Content marketing and the significance of corporate branding

... Governance and the Principal-Agent Problem Before applying theory to the case of Enron, it is important to first discuss the nature of the principal-agent problem and the reasons for a governance ... “nodders and yes-men” (The Economist 2002) as directors and thus weakening the imperative oversight role of the Board and contributing to the fall of Enro...

Ngày tải lên: 06/01/2015, 19:49

... apply connected marketing theory on the case of Vicongdong and build a marketing plan based on this theory Follow up potential In the case of approval by the project, the author would like to study ... types of connected marketing and how to process a connected marketing campaign 1.1 Definition: Connected Marketing 1.1.1 Marketing The t...

Ngày tải lên: 09/01/2015, 09:41

... resource; The Significance of Privatization and Commercialization Trends for Women’s Health Trends in the Commercialization and Privatization of Water Definitions The Rationale For and Against Privatization ... considered in the next section of this report The Significance of Privatization and Commercialization Trends for Women’s...

Ngày tải lên: 13/02/2014, 06:20

... by inspecting the correlation between the economic success of regions and savings banks How German savings banks act in regions is the question in chapter 5, in which four savings banks and their ... because of their knowledge of regional economy and of the supply of financial services, they also spend the regional savings only in the...

Ngày tải lên: 16/02/2014, 10:20

... quality of accounting information in seven East Asian economies excluding Japan More specifically, we use the informativeness of accounting earnings to investors as a measure of the quality of accounting ... ownership structure and earnings informativeness in East Asia 3.3.1 Basic relations between returns and earnings Before we focus on the rol...

Ngày tải lên: 18/02/2014, 01:20

... 1981 to find “business ethics” how is defined? in the research papers and in the consciousness of the business After finding the common point of the concept, he synthesized and introduced the concept ... Sampling The study‟s focus is on gathering the understanding and perception of Vietnamese officers The sample is chosen randomly among officers going there w...

Ngày tải lên: 13/03/2014, 14:20

... accounting innovations in Vietnamese companies as well as the awareness of companies managers or accountants about the relationship between corporate culture and the use of management accounting innovations ... culture? And what is the innovation of management accounting? Secondly, what is the relationship between the corporate cultu...

Ngày tải lên: 13/03/2014, 14:20

... Vai river); food poisoning (case of Melamine infected in infant milk); and other cheating in selling products to customers (the fraud in selling fuel) After suffering these cases, society requires ... individual people and company on CSR concept, the CSR implementation of companies in Ha Noi and its impacts to the development of the companies And in orde...

Ngày tải lên: 13/03/2014, 14:20

... Fahy, Smithee / Strategic Marketing and the Resource Based View of the Firm Strategic Marketing and the Resource Based View of the Firm Discourse in the field of strategic marketing has ... Academy of Marketing Science Fahy, Smithee / Strategic Marketing and the Resource Based View of the Firm 10 FIGURE A Resource- Bas...

Ngày tải lên: 15/03/2014, 22:20

... the use of their capital once committed (the ex-post or stewardship role of accounting information) Information asymmetry harms these two main roles of accounting In this course we focus on disclosure ... 6,000 and 10,000 words inclusive of all exhibits and references The deadline for the submission is the last day of the final exam period PhD Program in...

Ngày tải lên: 29/03/2014, 14:20

... immunoglobulinsynovia containing autoantibody content in rheumatoid arthritis (RA) synovia containing lymphoid aggregates (a) GAPDH-normalized synovial message for IgM and IgG1 heavy constant region in ... given autoantibody or immunoglobulin analyte, synovial/serum index (SSI) was defined as the ratio of synovial analyte/synovial albumin divided by the ratio of...

Ngày tải lên: 09/08/2014, 13:21

... Aljada A, Chaudhuri A, Bandyopadhyay A: The potential influence of inflammation and insulin resistance on the pathogenesis and treatmentof atherosclerosis-related complications in type-2 diabetes ... the bacteria [65] In our model that is what happens when high doses of GIK are administered intravenously for a period of several hours Reactivated lymphocytes attack pathoge...

Ngày tải lên: 11/08/2014, 10:23