... active, paused, or deleted. DeletedCampaigns are not really deleted, oddly. They’re in limbo and may beout of sight, but they’re still available for examination. Even odder, deletedcampaigns ... threats, and sometimesencouragement. This page is where your click, impression, and CTR statisticsare broken down by keyword and by the two parts of Google’s extended net-work: search partners and ... theonly ad.152Part II: Creating and Managing an AdWords Campaign 13_571435 ch08.qxd 5/21/04 11:33 PM Page 152Chapter 8 Understanding AdWords Statistics and ReportsIn This ChapterᮣViewing...