TABLE OF CONTENTS
DECLARATION
ABSTRACT
ACKNOWLEDGEMENT
LIST OF ABBREVIATIONS
LIST OF FIGURES AND TABLES
INTRODUCTION
CHAPTER 1: LITERATURE REVIEW
1.1. Overview on developing sales strategy in Information Technology industry in Vietnam
1.1.1. Overview on sales strategy in Vietnam
1.1.2. Overview on Information Technology industry in Vietnam
Fintech
Artificial Intelligence
E-commerce
Software outsourcing
Education technology
1.1.3. Sales activities in Information Technology industry in Vietnam
1.2. Measurement and assessment of sales strategy
1.2.1. Methods of assessing the effectiveness of sales strategy
1.3. Factors affect sales strategy
1.3.1. Internal factors
1.3.2. External factor
CHAPTER 2: THE STUDY
2.1. Overview on VACOM., JSC
2.1.1. General introduction of VACOM., JSC
2.1.2. Organizational structure of VACOM., JSC
2.1.3. Operating results of VACOM., JSC
2.2. Current situation of sales strategy at VACOM., JSC
2.2.1. Current activities to develop sales strategy at VACOM., JSC
2.2.2. Effectiveness of current sales activities at VACOM., JSC
2.3. Assessment on sales strategy development at VACOM., JSC
2.3.1. Achievements of sales strategy development at VACOM., JSC
2.3.2. Limitations of sales strategy development at VACOM., JSC
CHAPTER 3: RECOMMENDATIONS SOME RECOMMENDATIONS TO DEVELOP THE SALES STRATEGY AT VACOM JOINT STOCK COMPANY
3.1. Orientations to improve business strategy development at VACOM Joint Stock company
3.1.1. SWOT analysis
3.1.2. Selection strategies
3.2. Recommendations to improve sales strategy at Vacom Joint Stock company
3.2.1. Consolidate relationships with customers, gradually expand product consumption markets
3.2.2. Build an effective information system
3.3.3. Planning to train company employees regularly
CONCLUSIONS
REFERENCES
APPENDIX