Customer engagement in a facebook brand community A study of Airline consumers in Vietnam
ANTECEDENTS OF CUSTOMER REPURCHASE INTENTION - A STUDY OF ONLINE GROUP-BUYING IN VIETNAM
... factor analysis Final Scale Main survey Quantitative research (n=365) Cronbach Alpha EFA- Exploratory factor analysis (Examine reliability and validity) CFA - Confirmatory factor analysis (Examine ... as a part of an innovative wave of online market-based pricing mechanisms, includes traditional auctions, non-traditional auctions, price-reduction models and group-buying models There are mainly ... retention In many prior researches, online repurchase intention and IS continuance intention were used exchangeable In this study, repurchase intention was used instead of continuance intention because...
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Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
... Orientation and Customer- Oriented Behavior: A Study of the Banking Industry in Ho Chi Minh City overall understanding of the concept of market orientation in banking in particular and the service industry ... Sivadas, & Internal Market Orientation and Customer- Oriented Behavior: A Study of the Banking Industry in Ho Chi Minh City 10 Garbarino, 2008) Our conceptualization of customer- oriented behavior ... such as: SeABank, Kien Long Bank, SCB Bank, EximBank, and Vietcombank All Internal Market Orientation and Customer- Oriented Behavior: A Study of the Banking Industry in Ho Chi Minh City 25 branches...
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corporate social responsibility in viet nam a study of its importance for vietnamese investors
... Date Abstract CORPORATE SOCIAL RESPONSIBILITY IN VIET NAM: A STUDY OF ITS IMPORTANCE FOR VIETNAMESE INVESTORS BY NGUYEN CONG VIET June 2010 Supervisor: Dr Le Van Lien Corporate Social Responsibility ... 12 contaminated milk in Vietnam, people are scared of using that product Recently, a Taiwanese-owned company in Quang Minh industrial zone near Ha Noi has been found discharging waste water directly ... understanding - compliance only and implementation in Viet Nam Tran - Ngoc Chau Viet Nam CSR context - (2009) The join of Viet Nam to WTO and CSR requirements Viet Nam The join of Viet Nam to WTO is major...
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Consumer Perception and Attitude towards Credit Card Usage: A Study of Pakistani Consumers pdf
... on outstanding credit card balances, rather than taking the time to apply for a loan with a lower interest rate As a result, credit cards account for a substantial and growing share of consumers' ... understanding the perception and attitude of potential and existing customers This study attempts to observe the general behavior and attitude of the Pakistani consumers in the credit card market ... ( Lee and Kwon 2002) When consumers use credit cards as a mode of financing, credit cards compete with bank loans and other forms of financing (Brito and Hartley 1995) Credit cards allow consumers...
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CUSTOMER SATISFACTION: A STUDY OF BANK CUSTOMER RETENTION IN NEW ZEALAND potx
... banks operating in New Zealand all have histories of well over 100 years These include the Auckland Savings Bank (ASB), the Australia and New Zealand Bank (ANZ/National), the Bank of New Zealand (BNZ), ... such as Westpac, ANZ, BNZ and National Bank The smaller banks thus appear to be doing some things better than their larger competitors Thus, the large New Zealand banks may gain by benchmarking ... Journal of Bank Marketing, 11(6), p Bergstrom, A J and Bresnahan, J M (1996) How Banks Can Harness the Power of Branding US Banker, 106(3), March, pp 81-82 Bharadwaj, S G., Varadarajan, P R and Fahy,...
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Tiểu luận phương pháp nghiên cứu khoa học: Service personal values and customer loyalty A study of banking services in a transitio nal economy
... Anana Nique, 2007; Schiffman Kanuk (1997); Kamakura Novak, 1992; Lages Fernandes , 2005; Liu et al., 2009: giá trị cá nhân NHÓM 12 – ĐÊM – KH A 22 Trang TIỂU LUẬN PHƯƠNG PHÁP NGHIÊN CỨU KHOA ... et al., 2007; Ples hco and Baqer, 2008; Shankar et al., 2003; Bigne´ et al., 2008; Han et al., 2008; Martin-Consuegra et al., 2007; Henning-Thurau et al., 2002; Wong and Zhou, 2006; Story and ... người tiêu dung Parasuraman et al., 1988; Cronin and Taylor, 1992; Cronin et al., 1997; Lages and Fernandes, 2005; Cheng et al., 2008; Spreng and Singh, 1983; Oliver, 1980: th a mãn Bowen Chen,...
