... Journal of Marketing, 25 , 9, 22 -37 44 Supply Chain Management - New Perspectives Lambert D.M & Cooper M.C (20 00), Issues in Supply Chain Management, Industrial Marketing Management, 29 , 1, 65-83 Lummus ... Nix, C.D Smith & Z.G Zacharia (20 01), Defining Supply Chain Management, Journal of Business Logistics, 22 , 2, 1 -25 Oliver R.K & Webber M.D (19 82) , Supply- Chain Management: Logistics Catches up ... significant impact on supply costs and supply relationship management, it has a key 42 d Supply Chain Management - New Perspectives role in determining the balance of power in the supply chain and the...