multichannel distribution system is a tool to help product manufacturers capture value of the market ( understand customer needs and information, needs of competitors) To create new product lines, Samsung has to know about customer needs and what their competitors are doing in order to increase competition.Samsung Galaxy brand can create a seamless buying experience can build significant customer loyalty They’re perceived as attentive to consumers’ needs, purchasing habits and digital-savviness With multichannel distribution, the brand can also differentiate themselves not only by various price options but through convenience 24 If Samsung doesn’t know about what customers need towards Galaxy products, they can't create new products that live up to customer expectations in the future Support manufacturers to take better care of customers in the service stage: maintenance, warranty, product instructions, … Multi-channel distribution is also a means of communication Samsung easily addresses problems arising from product errors which are attributed to manufacturer mistakes Through their channels, Samsung can offer warranty and exchanging policies, this somehow helps manufacturer increase their customer loyalty Samsung has achieved much success in increasing its brand awareness and attracting a large number of customers to trust its products - Growing into untapped and emerging markets: Going multichannel also enables the brands to expose their products to new customers and first-time buyers, resulting in more product sales By selling on online marketplaces, opening a new online or physical store, trying a pop-up experience, or expanding to different geographies - Diversifying risk: It may prevent the brand from depending on a single distribution channel Using multichannel distribution system, the Samsung Galaxy brand may reduce the risk of supply chain breakdown and be more flexible in control the source of products For disadvantages: - Increased complexity and inconvenience: because there are a wide range of distributors, customers can be confused about which place they should choose to buy their Samsung Galaxy products Moreover, except Samsung Brand Shops, other distributors have their own sales policies and a number of ways to deal with customers Sometimes, the prices of the Galaxy Products vary from place to place It can be hard for customers to choose to buy and sometimes they choose to travel long distances to buy a cheaper product from another distributor - Higher costs in labour and facilities: Placing more products in more places means more suppliers, geographically dispersed warehouses, staff to fulfill orders, and additional shipping costs This strategy requires more money Samsung also have to 25 offer fast-track schemes to retrain the employees when they are hired The shipping costs also soar if Samsung doesn’t find a good place to store their products - Potential for channel conflict: In multichannel distribution, conflict can take many forms: direct sales competing with an independent distributor, two similar distributors competing for the purchase, retailer vs distributor or your channels competing for the same customer As analysed before, customers have tendency to buy products in small or personal retailers, and they think the smaller the shop is the better the price they can receive is, but indeed, the price between these retailers are the same Moreover, the density of brand’s distribution channels in a narrow area also contributes to the decrease in sales and the increase in storing prices or labour payment The end 26 TABLE OF CONTENT The report has five sections: What is Samsung Galaxy Brand? How might changes in social factors influencing consumer behavior affect Samsung Galaxy products? How might Samsung Galaxy Brand address the problem of differentiating and positioning their product? ……………………………………………………………………………14 Samsung Galaxy product lines is adopting the concept of integrated marketing communications (IMC) Here the company carefully integrates its many communications channels to deliver a clear, consistent, and compelling message Identify and discuss what they are? …………………………………………………………………………………20 What is the advantage and disadvantage of using a multichannel distribution system for Samsung Galaxy Products? 26 REFERENCES [1] Phân tích chiến lược Marketing Samsung Việt Nam (2021) Retrieved January 2022, from https://amis.misa.vn/28614/chien-luoc-marketing-cua-samsung/ [2] Chiến dịch marketing tập đoàn Samsung có đặc biệt? (2022) Retrieved January 2022, from https://www.sapo.vn/blog/chien-dich-marketing-cua-tap-doan-samsung-co-gi-dacbiet [3] chủ, T., việc, C., Phối, Q., & Samsung, B (2022) Bật mí thơng tin liên quan kênh phân phối Samsung Retrieved January 2022, from https://timviec365.vn/blog/kenh-phan-phoicua-samsung-new15676.html [4] Chiến lược Marketing Samsung: định vị thương hiệu đỉnh cao (2018) Retrieved January 2022, from https://marketingai.vn/chien-luoc-truyen-thong-cua-samsung-dinh-vithuong-hieu-dinh-cao/ [5] khác, T (2022) Hoàn thiện quản lý kênh phân phối điện thoại di động Samsung Công ty TNHH Công nghệ di động FPT Retrieved January 2022, from https://www.tailieudaihoc.com/doc/221284.html [6] Samsung Galaxy - Wikipedia (2019) Retrieved January 2022, from https://en.wikipedia.org/wiki/Samsung_Galaxy 27 PLAGIARISM RESULT 28 ... probably about the camera, quality of pictures taken, or configure and performance As a result, Marketing departments of the brand use word -of- mouth influence and buzz marketing to spread the word... there are various factors that affect customer behaviour of Samsung Galaxy brand First of all, one of the social factors that has a lot of impact on how people spend their money on technological... J series is a cheap and mid-range product, they are usually made of plastic and a bit of metal, but some of them are made fully of metal like Samsung Galaxy J7 plus and Galaxy J7 Prime Samsung