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a study of legal protection of geographical indications in the european community and in vietnam
... PARMA HAM Genuine of Italian Parma ham’ The back of the packets states ‘PARMA HAM all authentic Asda continental meats are made by traditional method to guarantee their authentic flavour and quality’ ... Vietnam Legislation, case law and practice in the EC and in Vietnam are analysed in order to provide an exhaustive picture of the protection of GIs at regional and national level Part is a general ... consultation in April 2003 Australia also participated, leading to a Dispute being heard by a Panel of the DSB in 2004 In this case, Australia and the US raised a number of arguments before the Panel...
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a study of legal protection of geographical indications in the european community and in vietnam
... PARMA HAM Genuine of Italian Parma ham’ The back of the packets states ‘PARMA HAM all authentic Asda continental meats are made by traditional method to guarantee their authentic flavour and quality’ ... to GIs of other countries in the world such as the EC, Indian, China, Thailand, Canada and so on The example of Thai Jasmine rice- a kind of rice associated with the specific aromatic characteristic ... Vietnam Legislation, case law and practice in the EC and in Vietnam are analysed in order to provide an exhaustive picture of the protection of GIs at regional and national level Part is a general...
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RELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE ATTRIBUTES AND CUSTOMER SATISFACTION A STUDY OF RESTAURANT SERVICES IN VIETNAM
... ATTRIBUTES AND PERSONAL VALUES, CUSTOMER SATISFACTION: A SERVICE ATTRIBUTES STUDY OF RESTAURANT SERVICES IN VIETNAM AND CUSTOMER SATISFACTION: A STUDY OF RESTAURANT SERVICES IN VIETNAM BY NGUYEN ... 2.1.1 Casual dining A casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere Except for buffet-style restaurants, casual dining restaurants typically ... at (X) restaurant is impressive and SCV19 attractive The appearance of physical facilities of food areas at (X) SCV20 restaurant is visually appealing SCV21 The aroma of seating area at (X) restaurant...
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Exploring the culture of an online brand community a study of a korean apple macbook user community
... style for the brand In particular, a significant number of brand photos and conversations about the images develop the meaning of the MacBook brand as an urban fashion icon Figure Spending calming ... However, there have been few attempts to examine Korean Apple users’ experiences of online brand communities This study therefore chose a Korean MacBook user community as a way to understand Korean Apple ... uses a Korean MacBook user community to understand Korean Apple consumer culture and the meanings of the brand in the local context Exploring members’ self-presentation performance and their...
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A study of marketing strategy of shopping centre for customer retention in Hong Kong
... marketing strategy and the customer retention of Hong Kong shopping centre industry Good marketing strategy can retain the repeated customers in the shopping centres The data of survey also indicates ... dimensions and a useful basis for analysis in regard of the marketing strategy for attracting and retaining customers in the shopping centre Some elements e.g tenant mix and leisure attraction, customer ... Neighbourhood Shopping Centre 2.4 Definition and Concept of Marketing and Marketing Strategy 2.4.1 Marketing 2.4.2 Marketing Strategy 2.4.3 Marketing Mix 2.5 Definition and Concept of Customer Retention...
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The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
... OVERVIEW OF COMPENSATION PROCESS OF CAR INSURANCE 2.1 Two way insurance - car physical damage insurance In car insurance we have two products: the first is car civil liability insurance and the second ... Society value and the last Customer Loyalty The third part is about others information 23 item of the main part measure the impact of values on customer loyalty after experiencing compensation process, ... bought and experienced the compensation process of any insurance company in Vietnam 1.4RESEARCH SCOPE The research will conduct to study the impact of values on customer loyalty intention on car insurance...
