... three dimensions of customer based- brand equity (brand image, brand loyalty and perceived quality) appears to have the least brand equity rating?• Does customer based- brand equity differ between ... importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer- based brand equity on consumer’s perceptions of a brand. ... such a way to include consumer behavior, brand, brand equity, Conceptualization of brand equity, brand equity in service industry and the dimensions of brand equity. Chapter three presents the method...