Chapter 5 MARKETING 16

... huấn luyện, tư vấn, sửa chữa • Nhân sự: Độc đáo, tử tế, tin cậy, trách nhiệm, thông đạt • Hình ảnh: Biểu tượng, truyền thông, bối cảnh, kiện 25 ... dụng • TÍNH NĂNG CỦA SẢN PHẨM • Một sản phẩm đưa thò trường với nhiều tính • Tính sản phẩm công cụ marketing để khác biệt hóa sản phẩm • Đưa thò trường tính khách hàng mục tiêu ưa thích để tạo lợi ... VÀ THIẾT KẾ • Kiểu dáng hình thức, mẫu mã...

Ngày tải lên: 25/10/2012, 08:58

... Namibia South Korea China Afghanistan Nepal Japan Bhutan Pakistan Hong Kong India Saudi Arabia Senegal Mauritania Oman Niger Bahrain Mali The Chad Gambia Yemen Sudan Guinea– Burkina Nigeria Djibouti ... Guatemala Inset Netherlands El Salvador Antilles A Honduras Guyana Nicaragua Venezuela Suriname Costa Rica French Guiana Panama Colombia Kiribati Ecuador Western Samoa American Samoa Cook Is...

Ngày tải lên: 01/07/2014, 20:20

... staggering TABLE 5. 1 155 156 PART • CONNECTING WITH CUSTOMERS MARKETING MEMO No matter how perfectly designed and implemented a marketing program is, mistakes will happen Given the potential downside ... pp 54 -59 ; Roland R Rust, Anthony J Zahorik, and Timothy L Keiningham, "Return on Quality (ROQ): Making Service Quality Financially Accountable," Journal of Marketing 59 , no (Apri...

Ngày tải lên: 06/07/2014, 02:20

... select any number you feel appropriate +5 +4 +3 +2 +1 Content quality -1 -2 -3 -4 -5 +5 +4 +3 +2 +1 Price -1 -2 -3 -4 -5 +5 +4 +3 +2 +1 News coverage -1 -2 -3 -4 -5 Brain power Please click the advert ... Download free books at BookBoon.com 75 Marketing Research Measurement and scaling 5. 7 Non-comparative scaling As the name suggests, in non-comparative scaling, researchers use w...

Ngày tải lên: 06/07/2014, 05:20

... unordered multinomial dependent variable 77 for three models, because these are not included in version 3.1 of this statistical package 5. 1 Representation and interpretation In this chapter we extend ... multivariate Bernoulli distribution denoted as 78 Quantitative models in marketing research Yi $ MNð1; 1 ; ; J Þ 5: 2Þ (see section A.2 in the Appendix) This distributi...

Ngày tải lên: 06/07/2014, 05:20

... 132 Business Marketing, BBM research, 1 45 Business marketing education, general marketing research, 31 Business marketing research and academic research, 264-2 65 characteristics of, 244-2 45 evaluation ... categories of, 56 models of, 56 , 62 organizational buying research, 32-33, 56 -64, 140 theories of, 56 BUYGRID model, OBB research, 44 Buying center, OBB...

Ngày tải lên: 06/07/2014, 07:20

... Infrastructure Company marketing objective 33 Monday, 31 October 11 Price Change 34 Monday, 31 October 11 Price Changes Initiating Pricing Changes • Price cuts • Price increases 35 Monday, 31 October ... what price they are really paying 44 Monday, 31 October 11 Reading Chapter 11 - Kotler, P and Armstrong, G (2008) Principles of Marketing, 12th edition, Pearson Prentice Hall All photos...

Ngày tải lên: 07/07/2014, 20:35

... interpret messages exactly as they are intended © 2010 South-Western, a part of 5 5 Figure 5. 1 The Thumbs-Up Sign © 2010 South-Western, a part of 5 6 The Meaning of Meaning • Meanings  Are the thoughts ... role, or self-image Experiential Needs Positioning promotes brand’s extraordinary sensory value or rich potential for cognitive stimulation © 2010 South-Western, a part of 5 15 Figu...

Ngày tải lên: 31/07/2014, 17:20

... decision participants • More professional purchasing effort Types of Decisions and the Decision-Making Process Supplier development is the systematic development of networks of supplier-partners to ... Behavior Major Types of Buying Situations Systems selling involves the purchase of a packaged solution from a single seller Two-step process of selling: – Interlocking products – Sy...

Ngày tải lên: 31/07/2016, 08:58

... Diff: Page Ref: 151 AACSB: Communication Skill: Concept Objective: 5- 2 55 ) If a consumer' s experience is rewarding, that consumer will probably use the product more and more The consumer' s response ... a particular brand? A) brand perception B) product image C) brand personality D) brand concept E) brand equity Answer: C Diff: Page Ref: 148 Skill: Concept Objective: 5- 2 38) Bran...

Ngày tải lên: 21/11/2016, 10:13

... Diff: Page Ref: 151 AACSB: Communication Skill: Concept Objective: 5- 2 55 ) If a consumer' s experience is rewarding, that consumer will probably use the product more and more The consumer' s response ... buying behavior C) habitual buying behavior D) variety-seeking buying behavior E) brand conviction buying behavior Answer: D Diff: Page Ref: 153 Skill: Concept Objective: 5...

Ngày tải lên: 10/05/2017, 11:01

... connector disconnect tool (tool # 310- 157 ) whenever disconnecting the fuel injector electrical connector Failure to use this tool can damage the connector 1 35 Fuel System Service: High Pressure ... torqued in the proper sequence as shows in the Ford workshop manual NOTE: Failure to follow the assembly steps can result in exhaust leaks 3rd 1st 2nd 153 Closeup Showing Locating Tab Fitment...

Ngày tải lên: 20/10/2012, 08:08

... predict the existence of such mechanisms as the Bennett R-R-R-R mechanism, the double-ball joint R-S-S-R mechanism, and the R-CC-R mechanism (Fig 2) These “special” mechanisms require special geometric ... path Sclater Chapter 5/ 3/01 11: 45 AM Page 133 133 Sclater Chapter 5/ 3/01 11: 45 AM Page 134 TWELVE EXPANDING AND CONTRACTING DEVICES Parallel bars, telescoping slides,...

Ngày tải lên: 22/10/2012, 14:26

... tiếp  Thư trực tiếp  Marketing Catalog  Marketing truyền hình  Marketing trực tuyến TV  Marketing quầy  E -marketing Slide 30 Marketing trực tiếp  Các bước phát tri n chiến dịch thư trực ... chúng, marketing trực tiếp e -marketing Slide Truyền thông marketing Các công cụ truyền thông  Quảng cáo  Khuyến bán hàng  Quan hệ công chúng  Marketing trực tiếp  Bán hàn...

Ngày tải lên: 25/10/2012, 11:17