... between Service quality, customer satisfaction and customer loyalty 2.2.1 Service quality and customer satisfaction Several researchers examine links between and among service quality, and satisfaction ... quality and customer satisfaction, service quality and customer loyalty, customer satisfaction and customer loyalty in Laos telecommunication setting Data was collected in a survey of telecommunication ... meaning of service quality, and then principally from Parasuraman et al.'s (1985) exploratory research in this area The underlying theory for Parasuraman, et al.'s (1985) measure of service quality...