Measuring customer based brand equity of english training center

. of Education and Training University of Economics HoChiMinh City ---------------- Nguyễn Thanh Trung MEASURING CUSTOMER- BASED BRAND EQUITY OF ENGLISH TRAINING. HoChiMinh City ---------------- Nguyễn Thanh Trung MEASURING CUSTOMER- BASED BRAND EQUITY OF ENGLISH TRAINING CENTERS: EVIDENCE IN HOCHIMINH CITY Major: Business

Ngày tải lên: 22/08/2013, 22:27

... contribution of each of the brand associations to the customer s brand evaluations and ultimately to the loyalty that customers have with the brand from the perspective of customer- brand ... further research into brand equity in banking industry in Vietnam. Key word: banking, customer- based brand equity, customer- brand relationship iii TABLE OF CONTENT Ackn...

Ngày tải lên: 06/11/2012, 15:52

... bày 1 2 3 4 WHAT? MEASURING HOW MANAGING Customer- based brand equity (CBBE) là gì? Làm sao để xây dựng CBBE? Cách thức nào để đo lường CBBE? Quản lý CBBE như thế nào? i. Customer- based brand equity là gì? 1. CUSTOMER- BASED ... là gì? 1. CUSTOMER- BASED BRAND EQUITY là gì? Kiến thức thương hiệu Khách hàng A Khách hàng B Hoạt động marketing của thương hiệu Hiệu...

Ngày tải lên: 12/12/2013, 20:54

... three dimensions of customer based- brand equity (brand image, brand loyalty and perceived quality) appears to have the least brand equity rating?• Does customer based- brand equity differ between ... importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer- based brand equity on consumer’s perception...

Ngày tải lên: 24/09/2012, 17:19

... proportion of customer base Limited sample of customer base Limited sample of customer base Sample homogeneity Homogenous segments can be identified Typically a group of homogeneous customer ... and customer -Hard or impossible to generalize results Indirect measures of customer satisfaction (18/37) Measuring customer satisfaction in...

Ngày tải lên: 15/01/2014, 15:59

... ABSTRACTThis thesis is concerned with the incorporation of English cultural elements into English training with the Comparing - Contrasting approach at Haiphong ... The author made an attempt to incorporate English culture elements into HCC classes by means of considering some activities currently used in the light of communicative language teaching. Effective ... light of com...

Ngày tải lên: 07/11/2012, 15:06

... overall purpose of the survey is to investigate the perceptions of Tourism students of the importance of English cultural awareness to ELT and ELL and to work out the changes in English culture ... English cultural elements into English training at HCC with the view to giving some practical knowledge and draw attention of the teachers of English. First of all, th...

Ngày tải lên: 07/11/2012, 15:06

... situation of English culture learning of Tourism students at HCC. 1.3. Scope of the study The focus of the study is on the corporation of English cultural elements into English training in the light of ... performance of the study. The participants of the study are Tourism students of HCC. The study focuses on working out a general profile of English cultural cor...

Ngày tải lên: 17/04/2013, 10:12

... current situation of English culture learning of Tourism students at HCC. 1.3. Scope of the study The focus of the study is on the corporation of English cultural elements into English training in ... performance of the study. The participants of the study are Tourism students of HCC. The study focuses on working out a general profile of English cultural corporat...

Ngày tải lên: 07/09/2013, 13:41