Global

Cambridge.University.Press.Globalisation.and.the.Western.Legal.Tradition.Recurring.Patterns.of.Law.and.Authority.Mar.2008.pdf

Cambridge.University.Press.Globalisation.and.the.Western.Legal.Tradition.Recurring.Patterns.of.Law.and.Authority.Mar.2008.pdf

... century. Perhaps, to employ globalisation parlance, and at the risk of oversimplifica- tion inherent in the terminology, 76 these domestically sustained commonalities are demonstrations of ‘globalised localisms’. ... conclusion, in chapter 13, for understanding and participat- ing in law more meaningfully in our global era through a renewed historical consciousness. Perhaps ironically, the s...

Ngày tải lên: 21/09/2012, 10:54

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Cambridge.University.Press.A.Movable.Feast.Ten.Millennia.of.Food.Globalization.Apr.2007.pdf

Cambridge.University.Press.A.Movable.Feast.Ten.Millennia.of.Food.Globalization.Apr.2007.pdf

... 23: THE PERILS OF PLENTY . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Ch. 24: THE GLOBALIZATION OF PLENTY . . . . . . . . . . . . . . . . . 267 Ch. 25: FAST FOOD, A HYMN TO CELLULITE

Ngày tải lên: 24/09/2012, 09:06

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Global brand communities

Global brand communities

... implications for the management of global brand communities. The very idea of a community assembled around a global brand has given certain actors dreams about a possible global segment comprised of ... player communities, we can agree with Holt (2004, p. 71) that consumers use global brands “to create an imagined global identity that they share with like-minded people.” At the...

Ngày tải lên: 23/10/2012, 15:16

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Logoplaste.marketing quocte   inovation in the global market

Logoplaste.marketing quocte inovation in the global market

... guarantee of long-term supplies. These advantages allow the producers Logoplaste: innovation in the global market From packaging to solution The Authors André Morgado, AESE – School for Management ... Service, until recently a Logoplaste exclusive. Amcor is an Australian player operating in the global packaging market with sales of 6,400 million euros. RPC is an English company, leader...

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The globalisation of Chinese brands.

The globalisation of Chinese brands.

... manufacturers, but uncertain about the relative merits of branding and global marketing versus continuation as OEMs for established global brands. If they do have international ambitions, they seem ... interview in 2002, the President of Haier America said: … we promote Haier as a global brand – not Chinese or American, but global. In fact, most people think it is a German brand. O...

Ngày tải lên: 23/10/2012, 15:16

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