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Effects of negative and positive switching barriers to customer satisfaction and customer retention a study of mobile service users in vietnam
... and how they are classified into positive and negative factor, a review of impact of switching barriers into customer satisfaction and customer retention In this Chapter, the proposed model and ... relevant to customer satisfaction, customer retention and the common understanding about customer satisfaction and customer retention relationship, a review of different variables of switching barriers ... have impact to customer satisfaction and customer retention in mobile telecommunication service in Vietnam? Question 3: How negative switching barriers have impact to customer satisfaction and...
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Factors influencing customer satisfaction a study of online shopping in vietnam
... customers purchasing online in Vietnam are still limited It becomes an imperative demand of online retailers to understand the main factors influencing the satisfaction of Vietnamese online customers ... sustainable relationship with customers (Patterson et al., 1998) 2.2 Online shopping customer satisfaction (e -satisfaction) The fundamental understanding of relevant factors influencing online customer ... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PHAN THANH LONG FACTORS INFLUENCING CUSTOMER SATISFACTION: A STUDY OF ONLINE SHOPPING IN VIETNAM Subject:...
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Từ khóa: ebusiness and manufacturing sector a study of small and mediumsized enterprises in indiaa study of theories of style in technical communicationa study of methodologies used in intrusion detection and prevention systems idpsprofession and monopoly a study of medicine in the united states and great britainservice quality a study of the luxury hotels in malaysiaa study of compliance management in information systems researcha study of linguistic features in making complaints in english and vietnamesea study of group work and its effect in general english classesa study of difficulties in learning english listening skill for beginners in the asemlink of intrernational languages center and some suggested solutionsa study of syntactic and pragmatic features of indirect interrogative directives in english and in vietnamesea study of tribals in a protected area in indiaempire a study of costs and benefits of american involvement in zaire during the mobutu erausing weighted least squares regression in a study of the southwest china poverty reduction projectecg abnormality among residents in arseniasis endemic and non endemic areas of southwestern taiwan a study of gene gene and gene environment interactionsa study of the mechanical stability of the pedicle screw for the osteoporotic spine in vitroBáo cáo thực tập tại nhà thuốc tại Thành phố Hồ Chí Minh năm 2018Báo cáo quy trình mua hàng CT CP Công Nghệ NPVchuyên đề điện xoay chiều theo dạngGiáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôitĐỒ ÁN NGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWANQuản lý hoạt động học tập của học sinh theo hướng phát triển kỹ năng học tập hợp tác tại các trường phổ thông dân tộc bán trú huyện ba chẽ, tỉnh quảng ninhPhát triển du lịch bền vững trên cơ sở bảo vệ môi trường tự nhiên vịnh hạ longPhát hiện xâm nhập dựa trên thuật toán k meansNghiên cứu tổng hợp các oxit hỗn hợp kích thƣớc nanomet ce 0 75 zr0 25o2 , ce 0 5 zr0 5o2 và khảo sát hoạt tính quang xúc tác của chúngTìm hiểu công cụ đánh giá hệ thống đảm bảo an toàn hệ thống thông tinSở hữu ruộng đất và kinh tế nông nghiệp châu ôn (lạng sơn) nửa đầu thế kỷ XIXTổ chức và hoạt động của Phòng Tư pháp từ thực tiễn tỉnh Phú Thọ (Luận văn thạc sĩ)Kiểm sát việc giải quyết tố giác, tin báo về tội phạm và kiến nghị khởi tố theo pháp luật tố tụng hình sự Việt Nam từ thực tiễn tỉnh Bình Định (Luận văn thạc sĩ)BT Tieng anh 6 UNIT 2Tranh tụng tại phiên tòa hình sự sơ thẩm theo pháp luật tố tụng hình sự Việt Nam từ thực tiễn xét xử của các Tòa án quân sự Quân khu (Luận văn thạc sĩ)Giáo án Sinh học 11 bài 15: Tiêu hóa ở động vậtchuong 1 tong quan quan tri rui roGiáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vậtBÀI HOÀN CHỈNH TỔNG QUAN VỀ MẠNG XÃ HỘIChiến lược marketing tại ngân hàng Agribank chi nhánh Sài Gòn từ 2013-2015