Factors affecting customer loyalty in the vietnamese banking industry

... Unfortunately, the demand of banking employees is forecasted to be in the down –trend in the next few years According to the point of view of specialists in banking industry, many banks will cut off the employees ... services of banks (See more information about Vietnamese Banking Industry in Appendix A) Among many industries, banking industry is o...

Ngày tải lên: 01/06/2015, 20:09

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Ngày tải lên: 05/05/2016, 15:29

... this operation Call center is still a new service in Vietnam banking system 1.2 Research gap Call center allow bank to build, maintain, and manage customer relationships by conducting transactions, ... each of factors in the model, and research model of the study The foundational theories, definition of a call center and the related theories of each con...

Ngày tải lên: 09/04/2017, 10:32

... is a complex, aggregated concept that cannot be defined nor measured by any single variable From marketing literature, several antecedents of loyalty have been revealed Among the determinants of ... recruit new banking business and retain the most valuable -banking businesses Results of this research and data analysis have the potential to expand the utilization of...

Ngày tải lên: 03/06/2014, 00:48

... analyze factors affecting customer loyalty in the mobile communications market in Hanoi, dissertation uses the experimental model of customer loyalty in the mobile communications market in Ho Chi Minh ... effectiveness of the factors affecting the customers loyalty in the mobile information services in the long term To accurately evaluate the factors...

Ngày tải lên: 23/08/2014, 02:02

... retain existing customers by heightening customer loyalty and customer value 2.2 Hanoi mobile communication services In 2012, there were six providers about mobile communication service in Hanoi ... -Convenience in procedures -Customer services Customer loyalty Switching costs - Loss cost Recommendation s to improve customer loyalty in mobile communication...

Ngày tải lên: 09/05/2016, 16:44

... customer – based brand equity For sustaining and increasing the loyalty of the current customers, beer industry should know where they are standing in the heart of the customer by measuring the relations ... research on the basis of the theory of brand loyalty through understanding the meaning of the factors that affect consumer loyalty to the br...

Ngày tải lên: 01/06/2015, 20:20

... financial brands shows that inadequate support for the brand and, confusion and lack of understanding of branding are two important factors that constrain the success of these brands (Chernatony and ... knowledge, there is no model of brand equity that particularly focuses on banking service It might be worthwhile and necessary to build a brand equity model in...

Ngày tải lên: 06/11/2012, 15:52

... DETERMINING FACTORS AFFECT CUSTOMER LOYALTY IN BUSINESS- TO -BUSINESS CONTEXT OF VIETNAMESE INFORMATION TECHNOLOGY COMPANIES IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of ... 1: INTRODUCTION The first aim of this dissertation is to determine factors affect customer loyalty towards information technology (IT) busine...

Ngày tải lên: 22/10/2015, 13:31

... Factors Affecting Audit Quality in the 2007 UK Regulatory Environment: Perceptions of Chief Financial Officers, Audit Committee Chairs and Audit Engagement Partners ABSTRACT In line with ... Keywords: audit quality, regulation, audit committees; audit inspection; ISAs Factors Affecting Audit Quality in the 2007 UK Regulator...

Ngày tải lên: 16/03/2014, 00:20

... understand the attitudinal loyalty of Vietnamese shopper by examining the literature and determining antecedents of shopper loyalty Therefore, the study was to answer the question “How is the relationship ... Summary of Testing Low Income 52 vii ANTECEDENTS OF SHOPPER LOYALTY CHAPTER INTRODUCTION This chapter introduces the background of the Vietname...

Ngày tải lên: 29/03/2014, 12:20

... Ho Chi Minh City – Year 2012 UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Tran Minh FACTORS AFFECTING CUSTOMER TRUST IN ONLINE SHOPPING IN VIETNAM ... Literature Review Trust in online shopping 1.1 Definition of trust in e-commerce Trust definition in Internet shopping is a quite complicated concept in e- commerce field Depen...

Ngày tải lên: 01/06/2015, 20:09

... quality of group buying and the influence of the measure to customer satisfaction - Analyze factors influencing customer satisfaction in group buying in Vietnam - - II LITERATURE REVIEW In this chapter, ... ECONOMICS HO CHI MINH CITY International School of Business Nguyen Thi My Chi FACTORS AFFECTING CUSTOMER SATISFACTION IN GROUP BUYING IN VIETNA...

Ngày tải lên: 01/06/2015, 20:20