Marketing quốc tế 13 designing and managing services
Marketing quốc tế 13 designing and managing services
... characters, and slogans that service providers use in order to make the service and its key benefits more tangible A) Brand engagement B) Brand orientation C) Brand elements D) Brand loyalty E) Brand ... regarding services? A) Services are typically produced, stored, and then consumed B) Services are generally low in experience and credence qualities C) Service providers develop...
Bài giảng marketing quốc tế 13
... operationalize a strategy encompassing the following attributes: • Standard Products and Marketing Mix – Core product and minimum marketing adaptations – Economies of scale benefits – Segmentation cross national ... “Think Global, Act Local” • There may be trade off between cost reductions of standardization and marketing ideals of customization to the market’s needs Global Strategy • T...
Designing and Managing Services ppt
... • How we define and classify services and how they differ from goods? • How we market services? • How can we improve service quality? • How services marketers create strong brands? • How can ... hiring and training procedures • Standardize the service-performance process • Monitor customer satisfaction Copyright © 2009 Pearson Education, Inc Publishing as Prentice Hal l Matching De...
Marketing management topic 6 designing and managing intergrated marketing
... integrated marketing communications program? 17-2 Marketing Communications The means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands ... beliefs, ideas, and impressions a person holds regarding an object 17-10 Communications Objectives Category need Brand awareness Brand attitude Purchase intention 17-11...
Marketing quốc tế 8 segment and target
... lifestyles, and usage behaviors make each needs-based segment distinct and identifiable A) segment "acid test" B) segment attractiveness C) segment profitability D) need-based segmentation E) segment ... buying on the basis of price, service, and quality A) global segmentation B) microsegmentation C) short-term segmentation D) macrosegmentation E) geographic segmentation Answe...
Marketing quốc tế 15 designing integrated marketing chanels
... acting as a unified system A) parallel marketing channel B) vertical marketing system C) extensive marketing channel D) internal marketing system E) conventional marketing channel Answer: B Page Ref: ... What is the major difference between a conventional marketing channel and a vertical marketing system (VMS)? A) Elements in a conventional marketing channel act as separate bu...
Marketing quốc tế 16 managing retailing, wholesaling and logistic
... multidistribution strategies Direct marketing has roots in direct-mail and catalog marketing It includes telemarketing, television direct-response marketing, and electronic shopping As people become ... sponsoring their own brands? Answer: A private label brand (also called a reseller, store, house, or distributor brand) is a brand that retailers and wholesalers develop These brand...
tài liệu Marketing Quốc Tế chương 13
... đònh nghóa, liên quan đến thuế luật lệ pháp lý quốc gia nơi công ty kinh doanh đề cập chương Thò trường quốc tế 16.1 Việc bán chuyển tài sản hữu hình tài sản vô quyền bí sản xuất đối tượng để kết ... bang California, lấy hệ số tỉ lệ phần trăm doanh số, tài sản số liệu khác có liên quan đến tập đoàn toàn giới Sự phát triển nhanh marketing quốc tế kinh doanh điện tử tạo có...
Designing and Managing Integrated Marketing Channels pps
... • What is a marketing channel system and value network? • What work marketing channels perform? • How should channels be designed? • What decisions companies face in managing their channels? • ... Prentice Hall Channels and Marketing Decisions • A push strategy uses the manufacturer’s sales force, trade promotion money, and other means to induce intermediaries to carry, p...
Designing and Managing Integrated Marketing Communications doc
... is the role of marketing communications? • How marketing communications work? • What are the major steps in developing effective communications? • What is the communications mix and how should ... set? • What is an integrated marketing communications program? Copyright © 2009 Pearson Education, Inc Publishing as Prentice Hall What are Marketing Communications? Marketing...
Marketing quốc tế 2 developing marketing strategies and plans
... differences and similarities between the following terms: marketing plan, strategic marketing plan, and tactical marketing plan Answer: The marketing plan is the central instrument for directing and ... Difficulty: Moderate 29 ) The marketing plan, the central instrument for directing and coordinating the marketing effort, operates at levels A) functional and operationa...
Marketing quốc tế 3 collect information and forecast demand
... of the market demand function? Answer: During economic prosperity the market demand function shifts up as every dollar spent in stimulating demand leads to a greater market demand Whereas during ... company's estimated share of market demand at alternative levels of company marketing effort in a given time period A) Sales budget B) Market demand C) Company demand D) Company sa...
Marketing quốc tế 14 developing pricing strategies and programs
... methods are: markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing • Markup pricing - This is the most elementary pricing method ... from a well-known brand What kind of a pricing is the company depending on? A) going-rate pricing B) image pricing C) market-skimming pricing D) target pricing E) markup...
Marketing quốc tế
... TỔNG QUAN VỀ MARKETING I) KN Marketing II) Q trình phát triển Marketing III) Các mục tiêu Marketing IV) Các cơng cụ Marketing V) Marketing quốc tế VI) Tổ chức cơng ty KD QT I) KN Marketing 1) ... of Marketing • • • • • Domestic Marketing - ethnocentric Export Marketing - ethnocentric International Marketing - polycentric or multidomestic Multinational Marketing - r...
Marketing quốc tế
... trình Marketing quốc tế , việc triển khai sách phận Marketing hỗn hợp Quyết định cấu phận Marketing quốc tế doanh nghiệp Tầm quan trọng cần thiết Marketing quốc tế a Những lợi ích Marketing quốc tế ... kiểm soát quốc tế cung đơn giản Marketing xuất - hình thức marketing quốc tế Một hình thức marketing quốc tế đợc biểu dới hình thức marketing xuất...