... Studies: the thesis concentrate analysis the case of Gapit Communication JSC, the mobile marketing service named Keywordz of that company Limitations of the Thesis Because E -marketing is very broad and ... of Gapit Communication JSC in 2012 CHAPTER 1: LITERATURE REVIEW 1.1 Marketing plan 1.1.1 Marketing plan definition Form the Marketing text book, the nature and contents of a marketing plan can ... mission statement, the management’s infrastructure, and a short summary about the marketing objectives and the proposed plan Summary is one of the most important parts of the marketing plan The objective...